Chapter 1634 [The once glorious BBA is now a thing of the past]
During Xingyu Technology’s autumn new energy vehicle launch conference, there were no sudden events to grab the attention. This also made the new product’s popularity dominate the hot searches for a long time and received the most traffic attention.
And there is a feature that makes many friends and businessmen envious and jealous. Most of the car owners who have purchased N series or U series cars will turn into wild salesmen and recommend this model to their friends.
Statistics show that more than one-third of new car owners are introduced by friends, or their friends' suggestions have a great influence on their car purchases.
On the one hand, the product itself has conquered consumers, and on the other hand, car owners recommend it to their friends. After success, they can get a large amount of points, up to 20,000 points, and 1 point is equal to 1 RMB.
It is equivalent to subsidying the car owner 20,000 yuan, and naturally he has the motivation to become a wild salesperson. After receiving the points, he can directly redeem products at Xingyu Technology's points mall, such as laptops, MIX headsets, STAR smartphones and other products.
Nowadays, not only many bosses are changing cars, but also many entertainment stars, big influencers, etc. are also changing cars.
Celebrities basically buy million-dollar A-series cars or R-series cars, and once they get the car, some celebrities can't help but show off a series of advanced technological elements and driving experience of the car online.
People who don’t know think that Xingyu Technology has found a certain celebrity to endorse it, but in fact, Xingyu Technology has not found any celebrity to endorse it. Whether it is smartphones, smart headsets, laptops, etc., all its products have never been endorsed by celebrities.
From beginning to end, I never found any celebrities to endorse me.
On the one hand, Xingyu Technology’s current popularity does not require any celebrity endorsement to increase its popularity. On the contrary, if a celebrity is hired to endorse it, the star will eat up Xingyu Technology’s traffic exposure. Now there are a lot of celebrities
Even if there is no endorsement fee, I am very happy to endorse.
On the other hand, it is even simpler. The main reason is to worry about the risk of celebrity collapse, so it saves worry and effort by not looking for celebrity endorsements.
Surprisingly, if there is a celebrity spokesperson, it is not impossible, that is "Ko Aya-san", a virtual idol created by Matrix Quantum. Xiao Aya-san will never have to worry about landslides.
However, it is worth mentioning that after the first well-known movie star ordered an SCA car and it was known to Qin Feng, he personally came forward to deliver the car. This was a great deal of face, and it was a win-win situation for both you and me.
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When a celebrity buys a car, it can be regarded as a free endorsement, which is always a good thing.
And even if the star collapses one day in the future, it will not have any negative impact on the brand of Xingyu Technology. It only needs to be attended to go through the delivery process.
When a technology tycoon like Qin Feng personally delivers the car, the celebrity also has face.
After that, Qin Feng made a new arrangement. Whenever a celebrity purchased a new energy vehicle from Xingyu Technology, he would notify him and perform a delivery ceremony.
If you give face to the first celebrity, then you have to give it to them all, or don't give it to them at all, otherwise there will probably be no other celebrities to buy cars later.
Because celebrities also have pressure. If Qin Feng buys a car by himself and does not attend the delivery, and he is discovered driving the car in the future, it is inevitable that fans or anti-fans will accuse you of not being as good as a certain celebrity.
Boss Qin Feng personally delivers the goods, but you won't get this treatment. Your status is still not as obvious as someone else's.
Obviously, Qin Feng also understands that celebrities who want to buy a car can just place an order with confidence, and they will definitely give them face.
Even if one or two big stars are superstars, Xingyu Technology may not be interested in them, but if there are one well-known star, it is still worthy of attention, and the boost to product sales cannot be underestimated.
In the next half month, more than a dozen well-known entertainment celebrities appeared to pick up cars, either famous singers or famous movie stars. Some purchased SCA, some purchased SCR, and a celebrity
I bought a top-end version worth more than 5 million yuan.
Qin Feng also had an extra job, specifically responsible for giving face. When all the celebrities picked up their cars, he came forward to deliver them for photos.
…
The time has come for the weekend of October 25th.
