"We are one family all over the world, distribution convergence, theater giants have reunited, Wanda has joined hands with Eastern Guangdong Dadi Times, Jiangning Happy Blue Ocean, and South Henan Oscar, the four major theater chains have established the Four Seas Distribution Alliance!"
"Five continents and four seas are all brothers. The establishment of Sihai Distribution is not to compete with Wuzhou Distribution. The original intention of the establishment of Sihai Film Distribution Alliance is to promote the market of Chinese-language films and provide more support and help for outstanding domestic films."
"After 11 years of reform of the cinema chain system in 2002, China's cinema chains are bursting out with a new round of reform power, and this has also brought the film industry from a pattern of competition among heroes to a new pattern of cooperation, vertical and horizontal cooperation. era."
"The formation of the Sihai Distribution Alliance can create diversified film publicity, promotion and distribution channels, become a bridge between films and theater screenings, and assist all parties to further tap market value."
In the large conference room of Hantang Media Group, the press conference of Sihai Publishing was being played on the curtain hanging opposite.
Tang An and the company's senior executives watched the whole process without missing a beat. At the press conference, the speeches and answers of Ye Nuan, Li Neng and others were all recorded.
After the screening, I switched to several web pages one after another, all of which were comments from major media on this matter.
Anyone who is not blind can see what the establishment of Sihai Publishing means. It is definitely an epoch-making alliance.
As mentioned in an article, the domestic film industry has been in a state of competition for more than ten years and has evolved into the current state of cooperation.
After the establishment of the previous Wuzhou Distribution, nearly 50% of the theaters that did not participate in the alliance still remained, and nearly 25% of the four-sea distribution were united.
China Film Group, Wuzhou, Sihai, and the three alliances directly account for nearly 75% of the country's share. Among the top 20 theater chains in the country, the only ones left are Magic Film United Cinemas, Xiangbei Silver Star, Century Universal, Xiangbei Tianhe, and Jiangsu and Zhejiang Times.
This Jiangzhe Times Jindian is not the Jiangzhe Times in Wuzhou Publishing. Times Jindian is a subsidiary of Jindian Group.
The chairman of Jindian Group graduated from the directing department of the Film Academy and happened to be Xie Fei's apprentice.
Although these older generation artists are so inconspicuous, there is no telling when a more impressive apprentice will emerge.
Of course, I am no ordinary person either.
A directing student has created a large business involving real estate, marine transportation, hotels, and art. I have to say that he is awesome. But his father-in-law is also awesome. He served as commander of a military region and lieutenant general 20 years ago.
After a cursory look at the reactions of the external media, the curtain finally settled on a statistical table.
"The trust in the film industry, I think what these media say is wrong. At best, it is just Godzilla, a more powerful individual."
Tang An smiled and made a joke.
The atmosphere in the conference room was a bit tense. The alliance of the four theater chains, plus Huayi and Ah Li, who were temporarily siding with Wanda, had completed the integration of the entire film industry chain.
It is not an exaggeration to say that the two major terminals of production, promotion, theater chain and ticket purchasing platform are trusts.
Xu Manyun also laughed and said, "Currently, there is only an alliance between four theater chains. Huayi and Ah Li are not involved. It can be seen that they are only temporarily collaborating for the movie "Tomb Raiders"."
When everyone thinks about it, the cooperation between theater chains and film and television companies is not that simple, and it involves more than just one or two movies.
Once they cooperate, theaters will inevitably ask to participate in film investment, and films released by film and television companies want the theaters to fully support them regardless of their box office potential.
There are many conflicts of interest. The more partners there are, the easier it is to cause conflicts.
Tang An glanced around and said, "The establishment of Sihai Publishing will definitely have an impact on the film and television industry, but what we should be most worried about is Huayi, Bernard, and Guangxian. They should all pay attention to what other companies are doing."
"The other three cinema chains have formed an alliance, which is expected to affect the film schedule. The ground distribution team will contact their cinemas more and go around."
I briefly mentioned the announcement of the summer movie, and then my eyes returned to the curtain. A manager from the distribution department was analyzing the current situation of the theaters in the domestic market for many senior executives.
The top ten theater chains in the country still dominate the country, including Wanda, China Film Star, Guangdong Dadi Times, Magic Film United Cinemas, Southern Shinkansen, New Film Alliance, Chongqing Poly Wanhe, Jinyi Zhujiang, Jiangsu and Zhejiang Times, and Liaoshen North. Top ten by share.
