"Increase investment, pay close attention to the situation of "Dabao" and "Doubao" twice in theaters, and we cannot stop marketing on the Internet. There is not much difference between the two movies at present, and there are only a few days left for the holidays!"
Ah Li Pictures' current top priority is the movie "Unbelievable". When word-of-mouth collapsed, Fan Luyuan still did not give up. He spent a huge amount of money and used all available methods to finally stabilize his position.
box office.
The movie has been released for five days, and the single-day box office of "Charlotte" still remains at more than 110 million. "Unbelievable" has declined slightly due to Ah Li's gold-dollar offensive, but it still has 80 million in a single day.
box office.
Although the gap is obvious, Fan Luyuan is still confident that he can eventually overtake.
Being able to maintain a box office of RMB 80 million for a movie with a poor reputation at least proves that the box office is not uncontrollable, it's just a matter of how much it costs.
Generally speaking, Fan Luyuan is in a good mood now. He doesn't look serious during meetings and always has a smile on his face.
The daily routine meetings are about those things, but today there is an additional topic. In the subsequent publicity, try to keep Wang Baoqiang’s reputation.
It is a foregone conclusion that the movie has a poor reputation, which will inevitably affect the impression of the three leading actors in the minds of the audience.
Fan Luyuan also understood that Dapeng had already consumed his reputation in "Pancake Man", and it was even more serious this time.
As for Xiao Shen Yang, Fan Luyuan's heart was far less important than the two of them.
What he has to do now is to maintain Wang Baoqiang's image in the hearts of the audience. After all, there is still another movie "Havoc in Tianzhu" with a guaranteed price of 800 million.
As the meeting came to an end, Fan Luyuan asked again about the reaction from the Han and Tang Dynasties.
"Director Fan, the promotional methods and strategies of the Han and Tang Dynasties have not changed, and there seems to be no response." Marketing Director Hui reported.
Fan Luyuan frowned, "Don't be careless, always pay attention to their movements, and you should also come up with a few more sets of plans to deal with possible reactions in the Han and Tang Dynasties."
In terms of publicity and marketing capabilities, today with Internet marketing as the focus, Hantang has surpassed Guangxian and has undoubtedly become the number one in the industry.
The less movement there was, the more worried Fan Luyuan became.
However, at this time, we can only wait for the other party to make a move and remain unchanged in the face of changes.
"Director Fan, everyone, I think we can start from other aspects for the Han and Tang Dynasties. Didn't Tang An participate in the investment in Oriental Film Capital? This international standard super large film and television base will inevitably have a direct competitive relationship with Hengdian. Maybe this
This is an opportunity to divide the Five Continents Publishing Alliance."
Zhang Wei talked about another thing.
Hantang Media was able to withstand the cooperation of the eight major companies. In addition to the quality of its movies, it relied on the industry's strongest publicity and marketing capabilities, the largest ticket purchasing platform in market share, and the five-continent distribution alliance.
If the Five Continents Distribution Alliance can be divided, even if only one theater chain is taken away, it will be crucial in the current situation.
Fan Luyuan's eyes lit up. The hardware of Oriental Movie Capital was far higher than Hengdian, which directly threatened the status of Hengdian base. This was indeed an opportunity to instigate rebellion against Hengdian.
"Then Mr. Zhang will go to Jiangsu and Zhejiang to talk about Xu Tianfu's tone."
Fan Luyuan was also very excited to have the opportunity to weaken the Han and Tang Dynasties. Moreover, since the Han and Tang Dynasties had taken Hengdian's cake, it could be said that he was very sure of it.
But he didn't wait long for his happiness. The next day, October 6, the seventh day after the movie was released, the box office of "Unbelievable", which he had been struggling to hold on to, experienced a big plunge!
Just the day before yesterday, "Unbelievable" had a box office of 71 million, which fell to the 80 million mark for the first time.
But the holiday is almost over, so this drop is not surprising.
As for "Charlotte" still maintaining a box office of 110 million in a single day, it is all due to insufficient early film scheduling, which is why the trend is so stable and strong.
But yesterday, the penultimate day of the National Day holiday, "Unbelievable" was almost cut in half, with only 39 million box office receipts in a single day.
In one day, the box office completely collapsed.
There are many reasons. A large number of low-priced movie tickets of 9.9 yuan, as well as free movie tickets when shopping with a certain amount of money, allow more viewers to get discounts and enter the cinema. However, most of these people return disappointed, which in turn translates into countless
Bad reviews appear online.
"I'm going to fuck you about "Unthinkable". I'll just call it "Unthinkable: A Bad Movie"!"
"Oh, before I bought the ticket, I saw all the bad reviews online and some spoilers about the plot. I guessed that it was a bad movie and I just bought the ticket because I saw it was so cheap at 9 yuan and 9 yuan. It was a complete waste of time.
!”
"Haha, are there any people who have been deceived? They are scolded everywhere and yet there are still people watching. I am also drunk!"
"Made Lao Zhi spent more than 20 yuan extra to get a discount. He regretted it within ten minutes of the opening. It was a waste of more than 20 yuan for Lao Zhi!"
"Fortunately, I'm smart. Nowadays, people are criticizing trolls everywhere, so at first I thought those negative reviews were really trolls!"
"Those trolls who criticize trolls are the real trolls. If you post a bad review, a pair of trolls will immediately accuse you of being a troll. If you don't say anything, they will catch you and call you a troll!"
"I'm tired of scolding and don't want to scold anymore, but I still want to say one last thing: I wish Baoqiang will be just like in the movie and he will be happy to be a father!"
"Damn it, the baby is an honest man. He has a wife, so don't curse him!"
...
The more new viewers there are, the more negative comments there are, and Li Pictures can no longer suppress it.
Then, the last straw that broke the camel's back appeared.
In the Internet age, it is difficult to hide many things from the eyes of the public. On the same day, one after another netizens began to post evidence that "The Unbelievable" was a hit at the box office.
The ghost venue is a show where the ticket price has increased several times and is sold out. The prime location in the middle is still there, but the bad locations in the surrounding circle are all sold out.
There were many busy people joining in the fun, and fans began to upload more and more pictures, questioning the box office of "Unbelievable".
"I'll go, it will really hit the box office, and it will rival the ones in "Monster Hunt"!"
"Emma made me laugh so hard. In our cinema, most of the seats on the side were sold out for several shows, but the good seats in the middle couldn't be sold. I was wondering why so many people liked the seats on the side!"
"But, a ticket costs more than 200 yuan. I'm crazy about money. The key is that all the tickets costing more than 200 yuan are sold out!"
"I'm just wondering why this bad movie has such a high box office. I'm spending money on it while doing activities, and I'm trying to get rid of fare evasion tickets. The 9 yuan and 9 tickets are not enough, I still have to pay for them!"
It was originally a bad movie, and it was highly hyped. Audiences who had seen the movie were already upset that they had been cheated. After it was revealed that it was a huge hit at the box office, they started to criticize it.
The overwhelming curses directly overwhelmed Ah Li's navy, and they didn't even have time to react.
On October 7, "Unbelievable" faced doubts about its box office success. Theaters no longer dared to continue. The box office plummeted again, from 39 million to 14 million, a drop of more than half. The box office has completely collapsed!