Chapter 580 [Following the path of friends and businessmen, leaving them with nowhere to go]
Many senior executives of Xingyu Technology resigned, including some well-known technical experts in the industry. After confirming their resignation, people from headhunting companies came to visit the next day, and friends and businessmen began to sell olive branches to them.
If there are restrictions in the non-competition agreement, some manufacturers are even willing to pay liquidated damages.
But without exception they were all declined.
By the end of April, six new brands had appeared in the domestic smartphone industry: Huaxin, Longlian, Oppein, Coolui, Haili, and Tongmai.
This is actually not surprising. This industry is currently in a state of wild growth, and there are many people who want to get a piece of the pie.
I have never heard of many mobile phone brands, they are all OEM.
But soon people in the industry, especially Xiaomi and other friends, realized that these six companies were unusual, because their founders were clearly those executives who came from Xingyu Technology.
Just in May, another big news came out. These six companies have received financing support from Qunxing Capital, each investing 500 million.
Suddenly, these six newly established smartphone manufacturers attracted great attention from the industry and investment circles, causing a sensation in the industry and investment circles, because the birth of these six manufacturers was very different from other copycat phone manufacturers.
First of all, its founders are all former executives from Xingyu Technology, who are very senior practitioners in the industry; secondly, each company has received a huge investment of 500 million from Qunxing Capital, and the total amount was 500 million when they started.
It's obviously not a trivial matter, it's not comparable to those manufacturers who just casually make knockoff phones.
Obviously he wants to play a big game.
Now the friends and businessmen couldn't sit still after seeing this news, and they also realized why they refused to recruit. They resigned without signing any professional agreement with Xingyu Technology, and their resignation could even be said to be intentional within Xingyu Technology.
layout decisions.
Because it's so obvious.
The answer pointed directly to the "Tai Chi Alliance" or t ecosystem promoted by Qin Feng. Friends and businessmen are unwilling to join, so Xingyu Technology's latest move is to incubate a group of juniors by itself.
Then on Saturday, May 5, these six major manufacturers announced that they would join the "Tai Chi Alliance" and their mobile phone products will use the t operating system.
These six major manufacturers moved very quickly. They were established almost at the same time and joined the "Tai Chi Alliance" at the same time. After receiving the money, they quickly "recruited" to expand because they had to launch products by the end of the year. Their market positioning was to only focus on the mid-to-low-end market.
The retail price will not exceed 2,000 yuan per unit.
The first product of Xiaomi mobile phone can be launched in about ten months. It will be no problem for the six major manufacturers to launch it by the end of the year, because it is positioned in the mid-to-low-end market and the goal is very clear. Domestic users must first have the first smartphone.
As for the problem of mobile phones, you must know that many people have never used smart phones.
Most people's first smartphones are actually copycat phones, such as the popular Nietzsche phone.
To put it bluntly, this industry is currently an incremental market, a super market with a population of more than one billion people, and there is still a huge market share that is unoccupied.
The six major manufacturers actually started by assembling machines, but the better thing is that they have more technologies of their own than their peers. After all, they are founders from Xingyu Technology, and their old employers will secretly provide some technical support.
.
The competitiveness will soon be different from that of copycat phones. In the current industry environment, in the mid-to-low-end market, everyone's technology is actually the same. To expand market share, how much capital support and marketing are the most important
of.
How to quickly start and occupy the market in this era, the "three axes" of Nietzsche's mobile phone, which was just released in 2011, has already given the standard answer.
At the beginning, the six major manufacturers also learned from the marketing strategy of "King of Copycats" Nietzsche, and also adopted the "three-axe" expansion idea, frantically opening offline experience stores, cost-effectiveness and celebrity endorsements.
In order to expand quickly, we attracted franchisees to open chain stores, found some local small bosses to cooperate with us, renovated the entire store, and sent people from the headquarters to guide and train us to get started quickly.
We supply goods at the same time, and the front-end franchise store only sells.
As for after-sales service, the company's headquarters will set up an after-sales center in an area. After customers buy a mobile phone, they are promised a seven-day guarantee, a fifteen-day replacement guarantee, and a one-year warranty.
If there is a problem with the customer's mobile phone, if it is eligible for return, it will be returned, if it is eligible for replacement, if it is eligible for replacement, if it is eligible for warranty, it will be sent to the store, and the mobile phone store will send it to the after-sales center for processing.
In short, the franchise chain just needs to sell machines on the front end.
The six major manufacturers have begun to expand in a large area in each circle across the country, such as Huaxin in the central region, Longlian in the southern coastal region, Oppein in the eastern coastal region, etc.
Let’s take advantage of all the blank markets first.
The incremental market looks at growth, and only in the stock era does it look at distribution.
The cheapest price of the launched product can be as low as 799 yuan per unit. It focuses on low price and high quality, and follows the path of its competitors, leaving them with nowhere to go.
The Nietzsche mobile phone can be sold for 399 yuan, but it is not a real smartphone. The products to be launched by the six major manufacturers are real smartphones, but the configuration is just a little bit different, but the price/performance ratio is really high.
And it also uses a silky smooth T system, which has a huge competitive advantage in the mid- to low-end market.
There is not just one product launched at the end of the year, but multiple models, some are 799 yuan, some are 999 yuan, some are 1,299 yuan, and some are 1,599 yuan.
Not only is it cheap, but there are also a lot of free gifts. When the store opens, various promotions are held, such as free phone cards when buying a mobile phone, free memory cards when buying a mobile phone, free rice cookers when buying a mobile phone, free power banks when buying a mobile phone, and free bicycles when buying a mobile phone.
You can also win a lottery when you buy a mobile phone...
All in all, the main theme is a simple and down-to-earth atmosphere.
Is it possible to make money by playing like this? Of course it is difficult to make money, there is basically no profit, and the price is 799 yuan per unit, and various gifts are given. Without cutting corners, what kind of profit can there be?
The Nietzsche mobile phone advertises that each phone only earns 10 yuan, which is all a gimmick and deception, not to mention the cutting of corners, but these six major manufacturers may really only earn 10 yuan per mobile phone or even lose money.
It’s already good to be able to maintain a balance between income and expenses.
The six major manufacturers are not here to cut leeks, but really want to take root in the mid- to low-end market and survive for a long time. Therefore, they still need to slowly accumulate reputation and pay attention to it for future development.
Other copycat phones just hope to make a quick profit and make a one-time deal during the tumultuous period, but these six major manufacturers want to expand rapidly and accumulate during the tumultuous period, and then seek profits and survive later.
It doesn't matter if you can't make money.
As long as it eats up the market share and expands the ecological scale of t operating system, the capital financier dad will pay the bill. The most important thing for Qunxing Capital is money.
The mission of these six manufacturers since their birth has been to meet the strategic needs of the t ecosystem, but they will certainly also accelerate the popularization of smartphones in the domestic market and accelerate the expansion of mobile Internet users.
As for whether these six manufacturers can finally seize the opportunity and survive the cruel stock era in the future, Fang Hong actually doesn't care. It's best to survive, and death is acceptable.
In fact, Fang Hong also made clear arrangements for how to develop in the future.
If you really can't survive, then don't be "single" and get married as soon as possible, that is, merge and reorganize with another company. No matter how difficult it is, it won't kill all six manufacturers, right?
