Chapter 717 'Lei Zhenzi Family Money Laundering Legend'!
In any industry, every newcomer wants to be a blockbuster and skyrocket when they first enter the industry.
Entrepreneurs in the Internet industry all think that they are the next Ma Yun.
It was written with the idea that one book would make a god, sell the copyright, and beat all the platinum gods.
Film school students want to become famous all over the world, and they can be seen wherever there are people.
Directors also hope that their debut film will be a hit at the box office and become a guest of major film and television companies.
In the past, those film and television giants who did not believe in themselves and were unwilling to invest were all chasing after them. All the stars were crying and clamoring to be in their own dramas and in their own beds.
As a new film director, Chen Shicheng has not never fantasized about this.
As a semi-newcomer, Chen Shicheng also has this capital. After all, the TV series version of "Beijing Love Story" has also become a hit. Whether it is a TV station or a video website, the ratings and clicks are the highest in the same period.
The first time I filmed a TV series, it became a hit, and then I became very ambitious and wanted to make a movie.
But after all, they were two fields. When he approached Xinli Media with the plan, he was still declined.
The first time I met Xinli Media CEO Wang Ziwen, I was rejected.
The second time I found Cao Huayi directly, the same thing happened.
Although the excuse was good, Chen Shicheng still saw a hint of disapproval in their words and eyes.
You must know that the TV series "Beijing Love Story" brought hundreds of millions of revenue to Xinli Media, which almost supported Xinli's annual financial report that year.
If Chen Shicheng is the male protagonist, then Xinli Media is the perfect "villain".
If Xinli didn't invest, even if Chen Shicheng's family was well off, he wouldn't be able to afford so much money.
He could only look for investment again. Jiangzhe Satellite TV, Jiangzhe Lantianxia, Yinghuang, Jiangning Satellite TV, and Jiangning Satellite TV also attracted an advertiser and a clothing company to invest a little.
Then Chen Shicheng also approached Youth Film Studio, a subsidiary of the Beijing Film Academy, and gradually raised some investments.
It happened that at that time, Wanda invested in Xinli Media and became the eleventh largest shareholder of Xinli. Wanda and Chen Shicheng, who had just entered the film and television production industry, hit it off and contributed the remaining funds, thus raising enough money.
The standard protagonist template is that the TV series was a hit at first, but the movie was not well received, and then he looked for other investments, and the movie became a hit, and the company that had previously refused to invest felt extremely regretful.
Chen Shicheng has fantasized about the movie becoming a hit, and he has thought about it more than once.
But the performance of breaking 100 million on the first day is still a huge surprise. Just judging from the box office on the first day, he can already be ranked among the top ten in the country.
Coupled with the strong praise from the media, every time he went to promote, the lineup, the reporters, the standards were no worse than those of famous directors.
Many media have ranked him first among the top ten new directors, surpassing Zhao Wei, who has a box office of over 700 million, and Wu Ershan, who has two billion-dollar blockbusters. He is almost praised to the sky.
Chen Sicheng also enjoys it. As long as he has the strength, he is not afraid of being praised.
Based on the data that exceeded 100 million on the first day, even if it does not reach 1 billion, it will be more than 780 million in the end.
Although it dropped by half over the weekend in the next two days, it still reached 200 million in three days.
However, it fell by more than half on Monday, from breaking 100 million in a single day to 21 million in a single day. It took only four days to cut twice in the middle. This drop is also rare.
If this continues, don't even think about 700 to 800 million people. If you cut them again in two days, 300 to 400 million people will die.
Monday's box office brought Chen Shicheng back to reality. It is impossible for him to soar to the sky.
Although this figure is quite good for a love movie with an investment of nearly 50 million, it is only considered a dark horse.
Zhao Wei's "Youth" had a lower investment than this and earned 700 million at the box office. Deng Chao's "The Breakup Master" also had a higher box office than "Beijing Love Story".
The box office plummeted, followed by a sharp turn in the direction of the media, and all the previously lauded articles seemed to have disappeared in an instant.
Two discounts were made in four days, which was even more severe than last summer's "Tomb Raiders".
All kinds of criticism, belittling, and adding insult to injury came out, and a dark horse movie was belittled in all kinds of ways.
Seeing the news on the Internet that was completely different from before, Chen Shicheng smashed the keyboard in frustration, closed the computer, and prepared to deal with the changed media.
A dark horse that emerged on Valentine's Day fell quickly, which was unexpected for some film and television companies in the industry.
