The release of "Tomb Raiders" has made the competition for summer movies more intense, and has had a lot of impact on currently released movies such as "Interstellar", "White House Down", and "The Great Ming Dynasty".
Although the box office has not been released yet, the film schedules of several movies have been reduced to varying degrees, which will inevitably affect the box office.
This past Wednesday, "Interstellar" won 54 million at the box office with 46% of the film schedule, bringing the total box office to 1.379 billion.
"White House Down" grossed 55 million at the box office in three days of release, which is considered a success for this ordinary action movie.
Today is the first day of the release of "Tomb Raiders". By reducing the share, it got 42% of the film schedule.
"Interstellar" today's film schedule has dropped sharply to 33%.
"White House Down" is the most unlucky, having just dropped to 16% just after its release.
The remaining 9% is divided up by movies such as "The Great Ming Dynasty", and the film schedule is pitiful.
By this time, all movies lacked schedule, after all, there were too many movies.
Today Tang An and the crew were still running a road show in Beijing early in the morning, and they also paid attention to "Tomb Robbers Notes" on the way.
The first-day pre-sales are close to 19 million, and the first-day box office is estimated to be 80 million.
Although "Tomb Robbers" is a big IP, the two previous movie versions of "Ghost Blowing the Lamp" and the web drama "Tomb Robbers" have already hyped up this subject, and this number can even be said to be a bit low.
After all, the leading actors are not famous actors, and Lu Chuan's previous "The King's Feast" had a very bad reputation, so many viewers still had concerns.
However, it is inevitable that it will be a big hit on the first weekend. Now more and more viewers are willing to go to the cinema. Even if some viewers have this concern, there will still be a huge crowd of moviegoers who want to see it.
Moreover, Huayi, Wanda, and Ali have jointly promoted the event with considerable intensity. As of noon, there is basically not much negative news online.
To be precise, there were too many good reviews, which drowned out the negative news.
For example, if four or five out of every ten reviews of a movie, or out of every ten audience reviews, are negative reviews, it will make the audience suspicious.
But now the publicity capabilities of their three parties can dilute the ratio of negative reviews to ten to one. If there are one or two negative reviews out of ten reviews, then those few negative reviews cannot affect the audience's choice at all.
It has just been released, and even if there are hundreds of negative reviews, the publisher can generate thousands of complimentary reviews.
However, after this week, more and more people have watched the movie, and when these hundreds of negative reviews turned into more than 100,000 negative reviews, it would not be good for public relations.
The floor cleaning should also be done quickly, accurately and ruthlessly, and before the negative comments have fully erupted, all public opinions should be directed to the positive side.
As for whether you can successfully clean up your business, it depends on whether your public relations ability can withstand the overwhelming negative comments.
Judging from the feedback on the first day, the three publishers of "Tomb Raiders" are still able to withstand it. Just click on an article and you will praise it.
""Tomb Raiders" is definitely the most culturally valuable commercial blockbuster in recent years!"
""Tomb Robbers Notes": The third uncle teamed up with Feng Shaofeng and Jing Boran to create "Tomb Robbers". The visual special effects are really shocking. First, in the opening scene, the Himalayas tower into the sky, the world changes instantly, and the 3D effect is extremely realistic.
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The final decisive battle, when Wu Xie, Zhang Qiling, Aning and others jointly fight against the snake mother, gives people a sense of being in it and immersing themselves in it. In the past two years, I watched "The Secret of the Dragon" and "Longling" one after another.
"Mysterious Cave", I lamented that our country's film technology has made great progress, and "Tomb Raiders" cleverly uses sound, electricity, light and shadow to elevate the wonderful oriental wonders to a new level."
"The visual special effects are breathtaking, the plot design is twists and turns, and the cast perfectly suits the characters. "Tomb Raiders" is an adventure blockbuster that is even better than "Longling Cave"!"
""Tomb Raiders" is what a blockbuster should be!"
Beijing TV backstage lounge.
Tang An looked at these articles and marveled, "Ah Li and Hua Yi have spent a lot of money. According to this level of public relations, the publicity and distribution expenses are much higher than "Interstellar"."
"Director Tang, what do you mean?" Liu Ye next to him asked tentatively.
Only Tang An went to yesterday's premiere ceremony. The rest of the crew were busy promoting and had no time at all.
Originally, looking at the super high box office and the praise on the Internet, I thought it was another excellent commercial blockbuster.
But Tang An's tone made it clear that the good reviews for "Tomb Raiders" were all fake, and the film was not as good as it was praised.
Seeing that they were all looking at him, Tang An smiled and said, "Just read these touted news in reverse. Zhang Qiling's action scenes are comparable to action movies. Wu Xie perfectly demonstrated his innocence and courageous personality.
, just understand it in reverse."
It seems difficult to praise a bad movie. After all, it is like digging out something valuable from a garbage dump. It is not easy.
But the easiest way is to write it backwards. For example, for "50 cents special effects", you would write about the pinnacle of the Chinese film industry and epoch-making special effects.
When an actor performs in a pretentious manner, you should make the actor perfectly fit the role. Every action and every line will make the audience immerse themselves in the role.
Everyone was speechless for a while, and looking back, it meant that the movie was useless.
