"That's globalization. No matter how many Americans there are, the population will only be 200 million. No matter how many fans there are, I'm afraid it will only reach tens of millions. It is far behind the billions of people in the world. Therefore, we must expand on a global scale.
, let fans all over the world know that NBA basketball games are the most exciting games in the world. By then, the NBA will have hundreds of millions of fans. If nothing else, they just want the rights to broadcast the games every year.
Let the league make money, and then the NBA will be glorious!"
"Haha, Liu, you really touched my heart!"
Stern couldn't help laughing.
What Liu Lang is talking about is what Stern did in his previous life. He created star effect, commercialized and entertained the NBA, and at the same time continued to expand outwards. In twenty years, he turned a second-rate American competition into a world-class one.
tournament, Jordan, Kobe, and James are all over the world
There are hundreds of millions of fans within the area, and money is pouring in like water. In the first year of his time travel, the NBA and the broadcaster signed a nine-year, $24 billion super contract. The price is high.
It’s astounding, and it’s all the result of Stern’s thirty years of continuous hard work.
Of course, at this point in 1986, Stern had not yet started taking action, but these ideas had already arisen, and Liu Lang just expressed what Stern had in mind.
At this time, Stern was really shocked. This six-year-old kid was so awesome. He basically revealed his future plans. You must know that he has been in the NBA for more than ten years.
Cognition is gained through continuous learning and practice. Liu Lang is only six years old and basketball is just a hobby. Under such conditions, he can think of such a thorough plan. The gap between him and me is really not that big.
"This little guy is really a genius. No wonder he went to Stanford University at such an age. I think he can become the president of the NBA!"
Stern was extremely shocked.
"Globalization! This is my dream. Liu, you don't know. I went to your country six years ago and discussed some things with the head of the Basketball Association. I stayed at the Capital Hotel and didn't arrive until seven in the morning.
I was woken up by the deafening bell downstairs at 0 o'clock. I opened the window and looked down to see endless bicycles on the wide road from far to near. This scene shocked me. Your country has
One-fifth of the world's population also means that there are a large number of potential fans, so I personally feel that the most important goal of globalization is China... By the way, I have a book here called "Third Industry Wave"
"This book seems to be written by you Chinese. It explains China's role in the future. It is really well written. I agree very much!"
Stern picked up a black book, which was "The Third Industrial Wave" written by Liu Lang.
"David, look who is the author of this book?"
Knight said with a smile.
"Who is it?"
Stern saw the signature in an inconspicuous corner of the cover.
"Laug......?"
A Chinese signature written in English will never be pronounced with the correct tones, because there are not four tones in English, and the pronunciation will be wrong even if the spelling is correct.
"Who is this person?"
Stern thought of something and looked up at Liu Lang.
"Mr. Stern, I wrote this book. The English version was published by Professor Wilson of Harvard University. Not many people in the United States know that I wrote it!"
"What? This book was written by you...? God...!"
Stern's eyes widened. This American bestseller was actually written by Liu Lang. Which god was this child reincarnated?
"Mr. Stern, our country will definitely play a very huge role in the future world economy. Whoever seizes this opportunity will be successful in the future. The same is true for the NBA. The people of our country are not yet rich.
Naturally, people will not pay attention to sports competitions when they barely have enough to eat, but China’s reform and opening up has
It has begun. This is an unprecedented economic change. In less than five years, China's economy will undergo fundamental changes. People will become rich. When we have money, we will naturally consume, not just buy goods.
, spiritual pursuit is more important. At that time, it was a critical period for the globalization of the NBA league!"
The NBA has been in contact with the Chinese Sports Commission in the early 1990s. The TV station will broadcast highlights of some games every week. Although it is only half an hour every week, for many basketball fans, this half hour is the most worthwhile.
The moment of anticipation.
There is a story circulating in his past life, saying that in order to promote the NBA, Stern went to China many times to find the sports committee leaders, and he also held carefully recorded video tapes in his hand. These were free of charge and did not require copyright. Not only did he not need money, but he also promised to build something for the country.
Basketball stadium.
Stern later confirmed this in his memoirs. He had already begun the NBA's entry into the Chinese market in the late 1980s.
Facts have proved that Stern is completely right. As China's economic strength continues to increase, the NBA has more and more activities in China. In 1994, it began to broadcast the finals and All-Star Game live. By the 21st century, it is every
There are regular live broadcasts every week. In the era Liu Lang traveled through, there were five or six live broadcasts every week. You can even watch the live broadcast of every game on the Internet.
The overwhelming publicity has allowed the stars to have a large number of fans in China. Every time Kobe or James goes to China, there are mountains and tsunamis wherever they go. The huge reputation naturally brings wealth, and the sales of peripheral products make the league count their money.
Soft-handed.
Liu Lang met Stern at the Los Angeles Olympics two years ago. At that time, Stern had just been promoted to NBA commissioner. He accompanied people from the Chinese Sports Commission to watch the Sino-US basketball game. At that time, he proposed a desire to cooperate with the Chinese Sports Commission, but the other party
No answer. National sports in this era are still in a state of ignorance. There are no professional competitions. In addition, no one is optimistic about China, a "poor place". It is difficult for its own people to even eat. Who will watch foreign basketball games?
Stern himself has often been thinking in the past two years about whether to do business in the Chinese market. They are a business alliance, and in the final analysis they want to make money. How can they make money in China? In other words, will there be a future in China?
Having a large number of fans is determined by China's economic strength.
Until I read the book "The Wave of the Third Industry" last year, I was immediately attracted by the explanations in the book. The arguments are clear and organized. The most important thing is that China is indeed working hard to make changes. In this way, Stern feels that the Chinese market is indeed
Full of vitality.
Now, the kid sitting opposite is actually the author of this book. Not to mention his superhuman wisdom, his vision alone is probably much stronger than the leaders of many countries.