The bustling Spring Festival is still going on. On the second day of the Lunar New Year, Teacher Six made headlines with his comments, adding another spark to the already popular Spring Festival.
Originally, when "Journey to the West: Conquer the Demons" was released, Teacher Six also criticized Zhou Xingchi, and he also took out "Journey to the West" and approved it again.
At that time, he didn't have much influence. The main reason was that what he said was like many critical voices, and the audience listened to it.
And at that time, the reputation of "Journey to the West: Conquering the Demons" was much better than it is now.
But now, the sentence "Wu Chengen would have filed a lawsuit if he were still alive" is much sharper than what he said before, and the audience became interested as soon as they saw such a news headline.
Just like that, Teacher Six became a hot topic during the Spring Festival, Weibo fans increased significantly, and endorsement fees are expected to increase as well.
"Havoc in Heaven" is still the most popular movie during the Spring Festival. It is still making great progress despite being criticized, and it still received a high box office of 108 million on the third day.
After three days of release, the total box office reached 345 million.
The film schedule of "The Return of the Great Sage" increased by 20% on the third day, and the single-day box office also increased slightly, with a revenue of 7,500, and the total box office was just over 200 million.
"Where Are We Going, Dad" earned 62 million on the third day, and a total of 173 million in three days.
"Omen" once again lost three points in its schedule, but the box office did not decrease.
31 million in a single day, two million more than yesterday.
It's strange that even with a poor reputation, reducing film schedules can increase box office.
According to feedback from terrestrial distribution teams, theaters, and third-party data survey agencies, the attendance rates of the other three movies are very high, especially since the afternoon, the average attendance has remained high.
Affected by this, "Omen" also benefited from this and diverted some viewers.
Judging from this trend, the momentum of "Omen" is still very healthy, but it is still far inferior to the other three movies, and it is impossible for theaters to increase their film schedules.
It only took 3 days to earn 88 million, which is not bad at other times, but this year's Spring Festival, when all three movies were huge hits, this figure is very poor in comparison.
Teacher Six's sentence "Wu Chengen will file a lawsuit" became a hot search topic, which made the audience laugh a lot during this Chinese New Year. Someone with good intentions even asked Teacher Six to represent Wu Chengen in the lawsuit. This is purely a joke.
Although Teacher Six's words were a bit excessive, he scolded him himself and even moved Wu Chengen out. Those who didn't know it thought Wu Chengen was someone else.
But not many people attacked him on this point, after all, the movie was too bad.
It's impossible for the audience to side with a bad movie. Basically, as long as you criticize "Havoc in Heaven", most of them agree.
It wasn't just about Teacher Six that made the headlines. Soon, all kinds of bad guys started appearing frequently.
As the largest social platform in China, starting from the trending search of Six Teachers, a large number of people began to follow the trend and @Liu Teachers and the official account of "Havoc in Heaven". Most of them had the same voice, and there was a lot of curses.
Famous Professor of Cultural Studies on Journey to the West: "The so-called 3D magical masterpiece "Havoc in Heaven" is just a classic, with a luxurious lineup and a 'beautiful-looking' platter and hodgepodge on the surface.
A lame commercial film that is sensationalistic and lacks cultural connotation.”
"Reject cultural dross, spoof classics, and distort youth values" and "restore the true origins" of Journey to the West culture. I hereby solemnly appeal to all audiences and netizens around the world, including college students, high school students and entertainment stars, to support "Havoc in Heaven"
A total boycott, no one should go see this movie!"
A celebrity in the literary world: "The core of "Journey to the West" lies in traditional Chinese culture, while the movie "Havoc in Heaven" adds Western magical elements such as the struggle between "gods, demons, and humans", and is European in story structure and expression techniques.
The style is serious, completely deviating from traditional Chinese national culture, and distorting the local mythological structure. This is a manifestation of "contemporary national inferiority complex" and a serious lack of creativity."
"As directors and screenwriters, we should also have a basic sense of social and artistic responsibility, and respect the laws of artistic creation and the main spirit of the original work. Such uncontrollable worship of foreigners and blind Westernization is a great blasphemy to the culture of Journey to the West and a violation of the original work.
The author Wu Chengen is disrespectful."
Suddenly, a large number of fans of Journey to the West culture appeared on Weibo, criticizing the movie.
Some people talk about the plot of the movie, and some go to the national level, thinking that the screenwriter changed the traditional Eastern mythology into a Western magical style, which is a sign of admiration for foreigners and a national inferiority complex.
Kang Pei's face became increasingly angry as he looked at the negative comments that had taken over half of the Internet.
When Teacher Six spoke out for the first time, Kang Pei didn't care and didn't think it would have any impact.
But now, it has made the headlines, suppressing the news that "Havoc in Heaven" broke the record of 345 million in three days.
These experts and scholars who suddenly appeared one after another also made Kang Pei very angry. He even wanted to call Xinlang CEO Cao Guowei and block the accounts of all these people.
But that’s just a thought. This is the Internet age, not what it was ten years ago.
If it had been ten years ago, with his connections in Optoelectronics, more than half of the print media would have been praising him.
But now, it is difficult for optoelectronics to be brought to the Internet.
