Time has entered April, and after a month of off-season, the domestic film market has slowly begun to recover.
I am afraid that except for September when school starts, the market in March is the most sluggish in the year. Unless the Spring Festival is not celebrated until the end of February, you can take advantage of the Spring Festival.
The average one-day sales in March was just over 30 million, and the box office for the entire month was just over 1 billion. In this era of explosive growth in the movie market, this figure is extremely shabby.
In March, "Need for Speed" grossed nearly RMB 40 million on its first day, but in the end, the box office was less than RMB 300 million.
And "Fireworks in the Day", which made a splash at the Berlin Film Festival, took advantage of its overseas award-winning success, and its first-day box office in China was only 13 million, with a total box office of over 100 million.
Things are no different now than ten years ago. Even if you win the Golden Bear or Silver Bear, there won't be much of a bonus.
Moreover, in the current Internet era, any news cannot be popular for more than two days and does not have much popularity.
It's also because the marketing aspect isn't done enough. If this movie star were to be found on some young guy, he would be able to work hard for a month.
When it comes to Liao Fan, neither the issuer nor the brokerage company will spend a lot of money on marketing. They are not fools. They know that no matter how much they speculate, it will be useless. After speculation, no one will pay for him, so it can only be in vain.
But for Xiaoxianrou, even if you spend tens of millions on publicity, you will immediately make money back several times as your "popularity" increases.
After all, the film and television industry is an industry that depends on appearance. If Liao Fan had an appearance similar to that of Wang Kai, and used the reputation of this actor to gain popularity, he would make two TV series and air them on a first-tier TV station, and he would immediately become popular.
It is really difficult for an actor who is not handsome to get ahead.
In April, the first shot of the summer season in North America has begun. This year, Captain America and the Winter Soldier, who are neither immortal nor able to fly, and do not even understand black technology, have opened the summer season in North America.
the prologue.
It was released simultaneously in the mainland, with a single-day sales of 65 million. The market is gradually showing signs of recovery. With the continuous release of Hollywood blockbusters, the domestic summer season is about to begin, and it is becoming lively again.
However, Tang An finished filming "Mysterious Superstar" and did not pay much attention to the film market after returning to the capital.
There is nothing to pay attention to, except for those Hollywood blockbusters, namely the 3D science fiction comedy love magic blockbuster "Frozen: Door of Rebirth" co-starring Donnie Yen and Wang Baoqiang, and the youth film "You Are Here".
Then Zhang Yimou's "Return" will be released in May.
The two months before the summer vacation and the past two years have not much to do with Tang An, except for the occasional film produced by his company that needs to be distributed by the group.
The upcoming summer season is the top priority. Not only in movies, there is also a big battle in the ticketing platform.
In a summer season, 300 to 400 million yuan of ticket replenishment is thrown in, and the numbers invested by Maoyan, Taopiaopiao, and Weipiaoer will not be small.
Wang Changtian and Teng Xun just invested 2.6 billion in Maoyan, and now everyone is short of money.
Last year, each company was worth about 1 billion a year, but now there is not much blank market left. This year’s ticket subsidy will be even greater, at least 1.5 billion for each company.
Because after this year, the market will be almost completely occupied. It will definitely be much more difficult to seize the market from other companies than to occupy a blank market.
300 to 400 million each. Including Guevara and Dianping, it is estimated that 1.8 billion votes will be added. The three months of June, July and August are destined to create a series of box office records, even if there are no good movies.
With so many tickets available, the box office can reach tens of billions.
Although the ticket issuance ratio of the ticketing platform now exceeds that of offline ticketing, I am afraid that it will not stop gradually large-scale ticket replenishment until it has occupied about 90% of the share and occupied the market and users. At that time, the issuer will pay
The money is used to make up for the tickets.
After returning to the capital, Tang An took a day off and immediately returned to work.
On April 7, Tang An had breakfast at home and headed to the Capital Airport with his secretary and a team of bodyguards to attend this year's Asia Expo Forum in Hainan.
