It’s halfway through July 2015, and the popularity of the Lunar New Year stalls hasn’t dropped since the beginning of the month.
"Operation Red Sea" was released and broke box office records, and then "The Lady of the Dynasty" became a new hot spot with its eye-popping horse scene.
What's more, "Operation Red Sea" remained the most popular ten days after its release, earning 133 million again on Monday of its third week.
125 million on Tuesday, continuing the record of breaking 100 million in a single day. The total box office in the 12 days since its release has reached 2.926 billion, setting new records every day.
Tang An is still repeating boring publicity work. From this point of view, Hollywood directors are relatively happy.
Hollywood doesn't need road shows, and there's no need to do it like this in China, where you can go all out and do it in three cities in two days, or even in two cities in one day.
Decades ago, Hollywood was the first to use road shows for promotion, but this road show was much more luxurious than in China. It not only showed movies and interacted with the audience, it was also a complete large-scale stage show, which was equivalent to a national tour.
Many movies became popular because of it.
It can be said that in the early years, Hollywood movie theaters showed the ordinary version, and road shows showed the deluxe version.
However, starting in the 1980s, with the rise of multiplex theaters, cable TV, and videotapes, road shows as a promotional method disappeared.
The prototype of the domestic road show was started by Feng Xiaogang. Back then, his New Year films would hold premieres in major first-tier cities.
For more than a decade, road shows have been the most important means of publicity and are also designed to please movie theaters.
After all, a road show involving well-known stars and directors will definitely attract a large number of fans and fans. It is not a problem to triple or five times the ticket price. Coupled with the huge flow of people, it will be of great benefit to the cinema. If you reciprocate, it will naturally be in the movie theater.
The row of sheets is properly tilted.
In most cases, theater chains are stronger than movie theaters.
However, last year Feng Xiaogang began to criticize this road show method again, saying that it was a waste of people and money.
It was obvious that he was the first to use road shows as a publicity method, but now he was cursing people when he lifted up his pants.
Feng Xiaogang always wants to scold something, the media, the audience, his colleagues. He feels uncomfortable if he doesn't scold.
No, another video of Feng Xiaogang swearing at someone at the airport has surfaced on the Internet. His flight was late and he was having dinner at the airport. Because he was not satisfied with the food, he scolded the waiter for several minutes. By the way, he also criticized the civil aviation industry.
Sure enough, there was only the wrong name, not the wrong nickname.
Tang An felt a little inexplicable joy when he saw the video in which Feng Dapao was squirting at the waitress and talking about it.
After reading some recent news online, Tang An checked the time.
Yesterday at noon, Yang Mi, who was filming "Chinese Restaurant" in Jiguo, suddenly said that he wanted to stop by and it was time to arrive.
Within a few minutes, the doorbell rang, and Tang An got up and opened the door.
"Brother An."
Yang Mi appeared at the door with a smile, and took Tang An's arm as soon as he entered.
Tang An closed the door and said strangely, "The show is still being filmed, why are you here?"
Yang Mi smiled and said, "It's not that far away. I stopped by to see you."
"This road is really smooth."
Tang An shook his head, it would take three hours to fly from the country to Shenzhen.
Come and sit down on the sofa, Tang An smiled and asked, "Tell me, what's the trouble?"
Seeing through it at a glance, Yang Mi chuckled and said, "It's okay. It's just that Brother An, you happened to be in Shenzhen. It's not far from where we record the show. How about taking the time to come and be a special guest?"
...Tang An's head was full of black lines and he was a little speechless. He went back and forth for six hours just to find himself on the show.
I'm so exhausted from roadshows every day that I only want to act in a variety show.
"It's okay to let me go for dinner, but I won't shamelessly praise how delicious your food is." Tang An shook his head and said.
"We're not going to have a meal. Brother An, how about you come and be the chef for a while? Your cooking is quite delicious." Yang Mi explained.
After saying that, he was afraid that Tang An wouldn't be willing to do it, so he added, "As long as it matches Zhang Xilai, you can take charge."
It would be boring to let Tang An come to eat. If he were to be the cook, the show would not even be popular.
Tang An said angrily, "You asked me to work as a coolie. Don't you know how tiring road performances are?"
"Just make two dishes, just think of it as a fun trip." Yang Mi said coquettishly, rubbing Tang An's arm.
"I won't go." Tang An remained unmoved.
After persuading him to no avail, Yang Mi pretended to be angry and said, "Brother An, you are partial!"
"What's wrong with me?" Tang An was a little confused.
"Nezha from "Fengshen" was given to Wu Lei, and Boyikao was also given to Brother Hu." Yang Mi said.
"Wu Lei is owned by Tangtang, what does he have to do with Brother Hu?"
Tang An was even more surprised, where is this?
"Brother Hu and Cai Yinong invited Tangtang to dinner a few days after the audition. Is it such a coincidence?" Yang Mi snorted.