The top fifteen include Han and Tang Cinemas, China Film Digital, Western Sichuan Pacific, Jiangning Happy Blue Ocean, and Jiangsu and Zhejiang Hengdian.
The top 20 include Century Global, Xiangbei Silver Star, Jiangzhe Times Classic, Xiangbei Tianhe, Henan Oscar,
There are six companies in the China Film Department: Star America, Southern Shinkansen, New Film Alliance, Liaoshen North, China Film Digital, and Western Sichuan Pacific.
Except for Sichuan West Pacific, which only holds 40% of the shares, all others are held.
In addition, there are nine theaters in Wuzhou, Sihai, and the three theaters are all among the top 20 theaters in China, a total of 15 theaters.
Each theater chain also has its own key cities. Beijing is the home base of China Film Group, with New Film Alliance and Star America accounting for 39% and 33% respectively. Wanda, the largest theater chain in the country, only accounts for 12%.
The Magic City is owned by the Magic Film Group. United Cinemas and the local Grand Guangming Cinema each hold 48% and 13% respectively. Wanda holds 8.7% in the Magic City.
In Guangzhou, China Film Southern Shinkansen and Jinyi Pearl River compete for hegemony, occupying 51% and 41% respectively.
Shenzhen is exclusively owned by the China Film Department, with Southern Shinkansen and Star America together occupying 84% of the share.
The local Dadi Times Cinema chain in eastern Guangdong has a very small market share.
In Shudu, the local Sichuan West Pacific and Wanda compete, each accounting for 53% and 32% of the share.
Jiangcheng is the local Xiangbei Silver Star, dominated by Xiangbei Tianhe, occupying 62% of the market share.
Jiangzhe Times occupies 64% of Ninghang’s share.
Poly Vanward and Southern Shinkansen share the Chongqing market equally, each accounting for 40% and 26%.
Wanda and Jiangning Xingfu Blue Ocean each accounted for 30% and 24% of Nanjing, and the Magic Movie Theater chain next to Nanjing grabbed 17% of the decibels.
In the Chang'an area, Wanda owns 30%, and Henan Oscar, United Cinemas, Poly Wanhe and other cinemas each occupy 10%-20%.
Judging from the distribution of major theater chains across the country, it is very clear.
Each has its own base camp and occupies a high market share in the local market.
The Southern Shinkansen has a high share in southern provinces and cities.
The two major cinema chains, Wanda and Dadi, do not have a large local share, and their theater shares are relatively even.
Even in Wanda's stronghold in Northeast China, Wanda Cinemas cannot compete with the Liaoshen North Theater Company of the China Film Department.
Dadi Cinemas has most of its theaters located in third-tier cities and counties across the country.
The same goes for the Han and Tang Dynasty theaters, with a relatively even distribution.
The subordinates gave a general introduction to the distribution of forces, and Cheng Hai, the director of the distribution department, continued in person.
"Chairman, everyone, Wuzhou Publishing's current focus areas of influence are in Jiangsu, Zhejiang, Chongqing, and eastern Guangdong, and radiate to the surrounding areas. Pacific Cinema Line, Wanda Cinema Line and Chongqing Poly Wanhe Cinema Line in western Sichuan compete fiercely in the west. .
Jinyi Zhujiang will face competition from Southern Shinkansen, Star America and Wanda.
Although there are Jiangzhe Times and Hengdian Cinemas in Jiangsu and Zhejiang, United Cinemas and Happy Blue Ocean Cinemas are expanding to Jiangsu and Zhejiang, as well as the local Times Jindian and Starlight Cinemas."
Each major theater chain has its own sphere of influence. Generally, if it wants to expand, it will first move to surrounding areas.
Western Sichuan Pacific is eyeing Chongqing, one of the four major municipalities directly under the Central Government, while Modu and Jiangning are eyeing Jiangsu and Zhejiang next door.
Similarly, if you want to expand into other people's territory, others also want to occupy your territory.
Except for the four cinema chains of Wanda, Dadi, Hantang and Southern Shinkansen, Wanda Cinema and Hantang Cinema are headquartered in Beijing and cannot compete with China Film.
Dadi is headquartered in eastern Guangdong, but there are two cities with the top ten ticket offices in the country, Yingshan and Dongguan, and their box office output is also not low.