Clicking on another Weibo, a scholar who claimed to have devoted more than 20 years to studying the culture of Journey to the West strongly condemned the investors of "Havoc in Heaven" and suggested that the director of "Havoc in Heaven", Zheng Baorui, and screenwriters Huang Zhihuan, Situ Jinyuan and Zhou Runfa,
Donnie Yen, Aaron Kwok and other leading actors made a public apology and repentance to the author of "Journey to the West", Rainey Wu.
Kang Pei suppressed his anger and took a general look at the situation on the Internet, and then carefully looked at the data sent by the public relations department.
He picked up the tea cup and took a long sip.
With a "pop", the cup hit the table hard.
The public relations department has made preliminary statistics on some news on the Internet, and calculated the proportion of negative news in some forums, post bars with a larger number of registered people, and entertainment news websites with a lot of views.
Almost close to 80%, this is the result of all-out public relations, and many forums are funded.
But there is not much use in paying money, after all, the bad reviews of Yishui.
Apart from the bad reviews and some unconventional people, I really don’t know how many are left.
However, such large-scale negative comments made Kang Pei suspect that this was probably an organized and disciplined professional troll force specifically trying to smear "Havoc in Heaven".
Even if "Where Are We Going, Dad", a variety show filmed in seven days, received mixed reviews, "Havoc in Heaven" will not be overwhelmingly negative.
Four blockbusters will be released during the Spring Festival, and the other three are likely to be released.
"Omen" had the worst performance, and "Havoc in Heaven" had the best performance. Yu Dong is suspected of this.
"Where Are We Going, Dad" also needs to take advantage of the seven-day holiday to earn enough box office, and Wang Changtian, a journalist, is the best public relations expert at smearing.
Back then, the low-budget films "Painting on the Wall" and "The Legend of White Snake" faced each other during the National Day. Both were obviously bad movies. However, Wang Changtian relied on public relations to slander "The Legend of White Snake" and took on the most responsibility for National Day.
of curses.
Of course, the biggest suspect is Tang An. Last year's Spring Festival release "Journey to the West: Conquer the Demons" was obviously a comedy, but it was turned into a horror movie that would scare children into tears.
If Tang An didn't do it, Kang Pei wouldn't believe it.
But it doesn't matter who did it now. The most important thing is to maintain reputation and box office. Even if it is going to fall, it will have to wait until after the Spring Festival.
After calming down, Kangpei called the head of the public relations department and asked the public relations and propaganda departments to increase public relations efforts to suppress this momentum.
I also made phone calls to the CEOs of the six major theater chains, namely New Film Alliance, China Film Digital, China Film Southern Shinkansen, China Film Xingmei, Liaoshen Northern, and Nishikawa Pacific, to ensure that the movie would be scheduled.
Wanda and Kangpei, the co-issuers, are also not missed.
Only with enough film schedule can the current box office be maintained.
Although I guessed that Hantang was involved in negative marketing, and even the interview with Teacher Six was probably Tang An's instruction. After all, Tengxun and Hantang are still cooperating, and Tengxun has invested in Nuomi.com.
Furthermore, Hantang Media is also the third largest shareholder of Weibo, and Hantang was the first to deploy Weibo self-media on a large scale. In terms of the scale of self-media, it far exceeds that of any film and television company.
However, he doesn't have the energy to fight back now. It would be good if he could maintain the reputation of "Havoc in Heaven".
Only after he has successfully passed the first half year of taking office and has successfully taken control of the shares of China Film Group can Kangpei be free to take care of Tang An.
If Tang An knew that Kang Pei suspected him of being the one behind the scenes, it would be a disaster and he would die unjustly.
From the beginning to the end, Tang An never thought about negative marketing for "Havoc in Heaven" because there was no need for it!
As for the movie "Havoc in Heaven", even if nothing is done, the reputation will be ruined. It will only last for two or three days at most.
Why waste energy? As long as the announcement of "The Return of the Great Sage" is done well, everything will fall into place.
But Tang An definitely doesn't know what Kang Pei is thinking. He doesn't even pay special attention to the Spring Festival now. He just looks at the data occasionally and stays at home to rest. Sometimes he even calls Deng Chao, Liu Ye, and Yang Mi to come to the house to join in.
Two tables of mahjong.
The wide range of negative news had a big impact on "Upheaval". On the third day of the Lunar New Year, which was also the fourth day of the movie's release, the single-day box office of "Upheaval" dropped the 100 million yuan mark.
And not only did it fall below 100 million, it even went down to 90 million.
86 million in a single day, a drop of 20%.
However, "Havoc in Heaven" still leads the Spring Festival season with a total box office of 431 million.
"The Return of the Great Sage" earned 79 million in a single day, with a total box office of 279 million.
After three days of explosive growth, the box office of "Where Are We Going, Dad" has not increased and dropped by 2 million, with a total box office of 231 million.
"Omen" collected another 35 million, with a total box office of 123 million. Because the attendance rate was low before, there is still room for growth.
86 million in a single day, although it is still the highest in Japan, this decline has caused a slight crisis in Kangbei.
However, when the box office results for the fifth day came out, Kang Pei was completely panicked.
The box office of "Havoc in Heaven" plummeted again, with only 72 million in a single day.
The box office of "The Return of the Great Sage" still maintained a slight increase, with the single-day box office reaching 83 million.
On the fifth day of its release, "The Return of the Great Sage" surpassed "Havoc in Heaven" and won the first daily crown.