At the end of July, with the release of two blockbuster movies, "Monster Hunt" and "Pancake Man", Tang An became even busier.
No matter how popular the movie is, the necessary road shows must continue. Unless everyone doesn't do road shows, then it doesn't matter.
The two movies "Monster Hunt" and "Pancake Man" have far more roadshows every day than "Operation Red Sea", especially the latter, which is simply desperate.
230 road shows a month also set a record.
Anyone who has climbed up from the bottom, no matter what abilities he has, has the same characteristic, which is "fighting"!
Dapeng joined Sohu as an intern after graduating from college, and became a full-time employee in half a year. It took him another year, working in three departments, to become deputy editor-in-chief step by step.
Even in the early days of the Internet, this speed was astonishing enough. After all, Sohu was listed on Nasdaq in 2000, and it was not an entrepreneurial company.
"Pancake Man" received a wave of criticism as soon as it was released, and some professional directors even criticized it as not being a real movie at all.
As for the Internet, the label of bad movies cannot be erased.
Indeed, from a production point of view, it still does not meet the passing standards for theater movies.
But being able to sell well has its advantages.
Wang Baoqiang's "Havoc in Tianzhu" was later regarded as a bad movie comparable to "Pancake Man" upon its release.
At that time, Wang Baoqiang's reputation and popularity were higher than that of Dapeng. It was also a comedy, but it couldn't be a big hit amid the criticism that it was a bad movie. It didn't last more than two days before it plummeted.
The core of "Pancake Man" is emotion, inspiration, dreams, passion, ups and downs, and sadness. As long as some people reach this point, selling it for money will not be a problem.
"Havoc in Tianzhu" is purely funny, and it is still awkward. It also lacks a factor that can capture the audience's heart. It cannot move people in terms of family affection. In fact, the appearance of Teacher Six was the one that had the biggest reaction from the audience in the whole film.
Regardless of the reputation of these two movies, they have contributed to a lot of topics this summer. Tang An has also been asked many times about his views on the two movies. After all, he has said before that there will be two more ten-year-old movies in the summer.
A billion-level movie.
"Actually, I expected the success of these two movies."
When interviewed by reporters, Tang An also answered in a matter-of-fact manner (an afterthought).
But the reporters sneered at it.
Expected?
People across the country didn’t realize that these two movies were so successful before, but now that they are so successful, it’s what you expected?
The reporters also had a good time waiting for Tang Zhan to come forward and talk about his foresight.
Not only do I have foresight, I can also predict things before they happen.
Tang An organized his words and said, "In recent years, the capacity of the movie market has become larger and larger, especially during popular schedules. There is no problem in accommodating three movies with a box office of one billion in one month.
There are not many movies that I watch this summer. "Monster Hunt" is a family comedy movie. The director brought creative concepts from Hollywood to make the whole family fun for a younger age. In my country, the audience under the age of 25 accounts for 45%, which has become a Become the main force of market consumption
"Pancake Man" tells the story of a small character's counterattack, which is also a very routine and useful subject matter.
There are quite a few flaws in the production and plot of the movie, but director Da Peng put his own experiences and insights on the big screen. Although the handling is not very good, it is precisely because he has experienced it that he can be a better director.
to show this process more truly and impress the audience more truly.”
It seemed to make sense, but the reporters didn't buy it.
Who doesn’t know this kind of summary? Hindsight makes it easier to understand!
There wasn't much nutrition in the interview, and Tang An didn't criticize those two movies.
He's not a film critic, so why waste his saliva?
And there is no need to use it to attract attention and hype.
Besides, those two movies had little impact on "Operation Red Sea".
The summer season is still going on. "Monster Hunt" officially broke through the billion mark on the 24th, with the total box office reaching 100.9 billion in nine days of release.
One more member of the billion club.
"Pancake Man" earned 41.3 billion in its second week, bringing the total box office in ten days to 77.8 billion, and there is great hope of breaking one billion.
The box office of "Operation Red Sea" began to decline, with only 36.3 billion in a single week, and the total box office in the 25 days after its release was as high as 379.1 billion.
It received 14.6 billion in the fifth week, and the total box office reached 393.6 billion, only one step away from 4 billion.
Two new films were also released this week, "The Other Side" and "Women of the Dynasty".
Due to the failure of the first part, Fang Leshi, who guaranteed the bottom line of "Tai Ping Huan", did not spend any effort on publicity and distribution. They just wanted to take advantage of the good summer market to make more money.
In order to avoid the influence of the upper part as much as possible, the lower part was not called "The Second Part of the Taiping Wheel", but was temporarily renamed "The Other Side of the Taiping Wheel".
And when promoting it, we try our best to package it as an independent film.
Even the editing was redone, using the storytelling method of "The Godfather Part II", using memories and flashbacks to connect the previous and later stories.
As a result, "Taiping: The Other Side" took up a lot of space from the previous episode, and its reputation was not picked up, and it earned the reputation of "scrapping space to steal money."
For this movie, the marketing team was also worried. Wu Yusen personally handwritten invitations to the premiere, but no one bought it.
The market is indeed good, with one film earning nearly RMB 4 billion, one exceeding RMB 1 billion, and another film earning nearly RMB 1 billion.
But this has nothing to do with "Tai Ping Wheel". The 28 million sales in the first week declared this series a complete failure. The audience popularity and reputation of Wang Xiaoming, Zhang Ziyi and others were greatly damaged, and Lay's lost its pants.
And Wu Yusen's reputation has also deteriorated, even worse than that of Brother Chen Kai.
"Women of the Dynasty" relied on Ma Zhen's nude publicity before its release, and the box office was a bit higher, with 88 million in the first weekend.
Another director was killed. Seeing these famous directors rushing to the street one after another, still the kind that couldn't get up, Tang An secretly shook his head.
Every year new directors continue to emerge, and famous directors continue to fail and disappear from the audience's sight.
Now that "Operation Red Sea" is approaching 4 billion, the road show is almost over. Tang An is relaxed without having to do seven or eight road shows a day like "Pancake Man".
I only run twice a day, just like traveling around the country, and I also deal with local optoelectronics.
Let's pay attention to various interesting news. Recently, "The Wheel" failed miserably at the box office. The marketing team is still taking the lead, calling on the audience to go to the cinema to support it, saying that everyone who has watched "A Better Tomorrow" owes Wu Yusen a movie ticket.
I originally owed Zhou Xingchi a movie ticket, and now I owe Wu Yusen one. Then one day I will owe Xu Ke one, Wang Jing one, and Li Lianlian, Cheng Long, and Zhou Runfa. The audience owes a lot.
Gone.
After watching a movie, I owe a lot of debt. Who can I ask to explain this?