Chapter 723 The Trillion Entertainment Empire! (5K
The market is getting bigger and bigger, which does not mean that more and more people can eat this bowl of rice. On the contrary, because the cake is big enough, more and more powerful forces want to get a piece of it.
Ah Li, Tengxun, Wanda, Baidu, these four companies, none of them are big enough that Bernard can compete with.
Just like in many industries, such as taxi-hailing software, food delivery, group buying, and bike-sharing industries, the mergers and acquisitions, bankruptcies, and bankruptcies of several major companies are likely to end up with one dominant company in the end.
JD.com killed Dangdang, and Ma Yun’s biggest enemy at the time, the “godfather of e-commerce” Guo Fansheng, was surpassed by rising stars one after another and became history.
Tengxun and Baidu now have no competitors.
This is the case in many industries, although it is not the case in the film industry. After all, QQ, Diobao, JD.com, Baidu, and later Didi and Meituan are all software. If you have one, you don’t need the others.
Films are not good. It is impossible for a company to produce hundreds of films, and it is impossible to control the audience to only watch the films you make. In the end, it is the audience's choice.
However, the film and television production company has no terminals, Guangxian and Huayi have almost no movie theaters, and even Bernard's hundreds of movie theaters are a drop in the bucket.
Even if they have a complete terrestrial distribution system, the cinema belongs to someone else after all.
Moreover, the online terminals are also in the hands of a few companies. Coupled with the huge channels of Ahli and Tengxun, it can be said that there is a shortage of good movies and nothing else.
Mastering publicity means mastering the lifeblood of the film and television industry. Otherwise, Bernard did not participate in film production and had no contracted directors, but it has dominated the market share for four consecutive years. If Tang An had not appeared, this number would have increased to Seven years!
Whether it is Zhang Yimou's new picture or Feng Xiaogang's Huayi, they all have to be ranked behind Bernard.
This can be said to be because Bernard has a monopoly on the distribution of Xiangjiang films in the mainland. However, if Bernard did not have super strong publicity and distribution capabilities, how could he monopolize the entire Xiangjiang film industry?
Why don't those Xiangjiang film companies look for Huayi and New Picture? Are they all stupid? It's because Huayi and New Picture's distribution capabilities are not as good as Bernard's.
At present, Ahli and Tengxun are not strong enough, but Yu Dong and Wang Changtian, who have been in the industry for more than ten years, can foresee the future development of the film and television industry, and it is imperative to find a complementary partner.
Tang An had a relationship with Yu Dong and Wang Changtian for so many years, but they quietly found Wanda and Teng Xun instead of Han Tang. Tang An didn't find it strange at all.
Now Tang An left this problem to Ma Yun.
Ma Yun said with a smile, "Because they can complement each other, movie theaters are now divided into the China Film Group, the Four Seas Group, the Five Continents Group, and the Kyushu Group. 90% of the country's movie theaters are divided into four factions. Now the movie market can accommodate three groups at the same time. Even if Bernard and Guangxian have the distribution capabilities for the four blockbusters, once all the blockbusters of the same period come across films from these four companies, they will definitely suffer in terms of film schedules!"
The market of 500 billion is enough for Ma Yun to pay attention to the film and television industry. He is a smart man. After some research, the intention of cooperating with Bernard, Guangxian, Wanda, and Tengxun is very clear.
Ma Yun continued, "Bernard merged the cinemas into Wanda Cinemas. If I guessed correctly, during the privatization process of Bernard, Wanda will take a stake. In the future, Bernard can share the theater lines of Wanda and even the Sihai Distribution Alliance. resources, and Bernard’s publicity and film and television production capabilities are also needed by Wanda.
Guangxian does not have a movie theater, and the cooperation with Tengxun is for online terminals. However, Wang Changtian is also a shrewd person, and his life cannot be in the hands of others, otherwise it will easily repeat the mistakes of Legendary Pictures in Hollywood. This Only then did we decisively acquire Maoyan, two ticket purchasing platforms, which can also eliminate the disadvantage of not having a cinema.
Guangxian's publicity network covering hundreds of TV stations across the country is also what Tengxun needs. After all, Tengxun's publicity can only focus on the Internet and traditional media, lacking TV publicity resources. Moreover, Tengxun Video not only produces movies and variety shows , TV dramas are all involved, and you need connections from the TV station.”
It seems that Ma Yun has also done his homework. This long section is very clear and logical.
