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Chapter five hundred and eighty fifth ask for advice

The NBA headquarters is located at 645 Fifth Avenue, in an office building called the Olympic Building. Yes, the NBA league rented three floors from the 18th floor to the 20th floor in this building. Their headquarters is,

Business, legal, competition, and marketing departments are all here.

Liu Lang and others, accompanied by an NBA official, took the elevator to the 20th floor. The elevator door opened. Before they stepped out, they saw that the floor was covered with basketball court patterns. As soon as they got out of the elevator, they saw

There are various NBA logos, posters, mascots, and some famous "artifacts" in history everywhere.

Some people in later generations said that Stern was a dictator who regarded basketball as a business and players as commodities, and tried his best to squeeze the value of players to realize his ambitions.

Liu Lang didn't know what Stern's ambition was, but no matter what it was, his love for basketball could not be compared to anyone. This can be seen from the layout of his office, with traces of basketball everywhere.

Liu Lang stood in front of a huge poster. The pattern on it was too familiar to him. It was a silhouette of a man running with the ball. This is the NBA logo.

Knight stood behind Liu Lang and looked around. He had been here twice, and every time he came here, he would add some posters. On the wall not far away was the classic picture of Jordan flying and dunking, with the Flyers on his feet.

"Little friend Liu Lang, we meet again!"

Suddenly a voice came, and Liu Lang turned his head. Opposite him was a middle-aged white man about 1.6 meters tall, about forty-four or five years old, wearing a suit and leather shoes, and slightly fat. He looked at Liu Lang with a smile on his face.

It was Stern, who had a relationship with Liu Lang.

"Mr. Stern, we meet again!"

Liu Lang also showed an "innocent" smile.

Stern walked over with a smile and hugged Liu Lang directly. He was only 1.6 meters tall and Liu Lang was almost 1.4 meters tall. The height difference between the two was not as big as the difference between Stern and those players.

"We met two years ago, and I thought you were a genius at that time. I didn't expect that two years later you would become a graduate student at Stanford University. A six-year-old graduate student, I have never heard of you except you, and the whole world has never heard of you.

There is no second one, I am so happy for you!"

Stern was very eloquent, and although the two of them had only met once, in his words, they seemed to be old friends who had a close relationship.

"Mr. Stern, this is Mr. Phil. You are all acquaintances. This is my partner Lin. He is a famous Chinese lawyer in Los Angeles and runs a law firm. And this is my good friend.

Sun, we have known each other for many years!"

Liu Lang introduced to Stern.

"Welcome, welcome, you are all young talents!"

Stern had no airs and took the initiative to shake hands with the two.

"Liu, you said you liked basketball very much, but everything here is related to basketball. What do you think?"

Stern pointed around.

"It's very good, especially the logo is very vivid. I heard that the prototype of this person is Lakers legend Jerry West!"

Jerry West was the most famous player of the Lakers before "Magic" Johnson. He was also the only person in NBA history who lost the game in the Finals and still won the MVP award.

Liu Lang knew that this logo first appeared on NBA official promotional materials in 1969 and was later used, becoming the most famous logo in NBA history.

Stern was slightly startled when he heard this. He did not expect that Liu Lang actually knew about this matter.

"Haha, Liu, you are so well-informed. Yes, the prototype of this logo is Jerry, but everyone can spread the word. If he finds out, we can't afford the right to use the image!"

"It's true!"

In previous lives, it was said that this silhouette was that of West dribbling, but NBA officials have never admitted it. Now it seems they are trying to save money!

This question that Liu Lang had been confused about for a long time was finally answered by Stern himself.

"Come on, everyone come into the house with me!"

Everyone walked into Stern's office. In the middle of the spacious room was a desk with various documents and his personal photos on it. There was also this year's NBA schedule posted on the wall, which took up almost half of the wall.

The assistant poured a cup of tea with Liu Lang and others. Liu Lang smelled it and found it must be Tieguanyin. He picked it up and took a sip. The taste was average, far less fragrant than domestic tea.

"This is the good tea I prepared just for you in Chinatown. How does it taste?"

Stern asked.

"Well, not bad, not bad!"

Liu Lang could only say this.

"Liu, I heard from Phil that you design all the sneakers produced by Nike. I can't believe that you have such a rich imagination. Every pair of shoes is a classic. This has also brought great benefits to our NBA league.

So I want to thank you!"

"Mr. Stern is very polite. This is a win-win result for us. Our company believes that the NBA League is a very potential league and will definitely become a well-known event around the world in the future. Based on this, our company will continue to expand in the future."

Dedicated!”

Liu Lang's answer was very boss-like.

"Ha, you are right, the NBA will definitely be like this in the future... By the way, what do you think of the future development of the NBA?"

Stern asked.

"Well, the NBA has been on the right track in the past two years under your leadership, Mr. Stern, and the league has begun to develop in a good direction. There is an old saying in China, which is that to make iron, you need to be strong yourself, and your own problems will be solved.

But we still have a little bit to go to solve our own problems. The next step is to shape this group of players into people who are enthusiastic about public welfare, such as organizing them to participate in some community activities, or interacting with fans during holidays. This can increase people's participation!"

"Well, well, your method is good!"

Stern nodded repeatedly and took notes.

"Then, is there anything else?"

Stern asked next.

"After solving our own problems, the next step is to expand outwards. The first step is to increase the intensity of broadcasting and let TV stations broadcast the games with all their strength. Publicity is always the best marketing method!"

Liu Lang replied.

"Yes, we thought of going together. Now we are negotiating with many TV stations. The key factor of the event is that someone will watch it!"

Stern nodded.

"Secondly, the NBA league is a business alliance. Since it is a business alliance, it needs to sell products. In fact, this is the same as the entertainment industry.

Launching a star is equivalent to focusing on a brand, and Jordan is the leader of this brand. I firmly believe that he will achieve great achievements in the future, have countless fans, and can even be called the number one player in the NBA!"

"Oh, the first player in the NBA? This is a great honor!"

Stern smiled.

"Of course, it is not easy to do this. It requires strong support from the league. The influence of the league is not too big now, and it still needs to attract a lot of attention, so it is necessary to try to add some entertainment gimmicks. The All-Star Game is very good.

, in addition, I think we can often invite some good

Hollywood stars can come to support the show. For example, the All-Star Game can invite celebrities to sing and dance just like the Super Bowl. Maybe someone is not a fan, but he is probably a fan of a certain movie star or a fan of a certain singer. What we have to do is

Pull these people into the ranks of fans!"

"That's right, that's what it's like!"

Stern slapped his thigh and echoed.

"Actually, if the NBA wants to truly become big, these are far from enough!"

Liu Lang suddenly had a turning point.

"What else needs to be done?"

Stern asked immediately.


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