On July 24, the second summer blockbuster "Tomb Raider" held a grand world premiere ceremony at the Capital Gymnasium.
Although "Interstellar" has been in theaters for thirteen days now, it is still the hottest topic throughout the summer, occupying most of the entertainment pages.
Nowadays, building momentum before a movie is released is very important, and publicity plays a decisive role in the entire movie operation.
With the popularity of "Interstellar" not diminishing at all, the producers of "Tomb Raider" want the movie to attract the attention of the audience, so they must expand the momentum and make it as big as possible.
Everyone related to the movie was involved in promoting the movie.
The conversation between Lu Chuan and Wu Jing has been going on for more than half a month. From time to time, they would come out to say something negative.
Wu Jing's temper also grew. He said "No matter what kind of monster you are, I will kill them all with just a few missiles" which made people's blood boil.
Of course, the leading actors are also unavoidable. Whether it is Feng Shaofeng, Jing Boran or Yao Chen, there are constant scandals.
Even for the sake of publicity, some media came out to expose the inside story of Yao Chen's divorce.
It has been more than two years, and now the inside story of the divorce has been revealed just as the movie is being released. You call it a coincidence or not.
Anyway, it is a miracle that can be used in any way. As long as it does not cause any negative impact, it can be used in any way, just to gain one more year of attention.
The actors, directors, and the film itself all received good attention. The premiere was also held at the Capital Gymnasium by Huayi, and it was said to be a premiere for tens of thousands of people.
Inside the venue, Wang Zhongjun, Ye Nian, Zhang Qiang, and Zhang Wei arrived early.
"Other theater chains have promised that even after "The Fast and the Furious" and "Pacific Rim" are released, "Tomb Raider" will have nearly 40% of the film schedule."
As the release is approaching, the situation is pretty good. The response from publicity, theaters, pre-sales, and ticket purchase platforms has been very good, and Wang Zhongjun is in a good mood.
Except for the two major alliances of Wuzhou and Sihai, among other theaters across the country, after giving up part of their profits, "Tomb Raiders" received 40% of the film schedule in the second week.
The four theaters distributed by Sihai gave "Tomb Raiders" 50%.
There are five blockbusters in the same period, including "Wolf Warrior", and 50% of the film schedule is already a very high figure.
And there is also a 3D screen.
The last 40% of the film schedule is basically enough. If the attendance rate is too high and the number of shows is not enough, other cinemas will definitely find ways to squeeze out some shows for the sake of profit.
A big production with an investment of 200 million yuan and a box office estimate of 1 billion yuan. Even if the three major companies are as big as this, they have to be cautious and happy.
Zhang Wei smiled and said, "According to estimates from Taopiaopiao, the pre-sale box office should be 19 million before the release."
The gentle Ye Nian pushed up his glasses and smiled, "We can look forward to over 100 million on the first day."
"Haha, of course, it's completely possible."
For the three major companies, this movie is very important. Wanda is investing in a blockbuster for the first time, Huayi needs performance, and Ali is newly established and equally urgently needs success.
The only exception is probably Zhang Qiang. This project is still led by Zhang Wei, so if it fails, it will be somewhat beneficial to him.
Several CEOs here imagine that the box office will be a hit and the company's influence will rise to a new level.
Time passed slowly, and people kept coming in.
Tang An also took the time to make a trip tonight. He will stay in the capital in the past few days. The four major portals will conduct exclusive interviews one by one, and several major TV stations will also send people to interview him.
Two days after it was over, the record of "The Martian" was almost broken, so I definitely had to celebrate, hold a celebratory press conference or something, and then continue south.
After dealing with reporters in the interview area, Tang An strode toward the infield.
At a rough glance, there are 3,000 seats in the sky, so even if you round up, you can’t even get to 10,000 people. I don’t know what kind of calculation method was used to calculate the 10,000 people.
However, the scene was carefully arranged, and the overall atmosphere was more in line with the style of the movie.
"Director Wang, Mr. Ye, Mr. Zhang."
Tang An walked over and said hello to each of them.
"Director Tang is here, welcome."
