With the box office collapse of "Unbelievable", it can be announced in advance that "Charlotte" will win this year's National Day box office championship.
On October 8th, the seven-day National Day holiday ended.
In the past eight days, "Charlotte" has grossed a total of 841 million at the box office, unsurprisingly winning the 2015 National Day box office championship and setting a box office record for the seven-day National Day holiday in film history. Wait until the next movie
After that, it is inevitable to break the National Day box office record.
"Unbelievable" also received 560 million box office in eight days. Compared with a medium-cost movie, this result is actually a big hit.
However, this is the box office achieved after a huge investment of 70 million in ticket replenishment, 80 million in publicity and distribution fees, and a discount of 1 million movie tickets, which is about 35 million, adding up to 185 million.
It’s close to 200 million, but the 1 million movie tickets paid out by Duobao will not cause much loss. It has a promotional effect in itself, and the merchants participating in the event will not pay a penny.
The total of 70 million votes invested by the three companies, namely Fare Escape Ticket, Weipiaoer, and Maoyan, for "Unthinkable" was also spent on its own, but it was too much.
The bulk of it is 80 million for promotion and distribution. There are two movies competing during the National Day holiday. It’s not the summer or Spring Festival, so this expense is indeed too high.
Calculated this way, "Unthinkable" still made a lot of money.
However, outsiders don’t know how much of the 560 million box office is included.
However, the box office has been cut in half twice in a row from 80 million to only 14 million on the last day of the holiday. It can also be seen that the real box office is actually not that much.
The matter of box office fraud was spontaneously exposed by netizens. After a day of fermentation, it was criticized by the entire Internet. All theaters were shocked and stopped.
In the past two years, Dadi and other franchised cinemas were still vividly aware of the cases of box office theft. They were regarded as typical examples and were heavily fined. They were fined and had to undergo corrections for three months. No one was willing to bear such a huge loss.
After not cooperating with the box office, the attendance rate of "Unbelievable" fell to an underestimate, so the theater chain naturally had to readjust its film schedule.
Even if other companies cooperate with Ahli, they can't show big-selling movies and leave theaters empty during the holidays. Who will pay the money!
The self-operated theaters owned by various companies are better, after all, they are cooperating with Ahli, while those franchised theaters don't care about that much, they only care about making money.
"Charlotte" benefited from this. In just one day, the film schedule on the 7th soared by 10%, and the single-day box office reached 143 million.
Other movies have also increased their screenings to some extent. "Rescue Mr. My" has increased its screenings from seven or eight points to 12%, and it earned 136 million in eight days of release.
It can be said that "Charlotte Trouble" has won the National Day release. Based on the current trend and reputation, there is no need to say that it will exceed 1 billion. Even if it exceeds 1.5 billion, there is great hope.
Ah Li Pictures failed, the eight major companies failed, it was the first head-on collision, it started with a bang, but in the end it sadly withdrew from the competition for the National Day slot.
After a rapid rise, it failed again. The failure of the National Day release was a blow to Ahli and the eight major companies.
Huayi brothers and Wang Zhongjun, who had great confidence, were disappointed.
"We gathered the resources of eight companies and spent more than 200 million, but we still lost!"
Wang Zhongjun said with a bitter look on his face, "You still lost so completely."
It failed miserably at the box office. Due to the high box office, investors and distributors were greatly affected, and the stock price began to decline.
Although it has nothing to do with Wang Zhongjun, Ahli suffered the most this time. What will happen next time if it is Huayi's film?
Wang Zhongjun can only hope that Feng Xiaogang, "Old Paoer" will be released during the Lunar New Year, and that Beijing's Young and Dangerous Boys can bring him some surprises.
Moreover, this is also the first time that Feng Xiaogang has starred in a movie. Although he has appeared on the big screen before, they were all in cameos.
An actor's exaggeration to become a director is a gimmick, and the audience will support it. If a famous director like Feng Xiaogang crosses over to become an actor, it will probably arouse the interest of the audience.
Any alliance is fragile. The eight major companies failed in the initial battle, Ahli suffered losses, and the theaters owned by these major companies also paid some price.
This made them all start to make their own little calculations in their minds, preparing to try their best to protect their own interests before talking about anything else.
However, no one has been shaken yet. After all, it was only a temporary failure, and "Unbelievable" still had a considerable advantage at the box office in the first two days. However, it only lost out on the quality of the movie in the later period.
They all believe that even if the quality of "Unbelievable" reaches a passing level, with the capabilities of the eight major companies, the box office can surpass "Charlotte".
There are so many films from the eight major companies, and there are always a few excellent films every year. When the time comes, with high-quality films and their resources, they will definitely win.
Ah, Li Pictures and Fan Luyuan have also stopped their unnecessary struggles. Now the movie's reputation is bad, its box office has been hammered, and it has spread throughout the Internet, completely unstoppable.
