Regarding the production and operation of household appliance malls, Wang Yaocheng once again reminded;
"Home appliance supermarkets are a new retail format, and salespeople play an important guiding role in it. The relevant service attitude must be professional, formalized and hotel-like. The training of sales personnel is a top priority and must not be taken lightly.
In particular, your managers must strengthen their own learning, track advanced foreign sales formats, improve the level of business operations, standardize service procedures, and enhance work efficiency.
In foreign countries, home appliance supermarkets are a mature business format, especially Fuso Xiaobook, which has a lot of advanced experience to learn from in this field.
If there is an opportunity, the company will hire Fuso Xiaobook experts to come to China to provide key training for management personnel, learn from each other's advanced management experience, advanced measures that have been tested by the market, service formats and personnel training experience, which will greatly enhance our Pacific Company's
level of business.”
Du Bo, Fan Qingyun, Zheng Fushan, Ke Mei, Xia Shuzhen and others listened carefully to Wang Yaocheng's repeated instructions, with brilliant eyes.
This young boss is really a natural at doing business, and he knows all about the business. I can't believe that he is just a student who has just entered university.
After a while
A group of people walked to the door of the Pacific Electronics Computer Company sales store that was being decorated. This was a sales store with an area of more than 300 square meters. The decoration level was higher than that of a home appliance supermarket.
Fan Qingyun serves as the manager of Pacific Electronic Computer Company. He once served as the technical section chief at Dongfanghong Electronic Instrument Factory and is no stranger to electronic computer related fields.
As an educated youth from Shanghai, Fan Qingyun is a typical self-taught person. He has a deep understanding of the electronics industry, has never given up on self-study and recharges, and his business English skills are quite good. He is the best candidate for the establishment of Pacific Electronic Computer Company.
At this time, 386 computer configurations are the mainstream, mainly purchased and used by enterprises and high-end individual customers, and the customer base they face is quite narrow.
Nationwide, only tens of thousands of personal computers are sold a year.
In 1989, the latest foreign AST486 computer was only sold sporadically in China. It was equipped with a full-color display and the price easily exceeded 30,000 yuan. The 486cpu pins were all gold-plated and the materials used were quite generous. I took them out and made a gold earring.
No problem at all.
Depending on the configuration, the price of a high-end fully equipped ast486 computer can easily exceed the 40,000 yuan mark, which is definitely not within the reach of ordinary people.
The latest domestic product is the Great Wall 486 personal computer. Compared with international brands such as Compaq and IBM, the price is much more affordable, but it still costs more than 26,000 yuan.
In fact, from the motherboard CPU to the 72-pin EDO memory, from the full-color display to the keyboard, the Great Wall 486 personal computer is all assembled from foreign brand parts.
Nowadays, Great Wall Computer is not so much a computer manufacturer as it is a machine dealer. In the Huaqiangbei Market, which has flourished in later generations, the big counter dealers are no less capable of building machines than Great Wall Computer.
Assembling thousands of 486 personal computers in a year is almost like playing games.
In fact, several key members of Pacific Company still have different opinions on Wang Yaocheng's use of four of his most valuable storefronts to sell business and personal computer products.
They think that at most they can set up a shop to display a few samples.
There are four entire storefronts, with only a few dozen brand-name computers on display. The customer negotiation area is more than a hundred square meters wide. It not only has high-end decoration, comfortable sofas and foreign computer magazines, but also provides coffee and desserts.
Enjoying it is really too luxurious.
Regarding this point, Wang Yaocheng smiled and did not answer;
In his mind, the computer sales flagship store composed of these shops will give every guest extraordinary and noble treatment.
Customers who are willing to sit in the customer negotiation area, even if they do not buy a computer on the spot, will definitely buy a computer within the next two or three years. This potential customer base will undoubtedly be transformed into real purchasing power.
When they want to buy a computer, Pacific Electronic Computer Company's distinguished treatment will definitely be in huge contrast with other simple stores, leaving a deep impression on these potential customers.
There is no doubt that the first choice for such high-end office appliances must be Pacific Electronic Computer Company.
Everything you pay today will receive rich rewards in the future. The value is far beyond the comparison of a cup of coffee and a few snacks. What Wang Yaocheng wants to create is this kind of noble courtesy, personal professional service, and
An extraordinary and profound impression.
Seeing Fan Qingyun's silently thinking expression, Wang Yaocheng nodded slightly;
It seems that this smart Shanghainese has understood his hard work and believes that he will do an excellent job and give himself a qualified answer.
