Chapter 618, 2007, Consortium Enterprises in Action 2
At the end of 2006, the fourth round of LCD price reductions initiated by Huanghe Technology Group quickly spread across the world market and had a profound impact, profoundly changing the market structure of the panel industry.
Due to sufficient production capacity preparations, market share is further concentrated among leading companies. The production lines of Huanghe Technology Group are operating at full capacity, and market share is rising steadily.
By the end of the first quarter of 2007, Huanghe Technology Group's market share had risen from 44.5% to 68%. It had defeated almost all competitors on its own and was advancing unstoppably in the market.
At the same time, the panel industry has fallen into serious losses across the industry. Panel manufacturers in South Korea, Taiwan and other places have cut production plans and reduced production capacity in preparation for cutting back on food and clothing to survive the cold winter.
The current market situation is that Huanghe Technology Group can still obtain an average profit rate of 22.7% by virtue of its technological and cost advantages, while its competitors have fallen into serious losses.
The main large-size LCD panels of Huanghe Technology Group are three seventh-generation lines, three eighth-generation lines and two ninth-generation production lines. The production capacity and efficiency are two to three generations ahead of the sixth-generation lines. The production efficiency has increased by 217%, and the cost has increased by 217%.
It has been reduced by 72%, and it has an absolute advantage in the production of ultra-large-size LCD screens.
Under the crushing force, all competitors fell to their knees.
The world’s panel industry finally figured out one thing;
Whether you can have a good meal depends on whether Huanghe Technology Group shows its favor.
Nowadays, even if we are producing, we are losing money, if we are not producing, we are losing money, if we stop production and there is no cash flow, we are even more losing money. There is only one way for LCD panel manufacturers to accept the acquisition of Huanghe Technology Group, otherwise they will all die.
LG Electronics in the Korean Peninsula finally couldn't stand the extremely low yield rate of the eighth-generation production line, and completely stopped the production of the eighth-generation line. The main force still uses the 6.5-generation line to produce the LCD panels needed by the company.
You know, the unlucky eighth-generation line of LG Electronics does not have the high-quality evaporation machine products of Tokki Co., Ltd., and the yield rate is simply appalling. It produced 100 LCD panels, of which more than 70 were scraps. The cost was simply too high.
Gone to heaven.
According to the proposal of our partner Siemens, we directly discussed the matter of selling myself with the Royal Family Fund.
This immediately caused an uproar in the LG Group, and the president, Koo Bonmoo, turned pale and refused.
LG Electronics' share and importance in this Korean-funded consortium is similar to that of Samsung Group. It is a core pillar enterprise of the consortium and accounts for almost half of the total revenue, which is as high as more than 20 billion US dollars per year.
The sale of LG Electronics would mean that the LG consortium was cut in half. President Koo Bon-moo could not make such a determination no matter what.
March 1, 2007
The OPPO brand mate1 mobile phone was launched as scheduled, and consumers were enthusiastic about it, which shocked all market critics.
Just like any blockbuster product promotion in history, the OPPO brand launched product barrage ads on both Yahoo and Google websites, heralding the launch of this revolutionary smartphone product.
Advertising
The girls and wives on the street, as well as the fat and greasy uncle, all looked into the distance. The rain of butterflies flying all over the sky were new smartphones.
Everyone rushed into the distance in unison, the shining OPPO brand LOGO came out, and the sonorous and powerful eight-character electronic sound was heard;
Persevere in innovation and never stop...
The OPPO brand mate1 mobile phone makes its debut, leading the era of smartphones...who else could it be?
The domineering slogan in the advertisement, coupled with the epoch-making keyboard-less design and the traditional cutting-edge design style of the OPPO brand, make this smartphone full of fashion-forward language and unparalleled appeal.
Before the mobile phone is released, electronics enthusiasts queue up all night in front of OPPO brand stores around the world. Some people even sleep at the door of the store with tents and quilts two to three days in advance, just to be the first to buy an epoch-making mobile phone. mate1 mobile phone.
Its launch price of US$599 has not swayed the love of electronic enthusiasts and people in the fashion industry, who queued up all night to get it first.
This scene once again became a hot headline in the Western financial news media. The TV station interviewed the young people waiting in line at the scene and received various answers.
"Wow, the mate1 phone looks so cool, I can't help but want to own it."
"Hahaha... The release date is getting closer and closer, I really can't suppress the excitement in my heart, just like when I first fell in love with my girlfriend, well, this is the feeling."
"Did you see that my boyfriend and I came to line up together? We want to enjoy this wonderful happiness together."
"Oh...you mean the price? I think you are insulting the OPPO brand. This is an innovative company that stands at the forefront of the trends of the times. It has always brought surprises to us. As a fashionista, I am looking forward to what happens next. performance.”
"Hmm, I like OPPO because it matches my LV bag very well."
The reasons why they like OPPO in TV interviews are all very strange, but the only thing they have in common is that they love the OPPO brand, believe in the industry-leading innovation of the OPPO brand, believe in the brand’s strong appeal, and are willing to pay US$599 for it.