But this time Tang An took his own plane to go there. The private plane he ordered before had all the procedures completed and the crew was in place and was ready for use.
I saw my latest car at the Capital Airport, the Gulfstream G550, which is also the most popular private jet for domestic entrepreneurs, with more than 30 in the country.
300 million, I didn’t buy anything more expensive, just an ordinary one, it can seat sixteen or seventeen people, it has everything you need.
Ma Yun, Wang Jianlin, and Li Jiacheng also drive this car, which is 100 million cheaper than Liu Dongqiang's G650.
Although it is not a top-notch private jet, it is still very good.
For example, the Saudi prince’s RMB 3.2 billion aircraft, and the Russian tycoon Abu’s RMB 6.5 billion Boeing 767-300 modified version, don’t think about it for the time being, because you won’t have so much spare money at once, unless you sell the property.
6.5 billion private jet. There are only 200 wealthy people in China with so many apparent net worths.
Although money is just a number to Tang An nowadays, he still secretly sighed in surprise knowing the price of a private jet.
In terms of luxury cars, Tang An's current Rolls-Royce only costs over 10 million, which is a bit cheaper than Mayun's Maybach 62s. It would cost 600 to exchange for Abramovich's private jet.
Later, there was a popular Laiken supercar in "Vegetarian 7" worth 66 million yuan. It would take 98 such supercars to be worth the price of Abramovich's plane.
Across more than half of China, I flew to Boao Town, Zanhai City, Hainan Province, and I had to work on the plane.
I took out my computer, read the reports of Hui Group, Hantang Pictures, Tudou Pictures, Wuzhou Publishing and its various subsidiaries, and processed some emails.
After two hours of work, Tang An took a sip of tea and looked at the secretary in front of him who was also typing on the keyboard.
"Zhou Li, bring me my manuscript."
"Okay, Mr. Tang."
The secretary immediately stood up and took out the manuscripts he had prepared, and said at the same time, "Chairman, one is for the main venue tomorrow, and the other is for the cultural branch venue the day after tomorrow."
"I understand, go and get busy."
Tang An nodded and read it twice more.
It is impossible to skip the script. Regardless of whether you follow the instructions or not, you must at least be prepared and know what you should say.
After all, we still have to speak at the main venue, and several prime ministers from various countries will be present, as well as the No. 2 chief minister.
After reviewing the manuscript, after about four hours of flight, crossing most of China, the plane landed at Nanhai Boao Airport.
There are already a dozen private jets of various types parked on the surrounding tarmac, and many people have already arrived.
When we got off the plane with our entourage, there was already a car sent by the organizing committee waiting at the airport.
This year, the organizing committee’s pick-up and drop-off car is finally no longer a Buick. It had been a Buick for the past five years, but this year it was replaced by a Cadillac.
Just as he was about to get in the car, someone suddenly called him from behind.
"Hello, Mr. Tang."
Tang An turned around and saw the Zhang brothers from Yuanda, and three or four others he didn't recognize.
Although I had never interacted with him before, I still said hello politely.
"Mr. Zhang, hello everyone."
They shook hands one by one, and originally wanted to chat for a few words, but Zhang Yue spoke first.
"Dr. Tang, I saw you came by private plane just now. Is it the plane you just bought?"
"Yes, I just completed the formalities, but I can't compare to Mr. Zhang. Mr. Zhang is the first person in China to own a private jet."
When Ma Yun and Ma Huateng were still starting their own businesses, Zhang Yue, who was making air conditioners, was already successful. At most, he owned seven or eight private jets, which was also the first in China.
Originally speaking politely, Zhang Yue instead said seriously, "Dr. Tang, the environment is getting worse and worse nowadays. Every time you take a plane, serious air pollution will be produced, and eight trees will be consumed, and these eight trees require
After growing for twenty years, these eight trees will be polluted once we take a plane.”