The cooperation between the four companies is not just a superficial alliance, it is an in-depth cooperation in all aspects, which basically makes up for most of their respective shortcomings.
Wanda and Bernard still lack an online terminal, and Tengxun and Guangxian lack offline terminals.
If it is not enough, Wanda and Sihai Distribution have added hundreds of cinemas to Berna, and Tengxun and Guangxian have two major ticket purchasing platforms, which can also make up for it.
There are almost no shortcomings, and they all have their own advantages. On the one hand, it is one of the best in the country.
It’s not just as simple as 1+1, Ahli Pictures alone cannot compare with it.
However, Ma Yun also lamented that the four major companies still need to cooperate with each other to strengthen themselves, but Han and Tang were already stronger on their own than after their cooperation.
The strongest film and television production, second only to the theater scale of the China Film Group, second only to the joint publicity capabilities of Tengxun and Guangxian, and the ticketing platform with the highest market share, second only to the joint venture of Maoyan and Weipiaoer.
However, as long as both parties cooperate, Ma Yun is confident that everything will become a screw in Ah Li's huge business empire.
Even if it is not right for a person to lead a cannon, or even for a person to lead an industry, the surname must be changed to Ma!
Ma Yun analyzed a lot, but Tang An didn't interrupt and listened to it all seriously.
After he finished speaking, Tang An said, "Dong Ma is right, but Bernard, I have everything Guang Xian lacks, why don't they cooperate with me?"
"Because what they have, you, Mr. Tang, also have!" Ma Yun said sharply.
Bernard has the most complete terrestrial distribution network in the country. There are hundreds of cinemas in Dongdong, but they have not been organized into cinema chains. Instead, they have all joined the top 20 cinema chains in the country and have had in-depth cooperation with these cinema chains for several years. It further consolidates Bernard's distribution capabilities.
Moreover, Bernard has been monopolizing the distribution of Xiangjiang films in the mainland for many years. Bernard is the most well-connected film and television company in Xiangjiang. There are a large number of directors and professional film and television production talents that Wanda needs. After all, Wanda is still a new recruit.
There is no shortage of these in the Han and Tang Dynasties. Wuzhou Distribution accounts for 25% of the country's share. It has more than ten and twenty film and television companies, many of which are professional film and television production talents. Directors such as Wu Ershan, Xu Zheng, Ning Hao, and Wu Jing are also better than those in Xiangjiang. The director is much better.
Guangxian's biggest capital is its network of television networks across the country, and it cooperates with hundreds of TV stations across the country. This is very important to Tengxun. After all, Tengxun also produces variety shows and TV series.
Hantang Media acquired Oriental Popular Media, which was once one of the top five program production companies in the country and has connections with major TV stations. The high-quality TV series and variety shows it produces are also needed by TV stations. , Oriental, Beijing and other TV stations have in-depth cooperation.
The biggest advantage of Bernard and Guangxian was shared in the Han and Tang Dynasties. Cooperation is about complementarity. You help me and I help you. That is called cooperation. This is true in any industry.
What Ma Yun said made sense, but Tang An shook his head, "Mr. Ma, these are not the most important things."
Tang An's rebuttal did not displease Ma Yun. He asked curiously, "Oh, what's the reason?"
Tang An said seriously, "Because Bernard and Guangxian don't want to become vassals of the Han and Tang Dynasties, Yu Dong and Wang Dong will not accept it!"
Regardless of whether it is Bernard or Guangxian, if they cooperate with the Han and Tang Dynasties, the final result will either be that they become the younger brothers of the Han and Tang Dynasties, or the two sides will break up on bad terms.
Unequal cooperation can only have these two results.
If it is okay for its small and medium-sized film and television companies, it will eventually have to recognize a big brother and find a backer, and it will also depend on whether others recognize the younger brother.
But as the top bosses in the entertainment industry, Yu Dong and Wang Changtian will never give in.
At least by cooperating with Wanda and Tengxun, both parties can maintain equal status and will not become vassals.
When Ma Yun heard Tang An's words, didn't he mean the same thing? Bernard and Guangxian didn't have what Han and Tang Dynasties needed. The cooperation between the two parties was that they needed Han and Tang Dynasties, but Han and Tang Dynasties didn't have much demand for them.
Unequal cooperation will ultimately mean that the big one eats up the small one, which is equivalent to saying what Ma Yun said in a different way.
