Chapter 1500 [Xingyu Technology’s low-cost capabilities are also very strong]
"At what price can the lowest price of the vehicles cooperated with Tongtai be reduced?" Fang Hong asked while looking at the video. Qin Feng replied: "It should be around 210,000 yuan. This is already the limit at this stage. It cannot be done."
Get a lower price than this.”
Qin Feng pondered for a while and then added: "Unless the employees of Tongtai Automobile Group are not given a significant salary increase, their salary and benefits remain as they are, and the scale of employee expansion is reduced from the original 20,000 people to 13,000, this would be
The final selling price can be reduced to about 170,000 yuan."
Hearing this, Fang Hong shook his head and said: "It is not advisable to squeeze the residual value of corporate employees. This is contrary to the value concept that Galaxy has always adhered to. A sweatshop label will definitely be deducted."
Qin Feng nodded and said: "Not only that, if you do this, employees will definitely take advantage of it. The strict quality control requirements will definitely not be met. The probability of overturning is extremely high, and it will also damage the brand reputation of Xingyu Technology. Compressed to 21
Wan is not only the limit of our current capabilities, but also a relatively balanced price, and the company is not without profit."
It is not advisable to increase profits by squeezing the surplus value of a company's employees. It will fall into a vicious circle of death spiral. If employees' income is low, they will have no money to spend, and if they cannot afford a car, it will inhibit product sales.
The size of the employees of Tongtai Automobile Group is indeed small, and the sample size will not affect the general trend.
But Xingyu Technology is not just cooperating with Tongtai Automobile Group. This is just the beginning. More car companies will be cooperated later. The total sample size will be large, and quantitative changes will lead to qualitative changes.
What's more, the automobile industry is a typical intensive industry, with tens of millions of people dependent on this industry chain.
Fang Hong nodded and asked again: "So with a selling price of 210,000, what is the gross profit of Tongtai's bicycles? Have you calculated it?"
Qin Feng answered in an orderly manner: "According to the results of our internal data model, after stabilizing, the gross profit of a single vehicle can be about 12.6%, that is, the gross profit of each vehicle sold is 26,500, and the final profit can be 21,500. In the end
The net interest rate can reach 6.5%, which means that for every car sold, Tongtai Automobile Group can make a net profit of 13,600 yuan."
Hearing the data he reported, Fang Hong was slightly surprised, and immediately said: "There is a final net profit rate of 6.5 percentage points, which is already more than twice that of Yadi. That's pretty good."
According to the 2018 financial report data disclosed by BYD, the company's full-year net profit margin was only 2.73%, while this year's interim results net profit margin was 2.65%.
Fang Hong couldn't help but smile and said: "This kind of cost control ability is already very good. I think Xingyu Technology's low-cost capabilities are not inferior to BYD. After all, our products have higher gold content. The net profit of the bicycle can be 13,600, I estimate.
If Yang Zhenghai knew about it, he would be so excited that he couldn't sleep for three days and three nights, and he would have to secretly enjoy it if the net profit from the bicycle was 5,000 yuan."
This is not an exaggeration at all. After all, if Tongtai Automobile Group had not embraced Xingyu Technology’s super power, it would probably have been delisted or even faced bankruptcy and reorganization.
The net profit from a bicycle can reach 13,600 yuan. Currently, even Biyade's bicycles can't do that, so what kind of bicycle do you need?
Such a net profit is possible because Tongtai Automobile Group cooperates with Xingyu Technology, and many technologies are directly supported by Xingyu Technology. This means that Tongtai Automobile Group no longer has to conduct research and development on its own, and can save a large amount of research and development costs.
This part of the money saved is profit.
This is all due to the glory of Xingyu Technology, or it can be said that after reaping the technological dividends overflowed by Xingyu Technology, Yang Zhenghai will know that lying down and handing over his "soul" is a good thing.
Xingyu Technology itself is also building cars, focusing on the mid-to-high-end market, and investing nothing in R&D.
With so much technology accumulated, it does not go to the mainstream mass market, but it can overflow some technological dividends to the younger partners of the car companies it cooperates with. This is also a major attraction for potential partners of other car companies in the future, and it is also a reflection of competitiveness.
