Because special effects are required, although advertising shooting is fast, post-production is slow.
By mid-December, the advertisement, which was more than four minutes long, began to be distributed online.
It was originally uploaded to Youku. Lu Yan forwarded the link on his Xinlang Weibo account, and then the click-through rate increased.
Lu Yan was the first public figure to open an account on Xinlang Weibo. By the end of 2009, the total number of registered users on Xinlang Weibo was less than 30 million.
Lu Yan has more than 8 million fans. It can be said that one out of every four Weibo users is a fan of Lu Yan.
On the one hand, it is due to the fact that there are not enough celebrities on Weibo, and on the other hand, the official recommendation of Weibo and Lu Yan's "golden reputation" give him a strong appeal online.
As a result, word of mouth spread, and many netizens knew that Lu Yan’s Shenzhou mobile phone would hold a new product launch conference on December 18, and the location would be at the Jinling National Exhibition Center on the shores of Xuanwu Lake.
First of all, it is very close to the company and Central University. Moreover, with the view of Purple Mountain to the east and Xuanwu Lake to the west, it looks like a high-end hotel.
There are many people from the media. After all, they are people who have brought glory to the country and attracted national attention. They also make mobile phones after training. This is very interesting.
In addition, the alumni of the Department of Journalism of Yangtze University are also very strong, and eventually a team of hundreds of reporters came, all of whom were arranged in five-star hotels.
On the 18th, the Jinling International Exhibition Center was crowded with media and fans. In addition, many entrepreneurs also came.
Bao Bufan took Su Li into the venue and saw many local merchants in Jinling. There were also some from other places, such as Meizu's boss Sassafras and Rebus, who had a fierce fight with Sassafras.
Sassafras is a very unique and legendary person.
He was expelled from school when he was a freshman in high school and went to work in Shenzhen at the age of 16. Before entering the electronics industry, he also worked in low-paying jobs, such as a dock porter.
In 2003, he founded Meizu to make MP3 players.
It was a good time for the decline of CDs and the rise of MP3. Within three years, he made Meizu the number one in the industry.
In 2007, when the first-generation Apple mobile phone was released, Sassafras was shocked and believed that the future of MP3 was not MP4 or MP5, but large-screen mobile phones.
I think this thing doesn't look too difficult. Isn't it just an MP3 player that can make calls?
As a result, Meizu M8 was created.
At this time, Rebus had finally escaped from Jinshan and had a lot of money in his hands. He had been looking for entrepreneurial projects. He happened to buy a Meizu M8 and fell in love with the smartphone industry.
Through strong connections, he established a line with Sassafras. It was like Liu Huangshu meeting Zhuge Liang. This was the time when they had a good relationship.
However, before the investment agreement was reached, China Mobile came out halfway and planned to release a large-screen smartphone.
Rebus had extensive connections and got two invitations, so Sassafras followed.
"Hey, Mr. Lei is such a rare guest. Why didn't you tell me when you came to Jinling? Who is this?"
Sassafras's social circle is very narrow, and his behavior is a bit strange.
But it is said that in May 2009, the Zhuhuan City Government held an event and invited high-tech heroes from across the country. Celebrities gathered at the scene, and the crowd gathered.
Then the city leaders suddenly discovered that Meizu’s head Huang Zhang was not there.
He quickly sent someone to invite him, but instead of coming, he said that he was not a famous person and would not make any difference if he went there, and he was not suitable for such an occasion.
The official of the High-tech Zone was so angry that he scolded him on the phone, but he came back instead.
This man is a mysterious figure who does not accept any interviews or appear in front of the media. He quit the company management after 10 years and lives in seclusion at home.
He and Rebus did not reach a cooperation in the end, maybe because of his personality. He wanted to be the boss, but he was not suitable to be the boss.
Jianghu is not about fighting and killing, but about human relationships.
He stayed away from the world, which in fact meant he cut himself off from the world.
But Rebus was a well-rounded figure. He smiled and said: "This is the young boss of the Bao Group, Bao Bufan. This is the chairman of Meizu, Sassafras!"
Bao Bufan looked very surprised, "I've heard about Chairman Huang's name a long time ago. It's a pleasure to meet you!"
Sassafras just shook hands and said lightly that it was a pleasure to meet him, without any intention of making friends.
Bao Bufan exchanged polite words with Rebus and then led Su Li away.
The latter said: "That Sassafras, what a big rack!"
Bao Bufan sneered, "Businessmen make money by getting along with each other. This guy can't even smile. He won't be able to do it in the future."
Su Li smiled: "What about Lu Yan?"
Bao Bufan said: "Look, although he is from a grassroots background, he has good relations with the Jinling City Government, sports and sports, and many officials in his hometown. Our business connections here are also good, and his achievements are...
It won’t stop now!”
Su Li said: "He still has many fans!"
"Are you one of them?"
Su Li lowered his head slightly and smiled, but did not answer.
Bao Bufan sighed in his heart, Lu Yan is so good at doing business, his affinity is amazing, he is a traffic star 1
We arrived at the guest seats and took our seats. It was around nine in the morning and the new product launch conference started on time.
Amid warm applause, Lu Yan, dressed in a crisp suit, walked onto the stage.
Lu Yan raised his hand to signal everyone to be quiet and said with a smile: "Thank you all for taking the time from your busy schedule to attend China Mobile's new product launch. This makes me feel very honored.
The future is an era of intelligence. Large-screen Internet mobile phones are the future development direction.
There was Apple abroad, Meizu was first there in China, and today, we have China as well."
In the audience, Sassafras looked unhappy, while Rebus's expression was a bit playful.
He has funds in hand. If Meizu cannot cooperate, he can consider cooperating with China. If it doesn't work, the worst he can do is to do it himself!
Sassafras, who never went to college, made a mobile phone. Lu Yan, who just graduated from a bachelor's degree, also made a mobile phone.
As a senior in the Internet industry, he will never lose to a group of juniors.
On the stage, Lu Yan began to explain the parameter configuration of Shenzhou M1.
Dual-core 1.5GHz, 4.0-inch QHD screen, 1930 mAh battery, 8-megapixel large aperture lens
"What do you think is the appropriate price for such a mobile phone?" Lu Yan asked with a smile.
Some communication equipment merchants in the audience said to themselves: "A mobile phone with such configuration must cost 3,000 yuan!"
Sassafras thought in his mind: "If it sells for 2,500, my M8 will have a rival!"
Clinker, Lu Yan on the stage, said slowly into the microphone: "We only sell one thousand, nine hundred, ninety, nine yuan! 1999!"
As soon as these words came out, the whole audience was shocked.
Sassafras, who was in the audience, had an extremely ugly face, and said to Rebus beside him: "He's here to overturn the table and force everyone to stop making money!"
Rebus's eyes lit up and he said secretly: "This idea is okay!"
On the stage, Lu Yan waved his hand to signal everyone to be quiet, while continuing: "This phone is only sold in China Mall and online. There are also four body color options: dark night black, rose red, starry sky blue, and emerald green!"
At the same time, the Shenzhou M1 mobile phone in four colors was displayed on the big screen, causing many viewers to whisper secretly.