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Chapter 53 Pacific Electric Mall

noon

Earthwork Site Command

Through the window of the simple workshop, all the dump trucks that were originally parked had left the site. The Pacific Company personnel, who had been busy all morning, breathed a sigh of relief after lunch and sat on a stool to take a short rest.

Wang Yaocheng looked through the project progress report in hand. The entire earthwork project lasted 64 days. Excluding the project payment for more than 100 dump trucks, as well as the corresponding fuel, logistics and maintenance expenses, as well as related taxes and Pacific Company expenses, he obtained

Net profit was more than 7.5 million.

Excluding the used expenses and related expenses for the purchase of eleven shops on Zhongshan North Road, there is still 2.9 million yuan left on the book. In addition to the 10 million yuan loan just received from Jinling Bank, the book balance is 12.9 million yuan.

Thinking of the 12 million yuan auction price that will be paid soon for the food company building, in addition to the 1.2 million yuan deposit, another 10.8 million yuan will be paid. In addition, there are also renovation costs for the food company building and Zhongshan North Road shops, which still require more than 8 million yuan, which is a huge amount.

All wealth is spent in an instant.

The home appliance shopping malls and computer sales stores that are being prepared to be established, including obtaining regional agency rights, require a large amount of funds to stock up to maintain daily operations.

There is also a loan of 2 million yuan from Hongguang Electronics Factory. There is a large gap in the capital operation, with a scale of about 10 million yuan.

Wang Yaocheng thought about it for a moment, picked up his cell phone and called Fei Tianci, the president of Jinling Bank; "Hey, President Fei, I'm Brother Yaocheng..."

After a while

He put down the hot phone with a smile on his face.

Chinese people like to discuss things at the dinner table. On the phone, Wang Yaocheng asked President Fei to have dinner in the evening to discuss the loan issue.

Wang Yaocheng is preparing to pay the judicial auction proceeds of 10.8 million yuan on Monday morning and obtain the property ownership certificate of the food company building.

Nothing bothers the two masters.

Then with the mortgage loan of the food company building, we should be able to borrow another 12 million from Jinling Bank.

This huge amount of funds will be used to completely renovate the food company building and build a comprehensive commercial supermarket with an area of ​​more than 10,000 square meters. The initial estimated cost is about 7 million yuan.

The remaining part is used to pay off Hongguang Electronics Factory's two million loan, and to replenish goods in home appliance shopping malls and computer sales stores, which is basically enough.

There is a small difference that can be made up by the profits from the Gulandu Hotel construction site.

In this way, once the comprehensive commercial supermarket is completed, it will bring a steady stream of cash flow, and the business operation can also enter a virtuous cycle.

As for Wang Bing and other young masters, Wang Yaocheng thought it was better to keep them at a distance.

What they did was illegal, and they always walked on the edge of laws and policies. Wang Yaocheng felt unsafe and was unwilling to get involved with them.

Anyway, Hongguang Electronics Factory has fulfilled its 2 million loan promise on its own, and these guys must bear their share of the debt.

After Monday, classes for the freshman year at Jinling University will officially start. For the heavy learning tasks, Wang Yaocheng feels that he does not have much advantage. In addition to business English, there are more than a dozen other major and minor courses, which are all difficult.

effort.

About 2 p.m.

Entrances of 11 shops on Zhongshan North Road

The 7 shops that are going to be used as a household appliances mall are all connected. According to the requirements of simplicity, elegance and generosity, the business area of ​​more than 550 square meters is divided into several areas, household air conditioning area, household appliances area, small household appliances area, audio-visual audio area, personal area

Nursing electrical area.

Except for the personal care appliances area and the small household appliances area, all other areas adopt the advanced open-shelf sales model, which is similar to the layout of a home appliance supermarket. The booth is light blue with white edges, which looks simple, elegant and stylish.

Currently, the decoration project is entering the final stage.

The huge light blue signboard has been completed, and the "Pacific Home Appliances Mall" logo on the huge printed light box is very eye-catching, and can be recognized at a glance from a long distance even at night.

In accordance with Wang Yaocheng's requirements, Pacific Home Appliances Mall uses large-sized glass windows to display gleaming home appliances products under the illumination of high-brightness spotlights, which can arouse people's strong desire to buy.

The glass display windows are surrounded by large-sized stainless steel decoration, which looks high-end and classy. Although the decoration cost is high, the effect is really great, and it immediately distances itself from other home appliance shopping malls.

