Chapter 579 [Support a group of younger brothers to come up]
The reason why Qin Feng could acquiesce in Nietzsche's mobile phone taking advantage of Xingyu Technology's brand dividend is because he never thought about sinking into the low-end market. Xingyu Technology's strategy from the beginning of its establishment was to anchor high-end brands with high add-ons.
value.
The Nietzsche mobile phone is actually doing this to users in the sinking market to advertise the Xingyu Technology series of mobile phones. The more Nietzsche mobile phones are shipped, it means that more people know about the Xingyu Technology series of mobile phones and buy them.
Anyone who owns a mobile phone knows that it is a copycat phone.
Now they can only buy a RMB 399 Nietzsche mobile phone. They buy it because it is cheap and good-looking. Or they want a Xingyu series mobile phone but cannot afford to buy one with a similar appearance. It will satisfy them. If you don’t take a closer look, you will think that
It is a series of mobile phones that cost several thousand yuan each.
It's cheap yet looks high-end.
In the future, when the economy gets better and the income of these people increases, they are all potential customer groups. At least the high-end brand of Xingyu Technology can be deeply rooted in the hearts of the people, because at least half of the factors that make Nietzsche popular are relying on the Xingyu Technology series.
The "appearance" of the mobile phone has improved.
What's more, we are still in an incremental market environment.
Therefore, Qin Feng chose to turn a blind eye. On the surface, he wanted to litigate the other party's infringement, but in fact, he did not really kill him. Not only did he not, he even restrained himself very carefully, fearing that
If you accidentally strike too hard, you will frighten the opponent so much that he won't even dare to take the move and just admit defeat.
…
Fang Hong spent more than 40 minutes shopping in this street. After shopping around, he counted more than 30 mobile phone brands, both well-known and unknown. It was like a chaotic dance.
In the face of a huge incremental market, everyone wants to come to this industry to get a piece of the pie. Most of them come to harvest a handful of leeks and then leave.
Since the emergence of Xingyu Technology and the rise of Google's ANDRD system, it has brought disaster to Symbian. Nokia mobile phones have begun to withdraw from the altar. However, the advent of the mobile Internet era has also quietly brought disaster to "copycat phones".
A huge opportunity.
Especially after the release of MediaTek's first-generation mobile phone processor at the end of 2011, its low price and excellent performance quickly opened up the market and launched an impact on Qualcomm, the dominant mobile phone processor.
Nowadays, MediaTek is called the "Light of the Copycat". Huaqiangbei's mobile phone manufacturing industry chain has also sensed huge business opportunities and began to frantically manufacture MediaTek copycat mobile phones.
As a result, various counterfeit mobile phone brands have grown wildly, and the demons are dancing wildly. In the past year, hundreds of mobile phone brands have emerged, and in the past month, thousands of models have been released. A large number of counterfeit mobile phones have poured into the market, bringing huge changes to the market.
impact.
Fang Hong knew that copycat phones would quickly reach their peak this year or next, and then decline. What would follow would be a brutal industry reshuffle, with countless manufacturers entering and leaving the stock market.
.
In the end, under the fierce competition, all the copycat players suffered a disaster, and in future terms, they all became leek boxes.
Even when Nietzsche Mobile, known as the "King of Copycats", expanded its stores to more than 6,000 stores, it could not avoid the end of destruction and failed to achieve a successful transformation, because Nietzsche's genes from the time of birth were destined to such an ending.
The iteration of later mobile phones is accelerating, the quality requirements are getting higher and higher, and consumers are getting harder and harder to fool. Who will pay attention to a mobile phone that relies entirely on marketing and OEM?
Nietzsche's mobile phone has no technology of its own. You can imagine how clumsy the mobile phone is. Every mobile phone has the imprint of a series. Each product has no innovation at all. For new models, just use Xingyu, Apple or Samsung models.
Copying means plagiarizing Chiguoguo and cutting corners. Such a mobile phone is not even considered an electronic product. The outcome is doomed from the beginning.
It is becoming popular now because the vast majority of domestic consumers have never even touched a smartphone, and the most high-end gadgets most people have ever played are so-called feature phones.
The public is easily satisfied and the price is affordable, so they will pay for it.
With such a foundation, Nietzsche Mobile can become popular.
…
Meditation Villa.
After Fang Hong came back from wandering around, Qin Feng also came to the villa.
At this moment, the two of them were talking in the living room on the first floor of the villa. Fang Hong crossed his legs and said calmly: "The Tai Chi Alliance's ecological strategy probably cannot rely on the few friends and businessmen who are currently powerful."
Qin Fengyan nodded concisely: "Indeed."
Fang Hong turned to Qin Feng and said: "If you can't count on it, don't count on it. I'll help you with a group of younger brothers. Stars Capital will select 30 brands in the industry, whether they are copycat brands or
Or something else, directly carry out a Gu-raising strategy. If three out of thirty can kill the blood, it will be considered a success. You have industry data here. Please compile a copy of the materials for me, and then invest in them directly.
"
This is a way, Qin Feng nodded immediately: "No problem."
Fang Hong continued: "We must quickly help a group of younger brothers come up, and Xingyu Technology must also secretly provide some support. I have a suggestion that you should fire a few executives here and let them go to Qunxing Investment."
It can be either one of those companies, or you can create a brand of your own and Qunxing Capital invests in him, so that you can quickly bring up the younger brothers."
His proposal was quickly agreed by Qin Feng without hesitation. This is currently the best strategy to promote the t ecosystem. If those friends are unwilling to come, they will support a group of them. These new brands all use t
System, join the Tai Chi Alliance camp.
Xingyu Technology has overflowed some technology to these juniors, which can definitely crush those copycat phones. Besides, those copycat phones do not regard them as opponents at all. The juniors who want to support are targeting those who are quite capable but unwilling.
Friends and businessmen who join the "Tai Chi Alliance".
And for longer-term considerations, Fang Hong also has a plan. After these guys who are rooted in the middle and low-end markets have established a foothold in the mainland market and survived, they can go to the African market in the future. In this way, T's ecosystem can further
expansion.
Qin Feng came to Jingxin Residence, stayed there for half an hour, and then left, and began to lay out the layout.
…
Around mid-April, news related to Xingyu Technology during this period attracted huge attention in the technology circle. In just one week, eight senior executives of Xingyu Technology resigned.
People in the technology media have been calling out what unexpected major changes have occurred in Xingyu Technology. Speculations have been going on for a while. The 3 press conference is coming in two months, and Xingyu Technology is going to be listed on the A-share market this year.
With so many senior executives leaving at the moment, there may be major changes this year.
Then something outrageous happened.
Some people interpreted that it might be difficult for Xingyu Technology to raise more than 70 billion yuan this year, so the A-share market soared, reaching the 2,400-point mark in one fell swoop. On Friday, April 20, the Shanghai Stock Exchange Index rose 119 points to close.
Half a month ago, the market index was still at 2242 points, and now it has reached the 2400 point mark. Moreover, the reason for today's rise is also very good. It was actually interpreted by the market as a group of managers in Xingyu Technology, which is good for them.
Big A's rise.
It seems quite reasonable. If something goes wrong with Xingyu Technology this year, it will not come to the market to raise more than 70 billion for blood drawing. This is indeed a good thing.
…
(p: Give monthly tickets to the new book again...)