Tang An smiled and said, "Yu Dong and Wang Dong don't want to become vassals of Han and Tang Dynasties, so do Ma Dong think I will be willing to become Ah Li's vassal?"
Ma Yun's eyes narrowed, and it turned out that Tang An meant this, but he chuckled and said, "Director Tang is wrong, Bernard, Guangxian and Han and Tang are unequal cooperation, but you and me, Director Tang, We are equal and we can each get what we need."
Tang An shook his head, "Director Ma, this is the second time we have talked about this matter. Let's open up the sky and speak openly. If we only cooperate on a few projects, then we send our subordinates to talk about it, and everything will be easy to talk about."
But for more in-depth cooperation, unless Alipay sets up an entrance for Nuomi Movies!"
How dare you think!
Ma Yun was speechless. How could Taopiaopiao and Weipiaoer stand out from the ticketing platforms in a short period of time and keep pace with Nuomi Movies and Maoyan? It was not just Alipay or QQ that gave Nuomi Movies an entrance in Alipay. , then Nuomi Film will completely widen the gap with the other three companies and determine its leading advantage as the number one in the industry.
Even if Guangxian cooperated with Tengxun, Tengxun did not open an entrance for Maoyan.
Ma Yun smiled and shook his head, "Dr. Tang, it is not impossible to set up an entrance. As long as we cooperate, Li Pictures acquires Hantang Pictures, Wuzhou Distribution and Forbidden City Media, and we can connect Nuomi Movies to an entrance through Alipay. "
If you open your mouth and eat up three companies, then Nuomi Movies will become owned by Ahli, and you will get your own traffic. This is really a big deal for a lion.
Tang An did not bargain. Any one of these three companies was indispensable and could not be given away.
"Director Ma, I also know your purpose, but I did not accept investment from various venture capitals three or four years ago, and it is impossible to become a vassal of any company this time. Maybe you should try to find Director Wang from Huayi. But I don’t think he would be willing to become someone else’s vassal.”
Wang Zhongjun joined forces with Moying Group, Western Sichuan Pacific Cinemas and many other companies to launch Jiuzhou Distribution, which was calculated by adding the two figures of Sihai Distribution and Wuzhou Distribution.
It later became Huaying Tianxia, just with a different name.
With the resources of the theater chain, Huayi still maintains sufficient competitiveness on its own without cooperating with several major companies.
"Director Tang, I don't want to acquire the entire Han and Tang Media. I just need to inject capital into Forbidden City Media and Wuzhou Distribution. The entire Han and Tang Media can share our resources."
Ma Yun lowered his requirements, not to mention Han and Tang Pictures, since he already had Taopiaopiao.
Forbidden City Media is used by Tang An to bind several major directors, and Wuzhou Distribution is the link between theaters, which is what Ahli Pictures needs most.
However, Tang An still did not agree. Over the years, looking at the dozens of large and small companies that have been acquired by Ahli, all of them have lost their independence and become a screw to Ahli.
Besides, it is true that Li doesn't have what Tang An wants, and if he does, he won't give it to him.
It is not worthwhile for the two companies to switch to Alipay. Now Nuomi Movie has the largest share of the ticketing platform.
Another one, unless Ah Li sells his shares to Weibo after increasing its capital.
Although the current combined shares and voting rights of Ahli and Hantang are much lower than the salary wave, the contract stipulates that the capital can be increased to expand a certain number of shares, plus Weibo management's share, it has been close to
Xinlang’s shares.
At that time, if something happens to Xinlang, Tang An will have every chance to take away control of Weibo.
However, Ma Yun would definitely not agree, so Tang An didn't mention it, so he wouldn't waste his words.
No matter what Ma Yun said, Tang An just refused to carry out in-depth cooperation, mergers and acquisitions, and cooperation on a few projects at most.
Ma Yun was helpless. Young people are still easy to fool. Looking back at the time when he started his business, he remembered that he was bragging in a small room, saying that he would create the greatest Internet company in the world.
An old friend was fooled.
However, Ma Yun has not given up yet. Without the film and television industry, the large entertainment business group is incomplete. It will be too difficult to achieve the scale of the Han and Tang Dynasties by relying on Ah Li alone for only four or five years.
Ma Yun doesn't have the patience. Why waste time on things that can be solved with money? Time is much more expensive than money, so just buy, buy, buy.
