Chapter 1458 [Despair! Friends and businessmen are nothing but masks of pain]
At this moment, the barrage in the live broadcast room of the press conference first filled the screen with "???" question marks three times in a row, and then various words expressing incredible expressions flooded the screen.
Before Qin Feng announced the price, almost everyone's estimate was for more than 800,000 yuan or even more than 1 million yuan. As a result, the most expensive SCU-3 only sold for 500,000 yuan at full price. Most people at this price People still can't afford it, but those who can afford it almost without exception think it's cheap, and even some people who can't afford it also think it's cheap.
The most important thing is that the price of the sedan-type pure electric SUN-3 is only 369,800 yuan. So what new car-making forces such as Mopeng and joint venture cars are still a fool? They must not be killed. Worn rhythm?
Especially for the BBA series of fuel vehicles, the price of Xingyu Technology makes the BBA series of vehicles feel deeply malicious.
At this time, an industry insider sitting in the front row of the press conference couldn't help but asked loudly: "How is it possible? How can this be sold for 369,800? This is definitely sold at a loss, and it is absolutely impossible to sell it under normal circumstances. At such a price, it is absolutely impossible to achieve such a technical level at such a price!”
He spoke categorically, using several "absolute" words in succession.
Some reporters at the scene couldn't help but give their cameras to this practitioner. He was wearing glasses and spoke and behaved very excitedly.
Qin Feng on the stage also heard what he said, and immediately smiled and said: "Just because others can't do it, it doesn't mean that Xingyu Technology can't do it. This friend's question is very representative."
Having said this, everyone present looked at Qin Feng, and the media cameras also turned to him.
Qin Feng moved his eyes away from the practitioner and looked around the audience and added: "Xingyu Technology's products are targeted at the high-end market, but high-end does not necessarily mean high price, and high price does not necessarily mean high-end. Money must be earned. Yes, if we still lose money through subsidies in exchange for market share, then our overall costs will reach a figure that we cannot afford."
Speaking of this, Qin Feng turned to say with a very positive tone: "The actual situation is that our SCN-3 can still create a gross profit margin of about 20% for bicycles at the current pricing level. SCU-3 bicycles can create The gross profit margin is about 23%.”
What?
The whole place was in an uproar again!
Everyone was dumbfounded and dumbfounded again, with dull faces on their faces.
Many people in the industry and colleagues in the industry were buzzing after hearing this. How is this possible? How does Xingyu Technology's cost control achieve a gross profit margin of more than 20% even though it is sold so cheaply? Did he receive the blessing of some alien technology? This is simply outrageous!
Obviously, this is beyond the cognitive capabilities of all industry peers.
The gross profit margin of SCN-3 is 20%, which means that the gross profit of a pure electric model is expected to reach 73,900 yuan, and the gasoline-electric hybrid model is expected to reach 87,900 yuan; the gross profit margin of SCU-3 is 23%, then That is to say, the gross profit of a pure electric model is expected to reach 98,800 yuan, and the gross profit of a gasoline-electric hybrid model is expected to reach 114,900 yuan.
An industry insider present was shocked and said to himself: "This car is going to be sold. For cars with more than 300,000 yuan, whether it is an electric car or a fuel car, whether it is a few new car-making forces, or a traditional joint venture car, BBA will
You have to directly crush and kill..."
Especially for the BBA series of cars, which are the three foreign luxury car brands of Mercedes-Benz, BMW, and Audi, the price set by Xingyu Technology for these two cars is aimed at BBA's market share and will destroy these foreign car companies.
I cannot take care of myself.
The sedan model SCN-3 has a pure electric cruising range of 1,700 kilometers and a gasoline-electric hybrid cruising range of 2,000 kilometers. The SUV model SCU-3 has a pure electric cruising range of 2,200 kilometers and a gasoline-electric hybrid cruising range of 3,000 kilometers.
Including a series of innovative technologies, such as battery capacity, charging speed, etc., which are three generations ahead of the industry, and at such a price, can the BBA series cars take the lead in the competition?
And those electric cars sold by new car-making forces are now selling for more than 300,000 and 400,000 yuan, how can they compete with the N3 and U3 of Xingyu Technology?
Such a high-end technology product is also cost-effective, and it is definitely a killing and killing rhythm!
What most amazes fellow businessmen Bengbu is that riding horses actually makes profits, and the profits are so astonishing, with the gross profit of a bicycle exceeding 50,000 yuan.
The two cars of Xingyu Technology have not yet been put on sale, and the mere announcement of the price at this moment has almost made many friends and business colleagues despair. Even BYD, which was originally relieved and felt that the competition between the two parties was misaligned, was trembling.
