Fang Hong walked out of the door alone and went shopping in a commercial street in the new city. There were several healthy men following him and keeping a stable relative distance from him.
Those people are actually Fang Hong's personal bodyguards. As long as he is not affected, these bodyguards will always follow him as passers-by and will not come forward to disturb him.
At this moment, Fang Hong's attention was attracted by a mobile phone store in front of him.
There are many stores selling smartphones on both sides of the street where he is located, but most of them are off-brand phones. It can even be said that they are basically knock-off phones.
Since Xingyu Technology released its first-generation flagship smartphone product series in 2010, domestic smartphones have sprung up like mushrooms after a rain in the past two years.
Those with low emotional intelligence are in a state of chaos.
Fang Hong looked at the brand of the mobile phone store in front of him and couldn't help laughing and joking in his heart: "The name sounds a little more tonal than the two-dollar store, and it also has a little craftsman spirit mixed in. I'm happy."
I took a look inside the store and saw that it was very popular. It looked like it was very popular.
At this moment, a clerk in this mobile phone store powered on the speaker at the door, and soon the sound of an advertisement rang out. It was a male dubbing voice with a cadence:
"A branded mobile phone that looks very much like 'Xingyu Mobile 2' only costs 399 yuan. Do you believe it?"
"Come here and I can give you a brand new 2 mobile phone for only 399 yuan!"
“Genuine licensed products are cheaper than knockoffs, only 399 yuan.”
"We promise that each Nietzsche mobile phone will only make 10 yuan."
…
Listening to these advertisements, Fang Hong outside the store couldn't laugh or cry. This advertisement was too hasty. Xingyu Technology is a domestic enterprise, how can it be licensed?
However, many people were attracted by the pedestrians coming and going and entered the store.
The name of this mobile phone store is "Nietzsche Mobile Phone Factory Store". The naming is very interesting, and people can feel at a glance that the things sold in this mobile phone store are very cheap.
Yes, this is a copycat phone brand that suddenly emerged in 2011: Nietzsche Phone.
It has become very popular in China and can be said to be the most representative brand of copycat phone brands.
Since the birth of the Nietzsche mobile phone, its goal has been very clear. It started out by creating a completely imitated 1 mobile phone and shouted the slogan of "the most cost-effective smartphone in the country".
In just seven months, more than 1,000 stores were opened offline. As of April this year, Nietzsche Mobile's stores have expanded to more than 3,000 stores, and are still expanding on a large scale, opening stores across the country.
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One of the main features of Nietzsche's mobile phones is that they are cheap.
After a while, Fang Hong entered the store with great interest and wandered around for a while. A screen hanging on the wall in the store was showing an advertisement endorsed by a celebrity:
I would never have imagined that a 399 yuan mobile phone has so many functions. It is no exaggeration to say that the price-performance ratio of Nietzsche's mobile phone is definitely the best in the world. From now on, Chinese people can buy the best mobile phone in the world with the least money.】
Fang Hong looked at the advertising video and felt happy. Nietzsche Mobile also invited a celebrity to endorse it. This celebrity might have refused at first, but the sponsor gave too much.
This is the marketing slogan for Nietzsche Mobile, and ads like this are everywhere these days.
Fang Hong looked at the Nietzsche mobile phone placed on the counter. At first glance, its appearance looked like a series of flagship phones from Xingyu Technology. Some screens were even larger than those of Xingyu Technology's series of mobile phones.
From a commercial perspective, Nietzsche Mobile was a huge success.
The reason for its popularity is that in addition to being super cheap, another aspect is that it almost completely copies the industrial design of Xingyu Technology’s series of flagship phones.
Compared with Xingyu Technology's series of flagship phones, which cost four to five thousand yuan each, the slogan and the price of the Nietzsche mobile phone are so exciting that anyone would want to see what this phone is.
This kind of crazy offline store opening and the cost-effective advantage of online mobile phones, coupled with newspaper headlines and celebrity endorsements, have made Nietzsche mobile phones quickly become a popular choice when many people buy mobile phones today.
