Thirty years later, the once glorious Jianlibao has completely become a third-rate brand. But what’s the use of saying this?
Now this Li Jingtian is standing in front of Liu Lang, but at this time Li Jingtian is not the person who founded the first national beverage brand, at least not yet, Liu Lang is really filled with emotion.
"Hello, Manager Li!"
Liu Lang said with a smile.
"Hello Liu Lang, they say you know everything, so can you help me build a production line for cans?"
the other party asked.
"Manager Li, Professor Xiong and Professor Chen are our domestic experts. If they say it can't be done, it means it can't be done."
Liu Lang shook his head.
"Oh, then there is really nothing we can do?"
Li Jingzhen was extremely disappointed.
"Manager Li, why do you have to have this kind of production line?"
Liu Lang was a little puzzled. There are many beverage companies in the country now, and there are quite a few in the capital alone. They all use glass bottles for things like this kiwi juice and that pear juice.
"You don't know, there will be the Olympics this year, and our country will send a delegation to participate. The country will hold a beverage investment conference next month. Our Sanshui Winery has also decided to participate in this investment conference, but we have no reputation. If we want to
Success can only be achieved through packaging. This can is an advanced product. If we can put beverages in cans, I believe we will be successful."
Li Jingtian did not hide anything and directly stated the reason.
"Well, that's it, so what's the name of this drink? What are its characteristics?"
Liu Lang pretended to ask.
"What name... I haven't thought of it yet, but our drink was successfully developed after countless experiments. It can be called... a sports drink that promotes excessive recovery and can quickly restore athletes' physical fitness.
Any Coca-Cola must be powerful!”
Speaking of his drink, Li Jingtian became energetic.
"Extra-recovery sports drink? The name is too convoluted. Just with this name, you may not be recognized by the Sports Commission!"
Liu Lang shook his head.
"We know, we are also thinking of ways to come up with a few names, such as Power Drink and Jianbu Qiang, but the names are not loud enough!"
Li Jingtian answered helplessly.
"Your drink can quickly restore athletes' bodies... Well, I have a good name, you can refer to it!"
Liu Lang smiled and said.
"What name can a kid like you come up with?"
The other party smiled after hearing this and did not take Liu Lang's words seriously.
"Manager Li, what do you know? Liu Lang is the chief designer of our company, and his imagination is beyond your comparison!"
A graduate student next to him was unhappy. The Transformers designed by Liu Lang were beyond everyone's imagination. No one could imagine more powerfully than him. So Li Jingtian questioned Liu Lang and they immediately felt "angry". You are a little shabby factory.
Who is the director of the factory?
"Haha, I'm just providing you with a reference."
Liu Lang waved his hand.
"Okay, then tell me!"
Li Jingtian said indifferently.
"Your beverages are mainly sports brands. Of course they are for athletes. What athletes need is strength and protection, so I think it is more appropriate to call it Jianlibao."
“Jianlibao…………!”
Li Jingtian, who had an indifferent expression, seemed to be struck by lightning when he heard the name, and was stunned on the spot.
"Jianlibao, Jianlibao...! This name is so appropriate!"
Li Jingtian jumped up after a moment. This was exactly the name he had in mind. It was fashionable, loud, and included all the characteristics of his own drink. It had to be Jianlibao!
"This is the name, no other name will work, this is it!"
The others looked at each other and shook their heads, admiring Liu Lang's incredible imagination.
"Okay, then I'll give this name to you!"
Liu Lang smiled.
"Give it to me for free?"
Li Jingtian was stunned for a moment after hearing this.
"It's just a name, as long as you like it, Manager Li!"
Liu Lang is not a money man. If Coca-Cola wants him to be the spokesperson, he must pay a penny for it, but Jianlibao is a national brand. Such a company must support it, and it must be unconditional support.
"Really? Then I would like to thank you Liu Lang. It seems that this visit is not fruitless. At least I have a resounding name."
In Li Jingtian's consciousness, he still had zero concept of intellectual property rights. The other party gave him a name. He was just grateful to Liu Lang and did not want to pay the other party any intellectual property fees.
"Manager Li, this drink has a name, does it have a trademark? Since you are planning to win it in the Olympics, you can't just have a name!"
Liu Lang spoke again.
"Trademark? We are thinking about this too!"
The other person scratched his head.
"I just came up with a trademark, how about you take a look at it?"
"Okay, okay! Tell me quickly!"
Li Jingtian was happy again.
"I'll draw it for you!"
Jianlibao left a deep impression on Liu Lang. In his previous life, when he was in high school, the only two types of cola were Jianlibao.
Liu Lang took the pen, thought for a moment and then started painting. After a while, he completed his "work".
The original trademark of Jianlibao was a figurative English "J". The J was drawn like a man with outstretched arms. There was a sphere on its head, which was a symbol of ball sports. The lower part of the J was
The half is composed of three curves juxtaposed, like three runways, which is a symbol of track and field. Looking at the whole, the shape of the character is like a gymnast or diver doing a flexion and abdominal posture.
But Liu Lang changed it a bit this time. The original J word became an abstract word "force". The other parts did not change much. He just added a few strokes to the sphere on top of his head, which looks like a rooster. This
The sphere also turned into an image of the earth. The meaning of this trademark is that Jianlibao can hold up the earth and make the entire country stronger. With this change, the original meaning has been greatly expanded and it has become taller.
Fashion.
Liu Lang explained while drawing, and Li Jingtian heard two kinds of light.
"It's amazing, it's amazing, it's so amazing, Liu Lang, your trademark is simply amazing!"
At this time, Li Jingtian could no longer express his inner thoughts in words. In just a few strokes, he included all his expectations for this sports drink. How did Liu Lang's head grow?
On the other hand, others have become accustomed to Liu Lang's superb performance. Isn't it easy for someone who can design Transformers to design a trademark?
"Just use this trademark, just use this trademark, Liu Lang, thank you so much!"
Li Jingtian excitedly grabbed Liu Lang's little hand and shook it.
"Manager Li, how are you? You are here today, and our chief designer is buying one and getting one free!"
A graduate student on the side said proudly.
"Yes, buy one get one free, it is a great gift. On behalf of all the employees of the factory, I would like to express my gratitude to you!"
Li Jingtian bowed solemnly to Liu Lang.
"For the national brand, this matter is nothing. In addition, Manager Li, if you have time, you can wait for a day or two. Maybe I can help you solve the can problem!"