Although a blockbuster movie with an investment of 200 million from the three major companies cannot be so bad, but from what Tang An said, it must be relatively bad.
The day passed quickly, and in the early hours of Friday morning, the box office was released on time.
The newly released "Tomb Raiders" grossed an extremely high box office of RMB 81 million on its first day, becoming the first single-day box office champion.
The box office of "Interstellar" fell by 10 million in a single day and only received 44 million, with a total box office of 1.423 billion, becoming the second movie in film history to have a box office of more than 1.4 billion.
"White House Down" received 12 million in a single day and was the most affected, with a total box office of 67 million.
It ended "Interstellar"'s 13-day consecutive box office championship. With a box office of 80 million, coupled with an overwhelming publicity campaign, "Tomb Raiders" became the most popular movie in the summer.
On Friday, "Tomb Raiders" once again took in 86 million at the box office, with a total box office of 167 million in two days of release!
"Fast and Furious 6" also officially launched on the domestic film market that day, ranking third on the box office list that day with a box office record of 49 million yuan for the series in a single day.
The second place is of course "Interstellar". Although due to the release of new movies, the film schedule has dropped to 25%, but thanks to the approaching weekend and the high reputation, the box office has increased, taking in 53 million, the total box office
Up to 1.476 billion!
25% of the scheduled films took in a box office of 53 million. This attendance rate is almost the same as the first week of release. It completely violates the box office rules of commercial movies.
"Fast and Furious 6"'s box office of 49 million on its first day was something no one expected. The previous film in this series only had a box office of just over 200 million.
Similarly, "Vegetarian 6" has only 26% of the film schedules, but "Tomb Raiders" still has 41% of the film schedules.
Comparing the film schedule and box office, the three movies seem to have similar attendance rates, but "Interstellar" does not have a 3D version, while the latter two do.
On the following Saturday, the rest day, "Tomb Raiders" started to receive large-scale negative reviews after two days of screenings.
However, Ah Li and Hua Yi were still struggling to hold on and could barely suppress it.
However, a large amount of negative news still had an impact on the box office. The box office of "Tomb Raiders" only increased by 2 million on Saturdays and holidays, only 88 million in a single day, and the total box office reached 255 million!
On this day, "Interstellar", which has been in theaters for 17 days, received 62 million in a single day, and the total box office successfully exceeded the 1.5 billion mark. It topped the box office record in mainland film history with a box office of 1.538 billion, and was also the first box office in the domestic market.
Movies that exceeded 1.5 billion.
1.5 billion. Although including Hollywood movies, there are nearly ten movies with a box office of over 1 billion, but 1 billion is still a height that is difficult for an ordinary director to reach.
Not to mention the 1.5 billion, the shock level is no worse than the various records set by "Interstellar" before.
After breaking the record, the media started blowing the news again. I don’t know how many different ways of blowing the news throughout the summer vacation, and it was difficult for the media.
"Interstellar", which exceeded 1.5 billion, "Tomb Raider", which was a hit at the box office, and "Vegetarian 6", which was also a hit, are three blockbusters that once again pushed the summer season to another peak.
Including "Vegetarian 6"'s 60 million on Saturday and several other movies, the single-day box office even reached 220 million, breaking the single-day box office record jointly set by two billion-level blockbusters during the Spring Festival.
Huayi Brothers Group, Wang Zhongjun also breathed a sigh of relief.
255 million in three days, which is much lower than "Interstellar", but there is a high degree of confidence that this figure will exceed 1 billion.
But now is not the time to rest assured. Above the meeting just now, the Propaganda Department and the Public Relations Department reported on the publicity situation. Negative comments and news have accounted for 30%, and they cannot be suppressed all.
Wang Zhonglei said with some worry, "Brother, there are only two million more on Saturday than on Friday. Bad reviews of the movie will inevitably have a negative impact. We have already used all our resources. In another week at most, we will not be able to suppress it."
Wang Zhongjun shook his head, "It's enough if it can last for one week. Movies like "The Breakup Master" also have a bad reputation, and the subsequent trend is still in a normal state. "Tomb Raiders" even if the trend is average, it will not break one billion.
How difficult is it?"
Then he said with some worry, "It's just that "Vegetarian 6" suddenly appeared at the box office and disrupted the situation. I didn't expect it."
At first, these two Hollywood blockbusters were not taken seriously by them at all, and they were only worried about "Interstellar".
Even if the reputation of "Tomb Raiders" is not very good, the audience will have no other movies to watch.
But the explosion of "Vegetarian 6" will definitely profit the box office.
Wang Zhonglei sighed and blamed himself, "I was wrong. The box office of "Fast and Furious" is estimated to be 400 million."
Wang Zhongjun waved his hand, "This is not your problem."
The evaluation of a movie is analyzed by dozens of professionals, a large amount of data is investigated, and the result is arrived at after various analyzes by actuaries and financial personnel. It is not something Wang Zhonglei can just say at a glance.
"Change a group of people and re-evaluate "Pacific Rim". There can be no surprises this time." Wang Zhongjun warned.
There are already three blockbusters competing. If another dark horse comes along, the situation will be completely unfavorable and all three will suffer.
Except for "Interstellar", which has been released for more than half a month and is less affected, all three of them will suffer losses!