Luo Li was verbose a lot and sounded like an elder. He seemed to have no reaction from Tang An as he talked, which made him even more enthusiastic.
Tang An was also speechless. Zhang Yue's Eight Trees theory has been mentioned to everyone in the past two years. In interviews, he also said that he did not recommend domestic entrepreneurs to buy private jets, scolding everyone he saw.
I bought several private jets back then, but now I have turned around and become an environmental ambassador, scolding others for buying private jets.
However, he never scolded Wang Jianlin, Zong Qinghou, Ma Huateng, and Ma Yun.
Seeing such hypocrisy made Tang An feel a little disgusted. Isn't it just that he is making electric air conditioners in the name of environmental protection? Recently, he also made a life mobile phone that can detect PM2.5 at any time.
In the past few years, I have been promoting my environmental protection concepts in public every day, which is just propaganda.
Seeing that he came to provoke him for no reason and became more and more enthusiastic, Tang An interrupted him impatiently.
"Mr. Zhang, you only allow state officials to set fires, but don't allow people to light lamps. Did you smash your own private jet or sell it?"
There is no intention of being polite, and if you want to be polite, you must be polite. This kind of person who specializes in improving himself by stepping on others, Tang An doesn't bother to save face.
A trace of embarrassment flashed in Zhang Yue's eyes, but he said, "My private jets have been sealed for several years. I just realized that"
"One flight will pollute eight trees. How many flights did Mr. Zhang make over the years? How many trees did he pollute? How many trees did he plant to make up for his mistakes?"
Tang An interrupted him again, no matter whether he set such an image for himself for publicity or not, even if he truly loved the environment and was for environmental protection.
But the two parties are not familiar with each other, so when they meet, they speak in an educational tone, which is naturally offensive.
There are so many cars on the street. Why don't you say something and scold the car manufacturers and let them all develop new energy sources?
Say nothing more, get in the car and leave.
Originally, this trip to Hainan was just for tourism, but my good mood was suddenly ruined.
To put it bluntly, this kind of person is a moral bitch, just like the Dog Lovers Association or something like that.
So why doesn't fraternity love pigs, chickens and ducks? Are dogs nobler than pigs, chickens and ducks?
If a person from the Dog Lovers Association lives on a deserted island with a dog, and there is no food on the island, let’s see if he can stew the dog without feeling a trace of guilt.
Arrive at the Golden Coast Hot Spring Hotel, where the conference was held, a five-star luxury business resort hotel.
Although there are villas for rent on the beach, this hotel was booked by the organizer, and many politicians, including the No. 2 Prime Minister, live there, so it is not easy to rent a beach villa by yourself.
I wanted to lie down and relax for a while, but Ma Yun's secretary came to the door and invited Tang An to have lunch.
"Please wait a moment, Mr. Ma."
Ma Yun also came here, but Tengxun and Baidu only sent their presidents and vice presidents.
They are both busy people. After the CCTV Financial Personality of the Year event, I have not met Ma Yun a few times.
Since I was invited to lunch as soon as I arrived, it must be more than just eating.
Tang An took a bath to feel refreshed, and then went to the banquet.
In an ordinary private room in the hotel, Ma Yun was already waiting.
"Hello, Mr. Ma, long time no see."
Ma Yun smiled and asked Tang An to sit down, "Dr. Tang, please sit down. I heard that you just arrived and you probably haven't had lunch. It just so happens that I haven't eaten either, so you don't mind having lunch together."
"It's my honor to be invited by Director Ma so kindly."
Tang An looked at the dishes on the table, including baby abalone in sake, marinated hot spring goose, mustard salad shrimp, Japanese crab, and honey-glazed grilled cod. Most of them were seafood and local specialties, as well as some desserts and tropical fruit platters.
The food was quite sumptuous. Tang An happened to have just had a bowl of porridge in the morning, so he had an appetite after seeing the food on the table.
