In late June, the Model T car was unveiled at Volkswagen sales stores in major European cities. This time Volkswagen showed ultra-high efficiency. After receiving the technical drawings, it spent a week improving the production line and rushed to produce 3,000 units in 10 days.
Model T car.
With good performance and low price (165 pounds), these Model T cars were sold out within three days, and dealers from all over the country received a flurry of reminder telegrams, which were placed on the desk of General Manager Minoba.
Seeing the telegrams piled up on the table, Minoba called the production supervisor De La Espa. "How is our production capacity expansion going?"
"Now the new equipment has arrived one after another and is being debugged in our newly built factory. The newly recruited 5,000 people are being trained and can start work only after the equipment is debugged. In this way, we can produce 10,000 Model T cars in one month, which should alleviate the problem.
Let’s take a look at the current situation.”
After hearing what the production supervisor said, Minoba put his hands on his hips and preached. "There are still too few Draspas. Now our orders have to be produced for half a year according to the production capacity you said. This is absolutely not possible. I have asked people to continue
We need to continue to expand our personnel when purchasing equipment, and I estimate that we will be able to meet our needs by recruiting another 10,000 people."
Hearing the arrogant words of General Manager Minoba, Production Supervisor Draspa said with a bit of embarrassment. "We have almost exhausted the number of qualified people near Constanta, so we have to go to other places to recruit people." Because of Constanta,
There were many inspection factories (many factories supporting Volkswagen were also established), but Eder did not allow Volkswagen to go to the countryside to recruit people on a large scale, for fear of affecting the interests of the landed aristocracy and intensifying conflicts.
"That's no problem, just go ahead and do it." Minoba proudly agreed to Draspa's request.
Just when Volkswagen continued to expand production with great ambition, at the headquarters of Renault in France, the three Renault brothers were also discussing the impact of the Model T on them in the office.
In 1877, Louis Renault was born into a wealthy businessman family in Paris. When he was a boy, Louis Renault was fascinated by steamboats. For this reason, he designed an efficient steam engine at home and applied for a patent. In 1898, 21-year-old Louis Renault
He converted his De Dion tractor-trailer motorcycle into a car that was still rare at the time, and drove it to a friend's Christmas Eve party on Rue d'Elder in Paris. From then on, Renault became famous in Parisian society.
Louis Renault was the first to speak. "Now the whole of Europe is talking about the Model T. Although I have never met Henry Ford, I still admire this man. He rewrote the automobile production model."
"Now is not the time for us to admire, we must also develop a new car that can compete with the Model T, otherwise we will lose the low-end market. Look at their sales, 3,000 cars were sold in three days, and the three of us
We can't sell that much every month, it's terrible." Brother Fernand Renault said about the company's urgent needs.
"It takes time to develop a product that can compete with the Model T. You also know that we failed miserably to Volkswagen in the last truck research." Louis Renault, who is the core of technology, explained to his two brothers. Marcel
Renault and Fernand Renault both blushed slightly when they thought about the last competition.
Previously, Renault saw that Volkswagen's Dongfeng trucks were selling very well, and they also designed a Renault truck with similar performance. As a result, the price was as high as 250 pounds, which had no advantage over Dongfeng trucks. If it weren't for France's interest in the automobile industry,
To protect them, Renault purchased a batch of 500 trucks and could not even make back the research and development expenses.
Facing Louis Renault's question, the two brothers sat on the sofa in deep thought. After a while, Fernand Renault said, "We still need to develop a civilian-level car, even if it doesn't make much money.
, must also be developed. We can't just make cars for rich people. I have a hunch that those who fail to gain a foothold in ordinary cars will be eliminated from the market."
After listening to his brother's speech, Louis Renault thought for a while and said, "I agree, we still have to develop a civilian car of our own in France. I will try my best to lower the price this time."
"I agree too." Marcel Reno also expressed his opinion.
When Renault was thinking about its own future, Karl Benz was also talking about the Model T with his wife in Germany. "I never thought that this man named Henry Ford had such a business acumen that he could turn a car with good performance into
Achieving such a low price.”
His wife Beretta Ringer asked, "You have handed over the management of the company to the people below, do you still want to interfere?"
"You don't know that the situation is different this time. It only took three days for Volkswagen to produce 3,000 Model T cars and they were sold out. Have you ever seen such a high-selling car before?" Karl Benz explained to his wife.
Worry.
Beretta Ringer knew that this was Karl Benz's own company and couldn't worry about it. Karl Benz already had too much reputation as the inventor of the car, and now the Mercedes-Benz Car Company, which he founded by himself, is focusing on high-end cars and sports cars.
Regarding the menacing Model T this time, I don’t know if the company can deal with this disruptor.
At Mercedes-Benz, General Manager Benz Jr. was also discussing the Model T with his assistant, "This is a revolutionary car that will enlarge the entire automobile market. It is an amazing car."
After hearing that his boss praised this civilian car, his assistant asked, "Should we also develop one? I heard that many car factories are developing products that can compete with the Model T."
After hearing what his assistant said, Benz Jr. said contemptuously. "To compete with this car, cost is the key. What civilian car audiences care about most is price. If you want to gain an advantage in price, you need large-scale industrialization to reduce costs."
. Volkswagen now has more than 10,000 people, and they only have a few people to produce cars. I heard that Volkswagen plans to recruit 10,000 people, which is really a big deal."
As a German entrepreneur, it is not difficult to inquire about Romania, which currently has a very friendly relationship with Germany. I know that Volkswagen built a factory with 3,000 people at the beginning, and then relied on Dongfeng trucks to occupy the market. Not long ago, Volkswagen buses appeared and they also conquered cities and territories.
Now add this Model T car.
According to Benz's own calculations, 70% of the cars in the European market are now Volkswagen's products. This is such a big market, and Benz himself is a car maker and he understands that there will be no car company that can compete with Volkswagen in a short period of time.
Now European car manufacturers look at Volkswagen with envy, and they have too many complicated feelings about the Model T.
The leader who aroused their complicated emotions was listening to the report of the current Model T car. "Your Highness, our factory in Constanta has been busy producing Model T cars. Even the production of trucks and buses has been reduced. Now we can
We are able to produce 15,000 Model T cars a month. The supply is completely in short supply, and many sellers are waiting at the factory gate to pick up the cars."
Francisco paused and continued talking about the production process. "Now we have 26,000 workers, 10,000 newly recruited workers are undergoing emergency training, and there are 35 manufacturers that provide us with supporting products."
Francisco, as the sales manager of Volkswagen, came to report to Edel about the company's recent booming sales. Now Francisco is the most relaxed in the company and does not need to promote. The suppliers waiting to pick up cars at the factory are the best proof.
After listening to Francisco's explanation, Edel knew that the horror of the current large-scale industrialization model is obvious. I believe that as long as you have a little understanding, you will know that this model is very simple to learn and only requires a large amount of money, but it is also very difficult and requires a lot of money.
Big money.
This is because Edel seized the opportunity and added this legendary T-car to achieve the current situation. In the future, as other capital enters the market, Volkswagen's market share will gradually decrease.
