Liu Lang's plan is to first find a domestic automobile company to cooperate with, and at the same time have absolute power to drastically reform the company, and then purchase a car production line, or simply cooperate with a foreign automobile company to gradually digest the other party's technology, so that he can accelerate his own realization
goal.
The three countries with the most automobile companies in the world are Germany, the United States, and island countries. Needless to say, Germany has three major companies: Mercedes-Benz, BMW, and Volkswagen. It is impossible to buy production lines, and it is also impossible for the United States and island countries. Now it is the automobile industry
In the best of times, established car companies can make money as long as they keep up with the trends of the times.
The United States, Germany and island countries are all emerging countries after World War II. The manufacturing industry is vigorous and leads the trend of the times. However, not all established companies can survive in this era. There are winners and losers, such as old capitalist countries.
The British automobile industry is very bad. Of course, the British automobile industry once provided the world with
There are a large number of excellent models and brands in the world, such as Rolls-Royce, Bentley, Aston Martin, Jaguar, etc. However, these companies are concentrated in the high-end segment, which is unaffordable to n people in the world. The market share of their products is far lower than that of Mercedes-Benz.
, BMW and Fengtian, this may also be due to different positioning, but Mercedes-Benz and BMW also have high-end cars, and Fengtian also has them!
In the past two years, Liu Lang commissioned a consulting company to conduct research and analysis on the British automobile industry, and issued a report every one year. Of course, this was done by Liu Lang commissioned by Professor Wilson of Harvard University, and no one knew that it was Liu Lang.
Lang wants it.
It can be seen from the report that the British automobile industry is in a very sluggish state, especially a company called Luhua Automobile Co., Ltd., which attracted Liu Lang's idea.
The earliest Rover Company was a bicycle manufacturer and brand that had been established in the mid-to-late nineteenth century. It was jointly funded by John Campsdale and William Sutton in 1777.
During this period, Luhua Company began to produce rear-wheel drive "safety bicycles". This kind of bicycle has a front n and rear wheels and is driven by the front wheel. In 1903, Luhua Company began to research automatic transportation. Soon
Later, the Emperor motorcycle using ordinary gasoline engines was born, but the company's business was not limited to motorcycles, but developed to further goals.
In 1904, Rover designed the first horsepower car, which was one of the earliest cars designed and manufactured in the UK. It was also in this year that Royce, the founder of Rolls-Royce, also built the
His first car, so this year also became the official birth year of Rover Motors, and it is also destined to become an important year in the annals of major events in the British automobile industry.
In 1907, Rover launched two types of four-cylinder engine cars. From then until the outbreak of World War I, Rover entered a period of rapid development.
Rover also switched to military production during World War II, mainly producing NN engines. The early post-war Rover series consisted of ten-horsepower, twelve-horsepower, fourteen-horsepower and sixteen-horsepower sedans and sports sedans.
In 1944, Rover brought the first truly post-war design cars, the four-cylinder 16-liter Type 60 and the six-cylinder 21-liter Type 75. The technology accumulated during World War II was suddenly used on this car.
.
The engine adopts brand-new overhead intake valve and side-mounted exhaust valve technology, and the chassis uses the latest independent front suspension. That is, in the same year, Rover added 4-wheel drive and a multi-functional body on the basis of the Type 60 sedan.
This is the first vehicle of the world-famous off-road vehicle brand Land Rover nrr.
That’s right, Land Rover was the predecessor of later generations of Land Rover.
What brought real glory to Rover was a spacious luxury car, which was launched in 1955 and was equipped with a 3-liter 6-cylinder engine. This was Rover's first car with an integrated body. In addition to sedans, they
It also developed a chic two-door convertible sports car, which became the favorite of dignitaries, including British Prime Minister Wilson, Prime Minister Thatcher, and the Queen of England. They all regard this car as their personal car.
When something develops to its peak, it will inevitably decline. This is historical inertia. Why haven't British cars really grown?
By 1966, Britain's car production was only 2.2 million. On the other hand, the island country's output soared from 1 million to 4 million cars in the five years from 1963 to 66.
So why don't British car factories increase production? It's mainly because Britain's economic policies have made the country's car industry unprofitable.
After the end of World War II, n imposed tariff protection on its automobile industry. Due to this reason, Britain's efforts to join the European Community were repeatedly frustrated.
In the end, Britain made a compromise with the outside world and abolished tariff barriers. Although the British automobile industry did not face an essential shake, it began to face competition from foreign products.
Since 1952, the United Kingdom has implemented an installment credit policy. However, the United Kingdom is an importing country. In order to improve the balance of international payments, the United Kingdom often adopts policies to reduce the domestic economic growth rate and encourage exports based on domestic demand.
In response to the severe situation, British car factories began to unite.
In 1966, Leyland Motor Group was established. In this Leyland Group, Rover, Triumph and Jaguar merged.
It was originally a good situation. In order to support domestic automobile companies, the UK began to implement tax cuts to promote consumption. However, unexpectedly, this was the most fatal blow to the British automobile industry.
The declining British automobiles could not meet the soaring demand of consumers, but cheap and high-quality island cars took the opportunity to swarm in. From then on, the British automobile industry had no room to fight back. In 1977, in order to save profits,
Leland Company, Leland began to cooperate with Honda of the island country.
The island country started by manufacturing cheap cars. The cooperation between Leland and the islanders originally wanted to make a rapid rise by manufacturing economical cars, but they did not expect that this approach would cause them to lose the last trump card of British cars. From then on.
Beginning in six years, Leyland sold many of its subsidiaries, such as Jaguar and Rover, which were bought by the British NN. All new cars produced can use the Rover logo.
The original intention was to rely on Rover's brand to drive consumption, but in reality it greatly offset Rover's brand value. Rover changed from the Queen's car to an economical car that can be seen everywhere. The Queen was so angry that she changed her car to another brand. Rover
The car thus lost its "aristocratic" pedigree.
In 1992, British Aerospace sold the Rover Group to BMW, and BMW included Rover, Mini, Land Rover and other brands under its umbrella.
BMW immediately began to try to restore Rover's high-end brand value, but it has not been successful in the past two years. In addition, the off-road brand Land Rover has also suffered serious losses.
By the end of 1994, Rover had caused BMW losses of more than 2 billion US dollars, becoming BMW's biggest liability. Now it seems that BMW has completely lost patience with Rover.