Unexpectedly, it exceeded 100 million on the first day, and even more unexpectedly it was cut in half twice in a row. This decline is unprecedented in the history of mainland movies.
Breaking the rules means that the market has changed, which is a very sensitive and important matter for all filmmakers.
Guangxian Media, since "Beijing Love Story" broke 100 million on its first day, Wang Changtian has started researching it.
This data is definitely abnormal. Even if it is a dark horse, it is too dark.
In the first two years, Guangxian was still the company with the strongest publicity ability in China. No matter Huayi, Bernard or Hantang, they could not compare with Guangxian.
A propaganda network covering hundreds of TV stations across the country was enough to defeat everything before the Internet exploded!
It is only now that the Internet era has fully arrived that Han and Tang media have overtaken it.
After much discussion, we came to the conclusion that the most important impact was the joint promotion of the movie and peripheral products, as well as the fact that it coincided with the Valentine's Day schedule.
This is the only explanation, otherwise why would Valentine's Day be over and be cut in half the next day?
That Valentine's Day could have such a big bonus was beyond Wang Changtian's expectation.
But now that we have figured it out, there is nothing to focus on. Let the production department and distribution department find suitable romance movies and try the waters.
For Wang Changtian, the most important thing now is the acquisition case with Tengxun.
In the second half of 2012, he spent nearly 600 million to buy 28% of Xinli's shares from Wang Ziwen.
Up to now, this 28% stake has been worth nearly one billion.
As long as it is sold to Tengxun, the one billion yuan, plus the cash reserves of Guangxian in the past few years, will be enough to complete the acquisition of Maoyan.
Although Guangxian has always been a small actor in movies, relying on the income from TV networks and variety shows, his profitability has always been among the top three domestic film and television companies, so he is not short of money.
Meituan itself lacks funds and is no longer able to maintain the development of Maoyan, so it plans to spin it off separately for financing.
Wang Changtian, who has always been stingy, plans to play a big game this time, spending 2 billion to acquire Maoyan, take control of it, and completely expand Guangxian's film business.
However, Tengxun has not yet settled it. This time Tengxun not only wants the 28% of the shares, but also wants to acquire the entire Xinli Media to form a new film and television company.
Tengxun Pictures has always been established based on Tengxun Video, which can be regarded as serving Tengxun Video, and the new film and television company will truly enter the film and television industry and enter the big screen!
Ah Li, Tengxun, Wanda, the competition in the future will be unprecedentedly fierce. In order not to fall behind, Wang Changtian acquired Maoyan to occupy a place in the future film and television industry.
Huayi brothers and Wang Zhongjun also understood the reason why "Beijing Love Story" broke out on the first day.
"I didn't expect that there would be such a big bonus on Valentine's Day. Tang An got another bargain."
Wang Zhonglei said, "The marketing is also good, and the resources are all replaced, so it doesn't cost much."
You can get no less than 60 to 70 million publicity resources without spending any money, which is also impressive.
The promotional resources provided by Shonan Channel for "Where Are We Gone, Dad" are worth 100 million, but they are almost completely invested by Shonan Channel. This 100 million resource is still spent on itself and can also be counted as a cost.
However, the resources replaced in "Beijing Love Story" are really not part of the cost, which is amazing.
"Marketing is key."
Wang Zhongjun nodded, then added, "In this case, don't we still have two romance movies, "A Coquettish Woman Is the Best Life" and "Little Love: Getting Better", which are going to be released during the Lunar New Year. Let's pick one to be released on Chinese Valentine's Day and see the effect. .”
It is normal for the film and television industry to follow trends. A romance film exceeded 100 million on the first day of Valentine's Day. Just like the previous Double Eleven, it has also become a goal for many people.
Some people are drinking soup, while others are having fun with the northwest wind.
Wang Zhonglei said with some worry, "Now in China, Western Valentine's Day is more popular than Chinese Valentine's Day, so I'm afraid there is a gap in effectiveness."
That's right, Western festivals are now popular, whether it's Valentine's Day or Christmas, they are becoming more and more popular.
Wang Zhongjun thought for a while and said, "Let's do a survey with several companies. Look at the occupancy rate of Chinese Valentine's Day and Valentine's Day in the past two years, the sales of flower shops, and the attendance rate of movie theaters. If they are similar, then Pick one and watch it released on Chinese Valentine’s Day.”
"Okay, I'll do it right away."
