Chapter 1137 [Excellent reputation is achieved through hard work]
Thanks to Fang Hong, a top-notch live broadcast recommendation, the agricultural product supermarket has become even more popular. It has become a hot search and has become known to more people. The online search index has also soared.
Publicly known Vs wanted to criticize Fang Hong, but found that there were really not many angles to find. You said that he only had macro narratives in his eyes and had nothing to do with ordinary people. He set up an agricultural product supermarket.
, and also publicly stated that this is his proud work.
This is truly a microscopic description. Firewood, rice, oil, salt, sauce, vinegar, and tea are closely related to everyone’s daily life.
We have also built agricultural products supermarkets into a phenomenon-level word-of-mouth effect in the industry, and have become a ceiling-level existence in the industry. Consumers have the most say. When they go shopping in agricultural products supermarkets, the experience is unparalleled in other shopping malls.
No.
And this is not just the case at the agricultural products supermarket in Xincheng, but more than 400 across the country.
Just one shopping cart can prepare seven categories, as well as dozens of other free services. This is the ultimate service quality, and it impresses every consumer who comes to patronize with its sincere "altruism" business philosophy.
or customers.
But at this moment, Fang Hong looked at the hot barrage in the live broadcast room and said with a smile: "We are not going to brag about it. The barrage has received rave reviews. The screen is full of word-of-mouth, and everyone who has been there said it is good. I just saw it.
Tiao Danmu said it very well, Agricultural Products Supermarket is a company that emphasizes corporate culture. It is not only a supermarket that specializes in hot pot dishes, but also a disseminator of lifestyle and values."
Fang Hong was walking around the supermarket while chatting: "In recent years, many companies have come to agricultural product supermarkets for investigation. Someone in the industry once asked, what exactly have agricultural product supermarkets that span all stages of the retail cycle broken down?
"
Fang Hong, who was walking and talking, glanced at the camera in the live broadcast room: "The growth of all business systems is actually to interpret the key signals of consumers, and then use their own abilities to make the most critical move, so that the system can achieve
A leap from quantitative change to qualitative change. So what exactly did it break down?"
"The first is the breakdown of rich products. In the past, large shopping malls developed rapidly, but at that time people's purchasing power was limited, so large shopping malls were not the first choice for most consumers. Although the prices of roadside vendors were very cheap, the quality could not be guaranteed.
Lack of money happens from time to time. What do consumers need? They need convenient purchasing, affordable prices, guaranteed quality, and more choices.”
The audience in the live broadcast room deeply agreed. Many people said that they had encountered shortages when they went to the vegetable market to buy vegetables. The stall owners sometimes took advantage of blind spots in their sight to sneak in or take out some when they turned around.
You can't find it, you can't prevent it, and it's really tiring to have to fight for groceries.
Nowadays, when you go to a supermarket to buy vegetables and fruits, you don’t have to worry about this kind of thing, let alone being short of weight. The most important thing is that the facilities, environment and hygiene in the supermarket are not to mention.
It's reassuring to look at.
At the same time, Fang Hong continued: "The second is the breakdown of services. In the past two years, new regulations to curb consumption by the public and the public, and at the same time, the blind expansion of the retail industry has led to a lot of vicious competition. There has been a wave of mergers and acquisitions in the industry, and merchants have started fighting.
Price war. At this time, there is a contradiction in the retail industry. Should we choose quality first or price first? Should we strengthen management or reduce costs? Should we win with service or efficiency?"
"At this stage, agricultural products merchants and supermarkets advocate the route of 'altruistic management'. They do not choose to reduce costs or improve extreme efficiency, but seize the core single element: ultimate service."
Fang Hong looked at the camera: "How come an agricultural product supermarket can become famous nationwide and establish an excellent reputation in such a short period of time? In fact, it is service, so what kind of service is it? I summarize it as 20
Characters: rich products, reasonable prices, warm environment, and perfect services.”
"Rich products are designed to provide functional consumption that is guaranteed, but at the same time lead a fashionable life. We should have what others don't have, what we have when others have it, and what benefits everyone has, with complete categories, segmented prices, and quality control. Secondly, first,
High quality, no matter how cheap. Only after quality is guaranteed will cost-effectiveness be considered.”
"At the same time, our supermarket also has an emergency hotline..." When Fang Hong said this, he came to another part of the supermarket, pointed to an entry on a sign and said: "This is it. This warm reminder says that if
If you can't buy the products you need in the agricultural product supermarket, you can leave your contact information and the supermarket will purchase it for you separately."
At this moment, in the live broadcast room, a viewer from a third-tier city came out to speak out. She frequently posted comments about her personal experience.
Just over a month ago, she needed to buy 4 taels of buckwheat noodles in order to prepare medicine for her mother. That day she went to all the shopping malls and stores in the city but could not find any. She also went to the local agricultural products supermarket, but there was no stock.
.
Although she left her contact information at the agricultural product supermarket, she didn't hold out any hope.
But what she didn't expect was that the next day someone from the agricultural product supermarket brought her soba noodles and said, "My aunt is sick, this is what we should do."
In the eyes of many loyal customers of agricultural products supermarkets, there is no shortage of products related to food ingredients in this supermarket.
And the most important thing is that there is no price increase for individual purchases. The freight and costs of the entire process are borne by the agricultural product merchants themselves. This is a breakdown of abundant commodities.
The prices of products in agricultural products supermarkets are also reasonable. Some old customers also found that agricultural products supermarkets have not conducted any promotional activities since their establishment. Some people in the industry are even more puzzled by this. You must know that the retail industry does not engage in promotional activities.
It's hard to imagine.
Not doing promotions was specifically requested by Fang Hong. In fact, it was to encourage consumers to consume rationally.
Among the many companies under Qunxingxing, there are many companies with ultra-high profits. Excluding those entrepreneurial companies in the incubation stage, agricultural products supermarkets have the lowest profit margins among the companies above the scale.
A subsidiary.
It can be said that it is the least profitable company. It is still losing money this year and is expected to turn a profit next year. However, it has also set a profit margin for future profits early, and the annual net profit margin is within 3 percentage points.
Because although Fang Hong was involved in the food basket of people's livelihood, he never thought of grabbing high profits from the people's food basket.
Because of this, agricultural products supermarkets have not conducted promotions so far and will not conduct promotions in the future. They also eliminate huge profit products and strictly control the gross profit margin of products throughout the supply chain.
Starting from upstream procurement, to the division of labor involved in logistics and transportation, the profits of each link in the supply chain are transparent. You can get as much profit as you deserve, and it is impossible to let any one link get unreasonable profits.
high profits.
This is possible because all links upstream and downstream of the entire supply chain are controlled by Qunxing. To put it bluntly, Qunxing has the knife to cut the cake. Qunxing has the final say on how to cut the cake. If you don’t accept it, Qunxing will kick you out.
Out of the supply chain, if you don't come, people will come. If no one comes, then just do it yourself. It's nothing more than setting up a team and project team.
