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Chapter 616 Differentiated Competition

"Oh, Li Jianxi fell down and is now paralyzed due to cerebral hemorrhage. This... is such a pity!"

As he said this, there was no trace of regret on Wang Yaocheng's face. There was a faint smile at the corner of his mouth, not even a hint of disguise.

Now, it is February 23, 2007, the sixth day of the lunar calendar.

This year's Spring Festival was spent at Mediterranean Manor in Los Angeles, USA. On the sixth day of the Lunar New Year, Wang Yaocheng left his family behind and flew to Boston to start the new year's work journey.

He is inspecting the Central Technology Research Institute of Atlantic Business Machines Corporation in Boston, where the epoch-making smartphone is about to be launched and will lead the world's mobile phone development trend.

The brand new OPPO brand mate1 series of mobile phones is positioned for young fashion, taking into account both quality and technical performance. It adopts a revolutionary keyboard-less design. It is a high-end product series of the OPPO brand and a true smartphone.

This series of products is scheduled to be released in the US market on March 1, priced at US$599.

The OPPO brand mate series of mobile phones has redefined smartphones. It completely removes the physical keyboard and only retains a "Home button" on the whole machine. This leaves more space for the screen. Therefore, the first generation mobile phone screen of the OPPO brand mate can do

3.5 inches.

At the same time, Nokia's high-end N95 mobile phone had a 2.6-inch screen, and the gap was obvious.

Some people may ask; isn’t this the first-generation Apple mobile phone?

Congratulations, you got the answer right.

Wang Yaocheng has worked hard to lay out the field of wireless communications for many years, how could he forget the smartphone industry, which is popular all over the world. Among other things, the six major players in the consortium are world-renowned mobile phone brands, contributing huge revenue every year.

If we analyze the relationship between them, Atlantic Business Machines Company is definitely a direct relative, while companies such as Yangtze Technology Group and Apple can only be regarded as side branches, and are far less important.

Of course, good things must come from direct lineage. This huge honor and invisible halo that created a new era of smartphones must of course be placed on the OPPO brand.

As for the glory that Apple's mobile phone once had in its original history, it cannot be taken into account for the time being.

The consortium has been working in the field of wireless communications for many years, and has gained countless communications patents and even established standards in the field of wireless communications.

From the third generation of CDMA and GSM mobile communication standards to the fourth generation of wireless communication standards that are being developed, the consortium invests heavily in technology research and development every year, and Qualcomm, which was originally prosperous in this field, is in decline.

There is a saying that describes Qualcomm as a very impressive company, and a phoenix is ​​not as good as a chicken.

Backed by the strong economic strength of the consortium, the Silicon Valley Wireless Communications Center Laboratory is the leader in the industry. It promotes wireless communication standards through cheap licensing, has obtained worldwide standard certifications, and accounts for 56.6% of 3G standards. It is a well-deserved industry leader.

Through extensive licensing, the Silicon Valley Wireless Communications Center Laboratory can only sustain huge R&D investment, and sometimes special funding subsidies from consortiums are needed to make up for the shortfall in high development costs.

In comparison

The following companies, such as Qualcomm, Nokia, Ericsson, and Siemens, have long been unable to make ends meet and are living a very difficult life. Qualcomm, in particular, is stuck in huge losses every year and is unable to extricate itself.

It turns out that historically

Qualcomm once had a lot of glory, but the situation of being lenient in receiving patent fees has never happened in this historical period. It has been severely suppressed. Today's market value is only more than 8 billion US dollars, less than 1/10 of the original historical period in the same period.

Related technical reserves related to smartphones, such as "Home button" patents, numeric keyboard patents, hand-swipe page turning patents, finger-to-expand and shrink patents, open Android systems and under-screen fingerprint recognition patents, etc., are all summarized

Owned by a consortium.

Please remember that these key technology patents belong to the consortium level and are only licensed to Atlantic Business Machines for use. They can also be licensed to other consortium companies for use.

But according to the priority order, they all have to be ranked after the OPPO brand, and they are not allowed to drink the soup first.

The corporate rules within the consortium are strict;

Take the talents that are given to you, and don't grab or ask for those that aren't given to you, let alone complain and say weird things, otherwise you will die in an ugly way.

The chairman of the consortium, Wang Yaocheng, has always been partial to Atlantic Business Machines, and this powerful international company has never let the consortium down. The revenue and profits it has contributed over the years have almost supported a small half of the consortium, with a total of more than 100 billion US dollars.

huge.

In second place, the company that can use relevant patents is Apple, headed by Steve Jobs.

Apple's first-generation mobile phone products will be launched on June 28, thereby competing with the OPPO brand and gaining differentiated competitive advantages in the international market.

This was a favorable condition that Mr. Jobs, the president of Apple, strived for. Wang Yaocheng, the chairman of the consortium, thought about it again and again and finally nodded in agreement.

Mr. Jobs was so happy that he shed tears of joy.

Apple's mobile phone project can be said to be all-or-nothing. Jobs spent a lot of effort on this smartphone project, and it is very rare to get such precious support.

Some people may ask, if the OPPO brand has followed the original path of Apple, doesn’t it mean that it has cut off the future of Apple’s mobile phone project?

Actually it is not the case

The world market requires a variety of colorful products, and even homogeneous products have their own markets, not to mention that Apple phones and OPPO phones are completely different and cannot be generalized.

If Mr. Jobs was defeated so easily, then he would not be able to achieve great fame in the international business world and be hailed as a "genius of a generation."

The OPPO brand mate1 series mobile phones use an open source Android system without keyboard input. The mobile phone battery is replaceable and can gather many Android APP developers to provide a variety of application choices.