Eastern Guangdong is the only province in the country with a higher box office than Beijing. It is unrealistic for the country to seize food from the four major cinema chains of Star America, Southern Shinkansen, Jinyi Pearl River and Wanda.
After analyzing the cinema market, it must be expanding.
In addition to building theater chains and absorbing franchise theater chains, the other way is to acquire local theater chains.
In addition to expanding the share, selling a few shares to get support from local companies is definitely the best way.
Cinema chains are still very regional in nature, as strong as Wanda, and the top ten ticket stores in the country are also dominated by local cinema chains.
A strong dragon will not overwhelm a local snake!
The distribution department and theater chains have also studied a list of acquisition targets, most of which are local theater chains in various provinces and cities.
There is no one in Beijing or Shanghai. Grand Guangming Cinema is controlled by a state-owned enterprise.
M&A matters will be completed jointly by the distribution department, cinema lines, and investment and development department.
To be honest, Tang An doesn't care that Wanda has made the world famous.
Originally, Wanda established Wuzhou Distribution, and Moying Group teamed up with four other parties to establish Sihai Distribution.
Wuzhou Publishing was very good in the first year, but after both Ye Xuan and Li Xuan changed jobs, the performance was not as good as each year.
Sihai Publishing was even more unbearable, as it had its own internal problems first.
Later, when "Wolf Warrior 2" hit theaters, Sihai Publishing's flagship "The Legend of Shark Pearl" faced off against Wuzhou Publishing's "Psychological Crime".
Movies that are distributed by oneself must be supported by several of one's own cinemas.
Movie theaters under Moying gave "The Legend of Shark Pearl" 22% of the film schedule, which is higher than the national average of 17.5%.
As a result, the other four theater chains all gave less than 20% of the film schedule, and one even only gave 16%, which is lower than the national average.
This is nothing, what is interesting is that the other four theater chains gave their rival "Psychological Crime" more than 20% of the film schedule, which is higher than the film schedules of the films released by themselves.
On the other hand, Wuzhou Distribution has two theaters that have higher film schedules for its rival "The Legend of Shark Pearl" than for "Psychological Crime".
Both sides give their opponents high-ranking pieces, which are incomprehensible operations.
Within two years of Sihai's release, the other four companies kicked out Moying Group and absorbed Zhuying Group.
The Moying Group turned around and formed a partnership with Huayi and Weiying Era to establish the Huaying Tianxia Distribution Alliance, with Ye Nian as the general manager.
Huayi poached Ye Xuan, which indirectly caused Wanda to lower the film schedule of "I'm Not Pan Jinlian".
It’s not surprising that if you poach other people’s executives, you won’t let them stop showing your movie.
As for Feng Xiaogang's attack on Mr. Wang, it was purely for hype. He and Hua Yi signed a gambling contract. It was the end of the year when the movie was released. If the amount was not reached, he, Feng Pants, could lose his pants.
"I'm Not Pan Jinlian" had 39% of the film schedule on its first day of release, which is completely enough for such a movie, but the movie just didn't attract the audience.
As for Wanda's screens, Wanda accounted for about 8% of the country's screens at that time.
To do a simple arithmetic problem, Wanda gave 10% of the film schedule, compared to 40% of other theater chains, which is 8% x 30% = 2.4% less.
Only 2.4% of the film schedule is missing, which does not play a decisive role at all.
What's more, the film schedule of "I'm Not Pan Jinlian" in the second week was close to 50%.
It’s just hype to attract attention!
What's more, Yaolai Film and Television, one of the producers and distributors, gave nearly 90% of the film schedules to "Pan Jinlian" in all its cinemas. Isn't this what Feng Xiaogang calls a monopoly?
Major theater chains are developing rapidly and are desperate to expand cinemas. One theater chain can no longer have a decisive influence, so alliances have been formed one after another.
The meeting on theater business lasted for two hours. When the meeting was about to end, Tang An extended it for a while and talked about one thing.
"Currently Dadi Cinemas is our biggest rival in the cinema industry, and various methods are emerging. This time Dadi Cinemas has cooperated with Wanda again. The cinema chain with the largest number of domestic screens and the cinema chain with the largest share will join forces. In the future, it will not only be the largest distribution company in Wuzhou The opponent is also the biggest rival of the Han and Tang Cinemas. Taking advantage of the box office explosion this summer, their cooperation is not stable, so they must defeat the Dadi Cinemas and destroy this alliance." Tang An said solemnly.
