Chapter 716: Outbreak and diving (5000 word chapter)
February 14th, a week has passed since the Spring Festival, and the popularity of several movies released during the Spring Festival is gradually declining.
The release time is half a month, and basically except for some films with good reputation, they are almost finished.
The only one that still maintains high popularity is "The Return of the Great Sage". With its good reputation, its popularity has not diminished at all.
The popularity of "Havoc in Heaven" and "Where Are We Going, Dad" has declined the fastest, while the box office of "Omen", which has the lowest box office, has returned to almost the same level as during the holidays.
The first two have high box office but not very good reputation. "Omen" has low box office and average reputation, which is not much better. It can be said that there is not much difference in terms of reputation.
But with such a slight difference, the follow-up trends of the three movies are completely different, which fully demonstrates that today's audiences do not actually have high requirements. As long as they can make them laugh in the cinema, even a vulgar comedy can be a hit.
"Omen" is a cheesy and vulgar comedy, but if it makes the audience laugh, it is considered a success.
However, even though "The Return of the Great Sage" still received nearly 60 million at the box office on the 13th, the star of the Valentine's Day schedule is still the newly released "Beijing Love Story".
It's just that there is no such thing as a Valentine's Day schedule yet. Although there will be a huge demand for Valentine's Day schedules in the coming years, including the past two years, the box office output has not been low.
But without the blessing of the Spring Festival and Lantern Festival holidays, it would be just a topical working day at most.
Looking back at the Valentine's Day schedule in the next ten years, we can see that several of the most successful films relied on the holiday to drive them, and very few romantic films took advantage of Valentine's Day to become box office hits.
In addition, in the past, there were no discounts on Valentine's Day, and this rule was broken with the emergence of ticket replenishment on the ticket purchasing platform.
In the past few years, when movie tickets were half-price on Tuesdays, if it happened on Valentine's Day or Chinese Valentine's Day, the original half-price discount would be gone.
In addition, many places did not offer discounts on Valentine's Day in previous years, and some coupons and discount cards would be marked as unavailable on Valentine's Day.
Unlike now, merchants wish that every day is a holiday and offer discounts every day.
The first real Valentine's Day movie should be "Baby in Love" directed by Li Shaohong, starring Chen Kun and Zou Xun.
The main reason why "Baby in Love" is a movie scheduled for Valentine's Day in the true sense is that this movie had a series of bundled marketing back then.
As for Valentine’s Day, what other products can be bundled with marketing? Of course it’s TT.
At that time, a TT manufacturer once provided TT to movie viewers on Valentine's Day. This should be the first targeted and clearly directed Valentine's Day marketing campaign in the Mainland.
The movie that will really become a big hit due to Valentine's Day will not be until next year's Chinese Valentine's Day, when Yang Ying and Ni Ni star in "Bride Wars." This remake of the movie grossed nearly 100 million in box office on its first day of release on Chinese Valentine's Day.
The total box office of this movie is only 170 million. It is strange that the box office on the first day exceeded half of the total box office. What is even more strange is that it is a 3D film.
At that point, it will be real money fraud.
Although "Beijing Love Story" was averagely produced, it is not considered a money scam. Chen Shih-cheng's current abilities are just not up to the task of telling the story of a life-spanning love story in one movie.
On the day of the release, after deducting the 5 million votes and making up for the 5 million tickets, only 15 million were left in the publicity and distribution expenses. The momentum was far from being able to match the Spring Festival release of "The Return of the Great Sage".
, compared to "Havoc in Heaven".
It is much worse than the publicity campaign of "Where Are We Gone, Dad"? After all, Shonan TV spent a lot of money on this.
However, the main focus of this film is Valentine's Day, and the promotion focuses on the early stage.
And because the popularity of other movies has slowly receded, "Beijing Love Story" has successfully become one of the most popular movies at present, not much worse than "The Return of the Great Sage".
There have been mixed reviews about this film, both good and bad.
Some netizens also ridiculed the scene in the film where Liu Haoran rides a bicycle to chase the bus Ouyang Nana is riding, saying that it is impossible for any bicycle in Beijing to lag behind the bus during school hours.
The reputation is generally good, and because of Valentine's Day and Friday, the box office is also rising.
As of 11:30 o'clock, when the box office was last counted today, the box office of "Beijing Love Story" on Nuomi.com exceeded 100 million, reaching 1.002, which is more than 200,000.
