It's not that Liu Lang wants to buy the entire Luhua company. Things have to be done bit by bit, and he can't swallow a fat man in one bite. If he buys it by force, it will cost an estimated two to three billion US dollars. It's not that Liu Lang can't afford it, but what happens after buying it?
What to do? His own workers can’t play in a factory now. He just wants to buy the other party’s equipment and technology, especially the production line for making engines.
There is another question. After purchasing the production line, will it be put into your own factory? Then everyone will gather around to study it?
This doesn’t seem good. In the past, people bought CNC machine tools for research because that’s what Norinco does. It can be realized as long as the technology is improved, but the engine is too complicated and the difficulty is several times higher than before. Of course, now Norinco’s
The quality of workers is also much higher than in the past.
What Liu Lang was thinking about was not a certain technology issue, but an industrial chain issue. You couldn't just hold the engine in your hands and sell it around.
Synthetic Group wants to make chips, but the prerequisite is a computer. The chip and the computer constitute one product. The two are inseparable and interdependent. The same is true for the engine, which must be matched with a car suitable for it.
Therefore, Liu Lang wanted to find an automobile company to cooperate with him, and Shencheng's Gold Medal Automobile Company was the partner he was looking for. No, it should be said to be Yang Yong's Brilliance Group. What he valued more was Yang Yong.
Liu Lang personally led Wang Zhendong and other company executives to find Song Lifeng. The other party was a little surprised to see that Norinco Group came out in full force. Could it be that something big had happened?
When Song Lifeng learned that Liu Lang was going to meet with Gold Medal Automobile Company, he was immediately overjoyed.
"Liu Lang, are you going to enter the automobile industry? Great, great, I have been looking forward to such a day for a long time!"
No wonder Song Lifeng is so excited. The industrial level of Shencheng and even the entire northern Liaoning Province is second to none in the country. It has a real "big brother" position. Especially after the establishment of the Northern Mechanical Engineering Construction Group, it has become the leader of industrial enterprises in the country, whether it is
The level of precision and the level of workers are well deserved n1.
However, as the pinnacle product of the machinery industry, the automobile industry in Northern Liaoning Province is far behind. FAW-Volkswagen and SAIC-Volkswagen are two very popular car companies. In addition, Ford and General Motors are also preparing to set up offices in Shanghai and Shenzhen.
For joint ventures, they value the Shanghai and Shenzhen markets more than the local industrial level, which embarrasses Northern Liaoning Province.
When it comes to cars, Shencheng has a very basic foundation. Gold Medal Cars have been around since the founding of the People's Republic of China. The reputation of Gold Medal Cars over the years is not just bragging. Of course, compared with FAW Jiefang and FAW Hongqi, it is still a little behind.
Little by little.
Song Lifeng once heard Liu Lang say that he would build a car at the right time, but he didn't say the specific time. Song Lifeng didn't dare to ask. He was an amateur at this kind of thing, and Liu Lang was the expert. He said when was the right time, in a few years.
The previous person named Yang Yong spent US$12 million to acquire 40% of the shares of Gold Medal Auto, which was later listed in the United States for US$60 million.
This series of operations seems to be a turning point for Gold Medal Car, but those who know the inside story know that Gold Medal Car is far from as optimistic as outsiders imagine.
Why did Gold Medal Auto go on the market in the first place? It wasn’t that it was very efficient, but that it was going to be finished. When ordinary companies are on the verge of bankruptcy, they can implement special enterprise reforms, but Gold Medal Auto doesn’t work this way. The reason is that the price is too high.
If an automobile company wants to carry out special enterprise reform, the capital must start at at least 100 million yuan. Maybe someone can give it a try if it is hundreds of thousands or even millions. Who can afford it with assets of over 100 million yuan? I am afraid that only Liu Lang can afford it in the entire country.
That's a lot of money.
The road of injecting funds from the state was even more unavailable. If it had been possible, the state would have left long ago. I had no choice but to go through the stock market, and then I met Yang Yong.
According to Song Lifeng, Yang Yong was a master of capital operations. He went to Hong Kong Island to trade stocks and futures in the early 1900s and made millions of dollars.
Several million US dollars, let alone in the early 10s, even 40 years later would be enough to allow ordinary people to live without worries about food and clothing for several lifetimes.
But Yang Yong is not an ordinary person. He wants to be a successful person, so he spent 12 million US dollars to buy 40% of the shares of Gold Medal Auto.
It is very confusing for a capital expert to buy a car company, because it is not coordinated. The capital operation expert relies on "buying and selling", that is, buying low and selling high, and then making a profit from the price difference.
The automobile industry is an industry, and industry is very specialized. Especially in the machinery industry, profits are very low. A good profit rate can reach 20%, and most of them are around 10 to 15%, and
Industrial enterprises cannot achieve results in the short term, and it may take three or four years before they can make "money back."
Instead of making money with short time and high profit margin, a person wastes time and effort to engage in industry. Either he is stupid, or he is serious.
Song Lifeng secretly observed this Yang Yong and found that he was a "layman".
"Layman" means that Yang Yong really doesn't understand the automobile industry. He first worked as a chef in the south and was exposed to kitchen knives the most. He has never touched a car and doesn't even know where the engine is installed. This attracted Song Lifeng's attention.
Why would a layman build a car? Does he want to occupy state-owned assets?
Song Lifeng is not an alarmist. In recent years, many state-owned enterprises have experienced asset losses during the reform. Some are due to official factors, and some are deceived. Is this Yang Yong a liar?
Yang Yong spent 12 million U.S. dollars to acquire 40% of the shares of Jinjin Automobile Co., Ltd. and became the major shareholder. He then listed the operation in New York with 60 million U.S. dollars. This capital gave Jinjin Automobile Co., Ltd. a huge
I had a chance to take a breather and purchased some advanced equipment to relieve the pressure, but this was not enough.
More than sixty million US dollars may seem like a lot of money, and it is also a huge amount of money for a gold medal car. But if it is really used for industrial upgrading, this amount of money is far from enough. An automated production line for car bodies only costs tens of millions of US dollars.
, that is to say, the money earned by Gold Medal Auto is enough to buy two production lines.
After obtaining these funds, Song Lifeng asked the Physical Reform Commission to keep an eye on Yang Yong, with only one request: that the money should not be tampered with or taken away by Yang Yong.
This is the disadvantage of incomplete corporate restructuring. Both parties do not trust each other. Even an enlightened person like Song Lifeng must always be on guard to prevent the other party from cheating money away.
However, after two years of observation, it turns out that Yang Yong is not a "liar". All the funds he received were used to improve technology and purchased a lot of imported equipment. Moreover, he himself also traveled around to connect people with gold medal cars, hoping that
Being able to cooperate with some advanced enterprises, although there may not be much results yet, at least people can see Yang Yong's efforts.
Obviously Yang Yong wanted to make some achievements, not to "cheat money". Song Lifeng's attitude towards him became good, but in Song Lifeng's view, if he wanted to bring the gold medal car back to life, he would even change the situation in Liaoning Province and even the whole country.
Only Liu Lang can achieve the current situation of the automobile industry, and no one else except him.