During this period of 2007
The physical keyboard is the dignity of a mobile phone. You can look at the high-end flagship classic models of the Nokia N95 series, which all retain physical keyboards.
There is also the BlackBerry brand sliding cover mobile phone from Canada, which has a uniquely designed physical keyboard and has gained a special status among electronic enthusiasts. The product was a hot seller as soon as it was launched and was loved by business elites.
If the screen size cannot be made large because the keyboard takes up space, manufacturers such as Nokia, BlackBerry, Motorola and HTC are not thinking of getting rid of the keyboard, but of making a slider phone and hiding the keyboard under the screen.
Up sliding cover, side sliding cover, rotating sliding cover, all sliding methods you can think of.
The disadvantage of this is that the phone is essentially two layers, and the body is very thick and feels heavy in the hand. However, no mobile phone manufacturer is willing to remove the physical keyboard.
The physical keyboard seems to be the most important part of their hearts and private parts, absolutely indispensable.
The OPPO brand has redefined smartphones by completely removing the physical keyboard and leaving only the Home button, leaving more screen space.
Therefore, the mate1 mobile phone screen can be 3.5 inches, the body is slim, and the sharp lines look very cool. However, Nokia's high-end N95 mobile phone screen at the same time is 2.6 inches, which is almost as thick as two mate1 mobile phones stacked. The difference is obvious.
Comparisons between people will lead to death, people who compare goods.
The Nokia N95 mobile phone placed next to the OPPOmate1 mobile phone looks like a product from two eras. For those in the European and American fashion circles with demanding aesthetics, it is almost as intolerable as obsessive-compulsive disorder.
In the first month of the launch of the mate1 mobile phone, 1.95 million units were sold in the world market in five days. Orders from all over the world were still coming in like a snowflake. Yangtze River Technology Group urgently adjusted its production lines to devote all its efforts to the production of this smartphone.
Nowadays, Atlantic Business Machines Company has mastered the matryoshka doll strategy and hunger marketing strategy. The classic flip phone of the V series has now developed into the V8. It launches a matryoshka doll product almost every year, attracting consumers to pay again and again.
Nowadays, the hunger strategy has been used again in the sales of mate1 mobile phones, and its market reputation has grown rapidly.
Some young girls claim;
If you want to have a romantic and beautiful night, the difference is a mate1 phone.
Models on the fashion catwalk, without a mate1 mobile phone in their hands, are as embarrassed as if they have no clothes on. They are too embarrassed to raise their heads to meet people when talking.
The wealthy man who shows off his wealth is lying on a leisure chair on the beach with 10 Mate1 mobile phones lined up on his stomach. He attracts attention like a king in new clothes and attracts the attention of beauties in bikinis.
The success of the OPPO brand has once again pushed Atlantic Business Machines to the forefront of IPO. In late May, the frozen funds reached a huge amount of 770 billion US dollars, and the valuation exceeded a high of 260 billion US dollars, indicating another great success.
This epoch-making smartphone is called the "Jesus Phone" by enthusiastic electronics enthusiasts, which shows its high status in their hearts.
"Times" named it the innovative product of the year and highly praised it as "OPPO re-invented the mobile phone".
a few days later
Atlantic Business Machines successfully resumed trading on the New York Stock Exchange, raising US$62 billion through a share expansion, and all of it was divided up in equity dividends shortly afterwards.
The Royal Family Fund holds 78% of the equity and received US$46.2 billion after paying corresponding taxes. In addition to the dividends paid by the consortium companies in the first and second fiscal quarters, the cash holdings of the consortium reached a huge US$339 billion.
The successful launch of OPPO brand smartphones has further strengthened the breakthrough point chosen by Mr. Steve Jobs of Apple. The future of Apple lies in the smartphone project.
June 28, 2007
Apple's first-generation smartphone made its debut. Due to the consortium's endless publicity, Apple's mobile phone became an instant hit, which was reflected in Wall Street investors' enthusiastic pursuit of it. Apple's market value jumped from 86.6 billion U.S. dollars to over 100 billion U.S. dollars.
One month later, the market value reached US$146 billion and maintained a strong growth momentum.
Royal Fund has a dazzling record of two heroes competing for glory, setting off a wave of smartphones in the world's mobile phone market. In September, October and December, the consortium enterprises Dell Mobile Phone, Polaroid Mobile Phone, Gree Mobile Phone,
Panda mobile phones and Playboy mobile phones have joined the fray one after another, following the smartphone craze, covering almost all smartphone categories of high, middle and low-end.
A wave of demons came, causing Nokia, Samsung and Motorola to vomit blood, and their market share plummeted.
Nokia's market ranking fell from third to sixth, Samsung fell from fifth to ninth, HTC mobile phones bucked the trend and rose from tenth to seventh, and Motorola fell directly out of the top ten. The entire mobile phone market
There has been a major reshuffle in the industry.
The companies under the consortium made their debut in 2007 and each wrote an extraordinary legend.