The next morning, Li Guangyu attended the high-level meeting of Xiangyu Group, announced the appointment of Le Yiling, and communicated with Pu Linbo at the same time.
Shortly after returning to the office, Zhang Ziyu came to Li Guangyu's office and reported to him on the situation of the mainland market.
Zhang Ziyu said: "Li Sheng, last month the SAIC Volkswagen, a joint venture between Volkswagen Group and Continental SAIC, rolled off the assembly line. In the future, they will be our important competitors in terms of cars, especially in East China.
We will be under a lot of pressure.”
At present, FAW Kirin's main customer in the mainland market is the government. In addition, it is purchased by foreign-funded enterprises in the special zone and employees outside the mainland. Now that SAIC and Volkswagen have completed the production of the entire vehicle, this has an impact on FAW Kirin.
It's very big. If they don't deal with it carefully, they may lose most of the market.
Li Guangyu said: "Ziyu, please discuss with FAW. At present, we do not need to pursue profits. The main thing is to seize the market. We must stabilize our FAW Kirin's markets in the Northeast, Southwest and South China, and at the same time conquer the Northwest, North China and Central China markets.
As for the East China market, if it really doesn’t work, we can temporarily choose to give up strategically.”
Li Guangyu is very clear that it is currently very difficult for FAW Kirin to compete with SAIC Volkswagen for the East China market. At this time, it is better to focus on other regions and strive to occupy more markets.
It's pretty good so far. In the field of cars, only Bentley Group and Volkswagen Group have entered the mainland market. The competition pressure is not too great. Moreover, Li Guangyu's investment in the special zone in recent years has made Bentley Group far better than Volkswagen Group here.
There are many advantages.
Although the Volkswagen Group is strong in the automotive field, the competition between the Bentley Group and them is not only the influence of their own group, but also the influence of the entire Li Group to help them win the market. In this regard, the Volkswagen Group lags behind the Bentley Group.
Too many.
At present, the mainland market is still mainly in the government and special economic zones. In the future, as the reform and opening up of the mainland gradually deepens, the people will become richer and richer. That will be the time when the power will be strong. Li Guangyu estimates that it will take another five to eight years.
Time, this period of time is when their group is laying the foundation on the mainland.
As long as the brand's reputation is built up, FAW Kirin will definitely be welcomed by a lot of people when people's purchasing power increases in the future.
Zhang Ziyu also knows that this is not the time for the group to make profits. Only by occupying a larger market now can it bring more profits to FAW Kirin in the future. In the next few years, the Bentley Group and the Volkswagen Group will compete for the market.
She said: "Li Sheng, I will contact the person in charge of FAW Kirin after I return. I believe they also hope that FAW Kirin can occupy a broader market. They are also more capable than us in developing markets in these regions."
At present, FAW Kirin Company is owned by Bentley Group and FAW Company each holding 50% of the shares. The company is managed by FAW. Bentley Group only arranges financial personnel and technical personnel to settle in. The current performance of FAW Kirin Company is very good, and now the company is expanding
production line to increase the company's production volume.
FAW Company already has a very large influence in the mainland. In addition, Li Guangyu's influence in the mainland has continued to increase in recent years, making FAW Kirin popular with many regional governments, especially in Guangdong Province and Sichuan and Sichuan Provinces.
, the governments of these two regions will give priority to FAW Kirin when purchasing official vehicles.
Li Guangyu warned: "In addition to the government, our main markets are still in several major special zones. You should communicate with the leaders of FAW. It is best to establish an office in several major special zones to specialize in the sales of FAW Kirin. Hold on tight
This market and the markets in these regions will bring very good results to the company. As the special zone continues to develop, the civilian vehicle market here will become bigger and bigger."
"Li Sheng, I will communicate with them. FAW Kirin will not give up on the market here. At present, the purchasing power of the people in the mainland market is still limited. Otherwise, I will establish direct sales of several major brands of our Bentley Group in several major special zones.
It’s time to set up shop.”
For now, forget about Bentley and Jaguar. The mainland has only been reforming and opening up for a few years, and the people are not very wealthy. There is no market for these high-end cars. It will be enough to wait seven or eight years. By then, these brands will have
The market is over.
It is precisely because the mainland car market is still too small at present that many large automobile groups in the world have not yet planned to enter the mainland. Bentley Group and Volkswagen Group can seize the opportunity and wait for the mainland car market to rise in the future before they can enter.
By the time, it was a bit late. It would be very difficult to overtake Bentley and Volkswagen in the mainland market.
At present, in terms of high-end brands, the gap between the Volkswagen Group and the Bentley Group is too far. Bentley and Jaguar both crush Volkswagen in the high-end field. They have foresight about the future. Li Guangyu does not believe that his Bentley Group is in the big market.
6The market will also lose to the Volkswagen Group.
Later, Zhang Ziyu also reported to Li Guangyu the construction status of Changan Hengtong Bus Manufacturing Company, a joint venture with Changan Automobile Company, and the establishment of a truck company jointly with Second Automobile Company.
At present, Shuangqing Changan Automobile Company is constructing its production workshop very quickly. The Sichuan-Sichuan Province and Shuangqing City governments also attach great importance to this. It is expected that it will be completed and put into use by the end of this year, and the entire vehicle will be completed in March next year.
Offline.
Li Guangyu said: "Ziyu, in terms of passenger buses, we need to develop them in an all-round way, including not only buses for urban use, but also buses for long-distance use. At the same time, due to the roads in the mainland, we also need to diversify the specifications.
, and we also need to design sleeper buses.”
Since the current traffic in the mainland is far less widespread than in later generations, and all are now national highways, it will take several days and nights to travel from Sichuan and Sichuan Province to Pengcheng. Passengers will be a little unbearable if they use hard seats, and sleepers will be better.
For example, it is difficult for people in Li Guangyu's hometown to return home every year. Although the group arranges buses to take them home, the group buses are not sleeper berths. They need to sit on the bus for several days and nights, and can only rest when the bus stops.
, so that they can move around.
Zhang Ziyu also knows that if the bus company wants to achieve good development in the mainland, it needs to make decisions based on the actual situation and needs of the mainland. Their buses are currently in the British market or the Hong Kong, Baodao and Southeast Asian markets. The distances in these areas are not too long.
It's far away, so it doesn't matter much.
Many passenger lines in mainland China are thousands of kilometers long, so they must design buses to make passengers more comfortable, and such products will have a greater market.
"Li Sheng, I will communicate with us and the designers of Changan Automobile Company to strive for Changan Hengtong Bus to occupy the main market in the continental bus market." Zhang Ziyu said.
Li Guangyu finally explained the joint venture between Jinniu Trucks and Second Automobile Company. With the deepening of mainland reform, urbanization will become faster and faster, and the demand for trucks will increase. The sooner Jinniu Trucks establishes a joint venture,
, the sooner they can seize the market, and the sooner they can realize profits.