Pengcheng was quite lively on December 1st. At four o'clock in the afternoon, the more than 700 seats in the Pengcheng Assembly Hall were already occupied. Even the aisles were full of people. Reporters from many newspapers set up video recorders here.
, cameras, tape recorders, waiting for the auction to begin.
In addition to the arrival of high-level officials from the Pengcheng Municipal Party Committee and Municipal Government today, there are also more than ten city government officials who attended the meeting in Pengcheng to observe the scene, as well as the director of the National Restructuring Commission and the deputy leader of the National Government’s Foreign Investment Leading Group and the deputy banker of the People’s Bank of China.
The chief also came to the scene in person.
This is the first time such a land auction has been held since the founding of the People's Republic of China, and it is also an auction with a very high standard of attendance. It is unlikely that there will be another land auction with so many city government officials appearing at the scene in the future.
It can be said that the two Pengcheng government department leaders who presided over this land auction were under great pressure. Regardless of success or failure, they will be remembered by history.
If they succeed, they will be witnesses of history; if they fail, they will be the sinners of history.
For this land auction, it can be said that Pengcheng has made careful preparations. Even the auction hammer at the venue was specially made. It was specially customized and presented to Pengcheng by the president of the Xiangjiang Surveying Society from a century-old carpentry shop in England.
Time slowly reached 4:30, and the Pengcheng land auction officially began. The host introduced a piece of land to be auctioned this time, and this time there was only one piece of land to be auctioned.
This is a residential site covering an area of only 8,588 square meters. It has a service life of 50 years and a base price of 2 million yuan, with each increase of 50,000 yuan.
For Starlight Real Estate Group, this piece of land is extremely small. It is less than one hectare. Since the establishment of Starlight Real Estate Group, the minimum development projects have been projects of more than 10 hectares. Starlight City is one of them.
their goals.
Whether it is Xiangjiang or Treasure Island, whether it is Lisboa or Japan, each of their Starlight City occupies at least ten hectares. If it is too small, it will not be possible to build a Starlight City.
It's just that it's not easy to have such a piece of land auctioned this time in the mainland. It's currently impossible to acquire more than ten hectares of land for development. It's impossible to build Starlight City this time. Feng Xinqi is preparing to be the first in the mainland.
The project will establish Starlight Community. As for the construction of Starlight City, it will be planned by Starlight Real Estate Group after the land transfer in the mainland is liberalized.
Feng Xinqi has not made a bid yet. He is waiting for these companies to come out first today to see which companies will be the opponents of Starlight Real Estate Group, especially the real estate companies that came to attend in Xiangjiang.
There are really not a few companies that are optimistic about the mainland real estate market. In less than a minute, the price soared to 4 million yuan, fully double the auction price.
After a person shouted out the price of 4 million, the scene became quiet for a short time. All parties were considering whether it was worth it. The current housing prices in the mainland are quite low. If the land price is too high, they may not be able to make a profit.
When the host shouted 4 million for the second time, a real estate company in Pengcheng quoted 4.05 million, and then another company in Pengcheng quoted 4.1 million. The real estate companies from Xiangjiang were collectively silent, and other domestic real estate companies did not choose to follow suit.
Jin, all watching the competition between the two real estate companies in Pengcheng.
The price reached 5.25 million during the alternating bidding process between the two companies. At this time, the representative of Pengcheng Shenhua Real Estate Company did not follow up. Now such a price has obviously reached the limit of what his company can bear.
When the host saw that Pengcheng Shenhua Real Estate Company did not raise its placard again, he started shouting 5.25 million for the first time. At the same time, he paid attention to the situation on the scene to see if any other companies continued to quote.
The current price has far exceeded his inner expectations. He never expected that such a high price could be achieved. Before the auction, he even thought about the possibility of a failed auction.
When he was about to shout out 5.25 million yuan for the second time, Feng Xinqi finally took action. She shouted 5.5 million yuan while raising her sign.
As the vice president of Starlight Real Estate Group, Feng Xinqi is the biggest name in the real estate company here today. There is no need to calculate how many assets Starlight Real Estate has. Just the Starlight Building in Xiangjiang can suppress most of the real estate companies here.
Only a few companies such as Hopewell Holdings and Hang Lung Group have a higher market value than Starlight Tower.
However, the chairman of the board of directors of these two groups is not here, and their status is far inferior to her.
Today, Feng Xinqi has not quoted a price. Many real estate company representatives present thought that she, like Hopewell Industrial and Hang Lung Group, was just here to take a look and had no intention of intervening.
Now they realize that they were wrong. This person is not not participating, but is waiting for the final blow. No company present can compete with Starlight Real Estate in terms of financial resources. Even Shenzhen Real Estate, which still has 5.25 million yuan, did not continue to bid.
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The CEO of Shenzhen Real Estate Company, who joined Xiangjiang Development in 1984, is very aware of the strength of Starlight Real Estate Group. Although it does not have any projects in the mainland, Starlight Real Estate Group is the top real estate group in the entire Asia.
In terms of total market value, although Starlight Real Estate Group has not been listed, the outside world has estimated its market value to be around US$15 billion. Starlight Real Estate Group ranks first among all Asian real estate companies, and even Wheelock Group has to give way to them.
, the same is true for several real estate groups in Japan.
This is because the outside world does not know that Li Guangyu has just injected 10 billion US dollars into Wheelock Group. Now it is difficult to say which of the two major groups has higher total assets.
When the host saw no one quoted, he said: "5.5 million for the first time."
"5.5 million for the second time."
"5.5 million for the third time."
As soon as the hammer fell, the host said: "The right to use this land belongs to Xiangjiang Star Real Estate Group at a transaction price of 5.5 million yuan."
Feng Xinqi showed no particular surprise about winning this piece of land. This was completely expected. The only difference was the price.
Before coming, he had received instructions from Li Guangyu. No matter what the price, Starlight Real Estate Group would acquire this land. As Starlight Real Estate Group's first project in the mainland, even if it was a loss, it would be treated as a loss for Pengcheng.
Just do charity.
The senior officials of the Pengcheng government are very happy that Starlight Real Estate Group has won this land. They have cooperated with Li Guangyu for more than eight years, and the two parties have been very happy with each other. They believe that the cooperation with Starlight Real Estate Group will definitely be the same as that of other previous groups.
Likewise, both parties can achieve mutual benefit and win-win results.
Moreover, they are very clear about the development model of Xingguang Real Estate Group. It is a pity that the plot of land this time is too small, otherwise Xingguang Real Estate Group would directly build a new city for Pengcheng.
Currently, only Starlight Real Estate Group, a global private real estate company, will consider equipping hospitals and schools for its development projects. Because of their unique development model, they are very popular with citizens and local governments.
This model not only solves the housing problems of citizens, but also solves the problems of medical care and children's schooling. In addition, many businesses will follow, such as Hengyu Supermarket, Watsons, and banks, which can meet the daily needs of residents.
However, these senior executives are not worried. As long as the policy comes out, they believe that there will be Starlight City in Pengcheng, and the Li Group will not give up their Pengcheng market.