No matter how many trolls there are, compared with the number of netizens, they are just a drop in the bucket.
However, Fan Luyuan was still very unwilling to do anything but fall short.
All the money has been spent, and the box office has been boosted. As the National Day holiday is about to pass, the gap between the two sides is not big. The next working day will be a protracted battle. It will be slowly consumed, but there is no chance.
"Why has Optoelectronics made a statement, and some official media, what is Kangpei doing? They can't do this well!"
During the summer vacation, "Monster Hunt" also relied on money to earn a box office of 2 billion. Compared with the box office of "Unbelievable", and the popularity of the summer film was far higher than that of the National Day film, there was no such big commotion at that time.
, almost the entire Internet was excited. Optoelectronics named and sold out the box office, and the official media also criticized it.
Zhang Wei said, "Director Fan, Director Kang also stopped some reports for us, but he can't stop Optoelectronics if he wants to speak."
Deng Kangming said, "Our official connections are indeed a bit poor. Wanda has Jiang Defu, plus the summer vacation "Operation Red Sea" attracted the attention of most media and audiences, so "Monster Hunt" was suppressed in box office sales.
, no public opinion was formed.”
Jiang Defu is also one of the top five powerful figures in China Film Group Corporation, and his official connections are far beyond what Li Pictures can match.
Even Zhang Qiang is much better than them in terms of connections and resources in the film industry. Since Zhang Qiang left, there have been more and more embarrassing things.
Of course, there is another crucial point that Deng Kangming did not say clearly.
"Monster Hunt" is at least a passing comedy, much better than "The Unexpected".
The reputation of the film itself is bad, and most of the audience knows that it is a bad movie. With such a high box office, they subconsciously think that it is a fake. In addition, it is also criticized, and this is how public opinion is formed.
In the film industry, quality is king after all, Deng Kangming sighed inwardly.
However, Fan Luyuan doesn't think so. He still stubbornly believes that channels, resources, and money are the most important factors in any industry.
Channels and resources require the joint efforts of several major companies. Fan Luyuan was also worried that this failure would make them think about retreating, so he asked Zhang Wei to go to each house later to check the situation.
Now that failure is a foregone conclusion, Fan Luyuan has turned the page and set his sights on the Lunar New Year holiday, next year's Spring Festival, and even beyond.
During the Lunar New Year period, Han and Tang's major hits include "Now You See Me 2" and "Bad Angels," both of which have the potential to be blockbuster hits.
After the failure of the National Day show, Fan Luyuan also put away his contempt.
Especially "Now You See Me 2", with almost the same cast and crew, and with the sequel to Tang An's movie as a gimmick, there is no way it will be bad at the box office.
Moreover, there is also part of the investment from Huayi and Guangxian, which makes it even more difficult to deal with. We can't let the two of them give up their interests.
Furthermore, the movies released by the eight major companies during the Lunar New Year holiday period did not have any hits, at most they were just "Old Paoer".
There are no good projects in the Lunar New Year stalls, and the Spring Festival stalls will follow immediately.
The sequels to these two films, "Omen 3" and "Journey to the West - Part 3", as well as "Kung Fu Panda 3", which will be released 10 days earlier, will compete with "Mermaid" for the 2016 Spring Festival slot.
The previous game of "Macau 3" has exceeded 1 billion, and the previous one of "Journey to the West: The White Bone Demon" has also exceeded 800 million. These two sequels also have great potential.
However, the reputation of "Havoc in Heaven" is very bad, which has some influence.
However, Fan Luyuan did not expect to finish "Mermaid", after all, Zhou Xingchi's last movie also broke 1 billion.
Han Tang and "Mermaid" signed a guarantee, and the astronomical guarantee figure of 2.6 billion is Fan Luyuan's goal.
As long as Han and Tang did not complete the guarantee, the listing of Han and Tang Pictures after the Spring Festival would inevitably be frustrated. This would be the most serious and direct blow to Han and Tang!
Moreover, they also asked Zhou Xingchi and Xu Ke who rejected them to see that if they want to have both sides, if they don't take sides, they won't get good results!
On the 8th, the first working day, the single-day box office of "Charlotte" was still as high as 82 million, a decrease of only 42% compared to yesterday.
There are certain benefits to not having enough films in the early stage, and the subsequent trend will be relatively better.
"Unbelievable" received a box office of 7.5 million on this day. Although the decline was only 47%, after two consecutive cuts, it no longer has much reference value.
And the whole network is talking about it so hotly, even if everyone is black, it can still attract the attention of the audience, otherwise why are there so many black and red celebrities.
One is 82 million, the other is 7.5 million, a gap of more than ten times, the National Day War is completely over.
The only question is whether "Charlotte" can hit the 1.5 billion mark!