After attending the opening ceremony of the White Swan Hotel in the morning, Li Guangyu and Gan Qin went to Pengcheng, while Chen Qixin discussed the herbal tea formula and copyright matters in Huacheng.
In the conference room of Pengyu Group, Li Guangyu said after listening to the report of the group's senior management, "The group should increase its development in the mainland market, especially contact the supply and marketing cooperatives in various provinces to introduce our group's products into the provincial market. At the same time, regarding
The relationship between self-employed people must also be strengthened, and special attention must be paid to those self-employed people with strong strength and ability.”
Since this year, Pengyu Group has achieved very good results, although the brands they currently develop are all people-friendly and have relatively low prices.
However, being backed by Hongyu Clothing Group makes the clothes they design more fashionable and avant-garde in the mainland. Although the materials cannot be compared with the high-end brands under Hongyu Clothing Group, they are very popular in the mainland.
Because it is its own brand, their group has gained more profits, which makes the top management of Pengyu Group very excited.
Although they no longer OEM the Feiyu brand, and the toy production company has also been removed from the group, their group's profits have not only not declined, but have also increased a lot.
At present, Pengyu Group mainly occupies the market in Guangdong Province and Sichuan and Sichuan Provinces, and also has considerable influence in Jilin Province, Hubei Province and Fujian Province, which has promoted the development of their group.
Moreover, their group supplies to many self-employed people, accounting for one-eighth of their sales. These self-employed people are quite capable.
Although these self-employed people basically only occupy the market of a county town, there are so many self-employed people that they can't stand it. They come here to buy goods by themselves every time, and then take them back to sell locally. When they are finished, they come to buy goods again, and the process goes back and forth.
At present, Pengyu Group does not have many options. They can only stay within the special zone and have no way to transport goods to the local area. Now they also have no way to establish sales companies in various places. Even if they want to help them, there is nothing they can do.
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Zhou Zhigang said, "Li Sheng, our group's sales staff are traveling to various provinces to communicate with local supply and marketing cooperatives on the sales issues of our group's products, hoping to open up the local market. At the same time, we have also registered the self-employed people who have come, and are responsible for the large volume of purchases.
of customers to give them focused attention.”
Zhou Zhigang also hopes to open up markets in various places as soon as possible so that the group can achieve better development. Currently, there are still too many restrictions on them.
When policies permit in the future, he will establish his own direct-operated stores in major cities in mainland China so that the group's products can be sold in major cities. In the future, he will not be satisfied with the current low-end brands. He will also develop mid-to-high-end brands.
, Promote the development of the group.
Now their group has a lot of funds, and Li Guangyu will not transfer these RMB out. In addition to company expansion and paying wages to mainland employees, their group currently has hundreds of millions of RMB lying in the company's account.
Once there are no restrictions, he will purchase stores in major cities and, like the major groups under the Li Group, will own all stores.
Li Guangyu has no idea of using the funds in Pengyu Group's account for the time being. When the food and beverage group establishes a production company here, it will be time to use their funds.
Li Guangyu said, "As for your proposal to establish direct-operated stores and franchise stores in Xiangjiang, Baodao, Southeast Asia and other places, I agree with you, but you must do a good job in branding, and the brand value cannot be too low, otherwise
You might as well wholesale directly, there is no point in establishing a specialty store."
What Zhou Zhigang was waiting for was what Li Guangyu said. He had no idea of establishing direct stores for current low-end products. He hoped that Pengyu Group would go global. At the same time, he also wanted to get more independent brands from Li Guangyu, so that Pengyu could
In the future, the group will truly have the capital to compete with Hongyu Clothing Group.
Zhou Zhigang is not willing to accept that the group he leads will always be under the pressure of Hongyu Clothing Group. With the huge market of mainland China, Pengyu Group has taken the lead in it and hopes to surpass Hongyu Clothing Group in the future. You must know that mainland China is
There is a market of over one billion people.
Zhou Zhigang said, "Li Sheng, our group is building a mid-range clothing. Mainland China's reform and opening up continues to advance, and the current consumption level has improved to a certain extent, especially the rise of self-employed people, which has given them considerable financial resources and certain spending power in this regard.
, the market in this area should not be a problem.”
Li Guangyu doesn't care how the Pengyu Group develops. This aspect is handled by Chen Donghe, a senior management of the group, who is much more professional than Li Guangyu. Moreover, the mainland market will develop rapidly, so there is no problem for Pengyu Group to start building mid-range brands now.
It's just that Pengyu Group will have to compete with Hongyu Clothing Group in the future, but this is good, as it can put some pressure on Hongyu Clothing Group to prevent them from being complacent.
At present, Hongyu Clothing Group has established its own direct-operated stores and franchised stores in North America and Western Europe. As for Asia, the group has entered all the markets it can enter, including Australia.
Relying on a strong sales platform, coupled with the four major design companies in Hong Kong, Tokyo, Los Angeles and London, and designs in various regions, Hongyu Clothing Group has secured the top spot in the clothing industry.
In particular, the Feiyu sports series occupies the first position among sportswear brands, leaving both Nike and Adidas behind.
Of course, this is also because Li Guangyu has never taken any profits from Hongyu Clothing Group over the years, and even injected a lot of capital into it in the early stage.
Now Nike and Adidas do not have as high market value as later generations, especially Nike. Its rise depends entirely on the basketball world and Jordan. Now Jordan has not come in. At present, the world is dominated by Magic and Larry Bird. These two are
The spokesperson of Feiyu brand.
In addition to the promotion of Jiayi Sports Channel over the years, the Feiyu Sports brand clothing and shoes have been recognized in Asia. Hongyu Clothing Group has a very high market share in this regard.
This also results in Hongyu Clothing Group having little pressure now. Now that Pengyu Group wants to get involved, Li Guangyu is willing to see it. It is best for Pengyu Group to threaten Hongyu Clothing Group, so as to promote the common development of the two groups.
, firmly standing at the forefront of the world's apparel groups.
Li Guangyu warned, "Your group must also strengthen the cultivation of design talents and technical R&D talents. You have always relied on Hongyu Clothing Group in this regard and there is no way to compete with them."
Zhou Zhigang certainly understands that he has some plans of his own. It is not easy to recruit talents in mainland China at present. After all, college students in mainland China are all allocated by the state, so he still pins his hopes on this aspect.
He said, "Li Sheng, you are also aware of the current situation. I plan to establish a group design company in Xiangjiang. At present, our main market is in Asia. It is enough to have a design and R&D company here in Xiangjiang. We will improve this aspect in the future."
layout."
Pengyu Group currently focuses on the market in Hong Kong and Southeast Asia. In the future, it will gradually develop markets in other regions and then improve the design and development company.
Now Pengyu Group is not suitable for full-scale expansion at once. They are not that strong. It took several years for Hongyu Clothing Group to complete its layout. It was not until last year that it completed the development of the Western European market.