Southerners say that rain is wealth. In this winter, Peng Bo would rather snow is also wealth. The heavier the snow, the greater the wealth.
The premiere of Hero is imminent, and everyone at Eastern Star has been busy for this premiere for a month.
Large-scale activities are more expensive because of the large investment, but there must be a limit to the large investment. For example, if a film has a total investment of 300 million, then according to the conventions of the international film market, its total publicity investment cannot exceed 1
100 million, that is to say one-third, so for your premiere celebration event, you should not exceed 15% of the publicity fee.
When Zhou Yi handed the final budget to Peng Bo for his signature, Peng Bo did not hesitate at all, "You don't have to think about money. People have two legs and money has four legs. Now the money will follow us and everything we spend will be earned back."
." He stood up and looked at the vastness in east Shanghai, "Besides, putting the opening of the cinema and the premiere of the movie together is like turning two events into one, and we always make money."
"Also, the ambition must be big. Our movie theater is big, the stars are big, and the premiere must be big. It is this kind of grand premiere that can be worthy of the rank of the first domestic blockbuster, like this
The premiere celebration must clearly show the world that the era of Chinese blockbusters has arrived."
In Zhou Yi's plan, she invited many singers and celebrities to help out. As the company with the most say in the entertainment industry, allowing them to attend such a premiere actually gave them more exposure opportunities. Many people felt like attending the Spring Festival Gala.
, breaking his head trying to squeeze in.
All-stars are joining the team, and business tycoons are also invited, which puts Zhou Yi in a difficult position, "Mr. Peng, but you have too many friends, and the number cannot be unlimited. We are all in trouble."
"In this case, I'll ask Luo Yan to make a list," Peng Bo realized Zhou Yi's difficulty, "Just take the medicine according to the prescription."
"Also, you can't waste your own land," Peng Bo said angrily. "In this event, the program hosts of Pengbo TV will focus on the newcomers. They have to show their faces..." His own videos use his own
There is nothing wrong with being the host. In the end, Peng Bo decided to let the new female actors Li Hong and Zhao Pu host the premiere.
…
In the afternoon, amidst the falling snowflakes, Peng Bo came to Ganghui Plaza in person. Now that the New Year is approaching, there is a constant flow of people here, but the mall is very respectable, and preliminary preparations are in progress.
Wu Qianyu has done this kind of scene many times. Financial press conferences are similar to new film press conferences, but she is still conscientious and does not miss any detail.
"Mr. Peng." Wu Qianyu followed Peng Bo, "You..." Having followed Peng Bo for many years, she was already familiar with Peng Bo's temper. Seeing that Peng Bo stopped talking, it was obvious that she was dissatisfied with something.
Zhao Lu also followed, plus Zhou Yi and others, everyone was cautious.
"Mask." Peng Bo only said two words.
In such a large-scale gathering, everyone must be given a mask. Now it is only spreading in southern Guangdong, but the population in Shanghai is highly mobile, and he doesn't want to cause trouble.
After watching the scene, he rushed directly to the Portman Hotel. Zhang Yimou and Zhang Weiping were already waiting and wanted to have dinner together that evening.
The three of them were already friends. As soon as Peng Bo sat down, Zhang Weiping joked, "Mr. Peng, is there any good news?"
Zhang Yimou was also looking at Peng Bo. Peng Bo was indeed full of joy. He looked at Zhou Yi, who immediately said, "Now, based on the news from Nanjing, Beijing, Shanghai and other places, the current pre-sale movie tickets for "Hero"
The amount has reached nearly 10 million yuan. In Nanjing, the movie tickets for "Hero" were pre-sold one month in advance, and now the ticket sales have exceeded 2 million yuan. In many places, the movie tickets for "Hero" before January 3
Already sold out…”
This was the market's feedback. Zhang Yimou's brows slowly relaxed and he seemed to have some confidence.
"Also, starting from December 20, "Hero" will be released simultaneously in 55 theaters in Beijing, Shanghai and Shanghai. Cinemas in other places will use bidding methods to compete for the premiere rights of "Hero"" Zhou Yi continued
.
Bid?
This is something I have never heard of before, but Pengbo Media is very familiar with bidding. For their list, every naming right is completed through bidding.
"Mr. Peng is Mr. Peng. In the film industry, no one can beat Mr. Bang." Zhang Weiping smiled and raised his glass.
"Also, I haven't finished talking yet," Zhou Yi pretended to blame Zhang Weiping, "There is also all-round development of follow-up movies, including comics and games. If we can win awards at Cannes or Oscar next year, our North America and overseas
The box office will also be more impressive..."
Zhang Weiping drank the wine, but Zhang Yimou kept a strange posture until Peng Bo invited him with a cup, and then he sighed, "Mr. Peng, I'm really convinced."
Oh? Peng Bo slowly put the vegetables into his mouth.
"Your work is unmatched by anyone in the country..."
Indeed, from the very beginning of guarding against all kinds of clues, to the subsequent spread of gossip, to the final overwhelming publicity like a dam bursting, to the premiere of the movie "Hero" tomorrow at the Grand Harbor Plaza, one step at a time
It further arouses the audience's curiosity and desire to watch to the limit.
Moreover, it also used advanced network technology to spread the grand event of the premiere to the world through Sina.com and Pengbo.com.
Of course, there are also various programs produced by Pengbo Media, which gave Hero the greatest publicity for this film.
Similarly, the marketing strategy of the movie "Hero" can be called a pioneer in the domestic film market. Before the movie "Hero" was released, its revenue from the peripheral market had already achieved great success - unprecedented copyright auction prices; documentaries,
With an all-round attack on diverse markets such as comics and video games, Peng Bo taught Zhang Yimou a vivid lesson as well as his domestic colleagues: the film industry needs to improve not just the film itself.
Zhang Yimou smiled happily after a series of good news and ate another bowl of noodles.
"Director Zhang, we have also done careful anti-piracy work. Starting from January 3, this film will be released nationwide. To prevent piracy, the first copy of the film will be airlifted to the screening venue on the same day.
"
"There is also an anti-piracy version at the premiere." Peng Bo added.
Zhang Yimou was completely relieved. Zhang Weiping said with admiration, "My heart is in my stomach now. Come, drink, let's drink..."
…
The snow has been falling, and the weather in Shanghai and Hainan has shown no sign of improvement these days.
"It snows." Peng Bo praised when he got up early in the morning and looked at the snowflakes outside the window.
At today's premiere, not only the full film of "Hero" will be screened, director Zhang Yimou, starring Jet Li, Tony Leung, Gong Li, Chen Daoming, Li Ran, etc. will all attend. At 6:30 pm today, "Hero" will also be screened
Put on a show.
After the world premiere, the film will be released across the board, and China will enter the era of real blockbusters!