.
Compared with Xingyu Technology's SCN-3 sedan, it would take the total gross profit of three cars to be worth one SCN-3. However, with a price of 210,000, the audience is definitely larger than that of Xingyu Technology's N series cars.
of.
Fang Hong thought for a moment and seemed to be talking to himself: "If this car can be successfully launched on the market as scheduled, it will not be a big problem for the annual sales to be stable in the range of 700,000 to 1 million vehicles. Corresponding to the company's annual net profit
The profit can reach the range of 9.5 billion to 13.6 billion, and given a price-earnings ratio of 50 times, the corresponding market value can range from 475 billion to 680 billion."
Having said this, Fang Hong turned around and said with a smile: "Considering that Tongtai Automobile Group has handed over its 'soul', this 'soul' is worth 20 times the price-earnings ratio. If it is cut off by 20 times, it will be priced at 30 times the price-earnings ratio. Correspondingly
Its market capitalization is in the range of 280 billion to 400 billion."
This is all clear and simple. Today, Qunxing Group has, to a large extent, mastered the pricing power of the capital market in the Mainland.
Fang Hong continued: "To these younger brothers who are cooperating, you, the leader of the martial arts alliance, must have a good balance. You cannot let a single younger brother become bigger. In the future, the car sales of these younger brother car companies must be roughly balanced, so that they can be in the lower level."
Niche competition is intertwined.”
Hearing this, Qin Feng couldn't help but said: "In this way, will they directly lose their ability to innovate and stop competing with each other tacitly?"
Fang Hong smiled and said calmly: "Do you think Bi Yadi, the scroll king standing next to you, is just a decoration?"
When Qin Feng heard this, he nodded in sudden realization, almost forgetting that there was also Di Zi. This was a super scroll king, and he was following his own path, and there was a high probability that he would not cooperate with Xingyu Technology.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! These guys from Tongtai Automobile Group are in the same ecological niche as BYD and are competitors with each other, but they are not in the same system. There is such a
There is a super king of rolls, and the boys absolutely dare not lie down completely and wait to be fed, otherwise they may be rolled to death one day.
When Xingyu Technology has established an ecosystem for the sinking market, it will not care whether the many juniors in this ecological niche live or die. If they are eliminated, they will be replaced by others. In Xingyu Technology
In the eyes of technology, metabolism belongs to metabolism. Whoever is out and who is in will use Xingyu Technology’s standards and intelligent solutions.
Just like the Android ecosystem in the smartphone industry, whether mobile phone manufacturers using the Android system go bankrupt or rise up, it has no impact on Google. The ones that have an impact on the Android system are Xingyu Technology's Taichi TOS system and Apple's iOS system.
Xingyu Technology cooperates with Tongtai Automobile Group to launch a car, and a 15% share of the car price reflects the cost of the car to Tongtai Automobile Group, because Xingyu Technology plays the role of a supplier.
The price is 210,000 yuan, which means that Xingyu Technology will accrue 31,500 yuan. As long as Tongtai Automobile Group sells a car, Xingyu Technology will take away a fixed amount of 31,500 yuan, mainly technology licensing fees and channel marketing expenses.
Channel marketing expenses account for 6%, which means that when Tongtai Automobile Group builds a car and sells it, the car can be sold in Xingyu Technology’s online mall and offline flagship stores and direct stores.
Technology licensing fees account for 9%, of which the main technology licensing is Xingyu Technology’s smart car system, which accounts for 7% of it, which is about 22,000 yuan per vehicle.
If Tongtai Automobile Group can sell 700,000 vehicles a year and make a net profit of 9.555 billion, Xingyu Technology can make a steady profit of 22.05 billion, which is 2.3 times the net profit of Tongtai Automobile Group.
Objectively speaking, Xingyu Technology still took the majority of the profits.
But this is a winner for both parties involved in the cooperation, except that Xingyu Technology wins big and Tongtai Automobile Group wins.
Even if it is a successful win, it is still a big win for Tongtai Automobile Group, which is on the verge of bankruptcy, and is it the kind of win that lies ahead?
With an expected net profit of tens of billions, how many domestic automobile manufacturers can achieve such profits?
