STAR4-Plus is more advanced than the previous generation STAR4, especially the main camera function, and because the price is the same as the STAR4 mobile phone, it is most attractive to some users who pay in installments, because subconsciously they feel that buying STAR4-Plus can account for
Some are cheaper.
Time entered July, and on the first day of the month, an internal information report from Xingyu Technology sent by Tian Jiayi caught his attention.
According to the content in the material report, Qin Feng plans to have the company launch an after-sales service event to repay the support of old users. This event is for all old Xingyu Technology users who have expired the warranty period before June 2014.
, its after-sales service offers a 50% discount. For example, repairing a mobile phone originally cost 600 yuan, but now it only costs 300 yuan.
Moreover, this promotion will not be limited to an expiration date. That is to say, as long as the user keeps using the STAR series mobile phone, as long as the mobile phone can still be used, for example, if the user of the STAR2 mobile phone is willing to repair it, even after five years, all costs will be 50% off.
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As long as the user comes for after-sales maintenance, no matter how long it takes, all after-sales fees incurred will be discounted by 50%.
In addition, we do not offer benefits only to old users, otherwise new users will not be happy, so we must also take care of the emotions of new users. For users who purchase new mobile phones, the warranty period will be extended for another year on the basis of the original warranty period.
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This after-sales activity is a real money transfer to consumers, and it has the benefit of killing two birds with one stone. First of all, it is definitely very popular, and secondly, it can extend the service life of STAR series mobile phone users and maintain the market size of the TOS ecosystem.
Some users who have expired the warranty plan to replace their machines with new ones, but Xingyu Technology is out of stock, so these users may switch to other brands, which means there will be one less user in the TOS ecosystem.
At this time, because chips were suppressed and production could not keep up, it was obviously not conducive to the expansion of the TOS ecosystem. It became very important to retain existing users and maintain the current scale.
When Xingyu Technology launches this promotion, users will be very motivated to repair it.
After all, it’s a 50% discount. This advantage doesn’t cost you any money.
It can not only win people's hearts but also consolidate its own ecological moat. Although Qin Feng's decision will bring greater operating costs to Xingyu Technology, it is obviously very worthwhile. This account is not difficult to calculate.
At about 15:30 that afternoon, Fang Hong did not go to Xingyu Technology, but stayed directly in the study room of his villa home and started a separate video connection with Qin Feng.
"I have read your company's latest material report and the after-sales feedback activities that will be announced in three days. I very much agree." Fang Hong looked at the video screen and said this. He changed the topic and added: "But I was thinking, should
Make some tweaks."
Hearing this, Qin Feng couldn't help but curiously asked: "How to adjust?"
Fang Hong couldn't help but laugh and said: "For this matter, we should sing a double act. I will first publicly publish an article on Weibo to praise your company. Users support you Xingyu Technology so much. Do you also have to give back to everyone?"
Where’s the love? Then your company will launch this after-sales discount event.”
Qin Feng couldn't help being stunned when he heard this, but after thinking for a moment, he seemed to have thought of something. When he looked at the big BOSS on the video connection screen again, his eyes were full of gratitude.
Qin Feng knows that letting Xingyu Technology launch such after-sales activities is not without negative consequences. First of all, this matter actually offends his peers, because once it is launched, consumers who have bought other mobile phone brands will definitely go to other brands.
Apply pressure.
People love to compare, and they want to compete in every aspect.
Look at Xingyu Technology, they are the real fans. They have been suppressed. Even with their income greatly reduced, they also launched profit-sharing activities. What did you do?
In addition, there is a high possibility that someone will be hacked, and Xingyu Technology will be cut off by someone who is willing to do it. The profits are simply huge profits. They have been suppressed like this. What does it mean that you can still use money to share profits? What does it mean before?
Too many unreasonable profits have been made, and now they are just giving away a small profit to win people's hearts.
It can be seen that if not handled well, the originally well-intentioned win-win situation will be distorted, resulting in consumers not being grateful even if they get benefits, and even secretly scolding you for making dirty money.
If you do the same thing in the wrong way, you may achieve completely opposite results.
But if Fang Hong had come out first to say that Xingyu Technology should give some profits to consumers, and then Xingyu Technology would immediately launch this after-sales profit-sharing activity, it would be tantamount to offending people if Fang Hong did it, and Xingyu Technology would be able to benefit to a large extent.
To avoid being resented, Qin Feng cast a grateful look at him.
At the same time, you can also avoid being hacked and being distorted by people's arguments about huge profits.
Actually, Fang Hong's operation seems to have taken the initiative to offend people, but he must have won the favor and good reputation of the general consumer public. This time he specially greeted Qin Feng and said
This thing is just to gain these reputations.
Because I want to earn reputation value.
The crash a while ago has consumed nearly 70% of the accumulated achievement points. This is an opportunity to collect people's livelihood and earn reputation points. Naturally, Fang Hong will not let it go. However, Qin Feng does not know the real purpose of Fang Hong's move.
He would not tell Qin Feng, which would make Qin Feng feel grateful to him.
If Fang Hong is on the fifth level in this operation, Qin Feng is on the fourth level at most.
But at this moment, Fang Hong directly made the decision: "If you have no objection, then let's make this decision. I will post a Weibo today."
Qin Feng on the screen immediately nodded and said: "Understood, I will also make arrangements here."
…
As soon as the video connection ended, Qin Feng immediately adjusted his previous plan, and Fang Hong also logged into his Weibo account. He first took a screenshot of the news about the first-day sales data of Xingyu Technology STAR4-Plus, and liked it.
Qin Feng’s Weibo account, and then edit a piece of text and update it to his Weibo account:
[Consumers are fully supporting the STAR mobile phone with practical actions, but the price is the same as the previous generation, which is not enough. I think it is far from enough. Although I cannot interfere with your company's operational decisions due to the terms of the agreement, I still want to say something fair.
, Xingyu Technology can have such a large group of lovely users to support it, which is Xingyu Technology’s blessing.
Xingyu Technology has already done a good job. Whether it is offline shopping experience or after-sales service experience, it has won a good reputation among consumers, but it can do better. If I take charge of Xingyu Technology, I will definitely launch more products.
Xingyu Technology must cherish these powerful promotional activities, these fan users, and even more know how to treat them well.】
Fang Hong hasn’t posted on Weibo for two months. Today’s post was updated and it immediately aroused heated discussions on the Internet. It also made the news. It was cited by many media and was reported by thousands of people.
The melon-eating netizens gathered around to discuss it, and it soon became a new hot topic on the Internet.
