With the two comedy movies "Monster Hunt" and "Pancake Man" taking off at the box office, the 2015 summer movie market has reached its hottest time.
In its first week of release, "Monster Hunt" earned 558 million in four days. Even for a major production with an investment of 350 million, this figure is definitely considered a big success.
"Pancake Man" was released one day late and earned 365 million in three days.
"Operation Red Sea" earned 884 million in a single week, breaking 100 million in a single day for 17 consecutive days, continuing to set new records.
The total box office of "Operation Red Sea" is as high as 3.428 billion, and it is heading towards the goal of 4 billion.
The release of two new films has occupied a lot of news pages. After all, no matter what the news is, there will be times when aesthetic fatigue occurs. Even after the scandal, many netizens found the resources and commented on the female stars one by one. It is not too much.
It lasted for a month, and then the fever slowly subsided.
"Operation Red Sea" has dominated entertainment news for more than half a month. At least half of the posts on film and television entertainment-related websites and forums are about this movie.
After such a long time, both the media and the audience need new topics and news.
As a result, the three movies and related news accounted for 90% of the entertainment news online, and the rest were other movies.
It just so happens that the other two movies have quite a bit of controversy. The success of "Monster Hunt" lies in the younger age group. This is also a creative concept brought back from the United States by the film director Xu Yicheng, who is promoted as the "Father of Shrek".
The title "Father of Shrek" has been following Xu Yicheng's name in the news during this period. This title was assigned by the Xiangjiang media a few years ago.
Although I don’t know if he was just bragging, but he did participate in this series for ten years.
Hollywood movies are becoming more and more youth-oriented, also because the average age of the audience is gradually decreasing.
In addition, people only grow up and never get younger, so it is imperative for movies to be younger.
A series of five or six films is made, and the audience starts watching it when they are ten years old, and one film every two years until they are twenty years old. This is their childhood memory. When these audiences grow up, it becomes a sentiment again, this IP
The value is getting bigger and bigger.
"Monster Hunt" is clearly a family comedy for a younger audience, and its quality is very good for the movie's audience.
Coupled with Wanda and Bernard's hard work in publicity and marketing, the film has received rave reviews since its release, with words such as "sincerity", "huba cute", "good special effects" and "beautiful actors" flooding the eyes.
However, not all audiences follow this type of movie, and "Monster Hunt" was also criticized a lot.
In addition to the plot, some viewers complained that it was obviously a movie for children, but the whole movie was filled with dirty jokes.
Another question raised by the audience is, if a man wants to give birth to a child, which hole will he come out of?
As a comedy movie positioned as a family carnival, "Monster Hunt" is still very successful, especially on Weibo. After all, Weibo is a world owned by women, especially young women. Usually, male netizens are less effective in fighting on the Internet and
The level of activity is not as good as that of young girls, otherwise those traffics would not be so popular in the future, because the fans are very powerful.
"Monster Hunt" was so popular that the original male lead, Ke Zhendong, uploaded many photos from the filming of the movie on Weibo, where he spent the whole day reminiscing about the past.
In the past year, there are still some fans. Naturally, some fans say that no one can make mistakes. My idol has made some small mistakes. After such a long time, he should be forgiven. Look at how hard he works now.
However, most of the messages contain just two words: You deserve it!
The most controversial one is "Pancake Man". After all, the name is a bit offbeat, so Fan Luyuan is not very optimistic about the film. It has achieved the current attention because of the hard work of the main creative team.
Nearly 40 cities, with 5-10 cinemas in each city, this is also a quite intensive road show.
The film's popularity was well established and attracted a large number of viewers to the cinema, but its reputation was not very good.
From a professional point of view, this film is very unqualified. It lacks a cinematic texture, the picture is flat, the lighting, scenery and camera movements are extremely vague. It lacks the scene planning and design of a good film, and basically relies on a few actors to speak.
Some viewers also said that this is just a web drama and was compared to "Tiny Times".
Strictly speaking, "Tiny Times" surpasses "Pancake Man" in all aspects such as service, soundtrack, camera and so on.
However, there are also many viewers who can get the laughs of the movie. A comedy movie that amuses the audience is enough to cover up all the shortcomings.
As a film about the rise to fame of a diaosi, Dapeng’s promotion was also very unique. Before the release, he set up a pancake stall on Zhongguancun South Street and was surrounded by people. The first stop for promotion was Lanxiang, who awarded him a "
Pancake Teacher” certificate.
So much so that the news headlines in many media outlets that day were: Which company is better at promoting movies? The director of "Pancake Man" is named Lan Xiang.
...
On the following Monday, the trend of two new films was also very strong, with "Monster Hunt" taking in 86 million, a drop of just over 40%.
"Pancake Man" received 77 million, a drop of less than 40%.
Three popular movies were released at the same time, squeezing space for each other, and the schedule of each movie was extremely tight. This led to a surge in attendance and average number of people per game, and the decline in the harvest week was even comparable to some movies with huge reputations.
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...
One movie has gone through so many twists and turns, and the other has no product. It can be said that it was not initially favored by investors, but at the same time it sold well at the box office. It can be said that this result far exceeded the expectations of several investors.
Wanda and Bernard were both surprised and overjoyed. Although there was a little moisture in it, even if this moisture was squeezed out, it was still a great success, enough to make them profitable.
Fan Luyuan of Ah Li is also very happy. "Pancake Man" did not invest as much as "Monster Hunt", and Ah Li made a complete windfall.