Even if they are sold at such a price, the average gross profit of N3 and U3 bicycles reaches 93,900 yuan, which is several times that of BYD. Judging from the company's financial report data, BYD's bicycle profits are less than 6,000 yuan.
yuan renminbi.
what does that mean?
This means that as long as Xingyu Technology thinks about it, there is even huge room for price reduction.
If Xingyu Technology can further reduce costs and profits, wouldn't the SCN-3 pure electric version be sold for less than 300,000? Which car brand in the world can resist Xingyu Technology's offensive?
Bi Yadi was also panicking now, and he was a little sweaty.
As for the friends and colleagues who sold the products for more than 300,000 yuan, their faces were full of despair and they were masks of pain.
It is foreseeable that car owners who can afford 300,000 yuan to buy a car will most likely bite the bullet and spend an extra 60,000 to 70,000 yuan to buy an SCN-3 sedan from Xingyu Technology. This car will definitely cost 37
It can bring you an experience that cannot be bought with more than a million dollars in luxury cars. This experience can be called a supercar-level enjoyment.
This chapter is not over yet, please click on the next page to continue reading! The industrial design alone gives people an intuitive feeling at first glance that this car must sell for at least several million luxury cars, but in fact it only costs less than 37
Wan can win it.
It is no exaggeration to say that the SCN-3 sedan is definitely a dimensionality reduction blow for cars priced above 300,000 and below 5 million.
More than 80% of the car owners and consumers who watched the live broadcast, those who could afford this price, decided that they must buy a whole car. It was difficult to resist when the price was not announced. The moment Qin Feng announced the price, he simply couldn't.
resist.
…
But at this moment, in the middle of the press conference stage, Qin Feng looked around the thousands of spectators with a bit of smile and said loudly: "Whether you choose the sedan version of SCN-3 or the SUV version of SCU-3, these two cars are the same.
There are pure electric models and gasoline-electric hybrid models.”
Qin Feng swallowed to moisten his throat and then said: "For car owners in the south, we recommend choosing a pure electric model, because the climate in the south is relatively more friendly to pure electric cars; for car owners in the north, we recommend choosing a gasoline-electric hybrid model, because
The climate and environment in the north are quite extreme and are not so friendly to pure electric vehicles.”
"The main reason is that the extreme temperature difference climate in the north is not very friendly to battery life. The north has a hard-core demand for heating, and the waste heat generated by the engine can be well recycled and reused. In addition, the north, especially the northwest, is sparsely populated and needs more energy.
Mileage, these are the advantages of gasoline-electric hybrids in the north."
Qin Feng then smiled and said: "Of course, our ultimate goal is to make pure electric vehicles fully adaptable to the extreme environmental climate and temperature differences in the north through continuous technological breakthroughs."
When many consumer car owners heard this, they couldn't help but say that Xingyu Technology is already doing a great job, don't be in a hurry, just take your time!
Everyone also believes that Xingyu Technology will definitely be able to overcome this technical problem in the future, especially the die-hard fan users.
At the end, Qin Feng looked around the audience and said: "The biggest problem currently restricting SCN-3 and SCU-3 is production capacity. Our original plan was to release it next year or the year after that. By then, the production capacity problem will definitely be solved.
"
Then Qin Feng changed the topic and said with a smile: "But our development team has been holding it back for so many years, and it really can't be held back anymore. We don't want to hold it back any longer, and we can't wait to show it to everyone."
As soon as these words came out, there was a burst of laughter at the scene. One audience member said happily: "It is really uncomfortable to hold it in for so many years. It seems that it is really broken, haha!"
Qin Feng on the stage still smiled and said: "Starting from next Monday, Xingyu Technology's offline stores, online official website supermarkets, e-commerce platform flagship stores and other channels will start the first batch of product reservation activities.
The total quota is 80,000 vehicles, and the first batch of orders is expected to be delivered around February 2020. If the production capacity expansion goes smoothly, large-scale deliveries can begin in the second half of next year."
The biggest problem now is production capacity. The production line is still being expanded, and it is not yet possible to pick up the car immediately upon payment. Qin Feng chose to give quotas in batches, wait until one batch is sold out, and then start booking for the next batch.
After a while, Qin Feng added: "Currently there are 4,000 products in stock, including 1,000 N3, U3 pure electric vehicles and gasoline-electric hybrid vehicles. We will launch a pioneer experience program. You can participate in the program today, with a limited number of 4,000 places.
Friends who are here can place an order directly today. If it’s faster, you can pick up the car this afternoon, or tomorrow at the latest.”
Good guy!
Some consumers and car owners at the scene had already decided to buy it. When they heard this, they immediately became excited on the spot!
The early mover experience plan is arranged, so the efficiency of picking up the car will be very fast. The procedures are all handled through special channels, and Xingyu Technology has arranged them clearly.