"Chairman, what should we do? Although Dadi Cinemas has both good and bad qualities, it does not have fatal flaws." Zhu Mo, director of the publicity and marketing department, asked.
The theater chain with the most screens in the country has the same development direction as the Han and Tang Dynasties. It is indeed the biggest opponent, but such a large theater chain is not so easy to move.
"Currently Dadi franchise theaters account for half of the total. At least 2 billion in box office was stolen across the country last year. A considerable part of it came from franchise theaters such as Dadi Cinemas. Let's start from this aspect."
Tang An turned to the distribution director Cheng Hai and told him, "From now on, the group's more than 300 ground distribution specialists will focus on the franchised theaters of Dadi Cinemas to collect all evidence of box office theft. The more the better, whether it is handwritten Tickets, structural tickets or dual systems, no matter what method you use, whether you bribe their employees, get enough evidence!"
Stealing box office has never stopped. It is roughly estimated that nearly 2 billion was stolen in China last year, and more will be stolen in the future.
Handwritten tickets are easy to understand, and there are also invalid tickets, which are invalid tickets that have been used before.
A structured ticket is a bundled package. For example, for a movie, the minimum ticket price set by the cinema and the film studio is 40 yuan, but the cinema wants to sell it for 70 yuan, and the extra 30 yuan does not want to be shared with the film company.
At this time, the structural ticket comes out.
Cinemas will offer packages, such as a ticket + popcorn + drink, priced at 80 yuan, with a ticket price of 70 yuan and food of 10 yuan. For the audience, buying popcorn and drinks for 10 yuan is a bargain.
But the input into the system is indeed 40 yuan for the ticket price and 40 yuan for the food cost, so the extra money does not need to be shared with the film company.
The more advanced version is dual system, which is just two systems, one connected to the Internet and one not connected to the Internet.
The system that is not connected to the Internet prints the tickets and the tickets are issued, but it is not connected to the national box office statistics platform.
Just now in 2013, in many third-tier small cities and small counties, the box office reported by a movie theater for the whole year is only 400,000.
400,000 is equivalent to 13,000 movie tickets, and 13,000 tickets were sold in one year.
The box office was 400,000, but less than half of it was kept in theaters.
A movie theater needs ten employees no matter how few it sells, screens, checks tickets, and does cleaning.
In a small place, even if the salary is 1,000 yuan a month, ten people would be paid 10,000 yuan a month, and the salary would be 120,000 yuan a year.
In addition to equipment maintenance fees, water and electricity bills, and rent, there are still subsidies every year.
It is difficult to manage these small places, and every year one-tenth of the country's box office is stolen. Now it is 2 billion, and in the future it will be four to five billion, or even eight billion.
Tang An's idea is very simple. All film producers hate box office leaders, and so do the audiences.
Even if the audience doesn't lose money and the movie is taken care of, it will definitely feel uncomfortable if the money they spent is stolen by others.
What's more, this year is the summer season, the most popular time of the year, and it's also the time when movie theaters are full of food.
However, people still have questions.
"It's not like box office theft has never been reported in the past. The best they can do is to report and criticize it. Will it work this time?" Xu Manyun asked.
Tang An said, "This requires support from above. When the time comes, we will find Director Han and the Forest Bureau to at least conduct a large-scale rectification!"
Zhu Mo also asked, "What if the other party notices it and is prepared?"
Tang An smiled and said, "Didn't Mr. Xu say that in the past, the large-scale box office thefts in movie theaters were reported and criticized? Do you think they would be able to resist stealing even if they knew about it?"
Human greed is unstoppable. You have done it countless times before and nothing happened. At most, the theater will scold you, but there is nothing they can do to you.
This is not a small sum of money. Even the annual revenue of some movie theaters cannot equal the box office stolen in one summer. What's more, with Tang An's new film this year, the market will be even more popular.
There is no doubt anymore. After the meeting, the distribution department will immediately issue instructions to more than 300 distribution specialists across the country.
The publicity and marketing department also began to make preparations to catch the other party by surprise.
At the same time, Tang An also called Qu Bo, the general manager of the theater chain, and from now on, he will strictly investigate the box office theft in his franchised theaters.
The first warning, the second fine, and the third cancellation of the franchise!
ps: emmmm, the big power is getting divorced. I don’t know what to say. I wish her good luck.
To write another chapter, it may take two o'clock to finish.