Chapter 1662 [Chased and beaten to death, completely defeated]
I have to say that sometimes when luck comes, there is nothing you can do to stop it.
This series of operations by BBA has almost pushed customers to Xingyu Technology and Tongtai Automobile Group. Many old BBA customers have directly placed orders for one of the four major car series of Xingyu Technology or Tongtai Max.
As the saying goes, there is no harm without comparison. When Xingyu Technology offline stores were pulled up by old customers, they directly helped pull up the banners, and also provided free meals, water, watermelons, etc. In the end, the customers themselves were embarrassed and finished eating.
As soon as he touched the banner, he removed it by himself.
After that, Xingyu Technology quickly announced an after-sales upgrade service plan, and the quality of the after-sales service is really unspeakable.
On the other hand, for these traditional luxury brands, terminal salesmen look arrogant to customers. The key is that the current products are no longer good, but they are still immersed in the self-indulgence of more than ten years ago.
With this series of operations by BBA, domestic brands such as Xingyu Technology and Tongtai Automobile Group are almost on their way to success.
But then again, luck is one thing, but in the final analysis, you still have to be strong. If the same situation were left more than ten years ago, none of the domestic car brands would be able to handle it.
This luck.
But things are different now. Times have changed. Dongda’s high-end industrial manufacturing upgrades are booming, and the emerging domestic brands are chasing foreign brands. Without this hard power, the benefits brought by the opponent’s mistakes will also be lost.
Can't catch it.
In fact, it is not just in the automotive field, but also in other fields. Whenever foreign brands make serious mistakes, domestic companies have been able to absorb Tianpo's traffic.
Judging from the current situation of the automobile market, the problem faced by foreign automobile companies represented by the BBA series brands in the Greater China market is: they want to win but they cannot win!
In the current domestic automobile market, when all players are scrutinizing prices, configurations, and product capabilities, foreign car companies such as BBA want to buck the trend. The risks are extremely huge. Once car prices are lowered, it will be difficult to rise again.
Going back, forced price increases will eventually be taught by the market, unless the model has strong enough product power and irreplaceable attributes.
But at present, neither the BBA series cars nor Bangzibook’s car products have these characteristics.
On the contrary, the products of domestic Xingyu Technology are irreplaceable for their world-leading intelligent driving and numerous innovative technologies. Because other car companies are unwilling to hand over their so-called "souls", this has brought irreplaceable problems to Xingyu Technology's products.
Alternative properties.
The current BBA withdrawal from the price war seems to be to reduce dealers' losses, but the impact of this decision must be beyond expectations.
Even in the early stages of exiting the price war, some consumers who are holding currency to buy goods place orders in advance to avoid price increases, which may cause a temporary increase in orders. However, in the final analysis, this is just a "false prosperity" and will soon be replaced by the market.
Broken by reality.
As the price rises, the terminal selling price is significantly higher than competing products such as Tontai Max, which will undoubtedly weaken its market competitiveness. Not only will it not boost final sales, but it will most likely intensify the loss of market share.
In fact, BBA brands are not unaware of the stakes here, but there is no way, really no way. It is more like a broken jar, smashed, lying flat and rotten.
Because they are facing a very typical prisoner's dilemma. If they withdraw from the price war and other competitors continue to cut prices, they will lose their market advantage and sales will decline. However, if they continue to maintain the price war and follow up with price cuts, they will eventually fall into
Profit microblogging, or even the dilemma of loss.
In order to solve this problem, cost control capabilities have become a key factor, and there is really no good way other than that.
This is also the reason why Fang Hong wants to beat BBA and other foreign brand cars to death, and will not give them any chance to breathe, just to force them to actively reduce costs and control costs.
So what to do?
Of course, BBA laid off employees at its headquarters in Ouzhou, closed down its factories in Ouzhou, closed down its factories in North America, and laid off employees at its branch in Beizhou Magnesium, because the operating costs in these places are very high. In short, they closed down the staff in places with high costs.
Factory cuts costs.
What to do then?
Of course, they come to the big Eastern country to increase investment, build factories here, expand recruitment, and relocate all the production capacity of Beizhou and Northern Magnesium to Dongda. Because Dongda’s costs are low, only in this way can they do it.
Only by controlling costs and reducing costs can we barely compete.
Otherwise, just wait to die!
And they will definitely do it, because if they don't, they will really die, unless they really want to die!
Now Ah Mei is increasingly trying to get Da Mao and Er Mao to fight each other, thus prompting Ouzhou capital to flee to Bei Mei, including Ouzhou's manufacturing industry to go to Bei Mei.
But the largest consumer market is in the big Eastern countries, and the most important thing now is that BBA and other major European car companies cannot do without the Greater China market. If they leave, they will die. Now they are almost dead. The capital of Ozhou includes
If the manufacturing industry moves outward, it will no longer be possible to go to Beijing, it will have to go to the East.
If BBA goes to Beijing Magnesium to recruit workers and build a factory, the cost may be even higher than in Ouzhou. How can BBA control costs? If it cannot control costs, there is no solution to the Prisoner's Dilemma. How can it survive in the Greater China market if BBA can't control costs?
?If you can’t win now, then you might as well just die.
Therefore, Fang Hong's strategy is very clear. First, chase him to death. The more intense the intensity, the more car companies such as BBA will come to Dongda for additional investment. At the same time, he will lay off employees and close factories in Aozhou, and then move to Beijing Magnesium.
, but moved to the big eastern country.
This will inevitably lead to the further hollowing out of the overall industrial manufacturing in the West, and the industrial manufacturing in Dongda will be further strengthened.
Then, Xiao Dezi's Industry 4.0 will turn into Industry 0.4 and then further into Industry 0.04. In this way, Fang Hong will carry out the next strategy to further squeeze their living space, leaving them with only one way to survive in the end.
By that time, a larger investment in sunk costs will, in the words of stock investors, be completely and deeply locked up. Closing factories in the Greater China market and layoffs will mean direct bankruptcy of the company, because the costs cannot be reduced elsewhere, and it has always been like this.
If you mess around, the cost will skyrocket.
Even if the factories are all in the big Eastern countries and the costs have come down, it still won't work and it will still die because the products are not competitive.
The difference between future automobile products and whether they have intelligent driving systems is almost the same as that between feature phones and current smartphones. Who among the current users still uses so-called feature phones?
But their own intelligent driving systems and new energy technologies can't match Xingyu Technology, and they can't compete with companies from big Eastern countries, so they still have to die.
And just hunting them in the Greater China market is a life-and-death struggle. Later, we have to chase them in the global market. We don’t necessarily have to enter the European magnesium market, but directly capture the global non-magnesium Western market share.
, they have no possibility of survival. Is it conceivable that they still have a way to survive?
Only by accepting the handover of the so-called "soul" and introducing Xingyu Technology's intelligent driving system and many new energy technology standard solutions can we survive. This is also a sign that Dongda rewards you with a bite of food. You have no choice. If you want to survive,
You have to do this, otherwise you will die. There will be no third way.