"Director Tang, this is a 500 billion market. You can't eat it all by yourself. As long as we cooperate, we can share such a huge market together!"
I had no choice but to drink chicken soup again, and my tone began to rise again as I spoke, which sounded quite passionate and seductive.
However, Tang An still shook his head and said, "Dr. Ma, what you see is a large entertainment market of 500 billion, and my goal is to create a trillion entertainment empire in China in the future."
Trillion entertainment empire?
The last time we met, Ma Yun said that the market size of the cultural and entertainment industry would reach 300 billion, but Tang An said 500 billion.
Now Ma Yun said 500 billion, Tang An directly came up with one trillion.
Ma Yun, who is in charge of a business empire worth hundreds of billions, secretly smacked his lips inwardly. This was the first time he had seen a braggart who was always talking about billions.
However, this immediately killed the conversation, and no matter how Ma Yun answered the call, he could not continue to discuss cooperation.
Bragging, who wouldn't? When Ma Yun first started his business and was broke, he clamored to be the greatest Internet company in the world.
Now that Tang An is worth around 100 billion, he has set a slightly larger target of 1 trillion. In fact, compared to what Ma Yun boasted in front of the Eighteen Arhats, it is a bit fanciful.
But Tang An is still young, who knows what he will be like in the future. He can brag without paying taxes, he can't brag, and he can't even say that he is a boss even if he is given chicken soup.
After the conversation was over, we continued to eat, chatting all over the place while eating.
After eating and chatting for a while, Tang An took his leave.
"Dr. Ma, thank you for your hospitality. I'll treat you to dinner another day, so I'll leave first. I'm coming to Bo'ao just to have fun for two days. I rented a yacht and am going to go out to sea to enjoy the breeze."
"Does Mr. Tang also like yachts? Tomorrow night the former Prime Minister of the Cartel will hold a banquet at sea. If Mr. Tang is interested, you can go with us." Ma Yun invited.
"Prime Minister of Qatar? Of course I'm going to meet him." Tang An agreed happily.
Arab countries are full of extremely wealthy tycoons. This is definitely not the kind of stingy yacht you see in ordinary TV dramas.
It is estimated to be a three- to four-hundred-foot, three- to four-story ultra-luxury yacht, worth at least two to three hundred million U.S. dollars, and can be worth five or six airplanes that Tang An just bought.
In this regard, domestic entrepreneurs really can't compare with the tycoons in the Middle East, Arabia, and Russia. Their private jets cost more than one billion, yachts cost more than one billion, and they own dozens of luxury cars.
Tang An hasn't bought a yacht yet. If he buys a big one, he won't use it often. It's not like an airplane, which can be used when traveling all over the country.
If it's within 100 feet, it's too fishing, so you might as well rent a larger one when you need it.
He went to see the life of Arab wealthy people, and after making an appointment with Ma Yun, Tang An left.
As soon as I left, the secretary entered the box.
After looking at Ma Yun's expression, the secretary tentatively asked, "Mr. Ma?"
The last time Ma Yun met Tang An, he was deceived by Tang An. The secretary was eye-opening. I don't know what the result will be this time.
Ma Yun shook his head, "Tang An's ambition is too great, a trillion-dollar entertainment empire!"
Being able to say the word "trillion", even if it is exaggerated, is enough to show Tang An's ambition and that he will never be inferior to anyone.
Whether he is blinded by success or he is really confident, it is impossible to cooperate with Tang An.
As for cooperation in some film and television projects, Ma Yun doesn't care.
When the secretary heard Ma Yun say the words "Trillion Entertainment Empire", he was also stunned. A year and a half ago, he said 500 billion, but in a blink of an eye, it was one trillion. What if there was a third such conversation?
It’s not three trillion, it’s five trillion. This is asking God.
Ma Yun thought for a while and told his secretary, "Tell Fan Luyuan the results. I want to listen to his thoughts."
In-depth cooperation is impossible. Tang An has made it clear that he only accepts younger brothers, and it is impossible for Li Pictures to accept others as younger brothers.
Even if you want to be the leader, you still have to have an elder brother and a younger brother.
There was some discord between Li Pictures and Han and Tang Dynasties before, but that was a matter for the people below. Ma Yun has been trying to cooperate with Tang An and get into his side.
Now that in-depth cooperation is impossible, that is the real opponent and the biggest opponent of Ahli Pictures, even bigger than Tengxun, so the overall strategy will have to be readjusted!