Chapter 1697 [The first stop of Xingyu Technology’s new energy vehicles overseas]
The BBA series of brands facing such a predicament are still being discussed, and even fun netizens are watching and making jokes. The worst thing is the car brands of Xiaobenzi and Xiaobangzi, which are so miserable that no one is discussing them.
If it is said that no matter how miserable the BBA is, it will inevitably die in a grand funeral, then the car brands of Xiaobenzi and Xiaobangzi will definitely keep their funeral secret in the Greater China market.
Data for the first quarter of this year show that the market share of Xiaobenzi's car brands in Greater China has fallen below 10%. In the past two decades, after Dongda joined the WTO, the automobile industry has also ushered in the spotlight.
The car brands took off immediately. By 2018, the market share of small cars in Greater China reached as much as 30%.
Approximately one out of every three cars sold was a compact car. In its most popular years, many popular models were in short supply, and even had to be increased in price before they could be purchased. What a glorious time.
At that time, whenever you wanted to buy a car, there would always be a bunch of people around you looking for Amway cars.
It’s nothing more than fuel saving, value preservation, technology, etc.
Now, only two and a half years later, the market share of the small car brand in the Greater China market has been cut in half and then cut in half again.
For Xiaobenzi, the automobile industry is its absolute backbone. It has no resources of its own. It can be said that as long as its automobile industry is destroyed, Xiaobenzi will be disabled or disabled.
But the worst thing is undoubtedly the Xiaobangzi car. Data in the first quarter of this year show that its market share in the Greater China region has fallen below 1%, basically following the footsteps of Samsung mobile phones.
, it is already iron-clad.
In the past, the Bangzi series of cars also prospered in the Greater China market. Its highest historical market share was around 7.35% five years ago. Today, it has shrunk by more than 87% from its historical peak.
Obviously, the era of great reshuffle is now, and facts speak louder than words.
These foreign car brands are not only being squeezed out by rising domestic car brands in the Greater China market, but this is just the beginning. Domestic car brands are gradually expanding their strategic layout to a global perspective.
Not only are we chasing them hard in the domestic market, we are also chasing them in the global market.
Enterprises such as Xingyu Technology and Tongtai Automobile have begun to formally enter the global market layout, and Xingyu Technology's "Family Bucket" products are fully prepared to go overseas.
Because the time has matured and the technical aspects are initially in place.
…
"Referring to the sales data of BBA and other brands in the luxury end of the goose market last year, we comprehensively analyzed and evaluated that the maximum annual sales volume of our N4 and U4 in the goose market should be around 30,000 units. As for SCA and SCR, they can each sell 500 units a year.
It’s a pretty good car.”
The person who said this was Qin Feng. At this moment, he was talking to Fang Hong, who came to the Xingyu Technology headquarters, about entering the big goose market.
As a new energy vehicle brand, anyone who dares to enter the market of Daye is either crazy or really capable.
Because Dayejia is located in an extremely cold high latitude area, it is very unfriendly to new energy electric vehicles.
BYD went overseas much earlier than Xingyu Technology, and its overseas sales are currently soaring. However, BYD's sales in the big goose market simply cannot enter the rankings.
The reason is this.
New energy electric vehicles are not adapted to the market conditions of Daye, and there are no new energy vehicles in the top ten sales rankings in this market.
However, Xingyu Technology's new energy vehicles have to deal with this hard nut. The first stop they officially go overseas is the big goose market. Its pure electric models are still not good, but the gasoline-electric hybrid models have already been developed under the existing technical conditions.
Be confident that you can hold on to the situation.
Originally, the gasoline-electric hybrid model was a temporary compromise, but Xingyu Technology's ultimate goal is to make a technological breakthrough so that pure electric models can also adapt to extremely cold environments. By then, gasoline-electric hybrid models will inevitably withdraw from the stage of history.
Choosing Daye Market as the first stop for going overseas, in addition to having confidence in its own products, another key factor is that Western companies are now completely withdrawing from Daye Market. This time window can be said to be the right time, place, and people.
Once it's in place, it won't have such a good effect if it were done earlier.
If it had been earlier, Xingyu Technology's new energy vehicles would be gasoline-electric hybrid models, and the technical level of the previous generation was still unable to withstand the extreme climate environment of Big Goose.
When Western car companies ceded the market to magnesium, Xingyu Technology could only stare blankly.
At this time, Fang Hong said to himself: "The size of the luxury brands in Dae's market is indeed not large. The domestic sales volume in 15 days can be as high as that of Dae's family in a year. It is definitely not big, but if it can really
Even if it sells 30,000 units, it will be a hit, so don’t put so much pressure on it. If you can sell 15,000 units, it will be a great success.”
The four major car series of Xingyu Technology have dominated the high-end luxury brand market. They have been transformed into mass-market cars with annual sales of millions. Now they have stable sales of more than 100,000 vehicles every month, and it only takes 15 days.
The time is enough to meet Big Goose’s sales forecast for the whole year.
Fang Hong turned to look at Qin Feng and smiled: "The size is not big, compared to the domestic market it is just mosquito leg meat, but making money is secondary. Showing off muscles and showing off skills is the core."
Hearing this, Qin Feng couldn't help but nodded.
Just imagine, other new energy vehicle brands simply cannot adapt to the geographical environment and extreme climate of Big Goose. Even peers such as BYD and Tesla say they can't hold it, but only your new Xingyu Technology
Energy vehicles can also fly in Big Goose's home.
This is not about showing off muscles, what else can it be about showing off skills?
Others have seen it, whether they are peers or car owners and consumers, and they are not convinced. If you can drive it at Big Goose, you can basically drive it in any environment in any country or region in the world.
But showing off muscles and showing off technology is obviously not the purpose, but a means of publicity, which can better stimulate sales in other markets and deepen the recognition of the brand.
At the end, Fang Hongyan said concisely and comprehensively: "There's nothing to say. Since the gasoline-electric hybrid model can hold up, we're done."
After the matter was finalized, Fang Hong also left the Xingyu Technology Headquarters.
The first stop we decided to officially go overseas was the Daye market. As a new energy vehicle brand, Xingyu Technology’s products have only one core competitiveness in Daye, and that is high-tech experience.
The biggest reason for local car owners to buy new energy vehicles from Xingyu Technology is to experience a series of technological elements that other car brands do not have, such as advanced intelligent driving.
However, Daye's maximum sales forecast for the whole year is only 30,000 units, which is only 10 days of sales in the domestic market.
On the one hand, the scale of the two markets is incomparable. There is an order of magnitude gap between the domestic market size and the Big Goose market. Another factor is that the four major car series of Xingyu Technology are sold in the Big Goose market.
The price will not be cheap, to be exact, it will be very expensive.
The product itself is aimed at the high-end luxury market, and the price is not cheap. The price of a U4 gasoline-electric hybrid model is 530,000 yuan, and exporting to Big Goose will be more expensive for many reasons.
The first is the depreciation of the ruble, tariffs and tax laws, and the second is the increase in logistics costs, as well as the increase in scrap taxes, which has forced Xingyu Technology, as an automobile supplier, to increase product prices.
