Chapter eight hundred and sixty first brush box office
The 2015 National Day season has already begun. Happy Twist's debut on the big screen, Virgo, has exploded in word-of-mouth and box office, with a box office of 244 million in three days.
The previous most popular movie, "Unbelievable", starring three major comedy stars and promoted by eight major companies, also earned 245 million in three days.
Although it is still a little higher and temporarily topped the National Day box office box office, the movie's reputation has sharply declined since the first day of its release, and now it has a faint tendency to collapse.
Although the box office is about the same, anyone with a discerning eye can see that the situation is very unfavorable for "Unbelievable".
The box office of "Charlotte Troubles" was within Tang An's expectations. With the full support of Han and Tang, there was no need to wait four or five days for the box office to explode.
With 20 million votes to make up for it and 50 million in publicity and distribution expenses, all the group’s resources have been mobilized.
However, it was beyond Tang An's expectation that such a bad movie as "Unbelievable" could achieve such a high box office.
If I remember correctly, this film originally sold for just over RMB 10,000,000 on the first day, but the other party was able to raise it to over RMB 70,000,000 on the first day, and it stayed there for three days. The cost was a bit scary.
However, Zhang Qiang soon came over with a piece of data, and Tang An realized the other party's generosity.
"Tsk, tsk, 70 million for vote reimbursement and 80 million for publicity fee, they are really willing to do it."
No wonder it has made so much money at the box office in these three days. With a real investment of 150 million, it must have some effect.
After reading some of the other party's data, Tang An asked, "Is that all, is there no problem with the box office?"
Zhang Qiang said, "There should be no problem. After all, with such a large investment, even if there is a problem, it will be difficult for us to find out."
"Too."
Tang An nodded. The eight major companies controlled 60% of the theaters in the country. It was too easy to do anything.
In the early days of Hollywood and Hong Kong in the 1980s, the producers, distributors, and theaters were all from the same family. If the box office was increased, no one would notice.
However, in the current Internet age, everything is translucent, and it is difficult to hide secrets. Netizens will find out at some point.
"Dr. Tang, Ah Li has increased the cinema line's share by one point today. This is going to be a fight." Zhang Qiang said again.
If you let one point go out, you will naturally get a tilt in the film arrangement of the theaters.
Even if they form an alliance, no one wants to suffer losses. If they suffer losses, no one will stay with you.
Tang An waved his hands and said not taking it seriously, "They can't hold on for long. With the current reputation, the box office should have collapsed yesterday. Ah, Lili can't survive for two days."
"There will be no surprises during the National Day holiday. We can focus on the Lunar New Year and Spring Festival holidays."
The National Day release did not arouse Tang An's interest at all. In this era of open public opinion, no one can control public opinion. The reputation of a movie cannot be controlled by any company. The most it can do is to guide it.
This is an era when audiences choose movies. As long as the quality of the movie is good and the publicity is strong, it will basically not be ignored by the audience.
Of course, it also depends on the audience for the movie. No matter how good the quality of niche movies is, there is a ceiling.
Given the current situation, Zhang Qiang also knows that as long as nothing unexpected happens, the box office of "Unbelievable" will definitely collapse. "Charlotte" will rely on its good reputation and the only excellent comedy film in the same period.
The box office will increase during the following holidays.
However, Zhang Qiang was still a little worried and said, "This time the other party lost because of the movie itself. Regardless of the factors of the movie itself, we are at an absolute disadvantage in every other aspect. Once we encounter a good movie from the other party,
That would be difficult."
The win for the National Day movie is the movie itself. If the two sides had switched, Han and Tang would have lost even more miserably, and it would be impossible to elevate "Unbelievable" to the level it is now.
In the past, Zhang Qiang would not have worried about the quality of the movie itself, but now that eight major companies have joined forces, no matter how many bad movies there are, they will always have some good ones.
"What you said, Lao Zhang, is right. If they have good films, it's really hard to tell. But I have confidence in Wu Ershan, Wu Jing, Ning Hao, and Xu Zheng. Some of the best directors of the Mesozoic era are with us.
, there is nothing else to worry about." Tang An said with a smile.
Ten years ago, Zhang Weiping held the trump card of Zhang Yimou and was unparalleled in the industry. New Picture also ranked among the three giants.
The new picture is nothing, it’s nothing without Zhang Yimou.
Zhang Yimou was dragged to no end by Zhang Weiping. He would criticize this or that at every turn. He went up to Optoelectronics, Film Bureau, Han Sanping, Yu Dong, down to Jia Zhangke, Zhou Runfa and other directors and actors. There was no one he dared to scold.
.
Even Zhang Weiping, who was in the upper reaches of the industry chain at that time, was not polite at all. With Zhang Yimou, he had this confidence.
Now that Tang An has tied up with some of the best directors of the Mesozoic era, he has enough confidence to face anything.
But Zhang Qiang didn't know that much. Several of his own directors were guaranteed box office, but for the other eight companies, even if each of them only had one good film a year, the total would be eight.
"I think we can't be so passive, and we can't just think about them making bad movies. The theater chain should still fight for one or two more, and at least remain neutral, even if it costs a little." Zhang Qiang suggested.
Tang An said, "I have also considered this. I will take care of the whole family when the time comes."
Seeing that Tang An had a doctrine in his heart, Zhang Qiang felt relieved and said nothing more.
But of course Tang An will not pay a big price to win the support of a certain theater chain. This situation will definitely be taken advantage of by others, and it is impossible not to bleed.
After the profit sharing, if they get more than Poly Wanhe, Jinyi Zhujiang, Jiangzhe Times, and Hengdian, then they should have something in mind.
Moreover, Tang An believed that the other party was eager for him to do this, and what he could give, the eight major companies could afford to follow.
You cannot give in at this time, otherwise it will only make people push you further.
As for getting a theater chain without paying any price, Tang An is confident enough.
The National Day sales are still going on. On October 3, "Charlotte" earned 111 million in a single day. The increase was not big, mainly due to the limited film schedule.
"Unbelievable" gave way to a point where the film schedule remained stable at more than 50%, and the single-day box office stopped falling and rose to 92 million.
On October 4, "Charlotte" stabilized at 110 million, and "Unbelievable" actually continued to rise despite its poor reputation, earning 94 million in a single day.
There was no big plunge as expected, and Tang An, who no longer paid attention to the National Day schedule, was also confused.
No matter how high the ticket subsidy is, it is impossible to stop the decline under such circumstances.
The other party's marketing is also very good. Basically, as long as someone criticizes this movie online, someone will criticize him as a troll.
I don’t know how many trolls were used, and they didn’t clean up the problem. They just called the other party a troll when they caught the bad reviews.
Not to mention, this is quite effective, at least it can make the audience sway.
Think about it, under a negative review of a movie, there are a lot of people calling the reviewer a 50-cent troll. Out of hatred for trolls, it is easy to subconsciously think that it is really a troll.
But this is far from enough. If it were so simple, the audience would be fooled too easily.
Soon, Tang An also knew the reason.
Just as he thought, there was something wrong with the box office, and the other party was raking in the box office.