Even if it's a Hongmen Banquet, you have to eat what you should eat, and you can't let your stomach down no matter what.
"Before I came here, I said I wanted to taste Hainan's four famous dishes and San An San Jue. I didn't expect that Mr. Ma had prepared them all so that I could also have a feast." Tang An said with a smile.
“They are all local specialties. The seafood here is really good.”
After Ma Yun finished speaking, he made a gesture of invitation.
Tang An was not polite, picked up a piece of sea snake meat with his chopsticks and put it into his mouth.
"Not bad, the meat is delicate and perfect for stewing with chicken."
Of course you have to praise someone's food when you eat it, but you can't just eat it.
Chinese people can never just eat at the dinner table. After eating a few mouthfuls to satisfy their stomach, they start talking about things.
Ma Yun couldn't have invited Tang An just for a meal. He spoke first, "I still remember a year and a half ago, Director Tang said that the scale of the domestic cultural and entertainment industry could reach 500 billion, and the domestic box office would exceed 100 billion in the next few years."
"Originally, I was still a little conservative, but the market is still developing rapidly and there is no end in sight. This 500 billion market is not impossible."
Tang An said, "500 billion is inevitable. Compared with the North American market, what China lacks is just time."
"So, is Mr. Tang interested in us working together to capture this 500 billion market?"
This time Ma Yun didn't beat around the bush. That didn't work the last time they met. Instead, Tang An took the initiative in the conversation.
And now that Tang An is fully qualified to stand on an equal footing with him, it would be more appropriate for the two parties to discuss business in a straightforward manner.
In this level of cooperation, there are not too many skills. The only thing that matters is hard power.
Ma Yun has not given up on cooperating with Tang An. Compared with Tengxun, although Ahli Pictures started earlier, it is currently lagging behind Tengxun.
On the surface, it seems that Li Pictures has successfully gone public through a backdoor merger, and has made big moves in succession. It has just announced six projects this year, which is not comparable to the small-scale Tengxun.
But Tengxun has reached a cooperation with Guangxian. Tengxun also has the publicity resources and ticketing platform that Ahli Pictures has, and Guangxian also has a complete terrestrial distribution team, which Ahli does not have.
Not to mention that Guangxian has mastered Maoyan, and with Weipiaoer, even Tang An's Nuomi movie is no match.
Once Tengxun and Guangxian join forces to acquire a major theater chain, it will truly complete the entire industry chain and become another Han-Tang Group.
The cooperation between Bernard and Wanda has absorbed hundreds of Bernard's highly qualified cinemas, which has also further expanded Wanda's power in the theater chain, not to mention the Sihai Distribution Alliance. In addition to not having a ticketing platform, it has already Quite perfect.
Even though Li Pictures has Taobao, it will be difficult to surpass these two major alliances within three to five years unless it can find a large number of high-quality films.
When Ma Yun entered the film and television industry, he only regarded it as a small piece of the puzzle for the whole Ahli. However, now the development of the film and television industry has exceeded his expectations. The newly established Great Entertainment Strategy Group has proved that he and the management have great understanding of the film and television industry. of importance.
But he will not accept being an ordinary big company in the film and television industry, and he will be the leader in the industry.
Cooperating with Han and Tang is the simplest and most effective way. As long as the cooperation is achieved, they will occupy half of the film and television industry, far more than any other company in any period. It may not be impossible to dominate the entire industry.
Ma Yun came to talk about cooperation, which was completely unexpected to Tang An. Apart from cooperation, he couldn't think of any other reason to come to this meal.
Tang An put down his chopsticks and said with a smile, "Dr. Ma, once our two companies cooperate, the pattern of the film and television industry will be completely determined. The situation of one super power and multiple powers will be difficult to shake within ten years."
"But Guangxian didn't seek cooperation with me. He approached Tengxun. Bernard didn't approach me either. Instead, he approached Wanda. My relationship with Director Yu and Director Wang is definitely deeper than the two of them. Director Ma should clear."