Look” brand.
Because the appearance of this mobile phone is very similar to the Xingyu series mobile phones, not to mention exactly the same, but it is also very similar, but the price is only a fraction of the 1 mobile phone. Once it was launched, its popularity was really unexpected, with sales exceeding 3.5 million units that month.
.
In fact, Nietzsche's system is tk, the application is ava, and the 1 mobile phone that imitates the appearance can be regarded as a real smart phone. As advertised in TV advertisements, its functions such as watching TV and watching videos are still different.
However, its price is low!
Only 399 yuan.
Xiaomi focuses on cost-effectiveness, and Nietzsche’s price makes Xiaomi lose his temper.
After craving for the sweetness, Mr. Lu, the boss of Nietzsche Mobile, spent a lot of money to open stores across the country.
Although the gimmick of making only 10 yuan has been controversial, this has not hindered the expansion of Nietzsche Mobile. Relying on this simple and crude sales strategy, Nietzsche Mobile has directly won the title of "King of Copycats".
When it comes to copying copycats in the mobile phone industry, Nietzsche said that the second is the second, and no one dares to say that the first is the first. It is not for nothing that people in the world call it the "king of copycats". The so-called high configuration and low price has also gained a group of loyal people.
Where are the fans?
Mr. Lu even made bold statements and said in an internal meeting: Nietzsche Mobile will catch up with Xiaomi within two years and surpass Xingyu Technology within five years.
Fang Hong wandered around this mobile phone store for a few minutes and then came out. The owner of this store and many consumers had no idea that there was a super boss who silently came to pay attention and then left silently.
"There's something..." Fang Hong shook his head with a smile, and then went to check out other mobile phones. There were many mobile phone stores on this street, and many were under renovation. It could be called a street of mobile phone stores.
This chapter is not over yet, please click on the next page to continue reading! Because an independent building not far away is the flagship store of Xingyu Technology in Xincheng.
The sudden rise of Nietzsche mobile phone in the domestic mobile phone market relied on marketing and plagiarism, and it benefited from the industrial design and brand dividends of 1 mobile phone.
It uses crazy offline store openings, cost-effective advantages, newspaper headlines and celebrity endorsements. If you can skillfully use any one of these three methods, it is enough to carve out a way in this industry, and Nietzsche Mobile has used all three.
They are all used well.
It is not unreasonable to be able to rise in such a short period of time.
But then again, Nietzsche mobile phone is still so popular now, and it is still rising at a high speed, even going so far as to open a store diagonally opposite some Xingyu Technology stores in a provocative and showy manner.
Nietzsche's mobile phone is still safe and sound, which is the result of Qin Feng, the head of Xingyu Technology, acquiescing to a large extent and conniving.
Of course, Xingyu Technology is currently in a lawsuit with the other party over the infringement of Nietzsche mobile phone, but in fact it is just a show, because Qin Feng did not kill him. The rise of Nietzsche mobile phone surprised him, but he had no intention of giving it away.
Press to death.
Otherwise, with the strength and energy of Xingyu Technology today, it would be as easy as pressing Nietzsche's mobile phone to death in the domestic market, not to mention drinking water. To take a step back, if Xingyu Technology cannot do it, it can still go to the father to find it.
"Star Dads" use their influence and network resources.
If we really attack hard, this brand will never survive.
The reason why Qin Feng has such a high tolerance for this copycat phone and even acquiesces to it in a certain sense can be understood by looking at Microsoft's operating system's acquiescence to piracy in the Greater China market.
Microsoft's tacit consent to the proliferation of pirated operating systems in the Greater China market means that it is impossible for competitors to succeed.
The two industries are completely unrelated, but the effects they want to achieve are similar.
The more popular the Nietzsche mobile phone is, the wider its audience is, and the high-end brand image of Xingyu Technology in smartphones will be more deeply rooted in the hearts of the people, so there is no need to suppress it, and it is completely tolerable to be ignored.
…
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