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Chapter 52 Network Advertising Alliance

In the conference room, Meng Xiaobai summoned the company's management to discuss the company's profit direction.

"Why are you back to the issue of financing?" Meng Xiaobai slapped the table and emphasized, "Don't talk to me about financing until there is absolutely no other way!"

The new executives don't understand that other companies are eager to raise funds. And now their company is a hot commodity in the market. As long as they agree to raise funds, a large amount of cash will enter the company. That's not true.

Just right?

But they don’t understand that Meng Xiaobai is playing in black technology, and no other capital can enter his company!

"Our software has such high traffic, and it is connected with e-commerce platforms. Earning advertising revenue is currently the most suitable way." Gao Yuan said, "Our marketing department has contacted the online alliance and is ready to discuss cooperation. The online alliance is

It is the best advertising alliance for mobile Internet in China. If we can successfully connect to the network, we can earn a lot of advertising revenue every month."

After the company had more employees, all aspects of management were gradually standardized. Now Gao Yuan is the director of the marketing department, and Gan Huarong is the director of the technical department. As for the first batch of employees Zhong Yaqin and Zhuang Quan, they were also promoted, but not

Core management, because their capabilities are not enough.

"Well done!" Meng Xiaobai praised, "This is the attitude of the solution, everyone should take some practical actions!"

After the meeting, Meng Xiaobai asked Gao Yuan alone in the office, "If we reach a cooperation with online advertising, how much revenue can we expect?"

"Based on the share of traffic, I estimate it will be six to seven million a month. It still cannot offset our operating expenses." Gao Yuan said, "And the share required by the network alliance advertising is also a bit higher. I will try to discuss a few more

percentage points."

Online affiliate advertising is equivalent to a middleman, connecting advertisers and traffic platforms and charging commissions. If the other party charges a few percentage points more, they will make millions less a year.

"Can you do this business yourself?" Meng Xiaobai asked.

Gao Yuan smiled and said: "Boss, you are too greedy. Of course big companies can do this and make their own advertising platforms. For example, Baidu, Ali, Penguin, etc., but our strength is limited. We don't have a good advertising recommendation.

Mechanism and operation team, if the advertising efficiency cannot increase, advertisers will not be willing to place ads with us."

"This is a thankless task, so we should let professional advertising alliances do it. When we have the strength in the future, we can take back this business."

"Not necessarily, this is just a matter of accurate push." ​​Meng Xiaobai touched his chin, thinking that maybe he could design an intelligent system for accurate advertising.

"Anyway, I have to talk to the network league first," Gao Yuan said.

"When?" Meng Xiaobai asked. He must pay attention to this issue, otherwise in two months, the funds in the company's books will be burned clean again!

"Wednesday, afternoon, at their company."

"That's it, then I'll go too." Meng Xiaobai thought for a moment and said, "But don't tell the other person, just think of me as your assistant, and I'll go and find out."



When it was time to make the appointment, Meng Xiaobai and Gao Yuan went to the "Online Advertising Alliance" company together to prepare for negotiations.

Just a few minutes after the reception was announced, Meng Xiaobai saw a young man dressed in a fashionable style walking over.

He looked very young, wearing a black T-shirt, a silver pendant with a double chain, and earrings. The famous watch on his hand and the trendy shoes on his feet all showed that his outfit was of great value.

In this company where everyone wears professional attire, he seems a bit strange.

"Haha, beauty, you're here after all!" The young man saw Gao Yuan and smiled evilly, "First give me a warm hug."

Gao Yuan took a step back and refused: "Sorry, I only accept the handshake."

Meng Xiaobai glanced at Gao Yuan, wondering who this person was.

Gao Yuan introduced him: "This is Manager Xiao, the business manager of the online alliance company."

Meng Xiaobai nodded. On the way here, Gao Yuan mentioned to him that the business manager they were dealing with was originally named Wang Sheng. This Xiao Shuang was the son of Xiao Daqian, the director of Wangmeng Advertising Company.

It is said that Xiao Shuang had just joined Wangmeng Company not long ago, and he even requested to join the business negotiations with Deep Space Technology. The company's senior management naturally approved the boss's son's request smoothly.

When Meng Xiaobai saw Xiao Shuang's look, he knew that this kid had bad intentions. Because as soon as he came, he stared straight at Gao Yuan.

"Who is he?" Xiao Shuang asked when he saw Gao Yuan talking to Meng Xiaobai.

"I am Director Gao's assistant, my surname is Meng." Meng Xiaobai said proactively.

"Oh, assistant." Xiao Shuang was not interested in him, but said directly to Gao Yuan: "Gao Yuan, let's go in and talk!"

He walked in first and found an office.

"I'm talking to your boss, you can go out first." Xiao Shuang meant to let Meng Xiaobai play while Meng Xiaobai was a little surprised and said: "I'm here to assist in the negotiation!"

"Then can you make the decision? If not, just don't say anything!" Xiao Shuang was very dissatisfied with Meng Xiaobai. This kid has no discernment at all.

If he were in an online alliance company, those employees would definitely understand what he meant. Xiao Shuang was arranged by his father to go to the company for training. In two months, he successfully made four girlfriends and then dumped them all.

That day Gao Yuan came to their company for discussion, and he fell in love with this mature female white-collar worker at first sight. He didn't dare touch female executives from online alliance companies, but he didn't care about those from other companies.

"Manager Xiao, my assistant is also very important. If you have any questions, let's talk directly." Gao Yuan said proactively.

Xiao Shuang reluctantly agreed, entered the office, and started discussing.

After only ten minutes, Meng Xiaobai discovered that this was not the case at all. This young man had no business knowledge at all and was either bragging or trying to seduce girls.

Gao Yuan had no choice but to ask: "Is Manager Wang here? Last time we talked about the issue of sharing, he said he would give me an answer."

"Fat Wang, I don't know!" Xiao Shuang didn't want anyone to come over, but Gao Yuan called Wang Sheng directly. After a while, Wang Sheng came to the office.

Wang Sheng was indeed much more professional than Xiao Shuang, and the discussion soon got into the topic. On the contrary, Gao Shuang became bored and tried to interrupt the topic many times, but could not find a breakthrough.

"Manager Wang, the commission you want is too high, right?" Gao Yuan argued, saying: "The quality of users on our platform is very high, and more than 70% of the users are potential e-commerce customers.

It can be said that the advertising effect of our platform is comparable to that of Taohao.com and Jingdong. Why can we only get the third-class share?"

The network alliance advertising company divides the share into five levels. The higher the level, the smaller their commission. The goal of Deep Space Technology is to get the first-level share contract, otherwise their expected advertising revenue will be directly eliminated by the network.

The alliance takes away one third!


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