"Leave the distribution of the movie to Zhou Yi, and she will hand over the complete plan to you." Peng Bo said. Professional people do professional things. You, Zhang Yimou, are good at filming, but Zhou Yi is good at publicity and distribution.
"I believe Mr. Peng," Zhang Yimou said sincerely. He was confident in the strength of Pengbo Media. However, he could not sit still after the box office failures of the previous films, so he had high hopes for this film. "
When do you plan to release the film?"
"Spring Festival stall," of course it is the Spring Festival stall, there is no doubt about it. "How about it?" Peng Bo still asked Zhang Yimou for his opinion.
Zhang Yimou hesitated, but Zhang Weiping immediately explained, "Yimou is not confident. The competition is too fierce during this time."
"With Director Zhang here and the movie here, we are not afraid." Peng Bo seemed confident.
Zhang Weiping stopped talking. You have never lost money before. You tried losing money on four movies in a row. I thought the same way at the beginning.
"I have confidence in Director Zhang," Peng Bo said immediately after understanding Zhang Weiping's meaning, "I have said it a long time ago, this film will make history, and I am optimistic about the box office."
"How much do you predict the box office will be?" Zhang Weiping asked directly. He was really afraid of losing money.
Peng Bo smiled and slowly stretched out four fingers.
"Forty million?" Zhang Yimou immediately smiled, beaming. This far exceeded his expectations, as if the 40 million box office had already been put in his pocket.
"It's not 40 million." Peng Bo shook his head.
"Four million?" Zhang Weiping was not calm anymore. If he was really going to go bankrupt and lose all his money, he might as well go back to his hometown in the Northeast to find Bang Chui. However, maybe by that time, he himself would be the biggest Bang Chui.
"Four hundred million." Peng Bo said slowly.
Zhang Yimou's smile froze, Zhang Weiping stopped talking, and the atmosphere in the conference room became inexplicably heavy.
"I believe in Mr. Peng," Li Ran, who has become a mature woman over the years, smiled and refilled Er Zhang's coffee, "Mr. Peng's words have never been missed."
"Director Zhang, you have to believe Mr. Peng." Although Zhou Yi was optimistic about the box office, she was shocked when Peng Bo said 400 million.
But she saw that Peng Bo was full of confidence. The previous hero's box office finally exceeded 200 million, but Peng Bo believed that with his own publicity, reaching 400 million was not a dream.
"That is to achieve a quarter of the goal. I will do whatever you ask me to do." Zhang Weiping, a man from the Northeast, became more energetic. "Mr. Peng, just tell me how to do it."
"The film will be released during the Spring Festival, so the premiere must be grand and befitting the hero's status."
The two looked at each other. They were here to discuss this matter. According to Zhang Yimou's idea, they wanted to put the premiere in the Great Hall, but Peng Bo said it would be placed in Shanghai. The two wanted to fight.
But now that Peng Bo directly mentioned the box office of 400 million, Zhang Yimou immediately lost his desire to compete.
"Let's talk about the Spring Festival period..."
In the mainland, the first stage of the Spring Festival is the wilderness period.
Compared with the Spring Festival stalls in the standard sense of later generations, there was actually no Spring Festival stalls in the Chinese film market in the past. Students born in the 1980s and 1990s should be more impressed by the Lunar New Year stalls.
The concept of Lunar New Year movies originated in Hong Kong. The 1980s was the golden age of Hong Kong movies. In 1981, "Modern Bodyguard" directed and starred by Hui Guanwen was released, which for the first time introduced the concept of "Lunar New Year movies" and broke the Hong Kong movie box office record of 15 million.
In the 1990s, Hong Kong’s New Year’s films became more family-friendly. For example, the series “Happy Events in the Family” released in 1992, such as the classic comedy “East and West”...
In the 1990s, Hong Kong movies basically had a "double-week" format. Like around the New Year, the audience wanted to have fun, so comedy must be the first choice. Therefore, for a long time, the Lunar New Year movies were the nonsensical Stephen Chow and the kung fu comedy Jackie Chan.
competition among.
"The first person to introduce Lunar New Year movies to the mainland was Jackie Chan." Zhang Yimou said, he is very good at scheduling, "On the first day of the Lunar New Year in 1995, Jackie Chan's "Red Zone" was released in the mainland and won 95 million
The box office ranked second that year..."
It was Jackie Chan who made mainland audiences see the power of Lunar New Year films for the first time.
"However, it was Feng Xiaogang who really created the Lunar New Year festival in the mainland. "Party A and Party B" was released and won the box office championship in 1998 with a box office of 30 million. He also relied on this work
He has risen to the position of a first-line director. For a long time, the Lunar New Year show was almost equivalent to Feng's comedy." Peng Bo changed the topic, "However, after thirty years in Hedong and thirty years in Hexi, his good days are over. This Spring Festival
It’s up to us.”
However, Zhang Yimou still has no confidence. Although he has a professional background, he has been really scared by Feng Xiaogang in recent years. He doesn't say it, but he really cares about the box office.
"Well, Director Zhang, let me give you a little more confidence. To ensure that the box office hits the ground running, I can tell you some good news in advance."
"What good news?" Not only Zhang Yimou, but Zhang Weiping also cheered up.
Peng Bo glanced at Zhou Yi, who smiled and said, "We have signed contracts with major theater chains. Now, "Hero" has a guaranteed box office revenue of at least 60 million yuan."
"Really?" Zhang Yimou was overjoyed. He looked at Peng Bo, "Really... 60 million?"
"When?" Zhang Weiping was even more impatient.
"This month." Peng Bo answered simply, "So I don't think there is any suspense about breaking 100 million."
Hearing Peng Bo's "prediction", Zhang Yimou was "dumbfounded", "But, Mr. Peng, "Crouching Tiger, Hidden Dragon" is only over 10 million. Let's settle for more than 20 million. I can't even dream of 60 million."
.
"Forget it, there is second good news." Peng Bo looked at him like this and didn't intend to hide it anymore.
"Say." Zhang Yimou urged this time.
"Hero's audio and video copyright was also sold for a "sky-high price" of 17.8 million yuan. You must know that before this, the highest price for audio and video copyright on the market was only 200,000 yuan." Peng Bo has channels, and his series of lectures on success are through this channel.
Zhang Weiping stopped talking. He knew that he would not be able to compensate this time.
"Is there any good news?" Zhang Yimou is not a businessman after all. He asked calmly. He is no longer reserved in front of the box office.
"Yes, we plan to participate in next year's Oscars. The film will be screened in foreign countries and the global box office will be calculated."
Dizzy, Zhang Yimou was completely dizzy. Cannes and the Golden Lion were very close to him, but the Oscars were too far away. This person who is used to seeing big scenes was confused.
"What about the premiere?" he asked carefully, "at your movie theater in Shanghai?"
"Of course, you will like it if you go and take a look," Peng Bo said with a smile. "If it is placed in the Great Hall, many things will not be able to be used. We also have a grand plan for the premiere..."
"Okay, I'll listen to Mr. Peng." Er Zhang said immediately.
"But, Mr. Peng, how did you know that I was going to hold the premiere in the Great Hall?" Zhang Yimou asked in surprise. Only he and Zhang Weiping knew this news.
Zhang Weiping waved his hand, "I didn't say anything anyway."