On July 15th, Wanda Cinema in Shijingshan, Beijing, Wanda’s best cinema in Beijing, just concluded a grand premiere ceremony.
Wanda and Bernard invested in "Monster Hunt" and it was officially released when "Operation Red Sea" swept the summer movies.
As a large-scale production with an investment of 350 million, "Monster Hunt" can be regarded as the second most popular movie this summer.
Although the amount of investment cannot be used as a basis for box office predictions, and blockbuster movies with investments of more than 100 million are constantly hitting the streets, the investment for "Monster Hunt" is as high as 350 million after all. There are not necessarily one or two movies with this level of investment in a year.
When the audience sees it, they will be somewhat interested in investing so high.
The premiere was a great event and went very smoothly. At the celebration banquet that followed, the three main investors, Jiang Defu, Yu Dong, and Jiang Zhiqiang, were also very excited.
"Congratulations to Mr. Jiang. The pre-sales of "Monster Hunt" on the first day were 27 million. The response from the previous screenings and today's premiere was very good. It will definitely be a hit at the box office."
"If we can get this data when "Operation Red Sea" is in theaters, "Monster Hunt" has the potential to be a big hit. I think it is at least one billion, or even 1.5 billion is very possible."
"Let me tell you, if it hadn't been for "Operation Red Sea", two billion wouldn't be a problem. It would be "Monster Hunt" that broke the record of "Fast and Furious 7"!"
"It's really admirable that Mr. Jiang's first movie has achieved such great success since he took office."
As the main producer of the movie, "Monster Hunt" has great prospects, so Wanda CEO Jiang Defu naturally has to accept the compliments of many people in the industry.
The pre-sales on the first day are close to 30 million. According to the normal ratio, it is certain to exceed 100 million on the first day.
Moreover, it is a comedy for all ages. The response from screenings and premieres has been very good. Jiang Defu and several investors have already set the goal of recovering the cost from the original to the 1.5 billion mark.
As a 350-million-dollar movie, it has gone through changes of roles and additional investments.
Originally, many people were waiting to watch the excitement, but now they came to praise Jiang Defu and Yu Dong's vision.
On the surface, they are a harmonious group, but as competitors, they are all a little disappointed in their hearts.
Wang Zhonglei was scolding his mother in his heart at this time. Nowadays, Huayi is the number one stock in film and television, and any big company is Huayi's potential opponent.
Wanda Cinema Line and Wanda Pictures have completed their merger and will be listed in mid-August. Hantang Pictures will be listed after the Spring Festival next year. Both companies are companies that can challenge Huayi Film and Television's position as the number one stock.
Wanda Cinemas and Wanda Pictures merged to form the new Wanda Films, which various experts predict will become the first film and television company with a market value of 100 billion.
Although this is just a prediction and is very inaccurate, the stock market is not always like this. Various auras are added to it, and the market value rises immediately.
Han and Tang Films was established even later, but with several blockbuster movies every year, the two characters Han and Tang have become a signature.
Although it was spun off from Hantang Media, with the merger of the number one ticket sales platform in the country and Tang An's name, the market value is expected to be around 100 billion.
There is also China Film Co., Ltd., as the leader of state-owned enterprises, and its market value is expected to be in the hundreds of billions when it is listed by the end of the year.
These experts can easily spend hundreds of billions, as if Huayi's market value of nearly 80 billion is nothing.
Huayi's current market value is close to 80 billion. With the popularity of summer movies, it is inevitable to exceed 80 billion. However, if it wants to exceed 100 billion, unless "Operation Red Sea" is Huayi's movie.
Originally, Wang Zhongjun and Wang Zhonglei were not worried that Wanda would exceed Huayi's market value after its listing. After all, as a film and television company, Wanda did not have many blockbuster works that could be produced.
But now, the pre-sales of "Monster Hunt" are close to 30 million, and the reputation is not bad. One billion should be stable.
Moreover, Wanda has the largest domestic market share of theater chains, so it would be easy to increase the box office.
It went public a month later. The movie's huge sales will definitely have a boost to the stock price. Huayi Film's position as the number one stock is no longer safe.
Now Wang Zhonglei can only hope that "Monster Hunt" will stop at the billion threshold, and "Operation Red Sea" will overshadow all the summer movies, allowing Huayi to maintain its position as the number one film and television company.
On the other side, Wang Jinghua and the movie heroine Bai Baihe were also chatting and laughing with some company executives and capital.
The movie is a big hit, which is also a good thing for the actors. What's more, Bai Baihe and Chen Yufan just settled the matter between them last month, and they are even happier.
As her manager, Wang Jinghua was naturally very happy. She switched to Ahli Pictures and became the deputy general manager of the artist management department. Although she had the backing of the Internet giant, she lost her greatest autonomy. For her now, she has Artists are more important.
It’s just that Wang Jinghua is still a little unhappy. She originally had an investment in this film, but her company was acquired by Jingcheng Culture and she was squeezed out. Hantang also invested in Jingcheng Culture, which is equivalent to indirectly becoming Hantang.
Originally, Wang Jinghua was a little gloating because of the role-changing incident.
The investment was increased to 350 million, with constant twists and turns, and the cycle was extended by one year. This investment was bound to fail.
Originally, his wrong investment was transferred to Jingcheng Culture, and Tang An invested in Jingcheng Culture, which was equivalent to indirectly passing it on to Tang An.
