Chapter 766 [Giving opportunities to friends and businessmen who have failed]
Apple is happy this year because iPhone sales in the Greater China market doubled in the first half of this year. However, the doubling of sales was mainly due to the small base of the previous sales data.
It can also be seen that without Xingyu Technology, other domestic mobile phone manufacturers really cannot compete with Apple in the high-end market.
Domestic peers are very embarrassed, especially before Xingyu Technology faced chip suppression, some people accused Xingyu Technology of almost monopolizing the entire domestic high-end market share and denying other peers a way to survive.
Now his true form has been directly revealed, which explains the saying "Every chance I give you is useless."
People from all walks of life in the country suddenly realized that the domestic smartphone industry seemed to be a grand occasion with many companies. Except for Xingyu Technology, most of them were OEMs, without their own innovations, let alone their own core technologies.
Now everyone has seen it, even the general public has seen it. No peer in the industry can compete with Apple. Except for Xingyu Technology, only Xingyu Technology can currently do so.
Moreover, it is precisely because of this that he was suppressed and sanctioned by the United States.
However, there is one phenomenon worth noting, that is, the sales of high-end mobile phones in the domestic mobile phone market in the first half of this year, the overall industry data was actually worse than the same period last year.
Regarding this situation, everyone automatically thinks that the production of Xingyu Technology's tar4 mobile phone has dropped significantly due to the shortage of chip supply, which is why the sales data in the first half of the year have declined compared with the same period last year.
There is nothing wrong with this either.
But it also reflects a phenomenon from the side. Although none of its domestic peers can compete, Apple has not succeeded in taking up all the market share transferred by Xingyu Technology.
According to relevant data, Apple has only taken about 3% of the market share transferred by Xingyu Technology.
In other words, since the first half of this year, many high-end market mobile phone users would rather continue to use tar4 than change their mobile phones. Among them are real die-hard fans of Xingyu Technology, and there are also some very patriotic users who support national brands with practical actions.
There are also some users who see that Apple’s new products are not much more advanced than tar4 phones.
These users refused to change brands. Some users even threatened to become tar4 nail users on the Internet and would never change as long as they can still compete. In particular, some die-hard fan users said they would patiently wait for the return of the king of Xingyu Technology.
This series of factors led to a year-on-year decline in sales in the high-end areas of the domestic mobile phone market in the first half of this year. We must know that the current smartphone industry is in the explosive period of the incremental era. It can be seen how influential Xingyu Technology is in the domestic mobile phone industry now.
Already.
Even Apple, its biggest competitor, did not attract many users when Xingyu Technology’s products were in a vacuum period.
There are two factors that cannot be ignored to form this situation. One is the user's usage habits. Over the years, Xingyu Technology's mobile phone users have become accustomed to the operating feel of this mobile phone's to system. It will be very uncomfortable to suddenly change the brand.
Habit.
Habits are a very scary thing. Once a habit is formed, it is difficult to actively change and adapt to new things. Unless it is necessary to use it, users will only think about how to adapt to the previous habit.
Another factor is of course inseparable from public opinion propaganda. Group Xingxing owns several major Internet mainstream new media platforms, and even if it does not currently have an advantage in the public opinion position, it is still equally matched.
The public opinion factor is also a very important link. If you don’t have your own voice channel and a media platform where you have the final say, you won’t be able to do anything about it, no matter how others try to criticize you.
Over the years, Qunxing Capital's layout in the public opinion field has begun to gradually exert its power, and it can in turn suppress its opponents through public opinion means and create black spots for competitors. Artists under Yixing Media Group will not publicize it.
Foreign brands will also endorse domestic brands, and they will spare no effort to guide people to support domestic brands in terms of public opinion.
It is a combination of factors that has created the current situation. Even though Apple's sales in the Greater China market have doubled this year, the absolute sales volume is actually not as good as their internal expectations.
The launch of the tar4-plu mobile phone by Xingyu Technology has been verified once again. Even though the company did not publicize it, there was still a rush to buy it.
The inventory of major offline stores has been allocated 1 million mobile phones. This is obviously because the company is consciously controlling shipments. The output of the tar4-plu version is also about 33 million units. If shipments are not controlled, it may be lost in the third quarter of this year.
Once sold out, there will be no more items for sale later.
Xingyu Technology does not hope that in the next eight or nine months, users who want to buy tar series mobile phones will not be able to buy the product. If it is sold out early, some users will definitely stop thinking about it and they may just buy it.
Apple mobile phones, especially some swing users.
Therefore, we need to control the sales volume, and a batch of goods can be launched online after a period of time. In this way, those wavering users will most likely choose to be patient and wait, what if they grab the tar4-plu mobile phone next time?
If you don’t get it the first time, you should be patient. Maybe you’ll be lucky enough to get it next time, so just wait. If you don’t get it the second time, you should be able to get it next time. If you wait a little longer, you might be able to get it;
After failing to buy it three times, my mentality was a bit broken and I got angry, so I started to fight. Madd couldn’t believe it and still couldn’t buy it...
After a few more times, I still haven't gotten one, and now most of them are lying flat and rotting. It's impossible to buy an Apple machine or anything else. I've waited for so long and invested so much time in sunk costs.
I don’t care if I wait any longer…
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It can be seen that marketing strategy is also a very important link. If Xingyu Technology sells out the inventory early, it must be a pure and stupid behavior.
That is tantamount to pushing swing users into the hands of competitors.
And to maintain this hunger marketing idea, we always tell everyone that it is out of stock now, but don't panic, we are working overtime to drive screws, and it will be in stock soon. Please wait a little longer.
In this way, some users who did not rush to buy it will be left with a little thought, and they will wait.
If the inventory is cleared immediately and then the tar4-plu is announced to be sold out, then users who have not snapped up the product will stop thinking about it when they see this news, and they may buy other brands.
It is worth mentioning that unlike some of its competitors who deliberately engage in hunger marketing strategies, Xingyu Technology is forced to engage in hunger marketing and really has no production capacity, because the 680 chip is missing one piece per machine.
Make the most of limited inventory.
tar4-plu was sold out on the first day it was launched. Early the next morning, Xingyu Technology’s official Weibo posted a message announcing the first-day sales data, and Qin Feng also posted a message on his personal Weibo.
I apologized in a blog post and further stated that the goods are still available, so don’t worry.
Qin Feng's humble side also has high emotional intelligence. He is not too crazy in public and always maintains a humble side, which is very popular among passers-by.
This product is very good compared to the tar4 released last year. It is more advanced and has many innovations. It is just not as huge an improvement as the previous flagship machine, but its price has not increased.
The currency is still depreciating every year. Compared with the tar4 mobile phone, it is cost-effective, which is also a major factor that causes consumers to rush to buy.