Although Fan Luyuan was not optimistic about the movie originally, he took everything on himself at this time. He praised the movie and the director and actor Da Peng at the meeting, and asked the marketing department to
and Taopiaopiao to strengthen the promotion of the movie.
At the same time, another movie "Unbelievable" released during the National Day holiday was highlighted.
This is also a comedy film, starring Dapeng, Wang Baoqiang, and Xiao Shenyang. Unlike "Pancake Man" who didn't take it seriously, Fan Luyuan took it very seriously.
As a comedy, "Unbelievable" was originally scheduled to be released during the New Year, but the Lunar New Year release includes "Old Paoer" starring Feng Xiaogang, "Bad Angels" directed and starred by Deng Chao, and "Now You See Me 2" starring.
As well as the big movie of the same name starring Bai Ke, who also has a background in online dramas.
Dapeng is an actor in an online drama, and his movie became a hit. Fan Luyuan also raised his expectations for "Unexpectedly".
The Lunar New Year show is a bit crowded, and except for "Old Paoer", it's all comedies.
Even "Old Paoer" stars Feng Xiaogang, the former king of Lunar New Year movies, and should not be underestimated.
Therefore, "Unbelievable" is scheduled to be released during the National Day, and its rivals at the same time are only "Rescue Mr. My Life" and "Charlotte".
"The publicity plan for "Unbelievable" will start now. In a week, I will see a complete and detailed publicity plan. This is the company's most important project in the second half of the year..."
After some instructions, Fan Luyuan said loudly to the company's executives, "It's no problem for "Pancake Man" to exceed one billion. With the foundation of this movie, the goal of "Unbelievable" is two billion!"
The success of "Pancake Man" was a complete surprise for Fan Luyuan. The film became popular, and the director and leading actor Da Peng became famous as well, so "Unbelievable", which was released during the National Day holiday, had a strong foundation.
What's more, Xiao Shenyang and Wang Baoqiang, two comedy stars, co-star, and the lineup is definitely quite powerful.
Since the establishment of Ahli, it has been rare for a movie that was invested and distributed by itself to be a hit, and the second one is about to be released. Fan Luyuan also breathed a sigh of relief.
"Tang'an has Xu Zheng, Huang Bo, and Deng Chao, and I also have Dapeng, Xiao Shen Yang, and Wang Baoqiang, the three laughing stars. It may not be that bad!"
Fan Luyuan unconsciously compared Dapeng, Xiao Shenyang, Wang Baoqiang and Xu Zheng.
In addition to Tang An himself, the most important competitiveness in the Han and Tang Dynasties also came from Wu Ershan, Xu Zheng, Deng Chao and others. The films directed by each of them were all hits, which is something that no other company has.
With the addition of "Pancake Man" and "Unbelievable" being a box office hit, the three male protagonists will become more famous. It is not impossible to catch up with the three comedians of the Han and Tang Dynasties.
As for the opponents in the National Day movie, Fan Luyuan doesn’t even care about police films like “Rescue Mr. My Life”. After all, even Cheng Long’s “Police Story 2013” had a mediocre box office.
As for "Charlotte Troubles", so what if the main creator has appeared in the Spring Festival Gala? Why hasn't Zhao Benshan's film become a hit?
It's useless to worry about Charlotte even if Sherlock comes!
Fan Luyuan was full of passion at the meeting, but some people sitting below were not in good condition.
Five days have passed, and "Monster Hunt" has earned 644 million at the box office, and it can still earn 86 million on weekdays. Judging from this trend, it is inevitable to exceed 1.5 billion, and it is not impossible to hit the 2 billion mark.
Wang Jinghua originally expected the box office to be only one billion, so he felt better since his investment did not make any money after inflation.
But now it is at least 1.5 billion, and it is heading towards 2 billion.
The box office alone is a huge profit, not to mention that for such a popular movie, other copyrights can also be sold at high prices.
This should have been her share, but it became part of the capital's culture and indirectly became Tang An's, which made her heart bleed.
Wang Jinghua also suddenly remembered the saying in the industry that as long as Tang An is optimistic and invests in movies, they will be successful.
"Monster Hunt" has experienced turmoil such as the lead actor sucking a man and changing roles. The investment is so huge, the two leading actors are not big names, and the director is not well-known in China. Before the release, almost no one was optimistic about it, and it can still sell such high prices.
Is it really because this project originated between the Han and Tang Dynasties?
This is too evil.
The same idea also arose in the minds of many people in the industry, but no one thought much about it. After all, they were not like Wang Jinghua who lost his share of the share and were bitter about it.
Besides, what we invested in was the culture of Beijing, not Tang An, nor Han and Tang Dynasties.
However, the sales of these two movies, which are close to exceeding one billion, also reminded people in the industry and the media of what Tang An said at the press conference of "Operation Red Sea".
At that time, Tang Anke said that the domestic market was getting bigger and bigger. In addition to the success of "Operation Red Sea" this summer, there would be one or two movies with a box office of over 1 billion.
Originally, everyone's attention was focused on the big topic of "Operation Red Sea"'s 4 billion goal, and they didn't pay much attention to the second half of the sentence.
But now, two movies are really about to break the one billion mark, which proves the other half of what Tang An said.
This is too evil!
The CEOs of major companies who reacted were all confused. It was only Tang An who could accurately predict his own movie. After all, he shot it himself.
But other movies can also predict it accurately, which is so awesome... scary!
The media found a new topic, praising Tang An's sharp eyes and competing to interview Tang An.