Buying foreign equipment was a major way for a country to develop in the previous life, which was also known as "use-ism". This "use-ism" is based on people's pursuit of economic interests. If my products are released slowly, my competitors may occupy the market.
, eventually leading to the bankruptcy of the company.
In this generation, the country has put forward the general direction of revitalizing basic manufacturing. In terms of industry, short-term profits are not required. However, the market is the lifeblood of enterprises. Many enterprises are still trapped in the pursuit of short-term profits. The simplest example is the domestic electronics industry.
In the refrigerator market, eight years ago, a British refrigerator manufacturer sold eight sets of production lines at one time. Each set cost one million US dollars, which was ten times higher than the local price in the UK. Even at such a high price, it was bought by eight domestic companies.
As a result, eight companies producing refrigerators appeared in China in an instant.
Such as "Meiling", "Little Swan", "Hualing", etc., these eight companies are competing in the domestic refrigerator market.
In terms of technology, the eight companies all have the same production line. No one is worse than the other, and the labor costs are similar. There is no difference. So how to defeat the opponent and occupy the market?
You can only work on the product itself. For example, removing a certain unimportant part can reduce the cost by one hundred yuan. For example, replacing the material of a certain part with a defective product can also reduce the cost.
However, this method was effective at the beginning, but later everyone used it, and it had no effect. So some companies came up with tricks. For example, my refrigerator has a technological breakthrough in energy saving. How much electricity can be saved? In fact, they
It is true that a layer of energy-saving network is installed on the refrigerator. The energy consumption is smaller, but the cooling effect is much worse.
In the final analysis, these refrigerator companies rely on cutting corners to reduce costs. Not only refrigerator companies, but also electric fans, washing machines and other home appliance companies all adopt the same strategy. They also have their own difficulties. If they don't do this, they are likely to die.
Defeated by other companies.
This is undoubtedly a wrong approach. The market is active, but the home appliance industry has not made any substantial improvements in the past five years. Some companies do not even have R&D departments, and they just rely on cost reduction and marketing methods.
To maintain the survival of the enterprise.
These companies are under too much pressure to survive. They advertise every day and run the market, and they are always in danger of being eliminated. In fact, this year, there are only four of the original eight refrigerator companies, and the remaining four have been completely eliminated by the market.
However, there is one domestic appliance company that has no rivals since its birth, and that is Gemei Air Conditioning Co., Ltd. This company sold 200,000 air conditioners last year, accounting for 40% of the domestic air conditioner market, and the remaining 10%.
Of the 60, 90% are foreign brands, and less than 10% of the market is occupied by three air-conditioning companies in Guangdong Province that have only been established for two years.
It can be said that one Gemei air conditioner factory supports half of the domestic air conditioners, and no one can shake it now.
Listing the data of Gemei Air Conditioning Factory would scare people to death. It sells 200,000 units a year, has an output value of nearly 700 million yuan, makes a profit of 150 million yuan, and pays 40 million yuan in profits and taxes. What kind of high-end refrigerator factory and company can make these high-end data?
The washing machine is beyond reach and cannot be reached from the sides.
The reason why Gemei Air Conditioning Factory can "seek defeat alone" is that they have core technology, that is, the air conditioning compressor is completely manufactured by themselves, and the patents are all their own.
The British sold an outdated production line for one million US dollars and sold it eight times. They relied on core technology. You have to endure it even though you know that the price is a "ripoff". The core technology of Gemei Air Conditioning Factory is perfect.
It's all my own and has nothing to do with foreigners. The price dropped in the afternoon.
When Gemei air conditioners were launched on the market, products from island countries and the United States were completely defeated. The quality was not as good as yours, but the price was definitely far lower than yours. Your air conditioners cost more than 10,000 yuan, and mine cost 3,000 to 4,000 yuan. It is cost-effective.
One aspect is definitely better than the other.
The emergence of Gemei air conditioners has put huge pressure on European and American products. The original situation of relying on monopoly advantages is gone forever. In recent years, prices have dropped again and again. The cheapest air conditioner has reached more than 3,000, but Gemei air conditioners are the main products.
It is a national brand and has launched its second-generation product in the past two years. Its appearance and performance have been greatly improved. Furthermore, the brand effect has already been deeply rooted in people's hearts and cannot be replaced by foreign products.
What does all this mean? It's very simple. Independent technology has always been the core of market competition. Without core technology, you can only survive by blindly "cutting corners" like those refrigerator factories. With core technology, you will be like a grid.
American air conditioners take the initiative in the market.
It's not that you can't buy it, but after buying it, you have to understand that this thing is external to you and has a very distant relationship with you. You have to make this thing completely your own. This is the digestion and fusion that the country has been promoting, and it will eventually be used by me.
big goal.
Of course, this process is very difficult. For example, there are only four refrigerator companies left. They have begun to transform to independent research and development. Transforming the production line will cost a huge amount of money, and the process is long, which puts the company in a dangerous stage.
, if the opponent launches a price war again at this moment, it is likely to bankrupt him.
So the state took action at this time. The industry association issued a document to unify prices and no longer allowed malicious competition. It seemed that this was a way to use administrative means to control the market economy. In fact, the state used administrative means to let them focus on
research and development, thereby improving the quality of manufacturing.
The research and development of CNC machine tools is much more difficult than that of a refrigerator production line. In an environment where there are only a dozen CNC machine tools in China, many factories have never seen this kind of manufacturing artifact, let alone developed it.
But Liu Lang started preparing for the development of CNC machine tools a few years ago. He first overcame many difficulties at Huaxia Industrial Technology Co., Ltd. Huaxia Industrial Technology Co., Ltd. has made substantial breakthroughs in theory, but this is just a theory.
There are also many difficulties in taking action on breakthroughs in the past.
This difficulty was handed over to Norinco. After nearly a year, under the leadership of Liu Lang, the "Exploration No. 1" CNC machine tool was finally manufactured. Today, this machine tool was displayed in front of Jiang Botao for the first time.
"Liu Lang, you are a guy who always carries out surprise attacks. Why didn't you tell me about this before?"
Jiang Botao asked after calming down.
Liu Lang didn't have much expression on his face.
"Mr. Jiang, there is nothing to be proud of. First of all, the core servo system of Discovery No. 1 was not independently developed by us. It is like a person. If his brain is not under my control, can he be mine? Of course not,
Secondly, Discovery No. 1 is just a basic CNC machine tool. What I want to build is a top-notch machine tool. It is just an excessive product. We still have a long way to go in the future. We are far from it...!