"The automobile industry is very hot these days, and the price war has begun. The BBA series cars finally couldn't bear it and began to cut prices significantly." Tian Jiayi was talking about this matter with Fang Hong.
She continued: "For example, the official guide prices of the Mercedes-Benz C260, Mercedes-Benz GLC and BMW 5 Series are 334,800 yuan, 427,800 yuan and 439,900 yuan respectively. The current prices of the two Mercedes-Benz models, C260 and GLC, have been reduced to 334,800 yuan, 427,800 yuan and 439,900 yuan respectively.
200,000 yuan, about 300,000 yuan, and some dealers quoted a price of 339,900 yuan for the BMW 5 Series model.”
Almost all BBA series brand models are seeing major price cuts, including the price of the Mercedes-Benz C200 launched in 2018, which has dropped by almost 40%.
Fang Hong said with a smile: "It makes less and less sense to buy BBA for a brand now. The majority of car owners and consumers pay more attention to configuration and comfort. Besides, for the sake of brand, Xingyu Technology's current brand is not at all competitive.
It’s bad, even one level higher.”
If we really talk about brand value, the current brand value of Mercedes-Benz is US$55 billion, BMW is US$40 billion, Audi is US$12.7 billion, and Xingyu Technology’s current brand value is as high as US$645 billion. The combined value of the three BBA brands
Still being beaten by Xingyu Technology, the gap is already an order of magnitude.
Okay, this comparison may be a bit bullying. After all, Xingyu Technology started out as a smartphone manufacturer, and it already has three phenomenal super products, supporting a brand value of more than 600 billion US dollars.
Assuming that the new energy vehicle department of Xingyu Technology is separated out and distributed loosely based on revenue proportion, the brand value can still reach US$129 billion, which is still higher than the three major BBA brands combined.
At this time, Tian Jiayi said with a smile: "In the current Internet craze, the sentence 'If you don't work hard, you can only open a BBA!' has aroused heated discussions on the Internet. Times have really changed."
Recently, the price of BBA has jumped like a diver. The drop is so large that it is staggering.
It is because of this wave of big price cuts that BBA finally stole some of the popularity of Xingyu Technology in the car circle. Now the extent of BBA's price cuts has become a hot topic in the market. Price cuts of more than 100,000 are frequent, like a violent storm.
It has taken the car market by storm, and the prices of luxury cars of some popular models have even been cut in half.
Does BBA really want to drop prices so drastically? No, they know they are almost done.
But the sharp drop in prices also makes people sigh that the luxury cars of the past seem to be within reach now.
But when it is really within reach, not only is it no longer as good as before, but now that I can afford it, I don’t want to buy it, because there is a better one. Xingyu Technology’s cars are not only good in terms of quality, but also in terms of configuration.
, comfort and after-sales service are all excellent.
Why do the prices of BBA series cars drop so sharply? Just look at their revenue and you will know.
From January to September this year, BBA's three brand car series and revenue fell sharply in a step-by-step manner in the first three quarters. BMW's sales in the Greater China market fell by -48%, basically cut in half, and global revenue shrank by -48% year-on-year.
27%, and the profit is like a stone hanging on the edge of the cliff, falling by -52%, directly passing the halfway line.
Mercedes-Benz was not spared either. During the same period, its sales volume in the Greater China market was -53%, directly cut in half. Global revenue and profits both declined, reaching -31% and -55% declines respectively.
Audi was relatively better. Sales in the Greater China market during the same period still dropped sharply -31%, but global revenue was like a ship in a storm. Mercedes-Benz and BMW were able to withstand the global market, but Audi was directly in the global market.
After all, the overall performance is as miserable as Mercedes-Benz and BMW, and its profits are like being swallowed up by huge waves. Audi's profits fell sharply -67.7% year-on-year, which was not cut in half but swallowed up by two-thirds.
It's really worse. Audi, which has suffered less in the Greater China market, is the worst in the BBA. You can get a glimpse of this from the brand value of US$12.7 billion.
The BBA, which used to be so glorious in the past, is now a thing of the past.
