Chapter 701 Wu Chengen is about to file a lawsuit!
Although the Spring Festival stall has now become one of the most important stalls in China, there is still a slight gap between the Spring Festival stall and the Lunar New Year stall.
The summer season can produce more than 10 or 20 movies with a box office of over 100 million yuan. Last year, there was a super blockbuster with a box office of 2 billion yuan. The market is far higher than any other time period.
The Lunar New Year slot, which used to be the most important domestic schedule, has been squeezed out by the summer schedule. Now domestic movies are not afraid of Hollywood blockbusters at all, and the prime time for Hollywood's summer schedule is in May and June, such as "Iron Man 3" and "Pirates of the Caribbean 4"
, "Kung Fu Panda 2", "Avengers" and other super blockbusters were all released in May and June.
However, the Lunar New Year holiday is now advanced to mid-November and continues until mid-January. The two months are much better than the prime time of less than one month during the Spring Festival.
In terms of box office sales during the entire seven-day holiday, the Spring Festival season is definitely number one.
But starting from this year, there will no longer be Hollywood blockbusters during the Spring Festival. In the past two years, there have been blockbusters such as "Mission: Impossible 4", "Sherlock Holmes" and "The Hobbit" released during the Spring Festival.
But this year, it was not until the sixth day of the lunar month, when the Spring Festival was almost over, that a Hollywood blockbuster "Frozen" was released.
The entire Spring Festival period is completely dominated by Chinese-language movies, and several movies released on New Year's Eve did not live up to this excellent schedule and delivered a perfect answer on the first day.
One film exceeded 100 million on its first day and broke the first-day box office record in film history. There were two other films with a single-day box office of over 50 million, and one with a single-day box office of nearly 30 million. None of the four films was a hit.
The next day, the first day of the Lunar New Year, all four movies maintained a certain increase.
Yesterday was the New Year's Eve after all, and most people were still on their way home. By the New Year's Day, almost everyone was home and had time to watch movies.
"Havoc in Heaven" earned 120 million on the second day. Although the increase is not large, at this number, with the current film schedule and market capacity, it is good to be able to beat it. And compared with several other movies, "Havoc in Heaven"
The duration is half an hour longer, which has a disadvantage in terms of duration.
The film schedule of "The Return of the Monkey King" increased by two points, with 18% of the film schedule taking in 69 million box office.
The film schedule of "Where Are We Going, Dad" also increased by two points, with the single-day box office exceeding 60 million.
The film that has been cut from its schedule is "Omen". There is only a seven-day Spring Festival holiday. Taking advantage of the seven-day box office boom, major theaters will schedule films without wasting any time.
"Omen", which originally had high hopes, only received 28 million at the box office with 25% of the film schedule, which disappointed the major theater chains.
Although this figure is not bad, Feng Xiaogang's "Private Customization" during last year's New Year's Eve only received 75 million at the box office on the first day with 52% of the scheduled screenings.
Moreover, "Private Order" had no rivals at the beginning, and "Omen" has to compete with three movies that are not weaker than "Private Order".
But I'm afraid of comparisons. "Omen" was the one with the worst performance, so it was immediately cut off from the film schedule.
The next day, "Omen" still had 20% of the scheduled films, and its single-day box office was 1 million higher than yesterday. It took in 29 million in a single day, which is also growing.
The box office of the four movies all increased the next day, once again injecting a boost into the movie market. Major companies also invested more promotional resources each one.
In a high-end neighborhood in Beijing, the newly appointed chairman of China Film Co., Ltd. Kang Pei watched the accurate box office results come out this morning and heaved a sigh of relief.
We poured ourselves a cup of tea, went back to the study and carefully read the emails sent by the distribution department and publicity department, and read some important news again.
"call."
Kang Pei took a sip of tea and breathed a sigh of relief.
To be honest, when the box office came out on the first day, he was worried that the box office would collapse later.
Now it seems that even if the reputation is not good, such a strong publicity campaign, coupled with the first movie to put "Journey to the West" on the big screen, is enough to attract audiences into the cinema.
Although there are more and more negative comments, on some websites, forums, and forums, if it weren’t for the large number of trolls, the reputation would be ruined.
But for now, the publicity aspect is still withstanding. With 80 million in cash + 60 million worth of publicity resources exchanged, a total of 140 million has been invested in publicity and distribution. It is not difficult to maintain a good reputation for seven days.
only!
Kang Pei frowned when he saw the data on "The Return of the Great Sage".
18% of the scheduled films earned a box office of 69 million. The attendance rate and average number of people per game are higher than "Havoc in Heaven" and higher than any other movie.
Moreover, "The Return of the Great Sage" also has a 3D version and a giant screen version, occupying many 3D screens and giant screens.
Kang Pei sighed. Even he had to admire Tang An. He had never made a mistake in the industry for ten years.