Wang Zhonglei nodded, flipped through the calendar, and frowned, "But this year's Chinese Valentine's Day is on August 2nd. There are "Transformers 4" and Tang An's "Mysterious Superstar", as well as "Tiny Times 3", "We Will See You Again" ", "The White-Haired Witch", the schedule may be very tight."
Wang Zhongjun waved his hand, "Let's do some research first. "Transformers 4" will be released at the end of June. Han Han's film and "Tiny Times 3" should not have much impact."
The reputation of "Tiny Times" has been ruined, and Wang Zhongjun doesn't care about this third film.
Guo Jinming's reputation is also in bad shape. Han Han, who is also a best-selling author, will definitely be affected. Wang Zhongjun also doesn't believe that he, a book writer, can make any decent movies.
Although "The White-Haired Witch" is not a big IP, it is quite well-known, and it also has Xu Ke, who is good at martial arts movies, as a producer, so it will be a rival.
Moreover, Huayi has no films in the summer season, so it will be no problem to try its best to distribute them and get some films scheduled.
Wang Zhonglei remembered something and said, "By the way, brother, Xiang Huaqiang is planning to make a big production. The investment is expected to be around 300 to 400 million. We are in contact with Yu Dong. Do we want to participate?"
Xiang Huaqiang? Three to four billion?
Wang Zhongjun immediately became vigilant, "Don't participate in this kind of investment, and you won't touch it in the future."
Where did Xiang Huaqiang get so much legal money? Even if he had it, it would be impossible to invest it in a movie.
Wang Zhongjun knows what Wang Zhongjun means. The entertainment industry is always under the spotlight, and Huayi is the film and television company with the highest market value in the country. Black money cannot be touched, especially such a large amount.
He came over and whispered something in Wang Zhongjun's ear. Wang Zhongjun thought for a while and nodded.
Although this money is not white, it is not black either, but gray.
It's no wonder that Yu Donghui contacted him. If it was really dark, "Omen" wouldn't have such a small box office.
This film is invested by Sun Entertainment, a subsidiary of the Macau casino tycoon, to promote Macau and the casino in Macau. As long as Yu Dong accepts it, it will not be difficult to double the box office.
Sun Entertainment's Zhou Zhuohua also approached Too Tung and wanted to push the box office, but Too Tung still refused.
There is a lot of this kind of gray money in the entertainment industry, and there is basically no risk after some operations.
But it is the first time that such a large amount of money has been paid at one time, 300 to 400 million yuan.
The risk was close to zero and there were benefits. Wang Zhongjun weighed it carefully and did not reject it.
He asked, "What subject is Xiang Huaqiang planning to shoot, science fiction or costume?"
With an investment of 300 to 400 million yuan, of course it needs to be done more realistically. Your whole modern romance film said 400 million yuan of investment, you really think everyone else is stupid.
Costume warfare is much easier to operate. If there is a large-scale war scene, thousands of costumes, armors, weapons, etc. can make at least 100 million in sales.
Our film is well-produced. There is no way to help it. Every costume and prop is of high quality. A knife costs several thousand dollars. In ancient times, it would have been a sword as good as a dragon-slaying knife!
Wang Zhonglei said, "It's a mythological theme. Aren't the Han and Tang Dynasties preparing for the "Fengshen" series? Xiang Huaqiang thought of making one too. The mythological theme is easy to handle."
"Feng Shen"?
That's okay, there are not many mythological topics these days, so the audience should be interested.
"Forget it, director, let's get in touch with Xiang Huaqiang first."
Wang Zhongjun just wanted to ask who he planned to invite to film, but with such a large amount of gray money, it was impossible for a well-known director to accept it.
As for actors, having enough money is not a problem.
Wang Zhonglei said, "We don't have a director yet. As for the actor, Xiang Huaqiang should be able to find a few big names, but he wants to praise his son, who is probably the male lead."
The eldest son of the Xiang Huaqiang family?
Playing the leading role in a blockbuster film with an investment of RMB 400 million?
Even Wang Zhongjun, who had seen so much, was speechless.
But anyway, it’s a business that is sure to make a profit without losing any money, so just praise Xiang Huaqiang’s son.
Not to mention praising his son, it doesn't matter even if his dog plays the role of Roaring Dog and the Roaring Dog is the protagonist.
By the time the movie is released, the "Feng Shen" series of Han and Tang Dynasties should be about the same, and we can still take advantage of it.
Wang Zhongjun also decided to participate in the "Lei Zhenzi Family Money Laundering Legend".