Tang An said with a smile, "Ten thousand people are attending the premiere. The crowd here is quite big. They even borrowed a set of digital IMAX projection equipment."
Wang Zhongjun said with a smile, "It is incomparable to Tang Dong's "Interstellar". It is still gaining momentum and our film has not received much attention."
Tang An waved his hands and said, "It's only been in the past few days. I guess the popularity will subside soon. There will be two Hollywood blockbusters released soon."
"Haha, Mr. Tang is so humble. Those two Hollywood blockbusters will definitely not be taken seriously by Mr. Tang."
After chatting for a while, Tang An smiled at Ye Nian again and said, "Mr. Ye, the Four Seas Distribution you are doing is very aggressive. I wonder if you are interested in us jointly forming a company, Wuzhou Sihai, how about just calling it Jiuzhou Distribution?"
Wang Zhongjun's face turned dark. He came to his home stadium to discuss cooperation with his partners. He was so disrespected.
If Sihai and Wuzhou really cooperated, they would account for nearly half of the country's market share, which would already be considered a monopoly, and others would still be fooling around.
However, Wang Zhongjun then thought about it and realized that this was simply impossible. Sooner or later, the nine theater chains would have internal problems.
All producers cannot tolerate the cooperation of nearly half of the domestic theater chains, and they will be eaten to death.
Ye Xuan also knew that Tang An was joking, so he smiled and said, "Dr. Tang is joking, but we can work together if we have the opportunity."
Next, Yu Dong, Wang Changtian, and Zhang Zhao arrived and chatted for a while. They didn't talk about the movies and box office of both parties. At most, they talked about overseas distribution and exchanged ideas.
Although the two sides are currently rivals, the atmosphere is still very friendly, chatting and laughing, and there is no sense of tension at all.
Even Zhang Wei, the president of Ali Pictures, didn't say anything. If he really criticized Tang An in this situation, he would be the one who would be embarrassed. After all, the people present were all the top bosses in the industry.
Soon, almost everyone arrived and the premiere began.
Everyone took their seats, and the three main creators Wang Zhongjun, Ye Nuan, and Zhang Qiang came on stage together.
The host introduced everyone, and it was Uncle San, the author of the original book, who spoke first.
It’s not surprising. Half of the credit for this film can be attributed to those four words in the title, otherwise Wang Zhongjun and the others wouldn’t have dared to invest 200 million in production costs alone.
There are no top stars, no top directors, and if there is no big IP, it would be crazy to spend 200 million in investment fees.
There are still many fans of the original work, and Uncle San’s greetings to the fans received a cheering response from the audience.
When the host asked how this "Tomb Robber" was different from previous versions, Sanshu said that this "Tomb Robber" movie would bring an immersive "Tomb Robbery" experience to the audience.
Lu Chuan said that in addition to monsters, the whole movie will have many props, mechanisms, and settings of horror, suspense, and romance, but what moved him most was the human emotions.
At the same time, he also said that Sanshu's book gave him a broad space for development. The entire crew worked hard for this work, so he hopes that this movie adapted from the top domestic IP will be recognized by everyone.
There is a vast space for performance. I hope it won’t be so vast that it will fly directly into outer space.
When Feng Shaofeng recalled the filming process, he said that this time he played the most difficult and special role. Because he was participating in a movie adapted from a top-selling novel, he had to bear a certain amount of pressure.
At the same time, he also said that there were a lot of fighting scenes in the movie, and he felt that he might need to be labeled as a movie star.
The three producers, Sanshu and Lu Chuan, all expressed their greatest expectations for the movie. When asked by host Guan Yu about box office expectations, they all stated a target of 1.5 billion.
The actual target is one billion. Of course, it needs to be slightly increased when facing the media and audience.
Then there were various interruptions, and some behind-the-scenes videos were played.
Tang An was sitting in the front row in the audience, and he clearly felt that his third uncle was not very interested, especially when Lu Chuan talked about how he spread his thinking and showed things that the audience did not see in the original work.
