What Liu Lang said is absolutely correct. The current sales of Coke Company in China are very low, not because the sales are not good, but because they can only be sold in the capital. The market is small, so the sales are naturally small. But now Lin Guodong is working with the country's
Relevant departments discussed and hoped to liberalize the market and allow them to develop freely, and the state also relaxed a bit. After all, this is part of the reform and opening up.
Now that there is no problem in the market, the Coke Company started to promote it. They hoped to find some well-known athletes as spokespersons, but as Liu Lang said, the sports committee ignored them at all, and after much deliberation, they came up with this one.
Super prodigies, they have even thought of their advertising plan.
How could Lin Guodong hide his little thoughts from Liu Lang?
The plan devised by Lin Guodong is also very simple, that is, let Liu Lang drink Coke at the Intellectual Olympics, and then record it directly. Later, he will simply add it with commentary and directly broadcast it in China. The commentary has been thought out: Prodigy drinks Coke!
This advertisement will definitely make Coca-Cola famous in China. As for the "endorsement fee", Lin Guodong didn't think about paying much at all. At most, he just gave Liu Lang a few boxes of Coke. Anyway, he doesn't have any image rights now, and the other party in the lawsuit will
Can't win.
This is Lin Guodong's plan, but Liu Lang is simply a monster. He said everything in his heart in just a few words, so how can we talk about it?
"This Liu Lang... can read minds or be a psychic? Why do I think he knows everything?"
Lin Guodong is a Chinese. He grew up in the United States. Although there are not many people with special powers in the United States, there are also a group of so-called psychics. These psychics have magical abilities and are said to be able to know what the other person is thinking. Could it be that Liu Lang in front of him has it?
This kind of ability?
Lin Guodong was indeed frightened by Liu Lang, frightened by a five-year-old child, and he began to wipe his sweat with a handkerchief to cover up his panic.
"Brother Lin, I can endorse your company, but there must be some endorsement fees, right?"
Liu Lang looked at the other party's embarrassed look and said with a smile.
"Do you even know about the endorsement fees?"
Lin Guodong, who was already uneasy, was about to collapse.
"Are these Chinese people still like idiots?"
In Lin Guodong's eyes, today's Chinese people are a group of "idiots", but now he feels that he is not even as good as the "little fool" in front of him.
"What? You asked me to advertise and you still don't want to pay for it? You really think we are fools!"
Liu Lang saw the other party's surprised expression and immediately judged what the other party was thinking. It seemed that these people wanted to find a free "model"! Who is doing this?
"Okay, it doesn't matter if the business isn't settled. You're welcome to come to Hua Xia University more often in the future. I have something else to do, so I'll leave first!"
Liu Lang, of course, wants to kill a big foreign company like Coca-Cola. Money is a good thing, don't give it away. Of course, you don't have to ask me, I don't lack your money. Liu Lang will leave after saying this.
"Liu Lang, wait a minute!"
Lin Guodong stood up quickly.
"Anything else?"
Lin Guodong calmed down.
He is a second-generation Chinese who grew up in the United States. His parents settled in the United States when they were young and later had children. Even though he grew up in the United States, his parents taught him Chinese and told him not to forget that he is Chinese.
When he grew up, Lin Guodong was excellent both in character and academics. He was admitted to a top university and studied finance and trade. This major is very easy to find a job in the United States. In addition, he studied very well and received scholarships every year. After graduation,
It is easy to enter Wall Street and become an upper class person.
Lin Guodong was studying hard with this belief, but when he applied for a job with excellent grades after graduation, people didn't even look at him and just passed. Why? It's simple, because he has yellow skin, and because of those
The upper class looked down on yellow people like him.
Lin Guodong gritted his teeth and vowed to do something big to make those who looked down on him regret it. Coca-Cola happened to be recruiting workers. He started as a salesman and relied on diligence and ability to improve step by step. He became a distributor at the age of thirty-one.
Although he is not the youngest distribution manager in the position of manager, he is already the first among the Chinese.
The company established a branch in China four years ago, and he took the initiative to work here. This is normal. He is Chinese himself, has no problem with his Mandarin, and is very confident in his abilities. However, the manager's position was still taken by a white man.
Yes, the reason is very simple. He is a Chinese, and it is not his turn to be in places where it is easy to achieve results.
But two years later, the company accepted his appointment and came to China as a manager. The reason was also very simple. China did not allow the company to expand its business at all, and even issued an order that it could only sell 50,000 cans of Coke in the capital every year.
A city in the United States has had more sales in two days. The market that was originally thought to be easily developed has now turned into a graveyard. Who will continue to do it?
At this time, the company remembered Lin Guodong and directly asked him to be the manager. He was said to be a manager and not even as good as a salesman.
However, Lin Guodong still took over. He just refused to accept it. If you can't do it, I will do it. I don't believe that I can't open this huge market?
For more than two years, he worked hard and tried every method. He had a "heart-to-heart talk" with the relevant departments and secretly sold it on his bicycle. The results were really effective. From 50,000 cans per year to 100,000 cans per year, the performance was satisfactory.
It has doubled, which is roughly equivalent to one day's sales in a big city like New York, which is completely negligible...!
This year, Lin Guodong noticed the changes in the country and the speed of reform and opening up had begun to accelerate. He took action immediately and found relevant departments to respond to open the market.
In the past, no one would pay attention to his proposal, but now, the other party actually said that he should consider it. This was an unprecedented thing for him. If successful, the annual sales volume in so many cities in China and such a large market would be impossible to estimate.
!
Under his constant "harassment" and "inducement", the higher authorities finally made a decision to release the three municipalities first, and there will be no sales restrictions.
Although it is still far from the best plan, this has already made Lin Guodong extremely happy. The three municipalities have a combined population of more than 20 million, and only one percent of the people drink it, no, one in a thousand people
Drink, one person drinks one can a day, which is more than 7 million cans every year. Compared with the previous 100,000, more than 7 million is more than 70 times. It is enough to create a miracle in the same industry.
Of course, most people still don’t know about Coca-Cola, so he thought about advertising, about letting celebrities speak for themselves, and about China participating in the Olympics for the first time this year. Everyone will pay attention to the athletes, so he got the attention of those athletes.
I hope the other party will advertise for me.
But as Liu Lang said, athletes are all members of the "system" and must obey the leadership's arrangements. If the leader is unhappy, you won't even be able to participate in the Olympics.
Besides, advertising spokespersons are a form of marketing that has never appeared in China today. If you ask them to hold a drink and scream on TV, they will just think it's silly.
No one paid attention to him. Lin Guodong suddenly had an idea and suddenly remembered Liu Lang, the country's most awesome child prodigy in 1983. As long as he endorsed Coke, people across the country would definitely remember the drink he drank.
So this time, Lin Guodong came with the determination to "get" Liu Lang. He felt that this matter was easy to handle. No matter how genius you are, you are just a child. If I give you good food and drink, you can agree, and even
It doesn't cost much.
But his plan was immediately destroyed in front of Liu Lang. If he didn't do it, where would he find another celebrity?
In order to achieve his goal, Lin Guodong will not let Liu Lang go easily.