It is also the second movie this year to have a box office of over 100 million on its first day!
At present, the number of movies with a box office of over 100 million yuan in the first day in China is just like the number of movies with a total box office of 1 billion yuan. This data can basically guarantee a big hit.
Previously, the one with the lowest box office, which exceeded 100 million in the first day, was "Havoc in Heaven", and the data was also wrong, but it is impossible for the special agency to make mistakes!
Moreover, after looking at the feedback from major theaters in Wanda Cinema Line, the attendance rate and average number of visitors per game are much higher than those of "The Return of the Monkey King".
No problem at the box office!
Tang An got a big deal!
Ye Xuan felt depressed when he thought that he had been sold with a guarantee of 350 million, although this was not his idea, but the idea of other investors.
But at this time, other investors would not think that way. In the face of interests, they would only blame Ye Xiang for selling their film at such a low price, not realizing that it was them who wanted to sell it in the first place.
After a while, the office door was knocked open, and the director of the distribution department came in with a report.
"Mr. Ye, this is the box office estimate for "Beijing Love Story"."
Ye Xuan took it and took a look at the numbers first, and said in surprise, "800 million? How confident are you?"
The director of the distribution department said, "With a probability of more than 50%, the final target should be over 800 million. Although today's pre-sales are not ideal, yesterday's box office and pre-sales ratio was very high, plus the reputation is not bad, "Beijing"
The trend of "Love Story" should be very stable, and in the next 20 days, only two blockbusters "The Hobbit" and "RoboCop" will be released. There are almost no competitors, and the estimate of 800 million is still relatively conservative.
"
Of course, professional film and television companies will not think that they can really exceed one billion.
Valentine's Day is only one day, there is no holiday, and if it exceeds 100 million on the first day, it does not mean that it will also exceed 100 million in the following weekend.
Taking into account reputation, competitors, film schedule, and audience, Wanda’s estimate of 800 million is not outrageous.
800 million, excluding the 350 million guaranteed, the remaining 450 million box office Hantang Media will take 45% as the guarantee.
That is 87 million, plus 150 million divided into 350 million, which is an income of 237 million.
The guaranteed fee paid by Hantang Media was only 100 million, and the publicity fee was 20 million, and it also made a profit of 120 million.
The total revenue of the producer was only 200 million. After excluding the cost of 50 million, it only made 150 million, which is only 30 million more than the distributor.
The net profit of more than 100 million was given away like this, which can be called the biggest "mistake" since Ye Xiang took office.
Is it possible that Tang An's vision is so great that he can be sure that a new film directed by a newbie will be a hit without even seeing the finished film?
Thinking of the series of publicity methods used in the past half month, and the fact that Tang An invested 80 million in the promotion of "The Return of the Great Sage", which was not optimistic before, it finally succeeded in one fell swoop.
It’s really evil!
Ye Nian didn't regret it for a moment. He felt incredible about Tang An's vision, but he couldn't think of a clue and was puzzled.
However, after this weekend, Ye Xuan felt a little better.
After breaking 100 million on the first day, "Beijing Love Story" took in 59 million and 46 million box office on Saturday and Sunday respectively, with the total box office reaching 209 million in three days.
The decline was a bit worse than the first day, and it only received 21 million box office on the first working day, a drop of more than 50%.
Looking at it this way, 800 million is unlikely. In the end, it will be around 500 million. If the price drops further next week, 500 million will be lost.
The box office of his own movie plummeted, but Ye Xun was actually relieved. At least Tang An didn't think that a movie that he didn't care about was as big a hit as "The Return of the Great Sage".
Otherwise, it would be really scary. Two big-selling movies in a month would add up to a box office of 2 billion.
In the past two days, several investors have begun to complain more or less about accepting Han and Tang's low-price guarantee, and it seemed that Ye Nuan had caused them to make less money.
There is nothing to say now. It’s okay to exceed the guaranteed limit, but not by much.
Ye Xun was relieved, but the director of the film, Chen Shicheng, really experienced a transformation from heaven to earth in the past two days.
Two days ago, he was still a leading figure in the new generation of directors, and he was like the next Tang An. In the blink of an eye, the box office continued to shrink, and the trend suddenly changed, catching him, a veteran in the entertainment industry, by surprise.