Chapter five hundred and eighty-fourth visit NBA headquarters
Nike took off strongly. Just a few months after the "Airman" generation, it launched the second generation of "Airman" sneakers, which once again attracted everyone's attention. But it was not over yet. The popular slogan "just do it" was immediately followed.
, followed by the first release of the world's first running shoes, and the "Let's exercise!" TV commercial that will go down in the history of advertising.
Nike launched running shoes at the end of November and sold one million pairs in less than a month. Subsequent sales are still hot. This result also set a sales record for sports shoe brands, far surpassing Adidas and Puma.
Brands listed by companies at the same time.
It can be said that Nike has become the most famous sports shoe company in the United States after this combination of punches. The popularity is so strong that even two established companies, Adidas and Puma, find it difficult to resist.
But there is no way! The designs of these four Nike shoes are so perfect, surpassing the sports shoes of the same era in every aspect, which gives people the feeling that Nike is a company of the future.
Nike's rapid rise also made Stern express a strong interest in it.
He found information about Nike. The information was very simple. The company was founded in the early 1970s. In the first ten years, it was a small business. Its maximum annual income was only about 10 million US dollars, which is roughly equivalent to a year's sales.
It produces more than 100,000 pairs of shoes. The company's success was in 1985, that is, last year. It launched four new shoes in just over a year. Each model sold like hotcakes and it was unstoppable. This is very problematic.
.
It stands to reason that the development of the company is gradual, and each product is interconnected, and there will rarely be disruptive changes. However, Nike broke this rule, and the "reincarnation" pair of shoes were completely different from the previous ones.
The shoes are different, even different from any one brand of shoes, and the same is true for the following three brands. Each one has its own independent style, but each one makes people obsessed, and the changes in style are simply arbitrary.
Stern was naturally curious, so he called Knight again.
The last time he was looking for Knight, he still had a feeling of superiority, but this time, the status of both parties was almost the same. Even Stern had to flatter the other party at this time, because Knight's "star-making" movement was obviously better than his.
More clever.
Stern asked about these shoes, and Knight didn't hide anything and directly told Liu Lang's story.
It's not that Knight was lax, but he knew that Liu Lang and Stern had a relationship, and Liu Lang had told him about this.
Stern didn't react at first, but was shocked when he learned that Liu Lang was the kid he met at the Los Angeles Olympics two years ago.
This little prodigy left a deep impression on him. At that time, he proposed the idea of promoting Jordan's strategy, which coincided with his "star-making" strategy. Now he learned that Liu Lang was actually the designer of these sneakers.
He is also a major shareholder of Nike, which is even more amazing.
Later, Knight told Stern that Liu Lang was attending college at Stanford, and Stern immediately invited Liu Lang to come to New York to watch the Christmas Day War with him.
Liu Lang didn't refuse Stern's invitation. He had been overworked recently, and Stanford University was on a half-month Christmas break. He just happened to go to New York to relax and meet Jordan.
Liu Lang and Knight came to New York. Of course, Sun Hu still stayed close by.
On the morning of December 24, Liu Lang, Knight, Sun Hu and Lin Zequan arrived in New York.
Liu Lang called Lin Zequan here to let him get in touch with Stern. Lin Zequan was a little worried because he studied civil law and commercial law in college and didn't know much about sports laws.
However, Liu Lang told him that the NBA is a business league, and everything revolves around the word "money". The purpose of players is to get high wages, and the purpose of the team is to make profits. There is no human connection here.
, only trading. As long as Lin joins this business alliance, he will have the opportunity to contact the owners of those teams. At least he can expand his network of contacts. In the future, the NBA will be popular all over the world. It will be no different from the entertainment industry. Culture and sports will not be separated.
Well! Then I can also get in touch with those Hollywood stars.
This is all Liu Lang's layout. It seems random, but in fact it is all preparation for the future. The future value of the NBA league will be more than hundreds of billions of dollars. It is a cornucopia. All companies that can have some connection with it are making huge profits. The most successful
Companies like Nike and Adidas, as well as brokerage companies and beverage companies, and those sports TV stations have also made a fortune. As for lawyers, they are naturally good. Which industry does not have lawyers?
If Lin Zequan has the guts to get involved in the NBA while it is not that big yet, and just "please" Stern, without anything else, he will make a fortune from this big tree in the future.
The New York headquarters is located on the busiest Fifth Avenue in Manhattan, the busiest island in New York. Liu Lang came here once six months ago and earned more than 90 million US dollars by the way.
The NBA was founded in New York on June 6, 1946. It was called the "Basketball Association of America" at the time, and the English abbreviation was BAA.
In the fall of 1949, when New China was founded, the BAA merged with another basketball league, the NBL, to become the "National Basketball Association", which is now the NBA. There were only nine teams until the Chicago Bulls joined in 1966.
Became the tenth team, and during this period, the Celtics won eight championships.
Later, there were always people saying how great the Celtics were. Russell, the so-called "Lord of the Rings", couldn't wear his championship ring on both hands. But there were only nine teams in that year. In such a league,
The chance of winning the championship is much higher than that of later leagues with more than twenty teams.
In fact, even now in 1986, there are only twenty-three teams in the league, which is seven teams less than the time period before Liu Lang traveled through time.
Liu Lang was a basketball enthusiast in his previous life. He started watching the NBA when he was fifteen or sixteen years old. At that time, the country was recording and broadcasting, and there was about half an hour on Channel 2 every Thursday. At this time, he would sit on the TV
Watching the exciting game scene in front of the camera, it was at this time that he got to know Jordan and Barkley's gang.
Later, the NBA's influence became more and more important. With the live broadcast of games, Liu Lang not only went to watch these games, he also collected a large number of magazines and books about the NBA. Especially during college, he saved a hundred dollars in these books and periodicals alone.
There are so many copies that the stack is almost half the height of a person, not to mention the basketball newspaper that must be bought every week.
So he knows a lot about the history and interesting things about the NBA, probably better than some basketball reporters today. After all, he lives in the Internet age of information explosion, and the speed of obtaining information is much faster than now.
However, although Liu Lang is very familiar with the past and present life of the NBA, he has never been to the NBA headquarters in his previous life. In his opinion, the NBA headquarters, which controls one of the best sports leagues in the world, should have a building of its own, just like in the past
Both buildings are signed "***". This is the property of the family of the future madman president of the United States. They own three skyscrapers in New York City alone. Of course, the *** family is very rich, but compared with the NBA
It's still a lot worse than the Alliance, but in reality it's not the case.