Although the premiere did not meet expectations, Fan Luyuan appeared at the banquet with a happy face.
It is the confidence in one's own strength and the inability to show timidity in front of others.
"Thank you all for coming to the premiere of "Unbelievable"."
As the host, Fan Luyuan expressed his gratitude to the guests at the banquet and also chatted with them.
Soon, the CEOs of the other six major companies, Zhang Ping, the director and vice president of China Film Group, and Fan Luyuan got together.
Different from the full confidence before the premiere, as a filmmaker who has been in the industry for more than ten years, I know very well what the poor response to the premiere means.
What's more, it's a comedy, the type where it's easiest to see the audience's reaction.
"Director Fan, it was clearly well-received when it was screened before. Why is it like this when it premieres today?"
Since there were no outsiders, Wang Zhongjun was the first to ask questions.
Fan Luyuan was also confused. It was impossible that the screening audience had opposite preferences to the premiere audience.
"I have asked the company and a third-party statistical agency to review the data before drinking tea. The reputation of so many screenings is very good. Maybe the audiences at the premiere have different tastes."
Fan Luyuan could only say this at this time.
Yu Dongdao said, "It is meaningless to say this now. There are still two hours before the show starts at midnight. No matter what the reputation is, we must get first-hand audience reactions and do targeted marketing."
"Dong Yu is right, the zero o'clock show and the reputation on the first day are crucial." Wang Changtian nodded.
After so many years of working in the industry, they have never encountered anything strange. It was not difficult for Yu Dong and others to come to a conclusion after just a little thought.
Either there is a really big gap between the audiences for screenings and premieres, or there is something wrong with the statistical process, or even the people below compiled their own data for comparison.
But the movie is officially released in two hours, so it doesn't matter anymore.
The bosses of several major companies still stated that they would give the film their greatest support. Fare-free tickets, micro-payers, and Maoyan would give them the biggest discounts to promote the film, and they would directly give more than 50% of the film schedule.
They all have the same idea. With so many resources, they can pile up billions in box office.
The response at the premiere was not good, and the actors were certainly aware of it.
Although Da Peng directed and starred in a film with a box office of one billion, which is definitely considered a success, this film is also very important to him.
After all, "Pancake Man" has a mediocre reputation, and he needs to restore his reputation.
Wang Baoqiang was a little unhappy. He was originally the absolute leading actor in this film and had the most scenes. However, due to the huge sales of "Pancake Man" in the summer, Da Peng's popularity skyrocketed, so Da Peng's scenes were cut out to no less than him.
Now, he has become the male lead.
There's nothing he can do about being unhappy, because he doesn't have a movie with a box office of over 1 billion.
However, the response from the audience at the premiere was not good, and Wang Baoqiang was relieved.
I told you to cut randomly, now you know the consequences!
Although it will have some bad influence on Wang Baoqiang, Dapeng, as the director of Billion Club, has received more attention.
Moreover, he relies on the blockbuster movie "Havoc in Tianzhu". Once this movie becomes successful, it won't be a problem.
...
Today's National Day episode is the first head-to-head confrontation between Han and Tang Dynasties and the eight major companies. Although it is not their own trump card, it has also attracted the attention of the entire industry.
On September 30, several National Day movies were released one after another to meet the audience, and comments from the media and audiences were also released.
By the afternoon, you can basically see news about several National Day movies on movie-related websites and forums.
"Charlotte" has maintained the same reputation as its premiere. The film's countless laughs and satire on reality have become a talking point for the audience.
The reputation of "Unthinkable" took a sharp turn. The audience called it a bagged collection of jokes with vulgar plots and no sense of logic.
Of course, there are also special effects.
The two comedy movies had completely different reputations upon their release, with one feeling happy and the other feeling sad.
The day passed quickly, and in the early morning of October 1st, the first-day box office results were released.
"Unbelievable" was more than half scheduled for the first day, but the box office was unsatisfactory, with only 72 million.
"Charlotte" ranked second with a box office of just over 20%, with a box office of 57 million.
The film schedule was more than doubled, and the box office difference was only over 10 million. It was clear at a glance which one was better.
The first-day box office of more than 70 million yuan is definitely not low for a medium-cost movie, but this is a figure obtained with the support of three major ticket purchasing software, more than 50% of the film schedule, and the strongest publicity resources in China.
It definitely cannot be considered a success.
Fan Luyuan, who had received the first-hand data, had a gloomy look on his face. Even a layman could see the gap between the two sides' data.
With 1.5 times more films scheduled, the box office difference is only 15 million, and the attendance rate and average attendance are simply incomparable.
Now Fan Luyuan doesn't need to look at other data. Just look at the box office and the comments from online audiences, and you will know where he lost.
The quality gap between the movies is too big. Even if Fan Luyuan has noticed something is wrong and the publicity department and trolls have started taking action, there is no way to cover up such negative comments in a short time.
Regardless of the fact that it was still early in the morning, Fan Luyuan directly dialed the number of the person in charge of the publicity and public relations department and directed them to contact Douban, Time, and the moderators and administrators of major related forums and forums to start controlling comments.
A lot of money was thrown out, and relevant negative news was posted on major forums one after another, and the posts were deleted.
Countless soft articles are posted online through self-media and marketing accounts. Basically, as soon as you turn on your phone, you can see all kinds of bragging posts.
At the same time, I did not forget to hack "Charlotte Trouble" to do negative marketing.
With the publicity resources of the eight major companies, they have enough energy to promote other movies.
Most of the reasons for being dissatisfied are that the movie has a bad outlook. The male protagonist is a loser, a complete scumbag, and he is still such a scumbag after being reborn.
However, audiences are not so easy to fool these days. On the second day after its release on October 1, "Charlotte" relied on its high reputation to take in 83 million at the box office.
Although "Unbelievable" has a poor reputation, despite such a large publicity campaign, it still scored a high box office of 88 million yuan and continues to occupy the top spot at the daily box office.
The starring role is famous, and it is a comedy. In addition, the three major ticket purchase platforms provide a large amount of ticket subsidy, so the box office is not high even if it is not high.
However, with the attendance rates of the two being so obvious, a large number of theaters affiliated with major theater chains have made changes and increased the schedule of "Charlotte".
Not only the franchised theaters, but also the direct-operated theaters of some theater chains have arranged more screenings for "Charlotte" for the sake of their own performance.
Although the film schedule only increased by six points, not even 30%, the increase in film schedule was directly reflected in the box office.
On October 2nd, two days are enough for any time to fully ferment. The box office of "Charlotte Trouble" directly exceeded 100 million that day.
104 million, "Charlotte" exceeded 100 million on the third day of its release, becoming the top box office champion on that day.
"Unbelievable" relied on a large number of ticket sales to maintain its box office trend, and it received 85 million in a single day, which was almost the same as yesterday.
In just three days, "Charlotte" became the most watched movie during the National Day holiday, while the original "Unbelievable" has already been given a lot of bad movie titles.
Moreover, because there were too many ticket reimbursements, the three major platforms invested more than 60 million in ticket reimbursements for this movie alone. Some viewers who were greedy for cheap tickets were disappointed and scolded even more harshly.
At this point, it can be said that there is no suspense about this year’s National Day schedule.