Not only the movies he made, but any movie that Tang An liked, no matter what genre it was, whether it was a new director or not, whether it had big-name stars or not, all the movies would do well at the box office.
This time Tang An arranged for "The Return of the Great Sage" to be released on the Spring Festival schedule. Kang Pei, like many people, felt that Tang An's undefeated myth was going to be shattered this time.
After all, it is an animated movie, especially domestic animated movies, which are basically for children.
And the movie version of "Where Are We Gone, Dad" which became a hit more than a month ago is mainly aimed at children, so it is difficult for such an animated film to compete.
But now, the large-scale screenings before its release have directly ignited the reputation of "The Return of the Great Sage", and the potential audience is no longer just children.
On the contrary, because it is an animated movie, coupled with the advantages of the Journey to the West theme, it truly covers all age groups.
"The Return of the Great Sage" is already the only rival to "Havoc in Heaven". Based on this momentum, it is very promising to win a box office of 6.7 billion. If the trend is stronger after the Spring Festival, it may not be impossible to break 1 billion.
However, Kang Pei is not too worried. Based on the performance of "Havoc in Heaven" in the first two days, it is inevitable that it will exceed one billion.
Moreover, even though the box office of "The Return of the Great Sage" is high, less than 20% of the films are scheduled. The lack of film schedule directly limits the box office growth.
There are no extra films scheduled for the four movies. As long as "Havoc in Heaven", "Where Are We Daddy" and "Omen" are not left behind, there will be no films allocated to "The Return of the Great Sage".
Even for "Omen", which did not perform well, there is not much left to cut from the 20% film schedule. Even if it is cut, it cannot be added to "The Return of the Great Sage".
Moreover, Bernard and China Film Co., Ltd. co-distributed the film, and its investors include Sun Entertainment, which is not short of money.
As a company owned by the tycoon of the casino industry, Sun Entertainment has been committed to expanding the influence of casinos in the mainland in the past two years, and there is no shortage of money.
Without arranging movies, it’s all in vain. At least “Havoc in Heaven” is guaranteed to be the box office champion during the Spring Festival.
Unless there are any surprises, "Havoc in Heaven" has basically secured the top spot at the box office during the Spring Festival, which is the consensus of most people.
Film scheduling is a problem that cannot be avoided. "Havoc in Heaven" is jointly distributed by Xinghao, China Film and Television, and Wanda. China Film has six major cinemas and Wanda has established Sihai Distribution. These two parties account for 60% of the domestic cinema market. share.
"Havoc in Heaven" currently has less than 40% of the film schedule. It is not impossible for China Film and Wanda to increase the film schedule to nearly 50%.
"The Return of the Great Sage" did not wait until more than a week after its release before it began to gain momentum as originally planned.
After more than half a month of large-scale screenings, 80 million RMB in promotional support, and sufficient film schedules, the 18% of films scheduled on the first day of the new year to win a box office of 69 million is already the limit.
This is why the movie is less than 90 minutes long, which is a big advantage over the 120 minutes of "Havoc in Heaven".
If there are no more films scheduled in the future, the box office will be less than 70 million per day, which is far different from the 110 million single-day figure of "Havoc in Heaven"
The investors and distributors of the other two movies have no intention of competing with these two movies.
Wang Changtian knows very well that the box office of "Where Are We Going, Dad" is only 500-600 million at most, and the genre restrictions are too great.
Even if the film schedule is increased and the publicity campaign is stepped up, it is impossible to get people who would not watch the movie to enter the cinema.
Even for "Bear Bears" and "Pleasant Goat", if they have a good reputation, as long as they invest enough, he is confident to increase the box office.
But "Where's Dad?"
However, Wang Changtian was reassured by such a good result of breaking 100 million in two days, and this time he received another tens of millions in issuance proceeds.
All three films have achieved good results, but "Omen" released by Yu Dong has received a mediocre response. It can be said to be the only loser during the Spring Festival.
On the first day of the new year, Yu Dong was still working on his home computer, listening to the reports from the heads of the publicity and distribution departments who stayed in the company to work overtime.
It stands to reason that with an investment of 100 million in "Omen", maintaining this box office and making profits should not be a problem.
There are too few Hong Kong films that can make money now. Even apart from a few films worth 200 to 300 million yuan, there are very few.
But seeing others breaking 100 million in two days and breaking 100 million in one day, Yu Dong was jealous.
Originally, I wanted to capitalize on the success of "Havoc in Heaven", but the reputation of "Havoc in Heaven" was too low, and Zhou Runfa, who played the Jade Emperor, was also criticized everywhere.
But fortunately, Zhen Zidan, who plays Sun Wukong, was in front and attracted most of the firepower, otherwise it would have really affected Chi Yu.
Hantang Media Group, the company has nothing to do during the Spring Festival, and we had a holiday yesterday.
Only some people from the publicity and marketing department and distribution department under the film division have been retained to assist Hantang Pictures in promoting and distribution. Some people in the TV drama division are also working overtime. A bunch of TV dramas produced by the companies under the group also need the group's help.