4:00 p.m.
The group finally arrived at the food company building. The place is still completely original. The mottled walls reflect the traces of history. The surrounding walls are exposed red bricks. Most of the thin layer of cement has fallen off, making the color look dull.
.
The grass at the entrance of the warehouse is lush and green, and the strong weeds are as tall as half a person. There are two shops outside the wall that are open, one is a smoky small restaurant, and the walls are covered with heavy oil stains.
There is also a time-honored barber shop, which has several leather barber chairs. Due to the passage of time, the leather barber chairs have been worn away, revealing the iron frame inside, and the thin khaki sponge padding can still be seen vaguely.
"Why are there still two stores open? Let them move out as soon as possible. The approval of the comprehensive supermarket project has been sent to the government department. It is estimated that it will be approved in about ten days at most.
The renovation of this area will start soon. The construction team must enter the site within three days and it must be put into operation in mid-December to welcome the New Year's Day sales peak."
Wang Yaocheng walked around and was a little dissatisfied. He pointed at the two shops that were still open and explained repeatedly to Zheng Fushan, the general section chief.
According to the plan drawn up in advance, all 12 shops in the row of the food company building will be demolished and rebuilt, and the business area will be integrated with the warehouse and office building behind it.
The overall building adopts a frame-type two-story steel structure, which is similar to a large factory building. The upper and lower floors have a total construction area of more than 8,000 square meters, plus a connected warehouse of more than 2,000 square meters, and the business area reaches more than 10,000 square meters.
The advantages of this kind of building are simple construction, fast speed and low cost. According to the planned construction period, it will take 75 days and the construction budget will be 6.6 million.
In addition to the purchase of some shelf facilities, supermarket cashier facilities, etc., it will still cost more than 1 million yuan, and civil engineering and simple interior decoration will cost about 8 million yuan.
As a result, a large-scale comprehensive commercial supermarket covering an area of more than 10,000 square meters will be built, bringing continuous cash flow to Pacific Company.
And the general section chief Zheng Fushan, as a deputy director who once managed a textile factory with tens of thousands of people, is fully capable of managing this large commercial supermarket and building it into the flagship store of Pacific Trading Company.
According to Wang Yaocheng’s business vision;
This large commercial supermarket was named Carrefour. As for the French, they had to think of another brand name, because the Carrefour brand had already been registered by Pacific Company.
The two cash cows, the Pacific Home Appliances Supermarket hosted by Du Bo and the Carrefour Supermarket hosted by Zheng Fushan, will bring a steady stream of huge cash flows to Pacific Company and support strong momentum for subsequent development.
The Pacific Electronic Computer Company chaired by Fan Qingyun focuses more on future development, laying a solid foundation in advance, winning a reputation of praise and a broad network of contacts, and accumulating strength for further development.
The real big development should come after 1994, when the country abolished high taxes on computer-related categories. Since then, personal computers have doubled in numbers every year and entered ordinary people's households, ushering in a golden sales period that lasted for twenty years.
in fact
At this stage, only home appliance stores and comprehensive commercial supermarkets can provide huge cash flow, which represents the future retail business development format and is enough to attract the attention of Chinese people.
Domestically, in May 1991, Lianhua Supermarket in Mingzhu City opened for business. It was the earliest commercial supermarket in China featuring chain operations.
On the first day of its opening, Lianhua Supermarket achieved hot sales results. This new commercial retail format is different from the traditional department store sales.
Consumers can freely select products in the supermarket and check out at the supermarket checkout counter. There is no need to go through the counter salesperson to get the products, and there is no need to look at the salesperson's face.
This greatly facilitates consumers to purchase goods, stimulates consumers' desire to buy, and allows them to enjoy shopping freely, which is especially valuable.
Looking at the mountains of shelves around them, people in a comprehensive commercial supermarket can't help but buy more items.
Especially for lesbians with weak willpower, visiting Carrefour Commercial Supermarket simply cannot resist the temptation of a dazzling array of products. It will become a very good entertainment activity for them, and they will never tire of it.
Wang Yaocheng has a mature supermarket business concept in his mind. The children's playground and food court are just two ideas he is considering, which will definitely make this comprehensive Carrefour commercial supermarket boom.
At the very least, he is confident that he can develop rapidly in Jinling City and bring huge cash flow to his subsequent development.
Looking around, there is no commercial supermarket in the huge city of Jinling. The Carrefour commercial supermarket under preparation will be the leading retail business pioneer in the city.