What the audience doesn't see
Every best-selling book has basically been thoroughly analyzed. Over the years, some die-hard fans may know the original work better than the author.
The so-called things that the audience did not see are probably things that Lu Chuan himself compiled based on the original work.
This is also normal, all adaptations are like this, it just depends on the modification.
But judging from Uncle San's expression, he probably won't be too good.
Next, the movie started to show, and Tang An could guess what Lu Chuan had been changed into after watching the first ten minutes.
There is no more tomb robbing, it has been changed into a pure adventure movie.
But at least we are still exploring underground, and it won’t be like the "Nine-Storey Demon Tower".
Of course there are no aliens, but the heroine turned out to be a descendant of the snake mother. After the big boss snake mother woke up, she directly controlled the heroine's body.
The Snake Mother should be the Queen Mother of the West. According to Lu Chuan, the General Administration of Optoelectronics does not allow demonizing ancient figures.
The Queen Mother of the West has become an ancient figure.
Forget about Sun Wukong, it is one of the four great classics after all. The TV series has influenced generations of people. The characters are deeply rooted in people's hearts and cannot be changed randomly.
But even the Queen Mother of the West cannot be changed into a monster
The protagonist and his party were beaten and retreated, and finally Wu Xie's small universe from an ancient mysterious family broke out. The snake mother controlled the heroine's body but was unable to defeat Wu Xie.
A bloody scene occurred, the snake mother controlled the bodies of their companions, and Wu Xie couldn't bear to take action.
In addition to the Snake Mother, their team also has to face various other monsters, including the Snake Mother's old friend, the Ancient Elephant King.
After a fierce battle, the Ancient Elephant King was killed.
The old lover died, and the snake mother turned on the violent mode!
But Wu Xie couldn't hurt the heroine, so he could only fight and retreat.
In the end, the heroine who remained conscious suddenly regained control of her body for a moment during a fight and took the initiative to let Wu Xie be hit.
He just died and fell into Wu Xie's arms with a smile.
Tang An was speechless. This was so similar to "Nine-Storey Demon Tower".
Should we say that a dog cannot change its habit of eating shit, or should we put it more elegantly, that its nature cannot be changed.
After the movie was screened, the audience's applause was quite warm, but many viewers who had read the original work had already begun to complain.
The gymnasium is so big that it is difficult to hear the voices of one or two people clearly, but the voices of dozens or hundreds of people still seem a bit noisy.
Tang An turned his head and glanced at his third uncle, his face didn't look very good either.
Wang Zhongjun and the others had smiles on their faces, as if they were not worried.
Tang An turned to Zhang Qiang and smiled and said, "Mr. Zhang, fans of the original book don't seem to be very satisfied."
Although Zhang Qiang doesn't want the movie to be too successful, while allowing Zhang Wei to gain power, it would be best to just protect the capital and the company not lose money, and suppress Zhang Wei at the same time.
However, facing outsiders and surrounded by people, Zhang Qiang still had to make a gesture, he said indifferently.
"Isn't it like this with any novel adaptation? It's impossible to satisfy everyone and must be deleted. It's just right that some loyal book fans are dissatisfied. Many Marvel movies also dissatisfied comic book fans. When "The Secret of the Dragon" was released,
There was a lot of controversy when it was released, Mr. Tang, please look at the audience’s applause and make sure it’s clear that this is a successful adaptation!”
Tang An was speechless and thought that this was true. Any film or television drama adapted from a novel or comic book would attract criticism from the original author.
After all, movies and novels are not the same thing, and the same is true for Marvel's superhero movies, which are often criticized.
It’s not like there aren’t any adaptations that satisfy comic book fans, but most of them don’t do well at the box office.
"Ghost Blowing the Lamp" was also criticized at first, but the special effects were good, the plot logic was reasonable, and the actors performed well, so that it could satisfy the majority of the audience and sell high box office.
But when "Tomb Raiders" was filmed like this, the special effects were obviously much worse, the actors were incomparable, and the plot could barely make sense by relying on imagination and guesswork.
But no matter what, it still depends on the box office. Maybe even if the filming is bad, the audience will buy it.