Chapter 1201 [The version number problem needs to be solved urgently]
At present, the development momentum of Game Box is very strong. The growth rate of users of platform subscription services remains above 70%. The conversion rate of paid subscription users is very good, which also forces peers to pay attention to this business model.
This year’s popular Blizzard game “Overwatch” also brought tens of millions of registrations to the game box.
At this moment, Fang Hong said to himself: "The emergence of game boxes has allowed international game manufacturers to better open up the domestic game market. For mainland game developers, the competitive pressure is definitely huge, and they still need support.
Support, local games must also have representative works that can be used.”
This is not only related to the issue of cultural output and counter-cultural output, but also the game industry can drive the development of chips, especially the display chip industry.
The Game Box platform is also supporting local game companies, including support for many start-up game companies. It conducts selections of cutting-edge games every year, and the bonus for the first place is comparable to the profits of popular masterpieces by major game companies.
Some local games are also emerging. For example, there is a developer called "Game Science". The work "Black Myth: Wukong" developed by it has released some pilot production content trailers that have made many people's eyes shine, and it is also surprising.
Few players are looking forward to it.
Fang Hong is not in a hurry, nor is he in a hurry. He has full confidence in domestic local producers. As long as they are provided with the soil to grow, they will take root and sprout on their own. In time, there will be outstanding local masterpieces that stand out.
Finally, Tian Jiayi said: "I have read the third quarter report of Game Box, and one of them mentioned that some third-party game developers went bankrupt during the third quarter."
When Fang Hong heard this, he immediately asked: "Is it the natural elimination of inferior products, or is it because of the version number?"
Tian Jiayi replied: "Most of them are normal natural elimination of low-quality products, but there are also some small and medium-sized manufacturers that have developed products that have received quite good market responses, but are stuck with version numbers and cannot make profits and go bankrupt. I think this phenomenon
It needs to be taken seriously.”
The domestic game industry has restrictions on "version number" qualifications, which to a certain extent suppresses the development of small and medium-sized manufacturers. All games with internal malls or in-app purchase systems need to have a version number before going online. Developers can pass the test
Listed in the name, but cannot charge for profit.
The birth of the Game Box platform has indeed brought huge changes to the current status of the domestic game industry, ushering in a small blowout in the game industry. The most intuitive data is the growth of new domestic games launched on the Game Box platform in the past year.
The rate has soared to 87%, and according to this trend, it may double next year.
However, 99% of these new domestically produced games are in a state of public beta, which means they are not profitable. Even some popular new games, and even games that are on the fiercely competitive weekly rankings, cannot make a profit because they do not have a version number.
Still can't get profit share from the platform.
All games on the Game Box platform are free. All games have no in-app purchase system and no paid mall. However, if profit sharing is carried out with the platform, the game still needs a version number, because the prerequisite for profitability must be a version number and profit sharing.
It is also a profit item.
Fang Hong thought for a moment and nodded to himself: "This problem really needs to be solved urgently, and we must pay attention to it. Otherwise, it will still be difficult for domestic local games to rise and compete with international game companies."
It is definitely difficult to cancel the version number. This is not within Fang Hong's consideration. The existence of the version number has its positive side and is indispensable. This is because of the character of the Chinese people. Once it is controlled, it will die and once it is released.
It's chaos.
If there is no version number threshold restriction, the game industry will be in chaos within a year. If it is rectified by then, it will most likely be cut across the board, and then the entire industry will be directly transferred to the ICU.
So you have to find a balance point, this is the correct way to open it.
After a while, Fang Hong had an idea and immediately said: "Let's do this. The bad products will be naturally eliminated from the market. The good product game box platform must be assisted, especially small and medium-sized manufacturers or start-up companies, to develop good products."
It is difficult for them to apply for a version number, so the platform helps them apply."
Applying for a game version number is not simple, but large companies have more advantages because they have complete professionals and rich application experience. Many small companies and start-ups basically do not have the qualifications to apply for a version number. Generally, they can only go to the publishing company or
Publishing houses have also spawned related intermediary businesses, but the efficiency is not high. Large companies have rich experience and rich resources. They can reduce the time for applying for version numbers by reducing pitfalls, making quick revisions, etc., and get more version numbers.
Tian Jiayi said thoughtfully: "From the perspective of the threshold for applying for a version number, the Game Box platform will have an extremely strong voice for third-party game developers, especially small and medium-sized manufacturers."
There is no doubt that as long as you still want to stay in this industry, especially small and medium-sized manufacturers with little resources, start-up companies must not offend the platform, otherwise they will not help you apply for a version number. If you have the ability, you can do it yourself.
By other means, the version number alone can choke 90% of small and medium-sized manufacturers to death.
Moreover, due to the limitation of the version number threshold, the new domestic games currently launched on the game platform are all in public beta status. Without a version number, profit sharing cannot be carried out. For the game box platform, it is equivalent to a state of pure prostitution.
However, if the platform wants to develop in the long term, it must not be a pure prostitution. Otherwise, if the third-party game developers fail and fail to come, the platform's ecosystem will eventually collapse.
The life and death of those small and medium-sized manufacturers must be controlled, but only good products are supported. As for inferior products, they are regarded as enriching the ecosystem and contributing to species diversity. These are pure prostitution.
At this time, Fang Hong said in a deep voice: "The license qualification is the most scarce resource in the domestic game industry. It is a typical situation where there are more monks and less meat. The license resources held by the Game Box platform are also extremely precious, so please support them.
"
Speaking of this, Fang Hong looked at the beautiful assistant who was making notes and added: "Set two standards. One is the weight of market data. The major ranking lists on the Game Box platform are very valuable data indicators. They can be listed on the list.
The list is based on the market's choice, which is not much different. Priority will be given to applying for version numbers for these games; another professional jury will be formed to determine which game to give support and priority based on market data feedback."
Such a two-way parallel mechanism can play a good role in mutual restraint. The reviewers' favoritism is restricted by the support of market data feedback, and the market data is falsified by the reviewers' compliance.
If you have the ability to deal with reviewers and market data at the same time, you don’t have to do this. If you really have this ability, you can get the version number yourself.
In this way, it not only brings a very strong voice to the platform itself, but also can effectively eliminate inferior products naturally, so that truly good works and quality products can be released under the existing rules and framework mechanism.
Don't be covered in dust and avoid bad products expelling good ones.