This kind of facade design was ten years ahead of its time and is absolutely eye-catching.

Wang Yaocheng led a group of his men to the construction site of the Pacific Home Appliances Mall and picked out many deficiencies in the decoration design, asking the construction team to rectify them immediately.

Even if the business is postponed for a few days, it must be satisfactory and all details must be perfect.

"Manager Du, I will leave this home appliance mall to you. Immediately hand over the construction site matters to Section Chief Zheng Fushan. Your work focus will be transferred here. You will have three people in charge of finance. Also,

Luo Qianjin will also be your deputy, as well as Shi Xueyi, Chen Jian and several other young people. In addition, the training for recruiting salesmen must not be relaxed at all, and the work will not be slowed down for a moment."

Wang Yaocheng has great confidence in Du Bo. He used to be the manager of Shengzhou Road Department Store. He has rich business management experience and is rare to be good at accepting new things. He has always insisted on self-learning, which is especially valuable.

"Don't worry, boss, I'm confident that I can do a good job."

"We have negotiated with several home appliance suppliers. How is the progress now?" Wang Yaocheng asked as he walked.

"Domestic TV manufacturers have negotiated with Changhong, Skyworth, Konka, Hisense, and foreign brands Sony and Toshiba, and they can all obtain goods at provincial agent prices. Air-conditioning manufacturers have negotiated with Mitsubishi, Hitachi, Gree, Sharp, and Hisense.

Air conditioners can also be purchased at preferential prices from provincial agents.

The most difficult thing now is Chunlan air conditioners. Their provincial agent cannot be negotiated, and the price is also high. Negotiations are quite difficult, and there has been no significant progress so far." Du Bo introduced the situation with some headache.

Chunlan Air Conditioning Factory?

Wang Yaocheng frowned, feeling a little tricky.

Chunlan Air Conditioning Factory is a large air conditioning manufacturer in the province with a good reputation throughout the country. Its production scale and profitability are at the forefront of the air conditioning industry. It is one of the leading domestic air conditioning manufacturers.

It is unimaginable for a home appliance supermarket to sell famous brands such as Chunlan air conditioners and washing machines in Jiangsu Province, and it cannot support the sales backbone of Pacific Home Appliances Mall.

The question now is;

As the base for the rise of Chunlan Air Conditioning Factory, Su Province is the key self-operated area of ​​Chunlan Air Conditioning Factory. Chunlan Air Conditioning Specialty Stores have been opened on a large scale, selling only Chunlan brand of household appliances.

As a brand new home appliance business format, Pacific Home Appliances Mall brings together related home appliance brands, allowing consumers to shop around and experience the purchase in person. It is much ahead in business formats, and has naturally been resisted by traditional specialty stores.

For Chunlan Air Conditioning Factory, it has strong financial resources and naturally has a high vision.

It doesn't matter to have more sales outlets, and it is unwilling to make more concessions in terms of price. As a result, Pacific Home Appliance Mall has an inherent disadvantage in price in the business competition among its peers, and has become an obvious shortcoming.

Du Bo thought for a while and said, "Boss, can you please ask Mr. Wang to help you politely and say hello to the relevant manufacturers? I believe the work will be much easier."

"No, business operations should still follow the right path and don't consider these crooked ways.

Chunlan brand electrical appliances are a must. Since you can’t get a preferential price, Chunlan brand related booths can be placed in an inconspicuous place. When selling, the salesperson can focus on recommending other brands of air conditioners, and the related commissions can be set.

A little higher and focus on selling other brand products.”

Wang Yaocheng thought about it for a moment and continued; "It is now the end of September, and the hot sales period of air-conditioning products is coming to an end. There is still more than half a year until May next year, and we have a lot of time to do work.

First of all, we need to show our strength. The planned second store on Zhujiang Road and the third store on Xinjiekou, including the fourth store on Shanxi Road, will be put into operation next year. We must first increase the sales volume of home appliances.

No matter what, the first shot must be fired, and the preparations must be as detailed and solid as possible.

Only in this way can we have stronger bargaining power and occupy a favorable position in negotiations with relevant home appliance manufacturers, including Chunlan Air Conditioning Factory.

I believe that there is no enterprise that does not want to expand sales. As long as we become stronger, home appliance manufacturers will naturally want to strengthen cooperation with us and create a win-win situation through strong alliances. This is the way to long-term cooperation."

These words all touched on the key points. Du Bo and others could not help but be in awe and nodded in agreement.


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