Chapter 1636 [If they don’t want to live, there’s no need to save them]
As time goes by, the BBA series brands put aside their dignity to sell cars and announced a major price cut a week later. Judging from the weekly sales data, they failed to drive significant growth in sales, which really made it difficult for them.
The strategy of exchanging price for volume seems to have failed. As a traditional first-line luxury car brand, BBA is becoming more and more "worthless" in the Greater China market. In addition to luxury and high-end, the keywords closely tied to it have become
Price cuts, discounts, sales.
A car owner posted a comment online and said: "The price is quite attractive, but I don't dare to buy it. What if it gets smashed into my hands?"
Even if there is a price reduction promotion, car owners and consumers still do not dare to buy easily because they may be worried about being "stabbed in the back" as soon as they pick up the car, or they may be worried about the value retention rate.
BBA, which once dominated the Greater China market in the era of fuel vehicles, has fallen from the throne. The halo of the era of fuel vehicles has gradually faded. The brand value that BBA has built over a long period of time is being ruthlessly impacted by the "price war" that breaks through the bottom line. The value system is about to collapse. "
If you don’t work hard, you will have no choice but to open a BBA.” The joke is no longer a joke, but has become a reality.
The BBA used to be very good, but that was in the past. The current configuration is not as high as the electric car, the power is not as good as the electric car, the appearance is not as handsome as the electric car, the intelligent driving is not available, and the technological content is outdated, especially N and U, which are the leaders of Xingyu Technology.
Compared with the four major series models of A and R, there is almost no comparison.
Since the rise of domestic new energy sources, especially the peak of Xingyu Technology’s debut, foreign car manufacturers no longer boast about fuel economy because travel costs have been skyrocketed. The energy saving of Xingyu Technology’s new generation models has further improved significantly, and luxury car brands have also
Don't brag about acceleration to 100 kilometers, because it is also beaten by electric cars. In terms of acceleration to 100 kilometers, an electric car worth hundreds of thousands can beat a supercar worth several million.
Now, they are bragging about the car's corporate history, and anyone with a discerning eye can see that there is nothing to brag about even when they brag about it.
At the same time as the price war was going on, after Xingyu Technology removed the fig leaf of smart driving, Xingyu Technology monopolized the high-end smart car market. This wave is the real AOE damage, whether it is those new car-making forces or those who
All major traditional car companies are losing ground and facing a crisis of losses.
But Xingyu Technology is clearly promoting its own intelligent driving system, but these people just don't use it. So far, there is only one Tongtai Automobile Group, and these people have started to form a group to promote Tesla's intelligent driving.
…
Entering November.
"We have negotiated with several large domestic car companies, but there is still no progress. They said that I have no bargaining power in cooperation with Xingyu Technology and the price is uncontrollable." At this time, Qin Feng was having a separate video chat with Fang Hong.
When Fang Hong heard this, he suddenly smiled and said: "Haha, it seems that they have bargaining power when they cooperate with Honda Toyota BBA. In the past, ZF and Bosch were able to negotiate prices when selling their products? Qualcomm's automotive chips, they
Can we negotiate the price? It’s not like we can just raise the price if we want to.”
Qin Feng in the video sighed softly and said: "To put it bluntly, it's not that you have no bargaining power when cooperating with Xingyu Technology, nor is the price uncontrollable, but that Xingyu Technology's prices are transparent, you can't get rebates, and there is no internal control at all.
Space to maneuver.”
Qin Feng hit the nail on the head when he said this. He got to the point. The most fundamental reason why these car companies never talk about the so-called "bargaining power" when cooperating with foreign companies is because they can get "kickbacks".
The foreigner has bargaining power. The foreigner quoted a price of 10,000, and he said 25,000, giving him a 15,000 kickback. However, if you cooperate with Xingyu Technology, you will not get any kickback.
At the end, Fang Hong couldn't help but let out a long sigh: "It's a pity that companies that have developed for so many years and invested so much, I really don't want to bring down these companies, but the worms and vested interests inside them are only focused on making money and don't care about the company."
Whether they live or die, since they don’t want to live, we don’t need to save them.”
Qin Feng immediately said: "There is really no need to support the wall if it cannot be supported. It may be the best ending to disappear into the long river of history. My idea is to promote the experience of cooperation with Tongtai and support the Eighteenth
Small-tier car companies will introduce our Xingyu Technology standard system to replace it."
Hearing this, Fang Hong nodded: "Just go ahead and do it."
In fact, Fang Hong had expected such a result early on, and directly selected a few small 18th-tier car companies to support them. He could even let a few senior executives of Xingyu Technology leave their jobs, let them start a business and establish a car company, and then
Supporting it is much simpler and more effective, and communication costs will plummet.
But it is still necessary to go out and talk to those old domestic car companies. This link is indispensable. It is to make the relevant parties take notice. It’s not that I don’t want to help them in the unprecedented electric smart revolution.
If they survive, they are just stepping on the horse and they don't want to live at all.
Only in this way can the relevant parties above be speechless, and those who want to protect those enterprises can only be speechless. Since they have become an obstacle to industrial upgrading and national strategy, they can only be eradicated and blasted.
, let other emerging car companies replace them.
So this link may seem like useless work, but in fact it is an indispensable and key link.
Only by doing this useless work can the subsequent work of all parties be carried out. When the ground is smashed to pieces, and when the superiors go to cry for their fathers and mothers, the relevant leaders at the superiors can only hate iron but not steel: I once gave it to you
You didn't use the opportunity. Come to me now and cry. It's too late. The situation is over. My old face can't be used anymore!
In fact, Fang Hong is not a design inducement. If those car companies have the awareness, they are really willing to revitalize them and survive in this wave of electric and intelligent revolution.
But those vested interests have their own calculations in mind. Car companies that cooperate with Xingyu Technology can survive and even become stronger and bigger. However, their vested interests are gone because Xingyu Technology’s prices are transparent.
If you can't get any rebates, there is no room for internal maneuvering.
They made some calculations and found that cooperation with Xingyu Technology could help the company survive, but they could no longer comfortably make money, so they might as well find a reason to refuse and take advantage of the last afterglow to squeeze out the last remaining bits.
That value will last until the company dies.
If you cooperate with Xingyu Technology, you will immediately lose money and receive no rebates. If you don’t cooperate with Xingyu Technology, although the company will eventually become strangers, at least it can continue to make money for a while in the process, so these vested interests
I would rather the company die than cooperate with Xingyu Technology.
As for whether the company dies or not, they don't care at all. The collapse of the company has caused a large number of grassroots employees to lose their jobs. They only care about how much steel they can get into their pockets before the company dies.
Fang Hong and Qin Feng, who is in charge of Xingyu Technology, discussed and confirmed the next strategic plan, and externally identified four unknown car companies in the 18th tier for cooperation, plus Tongtai Automobile Group, which has already cooperated with them, a total of five companies.
Then we identified 5 senior executives within the new energy vehicle department of Xingyu Technology, and then "fired" them, allowing these 5 senior executives to start their own businesses, each setting up a car company. A total of 10 car companies entered the market to seize the mainstream.
In the mass market, we must completely destroy those old stubborns and use hard power to fight directly in the market to complete a round of replacement between the old and the new.