The first-generation Apple mobile phone under development uses no keyboard input, a "Home button", and a built-in non-replaceable mobile phone battery. Unlike the open source Android system and Microsoft system, Apple has gone in the opposite direction and adopted a unique Apple system.

On this basis, Jobs planned Apple to launch the App Store.

If you want to install apps on all Apple phones around the world, you need to download and install them from the App Store operated by Apple.

Apple has designed a closed and unified entrance for smartphone App applications. Apple provides a platform to connect developers and App users. It is like a vegetable market in a supermarket, which is more orderly than the hawking in the streets.

Much more.

Apple's App platform has unified review and supervision, and there are basically no problems with viruses and rogue software. It not only ensures the quality of the App for users, but also brings a smooth use experience, and also brings benefits to App developers.

Not only technology, Apple is also uniquely creative in the design of mobile phones. Apple’s first-generation mobile phone has a flat front and a rounded back. It is completely different from the sharp design style of OPPO’s mate1 series mobile phones. The difference between the two can be seen at a glance.

come out.

Mr. Jobs firmly believed;

After taking the above measures, Apple mobile phones will have unique appeal and differentiated competitiveness, attracting electronic enthusiasts and users who truly understand smartphones in the world, and find their own position in the world market.

If Apple's mobile phone succeeds in the market as expected, Jobs will have greater confidence to win the favor of Wang Yaocheng, chairman of the consortium, and be the first to obtain the right to apply leading technologies such as under-screen fingerprint recognition and password input, maintaining the continued technological innovation and attractiveness of Apple mobile phones.

.

With Mr. Jobs’s unruly character and unbridled imagination, is it a bit unbelievable how he could submit to a consortium and serve as CEO and CEO of Apple?

In fact, the reason is very simple, because the stage of Apple is firmly in the hands of Wang Yaocheng. If you want to perform on this stage, no matter how talented, stunning, or outstanding you are, you must act according to the boss's baton.

If you are asked to pole dance, you must do it. If you dare to dance rumba, your legs will be broken. It is so unreasonable and unreasonable.

The same overbearing words;

You can walk, the stage will not be reserved for you.

What can Steve Jobs do after leaving Apple?

Create another Pixar animation company?

Or live a luxurious retirement life with billions of dollars, and then die quietly in bed?

This is definitely not the path that Jobs would choose, nor is it the path that talented managers like Chambers would choose.

Compared with the former, they are more willing to exert their light and heat under Wang Yaocheng, let the world see their dazzling talents, and show off their genius-like imagination and creativity.

"Well, this smartphone is well prepared for launch, and the industrial design is also very unique. You can immediately see the high-end and elegant design style of the OPPO brand. It is indeed very good."

Wang Yaocheng, accompanied by a group of senior managers, inspected the new products that were about to be launched. He was very satisfied with everything he saw. Yin Yin said: "As the leading company of the consortium, Atlantic Business Machines Company must set an example and cannot lie on its side.

Be proud of your past achievements

Qi Le, you must always have a sense of crisis, always put the spirit of innovation first, and attach great importance to customer feedback and market research, because the consumer electronics industry you are in requires continuous innovation and customer demand.

, bringing the best products to the world.”

"Chairman, we will definitely implement your important instructions to the letter."

"The senior management of Atlantic Business Machines will have a unified understanding, learn from the chairman's spirit, understand the essence of the chairman's instructions, maintain the company's wolf competitive culture, and hope to achieve greater achievements and live up to the chairman's hard work."

"Yes, we will set off an upsurge throughout the company to learn from the spirit of the chairman's speech, encourage innovation, get closer to the market, and make greater contributions to the consortium."

"As the leading enterprise of the consortium, we are determined to do better."

Wang Yaocheng felt very pleased after hearing this, nodded and said appreciatively;

"It is better to live in peace and be prepared for danger than to panic and choose the right path. When the company is developing smoothly, it is better to constantly correct its progress, constantly find out the problems and ailments in the body, and keep the body healthy and face all possible difficulties.

, is a smart approach for business operators, rather than waiting until the ship is about to sink before repairing it. This is the difference between an excellent manager and a mediocre person."

"We will keep in mind the Chairman's teachings and benefit a lot."

"The chairman's words woke me up from my dream. Looking back now, I see that the company does have many problems that need to be solved. We will start work in this area soon."

"Yes! The organization is gradually becoming bloated. There are signs of too much success and overstaffing. New products and customer feedback are also lagging behind to a certain extent. If you think about it, there are many problems that need to be solved immediately."

Seeing the thoughtful expressions on the faces of the senior management, Wang Yaocheng felt that this team was still very effective. Most of the team members were in their forties or fifties, which is when they were in their prime.

Enterprises have abundant funds, strong scientific and technological research and development capabilities, and experienced senior managers. It is not easy to go astray.

Taking precautionary measures can cause real introspection from the top management of the company.

This makes Wang Yaocheng very satisfied, which shows that this management team is good at analyzing and solving problems and has not lost its vitality to forge ahead, which is particularly valuable.

There are many corporate executives present, and most of them are Chinese-American elites. A few white executives are also flattering.

Some flattering words are indispensable everywhere, and foreigners will not flatter you!

Haha, people who think this way are just out of their minds. The moon in foreign countries is very round.

Just like greed, lust, gluttony, and jealousy are human nature, it is also human nature to love beautiful things, follow order, pursue love and being loved, and pursue career and emotional success.

Appropriate flattery is indispensable at all times and in all countries.

Otherwise, what about the story "The Emperor's New Clothes"?


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