At the beginning, Wang Jinghua always held a grudge in his heart because of being driven away, and he kept using this to comfort himself.
But now, she never expected that "Monster Hunt" could actually sell 27 million in pre-sales on the first day.
With the current popularity of the market and the reputation of previous screenings, it is basically no problem to break 100 million on the first day, and the box office of 1 billion will be stable in the end.
Moreover, Wanda will definitely promote this movie, and with various other copyright incomes, this investment can already be profitable.
It was obvious that he had invested his own money, but when it came time to reap the rewards, he lost his share. Wang Jinghua felt angry just thinking about it.
But there is nothing I can do about it, which makes me even more angry.
Therefore, I can only console myself that after inflation, this profit is actually still a loss.
On Wednesday, July 15th, "Operation Red Sea" still maintained its normal trend, earning 117 million in a single day, and its total box office crossed the 3 billion mark.
The first domestic movie with a box office of over 3 billion, various media outlets have once again praised it. It has only been a few days since the last time it broke the record with "Fast and Furious 7".
On Thursday, the 16th, "Monster Hunt" was officially released, with a box office of 136 million on the first day, ending the record of "Operation Red Sea" as the daily box office champion.
As a comedy movie for all ages, "Monster Hunt" has become another hot spot in the summer season, attracting a lot of news coverage. What's more, it beat "Operation Red Sea" to become the box office champion of the day, which is worthy of bookmarks. Something special.
As the largest investor and main distributor, Wanda’s Jiang Defu breathed a sigh of relief after receiving accurate box office results.
As the last blockbuster before its release, the importance of this movie to Wanda is self-evident.
At the group meeting, Jiang Defu even demanded that all resources must be spent regardless of the cost to push the box office of "Monster Hunt" to the threshold of 2 billion.
The implication also includes buying box office tickets reasonably to stimulate the market.
Regardless of China, Hollywood, or Hong Kong around the 1980s, buying box office is the norm.
Later, after the anti-monopoly laws came into force in Hollywood, the cost of buying box office tickets became high. This situation gradually decreased, and less people bought tickets.
At that time, Xiangjiang mainly relied on other places to make money. In addition to whether there were big stars starring, distributors in Taiwan and Southeast Asia also looked at the local box office.
In addition, Shaw Brothers, Jiahe, and Golden Princess all have their own theater chains, and the laws are not sound, so the cost of buying box office is almost non-existent.
There are many ways to buy box office in China, some are illegal and some are legal.
Even if you spend real money to buy it, you may still violate the Anti-Unfair Competition Law. However, if you buy movie tickets in bulk with a theater normally and sign a contract, it is not illegal.
Otherwise, it would be legal for the distributor and producer to simply not come forward and find other companies to buy tickets in large quantities.
Movie theaters hold promotions and then others buy them in groups or buy them to provide benefits to company employees, or e-commerce, supermarkets, and shopping malls hold events to give away movie tickets to customers. These are all within the scope of the law.
As for whether tickets are given to the audience and whether there are any spectators to watch, the law has no control over it.
All of Wanda's movie theaters are directly operated, which makes it even easier to operate.
"Monster Hunt" also had a certain amount of success at the box office on the first day, but not much. Like many movies, you have to buy a little in the early stage.
But now even if that little bit of water is removed, the first-day results and word-of-mouth, if there is enough support from the film schedule, it is a sure shot to reach 1.5 billion.
In this case, Jiang Defu simply tried his best to push this movie one step further.
Of course, it's a legal way.
On Friday the 17th, the box office of "Monster Hunt" fell slightly, with only 121 million.
This is because "Pancake Man" was also released and also exceeded 100 million on its first day, earning 104 million.
The two new films have compressed the schedule of "Operation Red Sea", but the worst thing is that other films have basically no room for survival.
"Operation Red Sea" once again received 116 million, ranking second.
If the success of "Monster Hunt" is surprising, then "Pancake Man" is a bit weird.
Da Peng is just an actor and host of an online drama. This self-written and directed Virgo actually sold 100 million yuan on the first day!
Although there are reasons to fully support fare evasion, it is too scary.
However, the marketing of "Pancake Man" is well done and very simple.
There are a lot of behind-the-scenes clips online, and they are very funny when viewed separately. Comedies naturally have a market and can easily attract audiences.
However, when the audience walks into the cinema, they will find that most of the exciting plots and jokes in the movie have been shown in the extras.
It is also commonly known as the cover party, which gives you a cover of a beautiful woman, and after all the hard work, you become a gourd baby.
Immediately following Saturday, "Monster Hunt" grossed 160 million in a single day, "Pancake Man" took in 135 million, and "Operation Red Sea" took in 141 million.
Three movies simultaneously exceeded 100 million in a single day, which is the first time in the domestic film market.
"Pancake Man" also made a smart marketing move. Comments from netizens can be seen everywhere on Weibo and major websites, saying that "Monster Hunt" disappointed them, but "Pancake Man" is actually better than expected!
They are both comedies, so which one the audience chooses depends on the cast, subject matter and actors.
What's more important is the overall review. If two similar movies are released, Weibo and forums will say that one of them is generally disappointing, while the other one has some surprises, which can easily affect the audience's choice.
Three people become a tiger, not to mention a large number of trolls and marketing accounts.
In this way, the summer season has reached another climax. The two movies were unexpectedly popular, and together with "Operation Red Sea", they were wildly harvesting the box office.
ps: I will sort out the rest of the plot and finish the book in one month.