The company's reorganization was completed a year ago and nothing happened. Tang An came to the company in the morning on New Year's Day to have a look and then left.
Tang An is also officially on vacation. He doesn't have to do anything and have a good rest for a few days.
There is no need to worry about "The Return of the Great Sage". Now that the box office is saturated, it is not a bad thing. Tang An has already made an agreement with the other four theaters distributed by Wuzhou to increase the film schedule by two points every day. It is estimated that "The Great Sage" will be released in two days at most. The reputation of "Havoc in Heaven" should collapse.
In the Internet age, as long as the reputation is bad enough, no amount of publicity can cover it up.
Now there is still a buffer of three or four days. In four or five years, it will collapse the next day, and it will become increasingly difficult to cheat money.
As long as the reputation and box office of "Havoc in Heaven" drops significantly, even if China Film Corporation has six major theater chains, it will not be able to still occupy nearly 40% of the film schedule.
After all, the six major theater chains are all independently operated, and Kang Pei has just taken office.
Moreover, China Film Group holds more than 90% of the shares of China Film Corporation and is the absolute controlling shareholder. There is bound to be a fierce battle between China Film Group Chairman Jiao Canfen and China Film Corporation Chairman Kang Pei.
Besides, Wanda, they are just a joint distributor. If there is any benefit, they will do it. If there is no benefit, they will not waste the film schedule with China Film.
Not to mention Sihai Publishing, which has not made any money since its establishment and still expects others to contribute, how is it possible?
Tang An was not worried at all. When "Havoc in Heaven" collapsed at the box office and reputation, "The Return of the Great Sage" would naturally catch up.
Moreover, there are fewer films scheduled now, which is equivalent to a kind of hunger marketing, and there is no harm in it.
Everything went as expected. On the second day of the Lunar New Year, several movies had only been released on their third day, and word-of-mouth had already become polarized.
"The Return of the Great Sage" is a hit all over the Internet, and its reviews are not generally high.
"Where Are We, Dad" was praised to the heavens and cursed to the heavens.
"Omen" received a lot of criticism, but it wasn't too harsh.
"Havoc in Heaven" is the Spring Festival movie that attracts the most attention, has the strongest lineup, has the highest investment, and has the highest box office. It is also the one that has been criticized the most.
If the box office is high and the attention is high, more and more people will criticize it. If the box office is not high, no one will criticize it.
However, the promotions of China Film and Xinghao were still able to hold on, and they did not collapse so quickly.
On the afternoon of the second day of junior high school, as a representative of "Journey to the West", many reporters went to interview Teacher Six. The portal Tengxun also invited Teacher Six to conduct an exclusive video interview.
This time, Teacher Six still had nothing nice to say, and was very sad about Shajir's random changes in "Havoc in Heaven".
Teacher Six said earnestly, "People often ask me what I think of so-and-so's 'Journey to the West' and a certain entertainment blockbuster. I say this is not 'Journey to the West', and the character he plays is not Sun Wukong. Sun Wukong is an idol-type mythical figure of the Chinese nation. , don’t think that mythical characters can be randomly modified.
When we played Sun Wukong, we were particular about how to stand with our feet, how to hold the stick, how to look with our eyes, and why we did it this way.
Our country's unique monkey opera performance art, you are not famous, just put some hair on your face and you are Sun Wukong.
No matter how it is remade, I hope to respect the original work. The essence of Journey to the West culture cannot be changed, and the spirit of the Monkey King cannot be changed.
I believe that if Wu Chengen were alive, he would have fought the most lawsuits, and he would have won 100% of the time. Modern authors are very intelligent and talented, so why do they always aim at these instead of writing more meaningful things?"
For the sake of traffic, Tengxun is not afraid of trouble. This interview video is directly placed at the top of the Tengxun video movie interface, and four or five Spring Festival special videos are played in turn.
In less than 24 hours, "Wu Chengen's lawsuit" became a hot search topic on Baidu and Xinlang Weibo.
Teacher Six’s Weibo followers quickly increased, and there were many more comments than before when he commented on “Havoc in Heaven.”
"Teacher Six said it well, "Havoc in Heaven" is so nonsense. It destroys all three views. The logic from beginning to end is confusing!"
""Havoc in Heaven" is definitely the most shocking movie this year. It shocked me from beginning to end!"
"I really want to give the episode from "The King of Comedy" to this movie: Shit, you are a piece of shit..."
"Isn't the director a fan of Dota? The earth-shaking sacred bull vs. the phantom spearman, the mad battle ax vs. the golden cudgel!"
"Support Teacher Six, Teacher Six should sue them!"
There was a lot of excitement on Weibo. Of course, some people came to scold Teacher Six, such as that he regarded "Journey to the West" as his own and was too domineering.
But these words were drowned out, after all, "Havoc in Heaven" is really terrible!