"Hey, about this, there must have been someone from SMG or Shanghai TV station at the time. Wu Ershan took advantage of the fact that Brother Hu is not all Tangtang." Tang An explained.
It is impossible to cast any film or television drama without considering external factors, and the bigger the project, the more so.
Everyone in the film and television industry wants to participate in a super-big production like the "Fengshen" series.
Tang Ping'an has left the choice of character to Wu Ershan. Even if this series determines his future, there will still be various favors involved.
And he not only had to consider his own favors, but also the favors of the Han and Tang Dynasties, even if Tang An didn't say anything.
Han Dong, who plays Yang Jian, is from CTI, and the president of CTI is from Jiangsu and Zhejiang Optoelectronics Systems, and Jiangsu and Zhejiang TV stations are one of the largest partners of Han and Tang in TV stations.
This relationship may not be enough to determine the ownership of an important role, but if there are two actors with similar conditions, one has this relationship and the other does not, it will be a decisive factor.
Hantang is the second largest shareholder of Modu Media, and Modu TV is also a major partner. Shangshi Pictures, a subsidiary of China Media, has invested in Tang Yan's company, and Tang Ren has been in Modu for more than ten years, so it has some connections.
Su Xiao, deputy director of Shanghai TV station and CEO of Shangshi Pictures, has a very good relationship with Cai Yinong.
Moreover, Tang Yan and Hu Ge worked together in the early years and are considered friends.
The actor is also relatively in line with the requirements of the role. Coupled with the relationship between the two, it is not surprising that he got the role.
Otherwise, with Sugar Man and Brother Hu, a company that has no presence in movies, and an actor who can be said to be a newcomer to the big screen, it would be difficult to get access to a large production of this level, no matter how popular it is in the field of TV series. It's no use.
You don’t have to spend money to watch TV series, but you have to buy tickets for movies. The number of fans is not important to a big production.
A movie's box office can easily reach hundreds of millions, depending on how much fans can contribute.
Even if fandom culture becomes popular in two years, those popular fans will raise funds for their idols and spend tens of millions or even tens of millions to buy album sales, buy magazines, buy endorsement products, and buy advertisements, it will be able to create a very The feeling of fire.
But these tens of millions are nothing to a movie, and buying tens of millions at the box office is a waste of money.
Jingdong can spend 100 million votes to support "Legend of the Demon Cat". How much revenue can it get? How many die-hard fans are needed to spend so much money for an idol? What's more, even if it has 100 million votes to support it, it will be a huge loss.
Even if there is a rich second generation of Xiao Wang's level among the loyal fans of the traffic, it is impossible to spend hundreds of millions to buy box office, so as not to be beaten to death by his father.
And even if you have such a large purchasing power, the money is spent on movie box office, so where will the money come from albums, advertising, etc.
Whoever creates more profits will have higher status and traffic. Idols are not famous in China and can only be active online. When they go to the big screen, relying on fans will not work.
...
"Let's see, one day you ask Huang Bo and Xu Zheng if they have time to record an episode. Huang Bo knows how to cook, but Xu Zheng doesn't like cooking. You can try it out. The show will definitely have a strong sense of comedy."
After explaining it, Tang An gave Yang Mi a suggestion.
However, Yang Mi covered his mouth and smiled, "Brother An, you mentioned before that you could let Brother Bo and others go to "The Longing for Life", and you also asked Brother Bo to go to "Extreme Challenge". You don't know, Brother Bo He also complained about why you didn’t let him be a mentor on The Voice, when he is actually a singer.”
Tang An said, "An actor like Huang Bo is indispensable in China."
After saying this, Yang Mi started to pay attention to another movie.
"By the way, Brother An, what kind of actors do you need for "The Wandering Earth"?"
Basically no one is optimistic about this project, but Tang An personally went to discuss it, and Yang Mi also made up his mind.
Tang An said, "This film is still very early, and the preliminary preparations will take at least a year. Moreover, China Film Control is very important to Han Sanping and Jiao Chanfen. If you don't have suitable actors by then, just forget it."
Seeing Yang Mi looking aggrieved again, Tang An shook his head, "Your company produces four or five TV series a year, including popular variety shows."
"No way, there are so many artists in the company, and they are not enough." Yang Mi immediately retorted with embarrassment.
Tang An patted her shoulder and smiled helplessly, "Okay, go to bed, I have to get up early tomorrow."
"Then I'll take a shower first."
"Hurry up, I'm going to sleep first."
.......
PS: About 300 words were deleted from the previous chapter, and the title was changed.
I have no status at all, I don’t know what to write at all, and I’m embarrassed to say I’m sorry.
It will probably end at the end of June. There is nothing left to write about. I am tired from writing, and I think everyone will feel uncomfortable watching it.
It started to collapse when it was less than a million words long. There were various factors involved. In fact, it was forced to continue and it became increasingly difficult to write.
Sorry, I will try to end the last month at a normal pace.